The Latest
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Courtesy of Heineken
Heineken pilots OpenTable program that rewards designated drivers
The brand is rewarding designated drivers with rideshare vouchers and gift cards as the nonalcoholic beer category continues to grow.
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Courtesy of Expedia
OpinionIRL streamers are brands’ biggest marketing opportunity
Streamers like iShowSpeed can help brands find consumers at their most engaged, says Streamlabs’ Ashray Urs.
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Permission granted by Degree
Degree sweats it out with subway commuters for New York summer campaign
Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on man-on-the-street interviews.
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Retrieved from FX on July 27, 2026
Why FX gave an iconic mall an ‘80s makeover to promote ‘The Shards’
The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton Ellis and Ryan Murphy.
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Courtesy of Reddit
Kia takes a Reddit staple for a spin during WNBA All-Star Weekend
The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.
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Courtesy of Popeyes
Popeyes spices up agency roster to deliver better brand consistency
Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.
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Courtesy of Hilton
Hilton’s CMO on why brand marketing is an ‘irrational affinity business’
Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising landscape.
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Courtesy of Rare Beauty
Rare Beauty draws inspiration from Greek mythology for global campaign
The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.
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Courtesy of Gap Inc.
Gap Inc. opens creator program to employees
Content opportunities for corporate, distribution and store staff span newsletters, social media, branded content, product storytelling and more.
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Courtesy of Canada Goose
Canada Goose brings nature’s fringe to lifestyle marketing push
Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.
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Courtesy of Kraft Heinz
Oscar Mayer fetes Wienermobile’s 90 years with Milk Bar hot dog cake
The Wiener Cake leverages a viral trend to keep the brand front-of-mind during the summer months.
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Getty Images
How marketers can tackle a new creative paradigm with connected content
Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.
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Courtesy of Under Armour
Under Armour teams with ‘Heated Rivalry’ star for new campaign
François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.
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Getty Images
Marketers’ latest AI conundrum: An environmental footprint left unmeasured
While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking their full impact.
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Courtesy of American Eagle
From Yamal to the mall: How American Eagle is going back to school
CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.
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Courtesy of Ugg
Ugg teams with buzzy pop band Muna for back-to-school campaign
The effort also includes a college ambassador program and purpose-driven partnerships celebrating art and self-expression.
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Getty Images
Consumers warm up to streaming ads: Here’s what the numbers say
Two-thirds of viewers say they don’t mind watching ads as much as they used to, according to data from Hub Entertainment Research.
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Getty Images
ColumnSociable: Will Meta’s massive AI bet pay off?
The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech.
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Michael M. Santiago via Getty Images
Google’s ads biz gets boost from World Cup hype, Gemini improvements
Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.
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Joe Raedle via Getty Images
Tinder expands Events as it chases Gen Z connection
The feature comes as the platform looks to turn around user declines by taking advantage of Gen Z’s increased desire for experiences.
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Retrieved from Reddit on March 09, 2024
ColumnSociable: How to build a brand presence on Reddit in 2026
Looking to build an organic brand presence on Reddit? Follow these key steps.
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Courtesy of MLS
World Cup advertising numbers reflect diversifying sports marketplace
Despite massive increases in advertising spend from Kalshi and Polymarket, online betting accounted for just 2% of ad impressions during the World Cup.
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Courtesy of Hanes
Hanes embraces risqué marketing in creative shakeup for basics brand
Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.
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Courtesy of Liberty Mutual
Why Liberty Mutual turned a viral ad moment into a new brand character
Liberty Biberty, a fuzzy yellow puppet, was developed by the brand, creative agency Bandits & Friends and Jim Henson’s Creature Shop.
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Courtesy of Zevia
Zevia taps Cardi B to serve up real talk in biggest campaign to date
The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being “refreshingly real.”
