Chipotle turns cilantro-soap meme into stocking stuffer

The fast casual chain also teamed with video game Halo Infinite Multiplayer as it looks to engage with consumers around culture.

By Chris Kelly • Dec. 2, 2021

Will Twitter's CEO succession speed up a needed wave of innovation?

Parag Agrawal's focus on product could play an important role as the platform tries to court audiences like Gen Z and the advertisers that covet them.

By Peter Adams • Dec. 1, 2021

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

White Castle signs up for OnlyFans to share spicy Thanksgiving content

A safe-for-work video riffs on the subscription-based platform's association with explicit material, but the burger chain may have miscalculated user interest.

By Peter Adams • Nov. 24, 2021

Coca-Cola, Walmart open AR holiday stores in Snapchat

The Snap Holiday Market and new AR shopping Lenses are the platform's latest efforts to merge commerce with social media.

By Chris Kelly • Nov. 24, 2021

Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce

A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the crunched holiday season.

By Peter Adams • Nov. 23, 2021

Cheetos turns iconic orange dust into art exhibit with latest musical tie-up

For an Art Basel experience, the Frito-Lay snack partnered with hip-hop lifestyle brand Rock The Bells to create art from "Cheetle."

By Chris Kelly • Nov. 23, 2021

Snap strikes Dentsu performance media deal as ad challenges loom

Direct response advertising now accounts for more than half of Snapchat's global revenue, but the platform is also contending with Apple headwinds.

By Peter Adams • Nov. 22, 2021

Spider-Man is stranded in Hyundai's new ad showcasing all-electric Ioniq 5

Spots tied to sequel "No Way Home" depict the on-the-lam hero cut off from web-swinging as the automaker ramps up its EV marketing. 

By Peter Adams • Nov. 22, 2021

Nike courts next generation of athletes with new Roblox platform 'Nikeland'

A bigger bet on the metaverse, the free-to-access virtual space offers activities like dodgeball and a digital showroom for trying on Nike gear.

By Peter Adams • Nov. 19, 2021

Ikea debuts holiday anthem designed for TikTok video series

Tied to the retailer's "Host Masters" competition, the track stems from research showing most TikTok users prefer brand videos with an original sound.

By Robert Williams • Nov. 18, 2021

Facebook encourages shopping through its groups with new features

The company has also begun testing a live shopping tool for creators, enabling them to partner with brands and showcase products.

By Tatiana Walk-Morris • Nov. 18, 2021

Snap streamlines ad buying with new Multi-Format delivery tool

Machine learning tech can now select and place creative in available ad space based on a brand campaign's format, goal, budget and target audience.

By Natalie Black (Koltun) • Nov. 18, 2021

Bacardi heralds first holiday campaign in years with Times Square takeover

"Winter Summerland" looks to provide warmth in the wintry months through a DJ/bartender character who breaks up snowy scenes with island music.

By Peter Adams • Nov. 18, 2021

Diageo, Budweiser pitch moderation as holiday revelers make up for last year

The dual efforts come as 22% of U.S. consumers expect to compensate for 2020's missed holiday celebrations in the coming weeks, per a Diageo study.

By Asa Hiken • Nov. 18, 2021

Kraft Macaroni and Cheese shifts focus to brand and destigmatizing 'comfort'

In its first campaign messaging around emotion, the CPG marketer leverages TikTok so fans can illustrate how they feel about mac and cheese.

By Asa Hiken • Nov. 16, 2021

Frito-Lay's SunChips gives artists chance to craft ads

In partnership with a star of Netflix's "Queer Eye," a virtual art contest allows the brand to collect both user-generated content and first-party data.

By Chris Kelly • Nov. 15, 2021

Sports Illustrated launches Snap Original series in push for Gen Z

America's Best Sports Videos showcases the kind of user-generated content that resonates with younger viewers on TikTok and other social video platforms.

By Asa Hiken • Nov. 11, 2021

Hasbro touts holiday toys in first livestream shopping event

Offering parents a glimpse into this year's popular toys across Hasbro brands, the event merges the convenience of mobile shopping with entertainment.

By Natalie Black (Koltun) • Nov. 11, 2021

Arby's cracks into spirits with vodka flavors inspired by its fries

To hype the rollout, the chain teamed with chef Justin Sutherland on Bloody Mary recipes that pair the drinks with other menu offerings.

By Peter Adams • Nov. 10, 2021

Wayfair launches in-app video commerce experience

Taking a page from QVC and HSN, Wayfair On Air will release daily episodes to encourage product discovery.

By Tatiana Walk-Morris • Nov. 4, 2021

How Dr. Squatch reaches Gen Z men with offbeat humor on TikTok

Putting $3.6 million toward TikTok ads in the first eight months of 2021, the digitally native brand has worked to create a distinct identity on apps where young men spend time.

By Robert Williams • Nov. 4, 2021

Pinterest debuts livestream shopping through Pinterest TV

The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops.

By Tatiana Walk-Morris • Nov. 2, 2021

Walmart to use AR, shoppable content to connect brands with consumers

For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships.

By Tatiana Walk-Morris • Nov. 2, 2021

Facebook readies bigger VR future with Meta rebrand

The decision to rebrand reflects the company's current weaknesses, including in its ad business, and signals broader changes across the tech world.

By Natalie Black (Koltun) , Asa Hiken • Oct. 29, 2021

Can Facebook align with the values of the metaverse?

The social behemoth's history of buying up other apps like Instagram and WhatsApp suggests motives of monopolizing the market — the antithesis of the metaverse's community pillar.

By Adam Jeffries • Oct. 29, 2021