Mtn Dew takes aim at tired advertising tropes with 'Always Sunny' star

Puppy Monkey Baby returns as part of a year-long satirical effort meant to cut through an ad market that's "more crowded than ever before."

By Peter Adams • Feb. 17, 2022

Michelob Ultra gets in on ‘90s nostalgia with NBA Jam team-up

During NBA All-Star weekend, the AB InBev brand turned a bar into "Boom Shaka Lakas," an arcade bar inspired by the video game's iconic catchphrase.

By Chris Kelly • Feb. 16, 2022

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

By the numbers: Super Bowl LVI

The big game's ads, broken down by sentiment, social engagement and more.

By Annie Fu • Feb. 14, 2022

Gartner: A quarter of consumers will use the metaverse daily by 2026

The research firm predicts 25% of people will spend at least one hour a day in the metaverse to work, shop, learn, socialize or consume entertainment.

By Tatiana Walk-Morris • Feb. 11, 2022

Chewy asks pet lovers on TikTok Live date with rescue animals

The Valentine's Day livestream will show attendees "eligible cuties" they can adopt via pet profiles that nod to mobile dating apps.

By Natalie Black (Koltun) • Feb. 10, 2022

How the producer economy is changing influencer marketing

Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.

By Robert Williams • Feb. 10, 2022

NFL opens Snapchat playbook for Super Bowl Sunday

Along with the league's activations, brands including Verizon, Frito-Lay and Uber are using the app's AR functionality on gameday.

By Chris Kelly • Feb. 10, 2022

Walmart, NYX partner with Triller to boost Black creators

The social video app has pledged 50 million guaranteed views to Black creators this month in honor of Black History Month.

By Chris Kelly • Feb. 10, 2022

TikTok and Instagram: Using both platforms for ultimate success

As TikTok grows in popularity, brands must know how to integrate the platform into their marketing strategy while recognizing what makes it unique, writes Link Agency's Francisco Schmidberger.

By Francisco Schmidberger • Feb. 8, 2022

Lifewtr commissions NFTs, debuts TikTok for Black History Month

The PepsiCo brand's expanded Black Art Rising initiative demonstrates its ongoing support of Black creativity in the art world.

By Nina Lentini • Feb. 7, 2022

Snapchat's AR shopping upgrade points to social commerce future

Tests of a "catalog-powered" shopping lens generated $6 million in sales for Ulta Beauty and a 17-time lift in purchases among women for MAC Cosmetics.

By Robert Williams • Feb. 3, 2022

Universal, Snap host virtual concert to promote J-Lo's 'Marry Me'

Snapchat users were able to see their Bitmoji in the crowd as film stars Jennifer Lopez and Maluma performed as avatars.

By Chris Kelly • Feb. 3, 2022

Facebook user growth stagnates while commerce bets see 'meaningful slowdown'

Few short-term solutions are apparent as Meta wrestles with Apple's privacy changes, while its hopes for a larger metaverse remain a long way off.

By Peter Adams • Feb. 3, 2022

Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site

The brands are linking to help spicy food lovers "eat cute" in time for Valentine's Day with an effort that could generate valuable first-party data.

By Chris Kelly • Feb. 3, 2022

Google's retail bets pay off during topsy-turvy holidays, ad revenue tops $61B

The tech giant is eyeing more shoppable opportunities in livestreaming, while its TikTok clone YouTube Shorts enters the "super early" testing phase. 

By Peter Adams • Feb. 2, 2022

Frito-Lay reimagines Salt-N-Pepa's 'Push It' in Super Bowl ad for Flamin' Hot brands

Megan Thee Stallion and Charlie Puth feature on the remix, while Frito-Lay asks fans to embrace their spicy side and rate other brands' big game spots.

By Peter Adams • Feb. 1, 2022

Bush's Beans enlists TikTok, Reels creators for Can Film Festival

The brand is tapping into interest around user-generated content with a livestreamed event that riffs on the Cannes Film Festival.

By Chris Kelly • Jan. 27, 2022

Why 2022 shouldn't be '2020, too' for the events industry

The year ahead offers event marketers a chance to flex the muscle they've built for finding creative solutions to unforeseeable obstacles, writes Media.Monks' Rachel Polin.

By Rachel Polin • Jan. 27, 2022

M&M's celebrates iconic albums in packaging play following controversial rebrand

Artists recognized range from David Bowie to Rosalía in a bid to represent fan bases of different cultural backgrounds and generations. 

By Peter Adams • Jan. 26, 2022

Miller Lite skirts Super Bowl ad block with metaverse bar

The Meta Lite Bar will open its virtual doors in Decentraland on Feb. 7, giving patrons the chance to win $500 in cash — not cryptocurrency.

By Sara Karlovitch • Updated Feb. 2, 2022

NBCUniversal deepens TikTok ties around uncertain Winter Olympics

Brand partners will be able to pilot new ad experiences while the network will host livestreams with a creator from the app.

By Peter Adams • Jan. 24, 2022

Patrón turns to a DTC spirits marketplace to release its first NFT

BlockBar.com users who purchase the NFT from Patrón can either sell it or redeem it for a bottle of Chairman's Reserve, which is limited to 150 bottles.

By Sara Karlovitch • Jan. 24, 2022

Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad

The latest promotion for the limited-run menu item takes a unique approach in tapping Twitter to steer the spot's creative direction.

By Natalie Black (Koltun) • Jan. 20, 2022

Twitter users tire of 'sea of same' from brands, report finds

Relying only on humor can feel outdated and strip a brand of its distinctiveness, survey respondents said, suggesting it's time for messaging to evolve.

By Nina Lentini • Jan. 20, 2022

As events again go virtual, marketing takeaways from a timely metaverse activation

Publicis worked with Samsung on a Decentraland experience that proved prescient as CES saw major exhibitors and attendees pull out last minute due to omicron concerns.

By Peter Adams • Jan. 19, 2022