The Latest
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Loyal customers think brands place more value on new shoppers, survey finds
Customers want brands to recognize them as loyal customers, and they’re looking for more than discounts or rewards, according to EY’s Patricia Camden.
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Courtesy of Depop
Depop touts ability to support consumer incomes with ‘Depoponomics’
A 30-second spot set to the song “Millionaire” by Kelis, who makes a cameo in the ad, is accompanied by a Depop shop curated by the R&B icon.
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Courtesy of Zillow
Zillow links with World of Warcraft to showcase in-game homes
Zillow for Warcraft includes a custom microsite featuring a number of player-favorite housing creations and will be supported by a co-branded campaign.
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Courtesy of PepsiCo
PepsiCo’s first creator-led product launch reimagines chips for Gen Z
The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creators, culture and checkout.
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Mario Tama via Getty Images
Butterball names Carmichael Lynch AOR in reach for year-round relevancy
The poultry brand known for its Thanksgiving turkeys is hoping to maintain relevancy outside of the holiday season.
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Courtesy of Omnicom
Omnicom plans to reduce labor costs by $1B following IPG acquisition
The figure, larger than previous overall cost-savings targets stemming from the deal, will be realized by reducing duplicative roles, offshoring and outsourcing.
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Courtesy of Frosted Flakes
Frosted Flakes remixes ‘90s jingle to reintroduce Tony the Tiger
The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.
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Courtesy of Carl's Jr.
Deep DiveHow QSRs are building on value marketing with pop culture, nostalgia
Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.
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Courtesy of Hefty
How Hefty is unifying its brand portfolio marketing with John Cena
Created with McCann, the “Strong Choice” campaign builds on a 10-year relationship with the actor and retired wrestler.
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Courtesy of PepsiCo
PepsiCo’s CMO on how its Super Bowl strategy informs 2026 growth plans
Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.
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Courtesy of Folgers
Folgers mixes iconic jingle with ‘wake up’ songs from across years, genres
The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.
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Christopher Furlong via Getty Images
Unilever changes its brand discovery calculus with Google Cloud AI pact
A new deal sees the CPG giant trying to account for the impact agentic commerce will have on marketing as Unilever reorients around technology.
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Courtesy of Squarespace
ColumnCampaign Trail: Squarespace turns domain names into a noir nightmare
The brand enlisted Hollywood duo Emma Stone and Yorgos Lanthimos to break out of the “sea of sameness” in Super Bowl ads.
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Why brands need to optimize their mobile apps and websites for AI
Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.
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Justin Sullivan via Getty Images
Roku says it’s growing video advertising faster than broader OTT market
The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in the “early innings.”
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Courtesy of Publicis
Publicis weds creator, sports marketing for new Influential Sports unit
The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.
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Courtesy of MLS
Major League Soccer extends reach in substantial marketing push
“MLS Is Back” puts the league in the spotlight ahead of the World Cup, which is coming to the U.S. this year.
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Courtesy of Dunkin'
Marketers weigh in on Super Bowl 60 ads, from the weird to the audacious
Marketing Dive readers and adland experts assess five of the most talked about big game ads.
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Scott Olson via Getty Images
Sweetgreen names Wpromote paid media AOR as brand looks to reignite growth
Wpromote is tasked with balancing a cohesive national strategy with more market-specific opportunities as Sweetgreen combats a sales slump.
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Getty Images
Target to test contextual ads in ChatGPT, including through Roundel
Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption.
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Courtesy of Ritz
Deep Dive‘Don Draper is rolling over in his grave’: Super Bowl 60 ads play it safe
Most brands returned to the same conceptual wells while emergent ad categories like AI and health and wellness offered a mixed bag.
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Courtesy of Kimberly-Clark
Kotex serves up brand platform, refreshed identity with ‘Own Your Flow’
The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants To Rule The World.”
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Illustration: Emma Erickson
TrackerThe complete Super Bowl 60 ad tracker for 2026
The details on every Super Bowl spot, from Anthropic’s shot at OpenAI to Dunkin’s brand-focused rewrite of “Good Will Hunting.”
Updated Dec. 3, 2025 -
Illustration: Emma Erickson
Super Bowl 2026: Viewership, engagement and ads analysis
Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.
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Courtesy of CeraVe
CeraVe dubs NBA’s Durant its ‘Face of Legs’ in social-first campaign
The global effort responds to viral posts mocking the Rockets star for his dry skin, including through a Mean Tweets-inspired video.
Updated Feb. 10, 2026
