The Latest
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Permission granted by Sarah Merians Photography for Advertising Week New York
How Liquid Death is building an AI-native marketing organization
Benoit Vatere, chief media and digital commerce officer at the brand, explained at Advertising Week how it is using the tech to move faster than competitors.
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Sponsored by Zoom
The 2026 webinar audience behavior report
What attendees say they want, what Zoom data shows and the new rules for better webinar performance.
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CMOs see their internal influence rising. Has it come at a cost?
Marketers at Advertising Week say growth mandates have given them a bigger seat at the table, but research points to downsides for external brand trust.
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Christopher Doering/Marketing Dive
Nutella heads to Super Bowl, part of Ferrero’s $50M marketing bet in 2027
The marketer of sweet snacks will air two commercials during next year’s game following a successful 2026 debut for its Kinder Bueno brand.
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Permission granted by Sarah Merians Photography for Advertising Week New York
How marketers can fuel social, discoverability with experiences
At Advertising Week, marketers from Target and JPMorgan Chase discussed balancing algorithmic content and analog activations.
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Permission granted by Sarah Merians Photography for Advertising Week New York
How brands’ deeper creator deals are unlocking cost efficiencies, results
Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.
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Top marketing conferences to attend in 2027
A list of all the must-attend events for advertising executives looking to network and refine their strategies across culture, technology and more.
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Permission granted by BFA, Deonté Lee
Q&AHow Poppi keeps its cultural marketing fizz without over-relying on data
Partnerships ranging from the Dallas Cowboys to New York Fashion Week designers are largely driven by gut instinct, Head of Culture Sophia Sesto says.
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Courtesy of Super League
Why Panda Express is embracing an ‘always-on’ gaming strategy
The brand is adopting a more permanent strategy when it comes to gaming, including the release of its Roblox game as a persistent virtual destination.
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Photo illustration by Ezra Acayan/Getty Images via Getty Images
TikTok broadens agentic AI play, brings global ad network to US
New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday season.
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Courtesy of Papa Johns
Papa Johns’ CMO on how the brand is reasserting itself as delivery evolves
Newly appointed Global CMO Chris Lyn-Sue digs into the chain’s Walmart Express Delivery partnership and his plans for the rest of the year.
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Inside Advertising Week’s changes — and a bid for $100M in creator deals
The show, which starts Monday, is doubling down on topics like creators to differentiate in a crowded events calendar and court more decision-makers.
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CMOs in a ‘pressure cooker’ as tenure shrinks, demands multiply: study
Over a quarter of marketers hired this year have AI-ready skill sets versus 9% of CMOs who have been in the role for over four years.
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ColumnMidsize brewers shake up marketing strategies as Americans drink less
Nonalcoholic beer is on an upswing, while midsize and craft breweries are feeling the effects of a changing consumer landscape.
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Courtesy of The Hershey Company
Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort
The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for Halloween festivities.
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Courtesy of Discord
Discord steps up play for mobile advertisers with rewarded video product
A new format and the chat platform’s first Ads Manager for running campaigns arrive as gaming becomes an increasingly important channel for marketers.
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Courtesy of Cava
Cava hires Dr. Squatch marketer as CMO to build on growth
John Ludeke, most recently chief brand officer at the Unilever brand, is tasked with deepening consumer connections to the fast-casual chain.
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Jeff Wells/Marketing Dive
What Kroger’s predictive scoring work means for e-commerce marketers
The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% accuracy.
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Courtesy of Thorne
How Thorne built a brand platform ahead of $3.8B P&G deal — and what’s next
Chief Growth Officer Mary Beech details how work with brand consultancy Redscout turned consumer insights into campaigns and a communication style.
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Retrieved from TikTok on September 30, 2026
ColumnSociable: TikTok adds certification tiers for agency partners
The platform will offer Agency Partner or Premier Agency Partner badges to assure marketers that partnership requirements have been met.
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CMOs must rethink entry-level talent as AI alters marketing needs: Gartner
Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends handing new hires greater responsibility instead.
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Courtesy of Amazon
How Amazon is streamlining ad buys across multiple formats with AI
Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with the platform.
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Courtesy of Subway
Q&ASubway’s CMO on finding room to grow between competitors in QSR
“The challenges are real, which is why we're taking such a big swing now,” Jeff Klein said of the chain’s new brand platform from Martin.
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NHL taps Adobe as creative, marketing and AI partner
The partnership follows a surge in cultural relevancy for the league in the wake of the Winter Olympics and popular shows such as “Heated Rivalry.”
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Courtesy of Twisted Tea
Twisted Tea dons camo for collab campaign as brand faces headwinds
The fall-focused effort, which arrives as a new CMO prepares to join parent company Boston Beer, will feature social content and creator activations.
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Brandon Bell / Staff via Getty Images
Dave & Buster’s shakes up agencies amid bid to rebuild brand relevance
Gut and Mediaplus are joining the chain’s roster to develop more distinctive marketing and better connect national scale to local activities.
