The Latest

  • Four executives sit on a stage at the Advertising Week New York conference in October, 2026.
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    Permission granted by Sarah Merians Photography for Advertising Week New York
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    5 ways marketers can make a lasting impact with Gen Alpha

    Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, creators and co-viewing.

  • A young man in a gray hoodie smiles at a laptop by a sunlit window, resting his chin on his hand; the warm scene feels relaxed and cheerful.
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    Permission granted by Rokt
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    Sponsored by Rokt

    Why the joy of checking out belongs in every holiday media plan

    Turn the joy of checkout into an opportunity to reach new customers and drive holiday growth.

  • An evening photograph of a corner of an Applebee's restaurant
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    M. Suhail via Getty Images
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    Q&A

    Applebee’s CMO on differentiating marketing in a value-obsessed industry

    Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency BBDO Chicago.

  • TikTok Made by Us
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    Retrieved from TikTok on October 15, 2026
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    Column

    Sociable: TikTok inks microdrama partnership with Made By Us studios

    The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

  • Creative for Chipotle's "Big Ass Chipotle Bag"
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    Courtesy of Chipotle
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    Brand new bag: Chipotle, Unreal Snacks reach for fashion relevancy

    A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion as a way to grow loyalty.

  • A person types on a laptop showing the Lowe's website.
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    Courtesy of Lowe's
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    How Lowe’s is building — and measuring — a full-funnel media network

    The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around incrementality and AI optimization.

  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis calls AI marketing opportunity a ‘2-speed boat’ as agentic booms

    The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business without a pitch.

  • Four panelist sit on stage at New York City Advertising Week.
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    Courtesy of Advertising Week
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    ‘Don’t be boring’: How Smirnoff, Hinge cozy up to Gen Z through culture

    As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s level at Advertising Week.

  • Nikola Jokić for Sprite
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    Courtesy of Sprite
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    How Sprite is refreshing its NBA sponsorship with a global focus

    The brand is looking to deepen its connection with basketball culture through influencer marketing and other efforts, similar to how Coke drove engagement and sales around the World Cup.

  • Vizio TV in a living room
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    Courtesy of Vizio
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    Vizio ramps up creator-led programming in bid for CTV ad dollars

    The Walmart-owned connected TV platform is also expanding premium programming partnerships and releasing an original film sponsored by Geico.

  • NY-NJ FIFA Fan Fest 2026
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    Courtesy of MLS
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    Q&A

    Volkswagen’s CMO on driving emotional connection through partnerships

    Rachael Zaluzec digs into the brand’s newly expanded work with U.S. Soccer and NBCUniversal.

  • Panelists at Advertising Week New York
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    Permission granted by Sarah Merians Photography for Advertising Week New York
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    Why Free People prioritizes cultural co-authorship in celeb tie-ups

    At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.

  • Craig Robinson and Derek Jeter appear in a Polymarket ad
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    Courtesy of Polymarket
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    Column

    Campaign Trail: Polymarket bets on celebs to build its own ad universe

    Stagwell shop Today on the Moon helped find comedy in the betting platform’s fictional offices alongside the likes of LeBron James and Spike Lee.

  • Panelists at Advertising Week New York
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    Permission granted by Sarah Merians Photography for Advertising Week New York
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    How Revlon used Amazon’s interactive video ads to drive outcomes

    At Advertising Week, Revlon’s Chief Digital Marketing Officer Kelly Solomon detailed a campaign that used Amazon’s newest ad capabilities.

  • An office worker becomes overwhelmed at the amount of meeting notifications he is receiving.
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    Courtesy of Southwest
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    Southwest turns notifications into rewards in mobile-forward campaign

    Spots narrated by Adam Scott ask travelers if they’ve reached their “booking point” in a tongue-in-cheek effort to address burnout.

  • Omaha Steaks campaign imagery for its "No Bull" campaign.
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    Courtesy of Omaha Steaks
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    Inside Omaha Steaks’ efforts to ditch marketing bull and attract Gen Z

    The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and influencer partnerships.

  • Epsolon Tequila's Fare Share program cover art
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    Courtesy of Espolòn Tequila
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    Espolòn Tequila combats surge pricing with ride-hailing refund program

    The Fare Share program is timed to Halloween and pushes back against a pricing model used by popular services like Uber and Lyft.

  • Panelists at Advertising Week New York
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    Permission granted by Sarah Merians Photography for Advertising Week New York
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    How Liquid Death is building an AI-native marketing organization

    Benoit Vatere, chief media and digital commerce officer at the brand, explained at Advertising Week how it is using the tech to move faster than competitors.

  • Meta ads creative studio
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    Courtesy of Meta
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    Sociable: Meta introduces new AI-powered tools at Advertising Week

    The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.

  • Alex Cooper holds a bottle of Unwell for NWSL
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    Courtesy of NWSL
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    Opinion

    Your brand can do almost anything — and that’s the problem

    Marketers are good at measuring attention, but struggle to understand what that attention means, writes Motto’s Sunny Bonnell and Ashleigh Hansberger.

  • A man stands in a board room, looking out on the horizon
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    Getty Images
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    CMOs see their internal influence rising. Has it come at a cost?

    Marketers at Advertising Week say growth mandates have given them a bigger seat at the table, but research points to downsides for external brand trust.

  • Nutella jars on a store shelf
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    Christopher Doering/Marketing Dive
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    Nutella heads to Super Bowl, part of Ferrero’s $50M marketing bet in 2027

    The marketer of sweet snacks will air two commercials during next year’s game following a successful 2026 debut for its Kinder Bueno brand.

  • Panelists at Advertising Week New York
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    Permission granted by Sarah Merians Photography for Advertising Week New York
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    How marketers can fuel social, discoverability with experiences

    At Advertising Week, VaynerX’s Gary Vaynerchuk and marketers from Target and JPMorgan Chase discussed balancing content and activations.

  • Panelists at Advertising Week New York
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    Permission granted by Sarah Merians Photography for Advertising Week New York
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    How brands’ deeper creator deals are unlocking cost efficiencies, results

    Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.

  • Professionals gathered, engaging in conversations and exchanging ideas at a corporate conference or seminar.
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    Getty Images
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    Top marketing conferences to attend in 2027

    A list of all the must-attend events for advertising executives looking to network and refine their strategies across culture, technology and more.

  • Streamer Kai Cenat in a contemplative pose alongside a can of Poppi soda.
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    Permission granted by BFA, Deonté Lee
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    Q&A

    How Poppi keeps its cultural marketing fizz without over-relying on data

    Partnerships ranging from the Dallas Cowboys to New York Fashion Week designers are largely driven by gut instinct, Head of Culture Sophia Sesto says.