The Latest
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Courtesy of Brooklinen
ColumnCampaign Trail: Brooklinen goes in-house for first celebrity-led effort
Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning comedy, music and sports.
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Mario Tama via Getty Images
Inside McDonald’s new marketing model as it enters media network fray
At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building a $1 billion ad business.
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Courtesy of Wayfair
Wayfair ups investment in sports for values-focused brand platform
The retailer is amplifying its latest effort by increasing advertising investment across the networks airing football games to five times its previous spend.
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Retrieved from M&M's on September 24, 2026
M&M’s candy mascots hop genres in ads tapping into film, TV tropes
BBDO Chicago is behind “Screentime,” a campaign that gives crime thrillers, telenovelas and “Survivor” a humorous spin.
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Courtesy of Chili's Grill & Bar
How Chili’s marketing works — and why Mexican QSRs are its next target
Since 2024, the chain has rolled out advertising efforts that turned social media chatter about the high cost of fast food into gains in new categories.
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Courtesy of Tecovas
How Tecovas uses music for its Western-focused marketing
The clothing brand hopes to communicate an authentic message by linking with rising artists including country band Chaparelle for its fall denim campaign.
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Courtesy of Target
Target’s new campaign puts design legacy at center of marketing
The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts begin to show results.
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Courtesy of Gap
Gap rolls out Fashiontainment strategy with boy band collaboration
The pact with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and social content.
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Courtesy of Beats
Beats taps multiple Kendall Jenners to promote customizable headphones
CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon Creative Studio.
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Andreas Rentz/Getty Images via Getty Images
Deep DiveTwo-thirds of Americans are gamers. Why hasn’t ad spending caught up?
At IAB PlayFronts, marketers and developers discussed what’s next in gaming as the space continues to find its footing.
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Getty Images
Accenture Song signals US media ambitions with exec appointment
Melissa Fein, who previously served as the firm’s media lead in Australia and New Zealand, is tasked with helping scale its operations in the U.S.
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Permission granted by Subway
Subway skewers modern dining landscape with Will Arnett-led creative
Martin’s first campaign for the brand sees the actor serve as the subconcious of consumers seeking better meals than fast-food burgers and protein bars.
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Courtesy of Campari
Why Campari updated a classic ad with Alan Cumming to serve Negronis
Head of marketing Allison Varone details an effort that riffs on creative from the 1970s that maintained “9 out of every 10,000 Americans prefer a Campari.”
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Courtesy of Instacart
Instacart enlists icons like Shrek, Scooby-Doo to market AI assistant
Scenes from nostalgic movies and TV shows provide meal ideas that come to life with the help of Clementine AI, which debuted earlier this month.
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Permission granted by Staples
Staples’ CMO on introducing a Hard Button amid bigger B2B push
A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted store signs.
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Courtesy of Wonderful Pistachios
Wonderful Pistachios spotlights first NIL roster in social campaign
“Don’t Hold Back All-Stars” features seven rising college athletes in creative that sees the brand pulling from the marketing playbook of companies like Nike.
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Getty Images
ColumnCreator content preferred in AI recommendations: Here’s what the numbers say
Over half of consumers report that they prefer creator-informed artificial intelligence recommendations, according to recent IAB findings.
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Courtesy of Coach
Coach channels music into fall campaign with Spotify integration, bus tour
A roving Tabby Tour will host live performances and other experiences while Spotify is building out a custom hub for sharing music tastes.
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Justin Sullivan via Getty Images
Meta streamlines creator, brand tie-ups with new marketing hub
Meta hopes to make it easier for advertisers to discover and work with creators with the addition of ad-readiness editing features, expanded APIs and more.
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Permission granted by Applebee's
How a popular burger drove Applebee’s to double down on cheese
CMO Michelle Chin explains how the chain leaned on marketing to capture what’s unique about the O-M-Cheese platform alongside brand partners.
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Permission granted by Sonos
Sonos’ brand repositioning trades specs for vibes in hunt for comeback
A refreshed strategy centers on emotions and experiences over appeals to audiophiles as the brand recovers from a prior misstep.
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Getty Images
Why Lowe’s CMO Jen Wilson added digital commerce to her portfolio
The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.
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Courtesy of Carter's
How Carter’s is refreshing its brand to reach Gen Z, millennial parents
An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.
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Courtesy of Target
Target hires ex-Hilton CMO as chief marketing and guest experience officer
Mark Weinstein will be responsible for developing how consumers experience and connect with Target across channels, culture and community.
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Courtesy of Jersey Mike's
Jersey Mike’s kicks off NFL campaign as digital marketing spend surges
“Game Day Mike’s Way” is billed as the brand’s most integrated campaign to date and was led by agency of record Highdive.
