The Latest

  • A flat, cartoon-style scene shows a bright red car at center, with a woman lounging on its roof and a person in a football helmet sitting in a director’s chair to the left. On the right, a person films with a camera on a tripod while cheerleaders and a football player jump in the background, and scattered snacks and floating items like a burger, fries, and footballs fill the scene.
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    Illustration: Emma Erickson 

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    Tracker

    The complete Super Bowl 60 ad tracker for 2026

    Poppi revealed a new teaser and Google, Amazon's Alexa, Bosch, He Gets Us and Lay's revealed their full ads.

    Updated Dec. 3, 2025
  • AI bot Technology and business design
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    Sponsored by Apollo.io

    How to write better AI prompts for prospecting

    If your AI outputs sound generic — your inputs probably are too. In part two of "Selling with AI", Apollo.io breaks down the exact structure for writing AI sales prompts that drive results with real examples from experts.

  • Actors Bowen Yang, Jon Hamm and Scarlett Johansson ride a jet ski against a tropical backdrop
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    Permission granted by Ritz
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    Ritz doubles down on salty positioning in second Super Bowl campaign

    The Mondelēz brand continues to embrace more culturally attuned marketing with a Ritz Island ad starring Bowen Yang, Jon Hamm and Scarlett Johansson.

  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis wants to be an AI marketing MVP. Now comes the hard part.

    Despite AI’s promise in media and creative, executives acknowledged the tech is difficult to scale and fails to deliver measurable value in most cases.

  • Melissa McCarthy, Nicholas Gonzalez and Itatí Cantoral for E.l.f.'s latest Super Bowl ad
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. taps into halftime show hype with purpose-driven Super Bowl play

    The brand will be giving loyalty members a free subscription to Duolingo to help democratize access to learning a second language.

  • Man smiles while holding a mug and looking out the window.
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    Getty Images
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    VML: Marketing must balance consumer anxiety and hope in 2026

    Marketing trends, such as microdramas and consumers who are expressing a sense of “dysoptimism,” are identified in the agency’s “Future 100” report.

  • Actors Danny McBride and Keegan-Michael Key sing into a microphone in a garage.
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    Permission granted by State Farm
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    State Farm slams rivals as ‘Livin’ on a Prayer’ in Super Bowl return

    The celebrity-packed effort airing in the first quarter centers on a fictional Halfway There Insurance firm and parodic cover of a Bon Jovi classic.

  • George Clooney in Grubhub's Super Bowl ad
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    Courtesy of Grubhub
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    Grubhub — and George Clooney — make Super Bowl debuts to ‘eat the fees’

    The delivery platform promotes a new offer to remove delivery and service fees on restaurant orders over $50 in an oddball ad directed by Yorgos Lanthimos.

  • Team of business people discuss data analytics in a conference room.
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    Getty Images
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    IAB seeks to standardize interoperable media measurement

    Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement systems, per a new IAB report.

  • Dove and Bridgerton collaboration
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    Courtesy of Dove
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    Column

    Campaign Trail: Dove finds real beauty in ‘Bridgerton’

    The Unilever brand and agency Mythology used a masquerade ball in the style of the Netflix hit to boost long-running work around self-confidence.

  • Three men with with their arms over each others shoulders while holding Heineken's.
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    Courtesy of Heineken
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    Heineken weds friendship with fandom for global platform

    “Fans Have More Friends” asserts the importance of sociability and unites the brewer’s sponsorships across soccer, Formula 1 and music festivals.

  • Pepsi campaign imagery showcasing a polar bear prepping for a taste test of Coke Zero and Pepsi Zero Sugar.
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    Retrieved from YouTube on January 29, 2026
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    How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond

    The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon from Coke’s advertising.

  • A zoomed in image of a building with gold signage. The sign says "P.F. Chang's."
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    Scott Olson via Getty Images
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    P.F. Chang’s names new CMO on tails of brand platform launch

    Holly Smith replaces Sonika Patel, who lasted less than a year in the role but oversaw the launch of a “Light the Fire” campaign around the holidays. 

  • Kendall Jenner for Fanatics
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    Retrieved from Fanatics on January 28, 2026
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    Fanatics Sportsbook bets on Kendall Jenner for Super Bowl debut

    The sportsbook is also inviting consumers to bet with or against the celebrity on its app around which team will come out on top at the big game.

  • A mannequin shot from the back stares at a wall of TVs broadcasting a music video in a new ad from Crocs.
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    Permission granted by Crocs, Inc.
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    Crocs puts self-expression over algorithmic sameness with new platform

    Agency Flower Shop handled creative on “Wonderfully Unordinary,” a platform that centers on self-expression and real-world experiences.

  • A pedestrian walks in front of the Meta headquarters.
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    Justin Sullivan via Getty Images
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    3 advertising stats from Meta’s record holiday ‘25 period

    AI-driven improvements to ads ranking and learning models boosted clicks and conversions during the key Q4 window, which drew record demand. 

  • Kraft Heinz ketchup
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    Courtesy of Kraft Heinz
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    Heinz taps into Super Bowl snack culture with novelty ketchup keg

    Developed by internal agency The Kitchen, the KegChup plays on data showing 84% of consumers make their own snacks for the big game.

  • An image of a giant logo that says Applbee's.
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    Bruce Bennett via Getty Images
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    How Applebee’s Date Night Pass builds on the chain’s marketing-led success

    CMO Michelle Chin details the return of the fan-favorite offer and the lessons she’s learned in her first few months at the Dine Brands chain.

  • Business team in a modern office discussing data analytics and artificial intelligence.
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    Getty Images
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    Unpacking the marketing industry trends forecast for 2026

    Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.

  • A group of business executives networking at a conference.
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    Getty Images
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    Top marketing conferences to attend in 2026

    A convenient list of must-attend events for advertising professionals, from trade organization symposiums to expos around innovation and technology.

    Updated Jan. 27, 2026
  • A person walks past a clothing store.
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    Daphne Howland/Marketing Dive
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    Deep Dive

    Retailers look beyond social feeds for brand storytelling in 2026

    Marketers are experimenting more with channels like Substack as they focus on human-powered brand building in the age of algorithms and AI.

  • Upscrolled
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    Retrieved from App Store on January 27, 2026
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    Column

    Sociable: TikTok users balk under new US owners, boosting alternatives

    Upscrolled, Skylight and Yope are growing as TikTok users in the U.S. become disgruntled with privacy concerns, censorship and platform instability.

  • People on the subway celebrate the Olympics
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    Courtesy of Coca-Cola
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    Coke’s World Cup campaign taps into unifying power of fan emotions

    Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving in a highly fractured political climate.

    Updated Jan. 29, 2026
  • aperol
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    Getty Images
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    Q&A

    How Campari is staking a claim in the low-alcohol market

    Allison Varone, head of marketing for Campari America, explains how the maker of Aperol and Crodino is attempting to resonate with younger drinkers.

  • A close up image of a round red sign that says "Chipotle Mexican Grill."
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    Courtesy of Chipotle/Photograph by Media Wisdom Photography Ltd
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    Chipotle’s new CMO on how the brand’s latest ad meets consumer trends

    “Choices” contrasts daily prep at the fast-casual Mexican chain with images of nuggets in fryer baskets and frozen burger patties on a conveyor belt.

  • Dollar Shave Club Bullshit meter
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    Courtesy of Dollar Shave Club
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    How Dollar Shave Club is calling out B.S. after a Super Bowl stiff arm

    The DTC disruptor brand pivoted after its latest edgy campaign was rejected for the big game for using profanity.