The Latest

  • Oreo and BTS
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    Courtesy of Oreo
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    Oreo teams with K-pop supergroup BTS for global campaign

    Spanning over 80 countries, the effort incorporates key parts of K-pop fan culture.

  • Boxers in a ring for Essentia
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    Courtesy of Essentia
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    Essentia takes rule-defying campaign national for summer season

    After an initial launch in New York last year, “Change the Equation” is expanding through a 90-second brand film and partnership with a soccer star.

  • A boy and a girl sit in hockey bleachers. The boy, who is in a blue sweatshirt, has his arm around the girl, who is in red.
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    Courtesy of Amazon
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    Liquid I.V. updates ad playbook with Amazon’s Brand Innovation Lab

    A new campaign features actors from “Off Campus,” marking the first time lead talent from a Prime Video show has appeared in a co-branded spot.

  • A French's pop-up in Los Angeles features a large red button and food stand
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    Permission granted by The French's Food Company LLC and Universal Studios
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    French’s mustard goes green as part of ‘Minions & Monsters’ tie-in

    A custom animated spot and a limited-time condiment inspired by Goomi, the film’s antagonist, anchor the multichannel campaign. 

    Updated an hour ago
  • Papa Johns Toy Story collaboration
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    Courtesy of Papa Johns
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    Q&A

    Papa Johns’ CMO on driving cultural relevance with a ‘Toy Story’ tie-up

    The chain revealed a TV spot produced by Pixar and shared details about Pizza Planet experiences in Los Angeles, London, Seoul and Madrid.

    Updated May 27, 2026
  • Mangaroo ad for Skittles Gummies
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    Courtesy of Skittles
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    Column

    Campaign Trail: Skittles stays surreal for ‘uncomfortably soft’ gummies

    TBWA\Chiat\Day updates the uneasy “magic” of the brand’s long-running “Taste the Rainbow” creative, choosing to shoot without CGI or AI.

  • Campaign imagery for Manischewitz's "Manischewitz Matchmakers" dating show.
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    Courtesy of Manischewitz
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    Manischewitz celebrates Jewish matchmaking with reality dating series

    The kosher foods brand is tapping into trends around episodic content with “Manischewitz Matchmakers,” which will air on social media in July.

  • Zevia product shot
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    Courtesy of Zevia
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    Q&A

    Zevia’s CMO on how the ‘radically real’ soda is stepping up marketing

    The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue over the last two years.

  • One cat is inside a Litter-Robot while two are near it.
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    Courtesy of Whisker
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    Q&A

    How Litter-Robot’s first CMO uses marketing to drive cat ownership

    Hew Loyd discusses how parent company Whisker is positioning itself as a player in the connected home device category.

  • Man holds case of Athletic
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    Courtesy of Athletic Brewing
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    Athletic Brewing opens marketing tap to stand out in crowded summer

    The nonalcoholic beer brand expects to hike its national media spend 120% over the year-ago period to capitalize on events like America250 celebrations.

  • Google's Gemini AI interface is displayed on a digital tablet screen
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    Michael M. Santiago via Getty Images
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    Google upgrades AI search ads: What marketers need to know

    A range of new tools announced at Marketing Live follow the platform enacting a significant overhaul of the search experience to prioritize AI chats.

  • E.l.f. collaboration with Survivor
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    Courtesy of E.l.f.
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    E.l.f. blends into ‘Survivor 50’ finale with challenge-themed spots

    A trio of vignettes drop content creator Delaney Rowe into the cutthroat world of the show, where she gets a leg up by applying E.l.f. products.

  • Centenario campaign
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    Courtesy of Centenario Tequila
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    Centenario Tequila celebrates Mexican pride in campaign ahead of World Cup

    “Todo o Nada” was led by an all-Mexican creative team and will run in the U.S. across linear TV, digital video and both paid and organic social channels.

  • A white sign covering the side of a parking garage reads "Actually go to the bank? Bless your heart." The Ally wordmark and "Do it right." slogan can be seen in the bottom right corner.
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    Caitlin Mullen/Marketing Dive
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    Ally courts millennial, Gen Z customers with new brand platform

    Developed with Anomaly LA, the “Life Today” campaign sees the digital bank throw playful shade on competitors’ brick-and-mortar model.

  • Snapchat unified attribution
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    Retrieved from Snapchat on May 21, 2026
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    Sociable: Snapchat offers unified optimization approach to app marketers

    The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.

  • Oscar Mayer's Wienie 500
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    Courtesy of Oscar Mayer
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    Oscar Mayer’s Wienermobile race returns with bolder media blitz

    After boosting hot dog sales last year, the event is jumping from streaming to broadcast as the Kraft Heinz brand looks to win Memorial Day weekend.

    Updated May 19, 2026
  • Amazon executive Tanner Elton appears on stage at Amazon’s 2026 upfront presentation
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    Courtesy of Amazon
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    Deep Dive

    Amid upfronts sports overload, pitches around data, AI come into focus

    Legacy firms NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings during last week’s shows.

  • Dr Pepper's “It’s a Pepper Fling” microdrama
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    Retrieved from Dr Pepper on May 18, 2026
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    Dr Pepper gets into microdramas for return of dirty soda-inspired flavor

    The social-native series, designed to promote the return of its Creamy Coconut LTO, comes as Keurig Dr Pepper looks to increase marketing investment.

  • A soccer ball and bronze "2026" lettering in front of an American flag.
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    CrailsheimStudio via Getty Images
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    How brands are taking the marketing pitch for the World Cup

    Major marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to engage soccer fans during the tournament.

    Updated an hour ago
  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis buys LiveRamp for $2.2B to improve AI agent sophistication

    Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, generic signals. 

  • A delivery bag in front of bottles of alcohol in a store.
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    Courtesy of DoorDash
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    DoorDash taps ex-Amazon exec as CMO

    Tim Castree will replace Kofi Amoo-Gottfried, who announced plans to depart the delivery platform in March.

  • A person watches TV.
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    Getty Images
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    9 national TV publishers join initiative to address industry fragmentation

    Industry giants, including Paramount and NBCUniversal, have teamed with OpenAP to introduce a standardized way to activate and measure campaigns.

  • Three people sit on a sofa, heads not visible. All three hold Miller Lite's, with the person in the center holding the matchball.
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    Courtesy of Mischief
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    Miller Lite puts 12-pack in soccer ball as part of World Cup campaign

    The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.

  • TJ Palma for Garnier
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    Courtesy of Garnier
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    Garnier taps ‘Love Island’ star to pitch hair ‘moose’ to next generation

    The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around promoting hair mousse.

  • A person looking at analytics.
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    istockphoto.com/Sean Anthony Eddy

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    Social insights fail to reach decision-makers: Here’s what the numbers say

    Just 14% of social media professionals feel their organization is able to use social data properly.