The Latest

  • A flat, cartoon-style scene shows a bright red car at center, with a woman lounging on its roof and a person in a football helmet sitting in a director’s chair to the left. On the right, a person films with a camera on a tripod while cheerleaders and a football player jump in the background, and scattered snacks and floating items like a burger, fries, and footballs fill the scene.
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    Illustration: Emma Erickson 

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    Tracker

    The complete Super Bowl 60 ad tracker for 2026

    Watch the full ads for Pringles, Uber Eats, Ritz, Volkswagen, Manscaped, Svedka, Wix, Base44, Meta, Xfinity and Ferrero's Kinder Bueno.

    Updated Dec. 3, 2025
  • A woman stands at a gas station, looking at a modern fuel pump with a digital screen while holding the fuel nozzle, with trees and a roadway visible in the background.
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    Permission granted by GSTV
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    Sponsored by GSTV

    New consumer TV viewing habits create opportunities for CPG brands

    For decades, “watching TV” meant sitting on the couch and catching a favorite weekly show, or viewing.

  • Team of business people discuss data analytics in a conference room.
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    Getty Images
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    IAB seeks to standardize interoperable media measurement

    Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement systems, per a new IAB report.

  • Dove and Bridgerton collaboration
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    Courtesy of Dove
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    Column

    Campaign Trail: Dove finds real beauty in ‘Bridgerton’

    The Unilever brand and agency Mythology used a masquerade ball in the style of the Netflix hit to boost long-running work around self-confidence.

  • Three men with with their arms over each others shoulders while holding Heineken's.
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    Courtesy of Heineken
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    Heineken weds friendship with fandom for global platform

    “Fans Have More Friends” asserts the importance of sociability and unites the brewer’s sponsorships across soccer, Formula 1 and music festivals.

  • Pepsi campaign imagery showcasing a polar bear prepping for a taste test of Coke Zero and Pepsi Zero Sugar.
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    Retrieved from YouTube on January 29, 2026
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    How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond

    The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon from Coke’s advertising.

  • A zoomed in image of a building with gold signage. The sign says "P.F. Chang's."
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    Scott Olson via Getty Images
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    P.F. Chang’s names new CMO on tails of brand platform launch

    Holly Smith replaces Sonika Patel, who lasted less than a year in the role but oversaw the launch of a “Light the Fire” campaign around the holidays. 

  • Kendall Jenner for Fanatics
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    Retrieved from Fanatics on January 28, 2026
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    Fanatics Sportsbook bets on Kendall Jenner for Super Bowl debut

    The sportsbook is also inviting consumers to bet with or against the celebrity on its app around which team will come out on top at the big game.

  • A mannequin shot from the back stares at a wall of TVs broadcasting a music video in a new ad from Crocs.
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    Permission granted by Crocs, Inc.
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    Crocs puts self-expression over algorithmic sameness with new platform

    Agency Flower Shop handled creative on “Wonderfully Unordinary,” a platform that centers on self-expression and real-world experiences.

  • A pedestrian walks in front of the Meta headquarters.
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    Justin Sullivan via Getty Images
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    3 advertising stats from Meta’s record holiday ‘25 period

    AI-driven improvements to ads ranking and learning models boosted clicks and conversions during the key Q4 window, which drew record demand. 

  • Kraft Heinz ketchup
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    Courtesy of Kraft Heinz
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    Heinz taps into Super Bowl snack culture with novelty ketchup keg

    Developed by internal agency The Kitchen, the KegChup plays on data showing 84% of consumers make their own snacks for the big game.

  • An image of a giant logo that says Applbee's.
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    Bruce Bennett via Getty Images
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    How Applebee’s Date Night Pass builds on the chain’s marketing-led success

    CMO Michelle Chin details the return of the fan-favorite offer and the lessons she’s learned in her first few months at the Dine Brands chain.

  • Business team in a modern office discussing data analytics and artificial intelligence.
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    Getty Images
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    Unpacking the marketing industry trends forecast for 2026

    Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.

  • A group of business executives networking at a conference.
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    Getty Images
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    Top marketing conferences to attend in 2026

    A convenient list of must-attend events for advertising professionals, from trade organization symposiums to expos around innovation and technology.

    Updated Jan. 27, 2026
  • A person walks past a clothing store.
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    Daphne Howland/Marketing Dive
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    Deep Dive

    Retailers look beyond social feeds for brand storytelling in 2026

    Marketers are experimenting more with channels like Substack as they focus on human-powered brand building in the age of algorithms and AI.

  • Upscrolled
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    Retrieved from App Store on January 27, 2026
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    Column

    Sociable: TikTok users balk under new US owners, boosting alternatives

    Upscrolled, Skylight and Yope are growing as TikTok users in the U.S. become disgruntled with privacy concerns, censorship and platform instability.

  • People on the subway celebrate the Olympics
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    Courtesy of Coca-Cola
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    Coke’s World Cup campaign taps into unifying power of fan emotions

    Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving in a highly fractured political climate.

    Updated Jan. 29, 2026
  • aperol
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    Getty Images
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    Q&A

    How Campari is staking a claim in the low-alcohol market

    Allison Varone, head of marketing for Campari America, explains how the maker of Aperol and Crodino is attempting to resonate with younger drinkers.

  • A close up image of a round red sign that says "Chipotle Mexican Grill."
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    Courtesy of Chipotle/Photograph by Media Wisdom Photography Ltd
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    Chipotle’s new CMO on how the brand’s latest ad meets consumer trends

    “Choices” contrasts daily prep at the fast-casual Mexican chain with images of nuggets in fryer baskets and frozen burger patties on a conveyor belt.

  • Dollar Shave Club Bullshit meter
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    Courtesy of Dollar Shave Club
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    How Dollar Shave Club is calling out B.S. after a Super Bowl stiff arm

    The DTC disruptor brand pivoted after its latest edgy campaign was rejected for the big game for using profanity.

  • an executive in business attire reads from a tablet in a meeting room
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    Getty Images
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    CMO-plus roles more prominent as marketing needs diversify: report

    CMO churn can mean leaving for more responsibilities, including CEO posts, but representation has seen little progress, Spencer Stuart found.

  • A tiered office building with large glass windows, brightly lit from within at night; the top of the building reads "WPP" in blue lights.
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    Alamy
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    WPP rolls production capabilities into new WPP Production unit

    Creative producers companywide will operate under a single global platform to foster collaboration and better tap into generative AI’s potential.

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    Justin Sullivan via Getty Images
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    P&G prioritizes data, AI to tackle fragmented ‘new media reality’

    As it looks to deliver sharper marketing and capitalize on channels like retail media, the CPG giant is emphasizing data as an industry advantage. 

  • Macy's Style Crew member Raven Gates poses at an event.
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    Courtesy of Macy's
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    How Macy’s is flexing its Style Crew affiliate program beyond social media

    The department store recently experimented with its Style Crew of over 600 influencers by integrating them into in-person events and direct mailers.

  • Woman sits on couch typing on laptop.
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    Getty Images
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    AI has changed holiday shopping: Here’s what the numbers say

    AI-driven traffic in the retail industry surged 693% year over year in November and December, according to new data from Adobe.

  • A Dave's Hot Chicken storefront
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    Courtesy of Dave's Hot Chicken
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    Q&A

    Dave’s Hot Chicken CMO on building on organic growth as brand levels up

    Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.