The Latest

  • Emma Stone in a Squarespace ad
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    Courtesy of Squarespace
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    Column

    Campaign Trail: Squarespace turns domain names into a noir nightmare

    The brand enlisted Hollywood duo Emma Stone and Yorgos Lanthimos to break out of the “sea of sameness” in Super Bowl ads.

  • ChatGPT, Gemini, Microsoft Copilot, Claude and Perplexity app icons are seen on a Google Pixel smartphone.
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    Getty Images
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    Why brands need to optimize their mobile apps and websites for AI

    Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.

  • A purple Roku sign sits outside of the company's headquarters
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    Justin Sullivan via Getty Images
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    Roku says it’s growing video advertising faster than broader OTT market

    The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in the “early innings.”

  • Publicis launches Influential Sports
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    Courtesy of Publicis
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    Publicis weds creator, sports marketing for new Influential Sports unit

    The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.

  • Magic Johnson on a video call with MLS players and content creators.
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    Courtesy of MLS
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    Major League Soccer extends reach in substantial marketing push

    “MLS Is Back” puts the league in the spotlight ahead of the World Cup, which is coming to the U.S. this year.

  • Good Will Dunkin'
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    Courtesy of Dunkin'
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    Marketers weigh in on Super Bowl 60 ads, from the weird to the audacious

    Marketing Dive readers and adland experts assess five of the most talked about big game ads.

  • People walking in front of a Sweetgreen on Aug.8, 2025 in Chicago, Illinois
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    Scott Olson via Getty Images
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    Sweetgreen names Wpromote paid media AOR as brand looks to reignite growth

    Wpromote is tasked with balancing a cohesive national strategy with more market-specific opportunities as Sweetgreen combats a sales slump. 

  • A customer presses the image of the ChatGPT app on their phone.
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    Getty Images
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    Target to test contextual ads in ChatGPT, including through Roundel

    Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption. 

  • Jon Hamm, Bown Yang and Scarlett Johansson ride a jet ski in Ritz’s star-studded Super Bowl LX campaign
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    Courtesy of Ritz
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    Deep Dive

    ‘Don Draper is rolling over in his grave’: Super Bowl 60 ads play it safe

    Most brands returned to the same conceptual wells while emergent ad categories like AI and health and wellness offered a mixed bag.

  • Kotex
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    Courtesy of Kimberly-Clark
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    Kotex serves up brand platform, refreshed identity with ‘Own Your Flow’

    The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants To Rule The World.”

  • A flat, cartoon-style scene shows a bright red car at center, with a woman lounging on its roof and a person in a football helmet sitting in a director’s chair to the left. On the right, a person films with a camera on a tripod while cheerleaders and a football player jump in the background, and scattered snacks and floating items like a burger, fries, and footballs fill the scene.
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    Illustration: Emma Erickson 

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    Tracker

    The complete Super Bowl 60 ad tracker for 2026

    The details on every Super Bowl spot, from Anthropic’s shot at OpenAI to Dunkin’s brand-focused rewrite of “Good Will Hunting.”

    Updated Dec. 3, 2025
  • Illustration of a crowded football stadium where fans on both sides cheer toward a giant central screen showing a cartoon bear floating in clouds, holding a soda and kicking a football. The scene uses a purple and red color palette, with yard lines on the field and enthusiastic spectators raising foam fingers, snacks, and pom-poms.
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    Illustration: Emma Erickson

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    Super Bowl 2026: Viewership, engagement and ads analysis

    Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.

  • Kevin Durant for CeraVe
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    Courtesy of CeraVe
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    CeraVe dubs NBA’s Durant its ‘Face of Legs’ in social-first campaign

    The global effort responds to viral posts mocking the Rockets star for his dry skin, including through a Mean Tweets-inspired video.

    Updated Feb. 10, 2026
  • Dove out-of-home ads
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    Courtesy of Dove
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    Dove lets Redditors do the talking in transparency-focused campaign

    “Dove r/eal reviews” leverages Reddit’s growing beauty community and the platform’s reputation for honest product takes.

  • The outside of an Ulta Beauty store.
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    Getty Images
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    Ulta Beauty taps women athletes for marketing push

    The retailer enlisted a group of professional female athletes to participate in omnichannel marketing, including digital trading cards.

  • Milo Ventimiglia for Edward Jones
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    Courtesy of Edward Jones
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    Q&A

    Edward Jones’ brand chief on marketing wealth management via sports, ads

    Chief Brand, Experience and Marketing Officer Hema Widhani discusses the firm’s recent ad campaign and college football partnership.

  • a display case showing an AI-enabled laptopt
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    Joe Raedle/Staff via Getty Images
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    Amazon enables communication between ads platform and AI agents

    The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API to turn simple prompts into structured campaigns. 

  • Chipotle promo image for "The Realest 30."
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    Courtesy of Chipotle
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    Chipotle pokes fun at AI Super Bowl ads to spotlight real ingredients

    After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole out free entree codes. 

  • A man with long hair wearing a denim vest with a short-sleeve button-up shirt with a print of chilis and tacos holds a bottle of Ortega sauce as if to drink it.
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    Courtesy of Ortega
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    Ortega goes for younger consumers with brand refresh

    The update comes as the brand looks to combat declining sales amid supply chain issues and increased competition.

  • The outside of an Amazon facility.
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    Getty Images
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    Amazon’s annual ad revenue passes $68B, boosted by full-funnel strategy

    The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully to growth.

  • Modern distribution center for Shein with an American flag in front and a parking lot in the foreground, under a partly cloudy sky.
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    Alamy
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    Maintaining brand relevancy: Here’s what the numbers say

    Public perception may be a key indicator of brand performance, according to a report from The Harris Poll company QuestBrand.

  • Uber Eats Build Your Own Super Bowl commercial
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    Retrieved from Uber Eats on February 03, 2026
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    Uber Eats lets fans build their own Super Bowl ad with in-app integration

    The delivery platform created a content library full of alternate scenes for its own commercial that include cameos from a handful of celebrities.

  • Billboards of actress Sydney Sweeney is seen outside of an American Eagle store on August 01, 2025 in New York City.
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    Michael M. Santiago via Getty Images
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    American Eagle offers creators rewards to keep content flowing

    The AE Creator Community is anchored on a rewards system that incentivizes creators to participate in regular challenges around content sharing. 

  • The Google "G" logo is displayed in front of a building.
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    Justin Sullivan via Getty Images
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    YouTube annual revenue tops $60B as Google’s focus expands beyond ads

    Traction for subscriptions like YouTube Premium is growing in a way that could hurt ad revenue but boost the overall business, executives said.

  • An image of a man leaving a Chipotle. He is holding a brown bag.
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    Getty Images
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    Chipotle teases robust marketing plan amid search for ‘unicorn’ CMO

    The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales growth.