The Latest
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Courtesy of Ford
How Ford is accelerating its global campaign amid return to Formula 1
The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative “micro-docuseries” focused on its engineering prowess.
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Getty Images
CMOs face risks locking brands into agency AI platforms: Gartner
The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.
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Courtesy of Brooks Brothers
How Brooks Brothers is refreshing the oldest apparel brand in the US
The “Make It Yours” campaign transforms the brand’s positioning and spans social, digital, online video and out-of-home channels.
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Courtesy of Graza
Graza olive oil enters new category with largest paid campaign to date
“Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the mayonnaise category.
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Justin Sullivan via Getty Images
Chili’s CMO promoted to translate winning playbook to Brinker’s other brand
George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye-popping run of sales growth.
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Courtesy of Papa Johns
Why Papa Johns is going back to basics in latest marketing shakeup
The chain recently supported its pan pizza launch with a campaign that spanned social, influencer and other media channels.
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Getty Images
Heineken looks to preserve Irish pub culture with documentary
“The Pub That Refused To Die” comes as more brands invest in entertainment to gain an edge in the fight for consumer attention.
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Courtesy of Merrell
Merrell’s first global brand platform looks to redefine the outdoors
Created with Uncommon Creative Studio, the “It Starts Outside” campaign will roll out globally across social, digital and connected TV.
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Courtesy of Amazon
Inside Mercedes-Benz’s custom Amazon Prime Video ads push around the NBA
CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.
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Getty Images
Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem
The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V.
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Getty Images
Kantar Media enters new era as Fifty5Blue following $1B sale
Along with aesthetic changes, including a new visual identity, the rebranded measurement firm is stepping up investment in artificial intelligence.
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Courtesy of Bosch
ColumnCampaign Trail: Bosch builds cute robots to push windshield wiper innovation
Created with agency Bailey Lauerman, “Impressive Innovation” demonstrates how the company brings precision and performance to wipers and beyond.
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Courtesy of WPP
How WPP aims to cut down agency complexity with its Elevate28 strategy
A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics and influencers, executives indicated.
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Retrieved from Progressive on February 27, 2026
How Progressive balances AI use with authenticity as scrutiny persists
The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering consumer sentiment.
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Alamy
WPP abandons holding company model in major strategic overhaul
The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance culture.”
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Courtesy of Coach
How Coach cocreated a campaign with Gen Z communities around the world
CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.
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Courtesy of Children's Place
How The Children’s Place embraces modern parenting with new brand platform
The retailer’s “It’s a Yes Day” platform began rolling out this month across digital, social and e-commerce channels and includes creator partnerships.
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Courtesy of MLB
TikTok, MLB tap into growing baseball fandom with expanded content tie-up
The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player engagement initiative.
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Daphne Howland/Marketing Dive
Will Gap’s new loyalty program meet the moment?
Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.
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Courtesy of Kayak
Kayak pokes fun at millennial travel anxiety in new brand platform
The travel search engine is shifting the focus from the destination to the anxiety of planning a trip.
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Courtesy of Kraft Heinz
Philadelphia’s new brand platform positions cream cheese as kitchen staple
Developed by Johannes Leonardo, the Kraft Heinz brand’s “Really Philly Good” includes 19 spots featuring new brand character Phillyboy.
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Courtesy of BodyArmor
What BodyArmor’s NCAA deal means for Coca-Cola’s hydration portfolio
CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.
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Courtesy of IHOP
IHOP promotes pancakes with low-tech aesthetics, experiential play
In a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet aesthetic.
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Courtesy of Olaplex
Olaplex links with ‘SNL’ star to blend science, style and humor in new ads
Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign created with agency Mother.
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Courtesy of Axe
Axe addresses fragrance overuse with new campaign, spray tech
“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance.
