The Latest

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    Go Figure: 3 big marketing numbers from March

    From Instagram advertising to Papa John’s marketing investment, here are some important numbers marketers may have missed.

  • Two cans of Heineken with a Clinker band meet for a cheers midair while being held by two out-of-frame individuals.
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    Courtesy of Heineken
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    Heineken raises a glass to connecting via shared musical tastes

    At Coachella, the brand’s Clinker band will sync data from Spotify and YouTube music and light up when similarities are found between consumers’ interests.

  • A collage of Coke pairings at QSR chains
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    Courtesy of Coca-Cola
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    Coca-Cola reasserts fast-food dominance over Pepsi in new campaign

    For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are united by their drink orders.

  • Scotts Miracle-Gro
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    Courtesy of Scotts Miracle-Gro
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    Q&A

    How Scotts Miracle-Gro evolves marketing as gardening goes year-round

    The lawn care company is using influencers, AI and sports marketing to be an always-on partner for gardeners of all ages.

  • An influencer arranges flowers
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    Courtesy of Walmart
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    Inside Walmart’s creator-driven social commerce playbook

    The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.

  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis sharpens sports marketing focus with 160over90 acquisition

    Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly valuable but fragmented market.

  • agentic AI commerce AI retailers digital shopping online retail payments
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    How brands and agencies are operationalizing AI as the tech matures

    Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public Policy & Legal Summit.

  • Meta ad system update
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    Retrieved from Meta on April 01, 2026
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    Sociable: Meta highlights improvements to its ad serving program

    The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.

  • A trio of animated lemon characters stand in front of a can of original Mike's Hard Lemonade
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    Permission granted by Mike's Hard Lemonade
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    Mike’s Hard Lemonade looks to win over Gen Z with animated lemons

    A trio of tough-talking citrus mascots anchor a new creative platform around authenticity that is rolling out with digital, social and streaming support.

  • Call of Duty character Ghost drops into a combat zone to secure a Fanta can.
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    Courtesy of Fanta
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    Fanta reaches out to gamers with Xbox anniversary collaboration

    The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and rewards.

  • Shoppers walk outside an Albertsons grocery store.
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    Ethan Miller / Staff via Getty Images
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    Q&A

    Albertsons on its ChatGPT ads test and push for retail media transparency

    Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at the NewFronts.

  • Mars gum campaign
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    Courtesy of Mars
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    Mars gum brands mix memes, ‘borrowed nostalgia’ in global campaign

    The “Total Overthink of The Head” campaign includes a TikTok-first live experience called “Channel Your Inner Goat.” 

  • A photograph of a gray sign with a red box inside with white letters that says "Jack" under the box it says "in the box."
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    Justin Sullivan via Getty Images
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    Jack in the Box names CMO to strengthen product innovation, loyalty

    Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell.

  • an executive reviews information on their tablet inside a boardroom
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    More CMOs struggle with workloads as confidence in teams slips: report

    While more CMOs are satisfied with their budgets compared to June, just 42% feel they are well-equipped by their marketing teams in 2026.

  • Digital approval and task management with futuristic interface. Businessman using stylus on tablet to complete checklist, analyze data on smart dashboard. Concept of workflow automation, e-signature.
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    PubMatic offers agentic platform access to indie agencies in new deal

    A partnership with the Untapped Growth media collective could offer a welcome boost for independents amid ongoing holdco consolidation.

  • NFL players and Old Spice Guy in an ad
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    Retrieved from Old Spice on March 27, 2026
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    P&G’s Pritchard on how brands must navigate a new epoch in marketing

    The brand chief at one of the world’s largest advertisers credited the speed of recent campaigns to the use of AI tools and its in-housing strategy.

  • A man is holding a remote control of a smart TV in his hand. In the background you can see the television screen with streaming entertainment apps for video on demand
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    How brands and agencies are strategizing CTV investments in 2026

    Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and Premion.

  • Billie Lab campaign
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    Courtesy of Billie
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    Column

    Campaign Trail: Billie designed a surreal world with women in mind

    The Edgewell personal care brand’s in-house team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of shaving foam.

  • Pamela Anderson poses on set for Aerie's "100% Aerie Real" campaign.
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    Courtesy of Aerie
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    How Aerie is pushing back against AI content with Pamela Anderson

    CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.

  • Gigi Perez plays guitar in a Hollister video
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    Courtesy of Hollister
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    Why Hollister made a music video instead of a traditional ad campaign

    The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

  • Tom Brady holds a soccer ball while wearing a white soccer jersey. In his free hand, his pointer figure is pointed upwards. On the second half of the screen is an ad for a giveaway.
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    Courtesy of Ferrero
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    Ferrero plans largest marketing commitment to date for World Cup push

    The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with football legend Tom Brady.

  • A sign shows elevated gas prices in California.
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    Justin Sullivan via Getty Images
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    Nearly $100B in global ad growth at risk if energy crisis persists: WARC

    Assuming a worst-case scenario, 4.2 percentage points of expected growth could be erased in 2026 as marketers struggle to preserve thin margins. 

  • TikTok executive Khartoon Weiss stands on a stage in front of a screen showing the app's logo on a red background.
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    Peter Adams/Marketing Dive
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    TikTok pitches advertisers on bold new chapter under US joint venture

    The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and independent than ever.

  • The Apple logo is displayed on a storefront in Berlin, Germany, on April 23, 2025.
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    Sean Gallup via Getty Images
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    Apple rolls out ads for Maps as advertising revenue grows

    As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function and via Suggested Places.

  • Unilever appoints Samy
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    Courtesy of Unilever
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    Unilever taps influencer agency for food biz as potential spinoff looms

    Samy is tasked with developing a global influencer strategy for the CPG giant’s food business, which Unilever is in talks to sell to McCormick & Co.