The Latest
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Courtesy of Mars, Inc.
M&M’s gamifies ‘Love Island USA’ viewing experience as series partner
The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and exclusive social content.
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Courtesy of Une Femme
Une Femme pairs wine with literature for co-branded social promotion
The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing Group.
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Courtesy of Chipotle Mexican Grill
How Chipotle’s rewards relaunch extends reach of its marketing flywheel
Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and gamifies its rewards program.
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Courtesy of PepsiCo
Pepsi extends food-focused push for summer of soccer with ads, activations
Created in partnership with BBDO, Copa90 and The PepsiCo Studio, “Soccer Deserves Pepsi” features stars including David Beckham and Memo Ochoa.
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Permission granted by Coors Banquet
Coors Banquet, Wrangler up bid to Gen Z country fans with beer-infused jeans
Jeans featuring musical chords printed with beer-infused ink promote the release of “Connie Lou,” a song that mentions both brands.
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Retrieved from YouTube on May 28, 2026
Sociable: YouTube introduces more prominent AI labels
The platform moved its disclosure placement to a more visible position and improved its detection features.
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Courtesy of Unilever
Unilever’s creator marketing strategy takes center stage at World Cup
The CPG’s largest sports partnership activation to date will see over 35 of its brands collaborate with creators and influencers around the globe.
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Courtesy of Chili's Grill & Bar
Chili’s remakes iconic Baby Back Ribs jingle — again — with Lizzo
The cultural play comes several years after the chain tapped Boyz II Men to remix the tune in an effort to double down on ‘90s nostalgia.
Updated May 27, 2026 -
Courtesy of Oreo
Oreo teams with K-pop supergroup BTS for global campaign
Spanning over 80 countries, the effort incorporates key parts of K-pop fan culture.
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Courtesy of Essentia
Essentia takes rule-defying campaign national for summer season
After an initial launch in New York last year, “Change the Equation” is expanding through a 90-second brand film and partnership with a soccer star.
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Courtesy of Amazon
Liquid I.V. updates ad playbook with Amazon’s Brand Innovation Lab
A new campaign features actors from “Off Campus,” marking the first time lead talent from a Prime Video show has appeared in a co-branded spot.
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Permission granted by The French's Food Company LLC and Universal Studios
French’s mustard goes green as part of ‘Minions & Monsters’ tie-in
A custom animated spot and a limited-time condiment inspired by Goomi, the film’s antagonist, anchor the multichannel campaign.
Updated May 28, 2026 -
Courtesy of Papa Johns
Q&APapa Johns’ CMO on driving cultural relevance with a ‘Toy Story’ tie-up
The chain revealed a TV spot produced by Pixar and shared details about Pizza Planet experiences in Los Angeles, London, Seoul and Madrid.
Updated May 27, 2026 -
Courtesy of Skittles
ColumnCampaign Trail: Skittles stays surreal for ‘uncomfortably soft’ gummies
TBWA\Chiat\Day updates the uneasy “magic” of the brand’s long-running “Taste the Rainbow” creative, choosing to shoot without CGI or AI.
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Courtesy of Manischewitz
Manischewitz celebrates Jewish matchmaking with reality dating series
The kosher foods brand is tapping into trends around episodic content with “Manischewitz Matchmakers,” which will air on social media in July.
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Courtesy of Zevia
Q&AZevia’s CMO on how the ‘radically real’ soda is stepping up marketing
The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue over the last two years.
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Courtesy of Whisker
Q&AHow Litter-Robot’s first CMO uses marketing to drive cat ownership
Hew Loyd discusses how parent company Whisker is positioning itself as a player in the connected home device category.
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Courtesy of Athletic Brewing
Athletic Brewing opens marketing tap to stand out in crowded summer
The nonalcoholic beer brand expects to hike its national media spend 120% over the year-ago period to capitalize on events like America250 celebrations.
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Michael M. Santiago via Getty Images
Google upgrades AI search ads: What marketers need to know
A range of new tools announced at Marketing Live follow the platform enacting a significant overhaul of the search experience to prioritize AI chats.
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Courtesy of E.l.f.
E.l.f. blends into ‘Survivor 50’ finale with challenge-themed spots
A trio of vignettes drop content creator Delaney Rowe into the cutthroat world of the show, where she gets a leg up by applying E.l.f. products.
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Courtesy of Centenario Tequila
Centenario Tequila celebrates Mexican pride in campaign ahead of World Cup
“Todo o Nada” was led by an all-Mexican creative team and will run in the U.S. across linear TV, digital video and both paid and organic social channels.
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Caitlin Mullen/Marketing Dive
Ally courts millennial, Gen Z customers with new brand platform
Developed with Anomaly LA, the “Life Today” campaign sees the digital bank throw playful shade on competitors’ brick-and-mortar model.
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Retrieved from Snapchat on May 21, 2026
Sociable: Snapchat offers unified optimization approach to app marketers
The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.
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Courtesy of Oscar Mayer
Oscar Mayer’s Wienermobile race returns with bolder media blitz
After boosting hot dog sales last year, the event is jumping from streaming to broadcast as the Kraft Heinz brand looks to win Memorial Day weekend.
Updated May 19, 2026 -
Courtesy of Amazon
Deep DiveAmid upfronts sports overload, pitches around data, AI come into focus
Legacy firms NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings during last week’s shows.
