Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter at Marketing Dive who has been covering the marketing industry from a data-forward perspective since 2022. Her beats include alcohol marketing, the evolving professional sports landscape and the growth of in-game advertising. She also regularly uses data visuals to evaluate key marketing industry trends, developments and studies. Her work has been recognized by the Jesse H. Neal Awards. You can reach Sara at [email protected].
674 articles by Sara Karlovitch
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Social insights fail to reach decision-makers: Here’s what the numbers say
May 15, 2026 -
Miller Lite puts 12-pack in soccer ball as part of World Cup campaign
May 14, 2026 -
Heineken urges US workers to embrace volunteer benefits and watch the World Cup
May 13, 2026 -
AI remains a top priority for CMOs, but spending lags: Gartner
May 11, 2026 -
E.l.f. spotlights competitive dance with new sponsorship
May 7, 2026 -
Toyota merges 4 distinct campaigns in EV push
May 5, 2026 -
Go Figure: 3 big marketing numbers from April
May 1, 2026 -
Grubhub centers value in monthlong loyalty push with Anomaly
April 30, 2026 -
Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution
April 29, 2026 -
Buchanan’s celebrates Latino community, culture ahead of World Cup
April 27, 2026 -
TikTok boosts measurement partnerships in play for advertiser confidence
April 23, 2026 -
Heinz kicks off NFL deal by inducting 57th draft pick into new club
April 21, 2026 -
Black representation drives brand opportunities: Here’s what the numbers say
April 17, 2026 -
Target puts creators at forefront of Pokémon anniversary campaign
April 16, 2026 -
Meta to shoot past Google in digital ad revenue for first time: Emarketer
April 14, 2026 -
Popeyes bites into anime fandom with ‘One Piece’ collaboration
April 13, 2026 -
Kotex displays art inspired by menstruation to confront taboos
April 9, 2026 -
Kikkoman embraces Gen Z’s love of Japanese culture in new campaign
April 7, 2026 -
Go Figure: 3 big marketing numbers from March
April 3, 2026 -
Heineken raises a glass to connecting via shared musical tastes
April 2, 2026 -
Fanta reaches out to gamers with Xbox anniversary collaboration
March 31, 2026 -
Ferrero plans largest marketing commitment to date for World Cup push
March 26, 2026 -
Apple rolls out ads for Maps as advertising revenue grows
March 25, 2026 -
Ford strengthens MLB ties through exclusive, multiyear partnership
March 23, 2026 -
Hispanic consumers and mobile in-game ads: Here’s what the numbers say
March 20, 2026
