The Latest
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Courtesy of Adidas
Deep DiveNike and Adidas take their rivalry to the World Cup. Who will win?
The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop icons.
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Courtesy of Jelly Belly
How Jelly Belly is repositioning its brand for ‘social epicureans’
The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara in 2023.
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Getty Images
OpinionThe problem for brands isn’t their marketing strategy — it’s their structure
Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf Anziska.
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Courtesy of Hasbro
Optimus Prime will take your call: Hasbro leans into AI-driven licensing
The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and interact in new experiences.
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Courtesy of Tropicana
Why Tropicana is rejuvenating its creative but keeping the same strategy
CMO Chris Tussing explains how its new campaign is a creative evolution and demonstrates what the brand has learned about effective media planning.
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Permission granted by WPP
WPP puts a different type of ad talent to the test with new studio Hex
Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills gap.
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Media spend on customer acquisition accelerates amid rush to AI: Gartner
AI readiness may be falling short as a focus remains on short-term optimization and results.
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Courtesy of Coca-Cola
ColumnCampaign Trail: Coca-Cola rides a roller coaster of World Cup emotions
Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” campaign.
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Courtesy of Stellantis
Deep DiveHow brands are celebrating 250 years of America amid political polarization
Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.
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Courtesy of Fox
Fox One pitches itself as home of World Cup viewing for obsessive fans
The DTC service looks to break through in streaming with a campaign that plays up the absurd lengths fans will go to watch the tournament.
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Matt Winkelmeyer / Staff via Getty Images
Why the time is now for experiential marketing — and how to get it right
Melissa Levy, president of experiential marketing agency Sparks, explains the channel’s rise and how marketers can navigate its growing pains.
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Why marketers must rethink loyalty as AI reshapes consumer connections
New research from Gale finds over half of consumers are comfortable filtering their brand communications entirely through AI.
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Courtesy of Chipotle
Chipotle nods to NBA milestones to dole out 53K free entrees
The chain will post a text-to-win code on X as part of an effort inspired by separate achievements from the New York Knicks and San Antonio Spurs.
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Courtesy of McDonald's
How McDonald’s is serving up culture as part of its new strategic plan
Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social media marketing.
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Courtesy of Violife
Violife slices through dairy-free cheese misconceptions with social series
The brand’s “Undairy the Craving” campaign attempts to combat preconceived ideas surrounding the taste and quality of vegan cheeses.
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Getty Images
OpinionWorld Cup tests marketers’ ability to prove value of sponsorships
When every brand shows up in the same way, visibility becomes the baseline rather than the differentiator, writes Gartner’s Nicole Greene.
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Courtesy of Anheuser-Busch InBev
Stella Artois expenses bar tabs as part of World Cup on-premise push
With many matches taking place during standard U.S. working hours, the AB InBev brand is helping consumers find workarounds to avoid missing games.
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Courtesy of DoorDash
DoorDash upgrades ad platform with LiveRamp pact, premium ad formats
A series of announcements position DoorDash Ads as a way for restaurants and CPG brands to reach new customers and access scaled offsite reach.
Updated June 5, 2026 -
Courtesy of Indeed
Indeed addresses job market disconnect with ads that put people first
The “Jobs Need People” campaign depicts moments of peer-to-peer connection that make work fulfilling amid a rise in trends like employer ghosting.
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Retrieved from Reddit on April 29, 2023
Sociable: Reddit expands Shopify integration access globally
The two platforms offer a streamlined authorization for linking accounts, plus data tracking and automated catalog syncing.
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Courtesy of Snickers
Snickers wins praise from Reeses for bigger push behind peanut butter
A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers Peanut Butter.
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Courtesy of ClassPass
Why ClassPass invested $50M in marketing to supercharge partner growth
Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow the market for partner studios.
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Christian Petersen/Getty Images via Getty Images
‘Minecraft’ expands creator marketing ambitions with affiliate program
The Microsoft-owned game is leveraging the rapid growth of the creator economy to push its in-game marketplace.
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Getty Images
NBCU points to premium video’s broad value as social marketing rises
The broadcaster and partner Gain Theory detailed how premium video can boost the middle funnel — and what’s lost in its absence.
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Brandon Bell via Getty Images
Walmart Connect expands offsite advertising ambitions with Yahoo, Magnite
The move, which will eventually include additional partners, allows advertisers using Yahoo’s demand-side platform to access Vizio inventory through Magnite.
