Chris Kelly
Senior ReporterChris Kelly is a senior reporter at Marketing Dive. His coverage areas include, but aren't limited to, QSR marketing, connected TV and the evolving identity and measurement space. Based in D.C. but raised in South Florida, he is a father of two and tries to watch as many films as possible in the time they allow.
1175 articles by Chris Kelly
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Coca-Cola reasserts fast-food dominance over Pepsi in new campaign
April 2, 2026 -
Inside Walmart’s creator-driven social commerce playbook
April 2, 2026 -
How Scotts Miracle-Gro evolves marketing as gardening goes year-round
April 1, 2026 -
How brands and agencies are operationalizing AI as the tech matures
March 31, 2026 -
Mars gum brands mix memes, ‘borrowed nostalgia’ in global campaign
March 30, 2026 -
P&G’s Pritchard on how brands must navigate a new epoch in marketing
March 27, 2026 -
Campaign Trail: Billie designed a surreal world with women in mind
March 27, 2026 -
Why Hollister made a music video instead of a traditional ad campaign
March 26, 2026 -
How CTV advertising prepped for next-gen reinvention at NewFronts
March 25, 2026 -
Unilever taps influencer agency for food biz as potential spinoff looms
March 24, 2026 -
Sprite reasserts cultural bona fides with global platform, brand refresh
March 20, 2026 -
How Coca-Cola embraces a challenger mindset to market Mr. Pibb
March 20, 2026 -
‘Dumb is hard to replicate’: How Garage Beer wins with content, community
March 19, 2026 -
Coca-Cola’s CMO on hyper-personalizing marketing around the World Cup
March 18, 2026 -
How Kraft Heinz’s NFL deal could help the marketer get back on track
March 18, 2026 -
Why JCPenney’s spring campaign bowed with a Paris, Texas, fashion show
March 16, 2026 -
Burger King’s CMO on firing its mascot as brand evolves in new campaign
March 16, 2026 -
Campaign Trail: Benjamin Moore paints a timeless picture of growing up
March 13, 2026 -
How Celsius is building brands — not just beverages — as growth surges
March 11, 2026 -
How Procter & Gamble got ‘good buzz’ by briefly retiring Mr. Clean
March 10, 2026 -
Why Tecovas made a short film about Texas instead of a traditional ad
March 10, 2026 -
Knorr taps into viral social trends with latest dating-focused campaign
March 9, 2026 -
Why Unleashed Brands tapped VaynerX to pump up social media marketing
March 6, 2026 -
McDonald’s reality TV-inspired campaign turns kiosks into confessionals
March 5, 2026 -
How Ford is accelerating its global campaign amid return to Formula 1
March 5, 2026
