The Latest
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Retrieved from Progressive on February 27, 2026
How Progressive balances AI use with authenticity as scrutiny persists
The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering consumer sentiment.
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Alamy
WPP abandons holding company model in major strategic overhaul
The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance culture.”
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Courtesy of Coach
How Coach cocreated a campaign with Gen Z communities around the world
CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.
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Courtesy of Children's Place
How The Children’s Place embraces modern parenting with new brand platform
The retailer’s “It’s a Yes Day” platform began rolling out this month across digital, social and e-commerce channels and includes creator partnerships.
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Courtesy of MLB
TikTok, MLB tap into growing baseball fandom with expanded content tie-up
The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player engagement initiative.
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Daphne Howland/Marketing Dive
Will Gap’s new loyalty program meet the moment?
Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.
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Courtesy of Kayak
Kayak pokes fun at millennial travel anxiety in new brand platform
The travel search engine is shifting the focus from the destination to the anxiety of planning a trip.
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Courtesy of Kraft Heinz
Philadelphia’s new brand platform positions cream cheese as kitchen staple
Developed by Johannes Leonardo, the Kraft Heinz brand’s “Really Philly Good” includes 19 spots featuring new brand character Phillyboy.
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Courtesy of BodyArmor
What BodyArmor’s NCAA deal means for Coca-Cola’s hydration portfolio
CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.
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Courtesy of IHOP
IHOP promotes pancakes with low-tech aesthetics, experiential play
In a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet aesthetic.
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Courtesy of Olaplex
Olaplex links with ‘SNL’ star to blend science, style and humor in new ads
Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign created with agency Mother.
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Courtesy of Axe
Axe addresses fragrance overuse with new campaign, spray tech
“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance.
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Daphne Howland/Marketing Dive
The fractured, fragile US consumer
There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about having higher incomes.
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Permission granted by Waterloo Sparkling Water
Waterloo Sparkling Water names Dentsu Creative social AOR as brand expands
The nearly 10-year-old beverage marketer is looking to social as a national awareness driver and prioritizing quality interaction over content volume.
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Getty Images
Gartner: CMOs want AI transformation, but few are upgrading their skills
By 2027, lack of AI literacy could be a top-three reason CMOs are replaced, yet a fifth of marketers don’t feel a need to meaningfully update their skills.
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Brandon Bell via Getty Images
Walmart raked in $6.4B from ads last year. Execs see plenty runway ahead.
Marketplace offerings and Vizio provide additional U.S. growth opportunities while recent structural changes are meant to support global expansion.
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Getty Images
Microdrama apps stand out on mobile: Here’s what the numbers say
Last year, mobile users spent 5.78 billion more hours on short drama apps compared to the previous year, according to Sensor Tower data.
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Getty Images
Dentsu Entertainment, Iconic Arts partner to create brand-oriented IP
The companies will help brands develop original IP tied to culture, with a focus on anime and serialized entertainment.
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Getty Images
Loyal customers think brands place more value on new shoppers, survey finds
Customers want brands to recognize them as loyal customers, and they’re looking for more than discounts or rewards, according to EY’s Patricia Camden.
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Courtesy of Depop
Depop touts ability to support consumer incomes with ‘Depoponomics’
A 30-second spot set to the song “Millionaire” by Kelis, who makes a cameo in the ad, is accompanied by a Depop shop curated by the R&B icon.
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Courtesy of Zillow
Zillow links with World of Warcraft to showcase in-game homes
Zillow for Warcraft includes a custom microsite featuring a number of player-favorite housing creations and will be supported by a co-branded campaign.
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Courtesy of PepsiCo
PepsiCo’s first creator-led product launch reimagines chips for Gen Z
The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creators, culture and checkout.
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Mario Tama via Getty Images
Butterball names Carmichael Lynch AOR in reach for year-round relevancy
The poultry brand known for its Thanksgiving turkeys is hoping to maintain relevancy outside of the holiday season.
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Courtesy of Omnicom
Omnicom plans to reduce labor costs by $1B following IPG acquisition
The figure, larger than previous overall cost-savings targets stemming from the deal, will be realized by reducing duplicative roles, offshoring and outsourcing.
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Courtesy of Frosted Flakes
Frosted Flakes remixes ‘90s jingle to reintroduce Tony the Tiger
The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.
