The Latest

  • A flat, cartoon-style scene shows a bright red car at center, with a woman lounging on its roof and a person in a football helmet sitting in a director’s chair to the left. On the right, a person films with a camera on a tripod while cheerleaders and a football player jump in the background, and scattered snacks and floating items like a burger, fries, and footballs fill the scene.
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    Illustration: Emma Erickson 

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    Tracker

    The complete Super Bowl 60 ad tracker for 2026

    The details on every Super Bowl spot, from Anthropic’s shot at OpenAI to Dunkin’s brand-focused rewrite of “Good Will Hunting.”

    Updated Dec. 3, 2025
  • The outside of an Amazon facility.
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    Getty Images
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    Amazon’s annual ad revenue passes $68B, boosted by full-funnel strategy

    The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully to growth.

  • Modern distribution center for Shein with an American flag in front and a parking lot in the foreground, under a partly cloudy sky.
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    Alamy
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    Maintaining brand relevancy: Here’s what the numbers say

    Public perception may be a key indicator of brand performance, according to a report from The Harris Poll company QuestBrand.

  • Uber Eats Build Your Own Super Bowl commercial
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    Retrieved from Uber Eats on February 03, 2026
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    Uber Eats lets fans build their own Super Bowl ad with in-app integration

    The delivery platform created a content library full of alternate scenes for its own commercial that include cameos from a handful of celebrities.

  • Billboards of actress Sydney Sweeney is seen outside of an American Eagle store on August 01, 2025 in New York City.
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    Michael M. Santiago via Getty Images
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    American Eagle offers creators rewards to keep content flowing

    The AE Creator Community is anchored on a rewards system that incentivizes creators to participate in regular challenges around content sharing. 

  • The Google "G" logo is displayed in front of a building.
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    Justin Sullivan via Getty Images
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    YouTube annual revenue tops $60B as Google’s focus expands beyond ads

    Traction for subscriptions like YouTube Premium is growing in a way that could hurt ad revenue but boost the overall business, executives said.

  • An image of a man leaving a Chipotle. He is holding a brown bag.
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    Getty Images
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    Chipotle teases robust marketing plan amid search for ‘unicorn’ CMO

    The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales growth.

  • Lady Gaga appears in Rocket's teaser for its Super Bowl ad
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    Courtesy of Rocket
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    Why Rocket’s Redfin is kicking off a $1M home giveaway at the Super Bowl

    CMO Jonathan Mildenhall explains how consumers can take part in a home search via a scavenger hunt in the Redfin app.

  • Actors Bowen Yang, Jon Hamm and Scarlett Johansson ride a jet ski against a tropical backdrop
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    Permission granted by Ritz
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    Ritz doubles down on salty positioning in second Super Bowl campaign

    The Mondelēz brand continues to embrace more culturally attuned marketing with a Ritz Island ad starring Bowen Yang, Jon Hamm and Scarlett Johansson.

  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis wants to be an AI marketing MVP. Now comes the hard part.

    Despite AI’s promise in media and creative, executives acknowledged the tech is difficult to scale and fails to deliver measurable value in most cases.

  • Melissa McCarthy, Nicholas Gonzalez and Itatí Cantoral for E.l.f.'s latest Super Bowl ad
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. taps into halftime show hype with purpose-driven Super Bowl play

    The brand will be giving loyalty members a free subscription to Duolingo to help democratize access to learning a second language.

  • Man smiles while holding a mug and looking out the window.
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    Getty Images
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    VML: Marketing must balance consumer anxiety and hope in 2026

    Marketing trends, such as microdramas and consumers who are expressing a sense of “dysoptimism,” are identified in the agency’s “Future 100” report.

  • Actors Danny McBride and Keegan-Michael Key sing into a microphone in a garage.
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    Permission granted by State Farm
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    State Farm slams rivals as ‘Livin’ on a Prayer’ in Super Bowl return

    The celebrity-packed effort airing in the first quarter centers on a fictional Halfway There Insurance firm and parodic cover of a Bon Jovi classic.

  • George Clooney in Grubhub's Super Bowl ad
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    Courtesy of Grubhub
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    Grubhub — and George Clooney — make Super Bowl debuts to ‘eat the fees’

    The delivery platform promotes a new offer to remove delivery and service fees on restaurant orders over $50 in an oddball ad directed by Yorgos Lanthimos.

  • Team of business people discuss data analytics in a conference room.
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    Getty Images
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    IAB seeks to standardize interoperable media measurement

    Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement systems, per a new IAB report.

  • Dove and Bridgerton collaboration
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    Courtesy of Dove
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    Column

    Campaign Trail: Dove finds real beauty in ‘Bridgerton’

    The Unilever brand and agency Mythology used a masquerade ball in the style of the Netflix hit to boost long-running work around self-confidence.

  • Three men with with their arms over each others shoulders while holding Heineken's.
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    Courtesy of Heineken
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    Heineken weds friendship with fandom for global platform

    “Fans Have More Friends” asserts the importance of sociability and unites the brewer’s sponsorships across soccer, Formula 1 and music festivals.

  • Pepsi campaign imagery showcasing a polar bear prepping for a taste test of Coke Zero and Pepsi Zero Sugar.
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    Retrieved from YouTube on January 29, 2026
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    How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond

    The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon from Coke’s advertising.

  • A zoomed in image of a building with gold signage. The sign says "P.F. Chang's."
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    Scott Olson via Getty Images
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    P.F. Chang’s names new CMO on tails of brand platform launch

    Holly Smith replaces Sonika Patel, who lasted less than a year in the role but oversaw the launch of a “Light the Fire” campaign around the holidays. 

  • Kendall Jenner for Fanatics
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    Retrieved from Fanatics on January 28, 2026
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    Fanatics Sportsbook bets on Kendall Jenner for Super Bowl debut

    The sportsbook is also inviting consumers to bet with or against the celebrity on its app around which team will come out on top at the big game.

  • A mannequin shot from the back stares at a wall of TVs broadcasting a music video in a new ad from Crocs.
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    Permission granted by Crocs, Inc.
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    Crocs puts self-expression over algorithmic sameness with new platform

    Agency Flower Shop handled creative on “Wonderfully Unordinary,” a platform that centers on self-expression and real-world experiences.

  • A pedestrian walks in front of the Meta headquarters.
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    Justin Sullivan via Getty Images
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    3 advertising stats from Meta’s record holiday ‘25 period

    AI-driven improvements to ads ranking and learning models boosted clicks and conversions during the key Q4 window, which drew record demand. 

  • Kraft Heinz ketchup
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    Courtesy of Kraft Heinz
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    Heinz taps into Super Bowl snack culture with novelty ketchup keg

    Developed by internal agency The Kitchen, the KegChup plays on data showing 84% of consumers make their own snacks for the big game.

  • An image of a giant logo that says Applbee's.
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    Bruce Bennett via Getty Images
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    How Applebee’s Date Night Pass builds on the chain’s marketing-led success

    CMO Michelle Chin details the return of the fan-favorite offer and the lessons she’s learned in her first few months at the Dine Brands chain.

  • Business team in a modern office discussing data analytics and artificial intelligence.
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    Getty Images
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    Unpacking the marketing industry trends forecast for 2026

    Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.