Social Media: Page 31
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Sean Gallup via Getty Images
81% of marketers see brand values gain influence over ad buying, study finds
Companies put a larger premium on causes like anti-racism in their media partnerships, but still come under fire for choosy brand safety practices.
By Peter Adams • Dec. 10, 2021 -
Courtesy of General Mills
5 campaigns that leveled up mobile tech in 2021
With interest in the metaverse growing, brands from Reebok to Reese's Puffs ventured into virtual worlds.
By Robert Williams • Dec. 9, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Meta
Facebook debuts suite of fresh tools to woo creators
A new professional mode and upgraded livestreaming features arrive as the Meta-owned social network places a greater emphasis on creators.
By Natalie Black (Koltun) • Dec. 9, 2021 -
Courtesy of Coca-Cola
Coca-Cola spotlights BIPOC creators with TikTok debut
Teaming with singer Khalid and dancer Jalaiah Harmon, the beverage giant is using a "bottoms-up approach" to highlight what young consumers say is cool.
By Nina Lentini • Dec. 9, 2021 -
Courtesy of Popeyes
Deep Dive9 campaigns that struck a chord in 2021
Despite the year's unfulfilled promises, efforts by the likes of Coke, Burger King and Tide delivered boldness and resonated with consumers.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) , Asa Hiken • Dec. 7, 2021 -
Courtesy of Meta
'Consumers crave experiences': How AR has evolved beyond mere try-ons
Dynamic activations are increasingly vital during the pandemic as people connect with brands on mobile — and they're likely key to future metaverse environments.
By Robert Williams • Dec. 2, 2021 -
Courtesy of Yahoo
Walmart and Yahoo tailor holiday content for social, AR shopping
After last year's collaboration spurred a 239% lift in gross merchandise value, the duo adds a tweet countdown and TikTok series to a wide-ranging effort.
By Natalie Black (Koltun) • Dec. 2, 2021 -
Permission granted by Afterpay
Afterpay taps Furby to dish out holiday gift ideas on TikTok
The effort blends late-'90s nostalgia with social commerce to help shoppers struggling to buy for "impossible" people.
By Asa Hiken • Dec. 2, 2021 -
Courtesy of Chipotle Mexican Grill
Chipotle turns cilantro-soap meme into stocking stuffer
The fast casual chain also teamed with video game Halo Infinite Multiplayer as it looks to engage with consumers around culture.
By Chris Kelly • Dec. 2, 2021 -
Teresa Kroeger via Getty Images
Will Twitter's CEO succession speed up a needed wave of innovation?
Parag Agrawal's focus on product could play an important role as the platform tries to court audiences like Gen Z and the advertisers that covet them.
By Peter Adams • Dec. 1, 2021 -
Courtesy of White Castle
White Castle signs up for OnlyFans to share spicy Thanksgiving content
A safe-for-work video riffs on the subscription-based platform's association with explicit material, but the burger chain may have miscalculated user interest.
By Peter Adams • Nov. 24, 2021 -
Courtesy of Snap
Coca-Cola, Walmart open AR holiday stores in Snapchat
The Snap Holiday Market and new AR shopping Lenses are the platform's latest efforts to merge commerce with social media.
By Chris Kelly • Nov. 24, 2021 -
Courtesy of Walmart
Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce
A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the crunched holiday season.
By Peter Adams • Nov. 23, 2021 -
Courtesy of Cheetos
Cheetos turns iconic orange dust into art exhibit with latest musical tie-up
For an Art Basel experience, the Frito-Lay snack partnered with hip-hop lifestyle brand Rock The Bells to create art from "Cheetle."
By Chris Kelly • Nov. 23, 2021 -
Courtesy of Snap Inc.
Snap strikes Dentsu performance media deal as ad challenges loom
Direct response advertising now accounts for more than half of Snapchat's global revenue, but the platform is also contending with Apple headwinds.
By Peter Adams • Nov. 22, 2021 -
Courtesy of Hyundai Motor America
Spider-Man is stranded in Hyundai's new ad showcasing all-electric Ioniq 5
Spots tied to sequel "No Way Home" depict the on-the-lam hero cut off from web-swinging as the automaker ramps up its EV marketing.
By Peter Adams • Nov. 22, 2021 -
Courtesy of Nike
Nike courts next generation of athletes with new Roblox platform 'Nikeland'
A bigger bet on the metaverse, the free-to-access virtual space offers activities like dodgeball and a digital showroom for trying on Nike gear.
By Peter Adams • Nov. 19, 2021 -
Courtesy of Meta
Facebook encourages shopping through its groups with new features
The company has also begun testing a live shopping tool for creators, enabling them to partner with brands and showcase products.
By Tatiana Walk-Morris • Nov. 18, 2021 -
Ikea released the first episode of its "Host Masters" social video series that features original music. The image was retrieved from its video on Nov. 18, 2021.
Ikea debuts holiday anthem designed for TikTok video series
Tied to the retailer's "Host Masters" competition, the track stems from research showing most TikTok users prefer brand videos with an original sound.
By Robert Williams • Nov. 18, 2021 -
Courtesy of Snap
Snap streamlines ad buying with new Multi-Format delivery tool
Machine learning tech can now select and place creative in available ad space based on a brand campaign's format, goal, budget and target audience.
By Natalie Black (Koltun) • Nov. 18, 2021 -
Retrieved from Bacardi on November 18, 2021
Bacardi heralds first holiday campaign in years with Times Square takeover
"Winter Summerland" looks to provide warmth in the wintry months through a DJ/bartender character who breaks up snowy scenes with island music.
By Peter Adams • Nov. 18, 2021 -
Courtesy of Diageo
Diageo, Budweiser pitch moderation as holiday revelers make up for last year
The dual efforts come as 22% of U.S. consumers expect to compensate for 2020's missed holiday celebrations in the coming weeks, per a Diageo study.
By Asa Hiken • Nov. 18, 2021 -
Courtesy of Kraft Macaroni and Cheese
Kraft Macaroni and Cheese shifts focus to brand and destigmatizing 'comfort'
In its first campaign messaging around emotion, the CPG marketer leverages TikTok so fans can illustrate how they feel about mac and cheese.
By Asa Hiken • Nov. 16, 2021 -
Courtesy of Frito-Lay
Frito-Lay's SunChips gives artists chance to craft ads
In partnership with a star of Netflix's "Queer Eye," a virtual art contest allows the brand to collect both user-generated content and first-party data.
By Chris Kelly • Nov. 15, 2021 -
Courtesy of The Arena Group
Sports Illustrated launches Snap Original series in push for Gen Z
America's Best Sports Videos showcases the kind of user-generated content that resonates with younger viewers on TikTok and other social video platforms.
By Asa Hiken • Nov. 11, 2021
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