The Latest

  • Amika campaign imagery for "On Your Wavelength" featuring Rashuna Durham, one of Amika’s lead pro educators.
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    Courtesy of Amika
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    How Amika’s marketing aims to make prestige hair care more approachable

    CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.

  • Chips Ahoy LTO
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    Courtesy of Mondelēz International
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    How Mondelēz is engaging with ‘mini Super Bowl moments’ during World Cup

    The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a sweepstakes.

  • Chili's fast food court
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    Courtesy of Chili's Grill & Bar
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    Chili’s puts competitors like McDonald’s on trial at ‘food court’ pop-up

    The casual dining chain continues to bring the fight to fast food restaurants with a value offering that now includes chicken sandwiches.

  • A case of Modelo in a soccer stadium
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    Courtesy of Modelo
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    Inside Modelo’s largest soccer investment to date ahead of World Cup

    As part of its “Cerveza for Fútbol” platform, the beer brand is launching a “Best Seat in the House” campaign across TV, social, digital and other channels.

  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis addresses Trade Desk spat, calls Sora shutdown ‘symbolic’

    The group delivered its 20th consecutive quarter of growth in Q1 despite the Middle East conflict, which executives said hasn’t rattled client spending. 

  • A large, freestanding white sculpture shaped like the Instagram logo is placed outdoors in front of a modern glass building. Surrounding the sculpture are plants and a light-colored concrete walkway.
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    Alamy
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    Meta to shoot past Google in digital ad revenue for first time: Emarketer

    Growth is accelerating for the parent company of Facebook and Instagram, with increased automation improving ad performance. 

  • Jake from State Farm in Netflix's "Running Point" alongside Kate Hudson
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    Courtesy of State Farm
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    How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’

    Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.

  • Archer Meat Steaks and The Mandalorian and Grogu
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    Courtesy of Archer
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    Archer teams with ‘Mandalorian and Grogu’ for first entertainment deal

    Customers can unlock a $10 Fandango Movie Reward toward tickets to see the movie by scanning a QR code on co-branded packaging.

  • A promotional image for Chipotles "rewards on repeat" loyalty launch.
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    Courtesy of Chipotle
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    Chipotle overhauls rewards system

    More free items and an in-store campaign to boost enrollment could help the fast casual giant expand its already considerable rewards base.

  • A person eats Smashburger food
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    Courtesy of Smashburger
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    Smashburger hires newcomer agency Understory amid creative revamp

    The shop, which launched this year, looks to bring more cultural relevance to Smashburger’s marketing after the brand recently admitted it lost focus.

    Updated April 13, 2026
  • Popeyes One Piece
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    Courtesy of Popeyes
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    Popeyes bites into anime fandom with ‘One Piece’ collaboration

    The tie-up with the long-running anime series includes an exclusive menu, merchandise and a giveaway.

  • A tiered office building with large glass windows, brightly lit from within at night; the top of the building reads "WPP" in blue lights.
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    Alamy
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    WPP names first chief transformation officer to drive Elevate28 plan

    Anne-Isabelle Choueiri joins from Estée Lauder Companies and will be tasked with designing the operations that underpin the firm’s strategic overhaul.

  • Megan Thee Stallion and Nickleback for Cheetos
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    Courtesy of PepsiCo
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    Column

    Campaign Trail: Cheetos soundtracks a heist with Megan Thee Stallion, Nickelback

    Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand and Gut Miami went big on the relaunch of Flamin’ Hot Dill Pickle snacks.

  • Harley-Davidson
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    Courtesy of Harley-Davidson
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    Harley-Davidson resets brand ahead of growth strategy rollout

    The motorcycle company gets back to basics in an ad set to Willie Nelson’s “On the Road Again” that will run nationally across broadcast and streaming.

  • Svedka campaign imagery introducing it's Svedphone flip phone.
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    Courtesy of Sazerac
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    Svedka addresses Gen Z’s digital burnout with Y2K-inspired flip phone

    The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received AI-generated Super Bowl ad. 

  • The Microsoft logo is pictures on the technology company's headquarters in Redmond, Washington, on July 3, 2024.
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    Getty Images
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    Publicis leans on Microsoft in race to lead agentic AI for marketers

    The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable global media business.

  • The words "The Censored Art of Menstruation - Now On Display" in red lettering against a murky red and black background.
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    Courtesy of Kotex
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    Kotex displays art inspired by menstruation to confront taboos

    The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.

  • Fever-Tree
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    Courtesy of Fever-Tree
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    Fever-Tree mixers celebrate mixology with first US creative platform

    The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the nonalcoholic mixer brand.

  • Stripe OpenAI agentic AI Sam Altman commerce protocol
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    Justin Sullivan via Getty Images
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    Opinion

    Will ChatGPT ads become a meaningful part of the performance media mix?

    Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes AppFlyer’s Brian Quinn.

  • WNBA Commissioner Cathy Engelbert carries a basketball on the floor of the New York Stock exchange
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    Michael M. Santiago via Getty Images
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    P&G bets on WNBA and women’s sports with new multibrand sponsorship

    Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership.

  • Snapcodes
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    Retrieved from Snapchat on April 09, 2026
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    Sociable: Snapchat makes a push for Snapcodes as a marketing tool

    The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and conversion.

  • A family eats Five Guys food at home
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    Courtesy of Five Guys
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    Five Guys serves up largest integrated brand campaign to date

    Created by indie agency Chemistry, “Your Burger Guy” will roll out across film, social, digital, audio and in-store channels.

  • A hand raised in the air holds a bottle of Kikkoman against a blue sky with Unleash Legendary in bold yellow lettering.
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    Courtesy of Kikkoman
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    Kikkoman embraces Gen Z’s love of Japanese culture in new campaign

    “Unleash Legendary” leverages the look and feel of anime to show off the brand’s teriyaki line and includes paid social and influencer partnerships.

  • Colonel Sanders in a new KFC ad
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    Courtesy of KFC
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    KFC’s Colonel dances in the name of affordable fried chicken in new ads

    A campaign by Highdive and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low. 

  • Actor Cynthia Erivo, wearing Brooks Running workout gear, looks directly into the camera in an outdoor photo shoot
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    Permission granted by Brooks Running
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    Q&A

    Brooks CMO on shaping a global brand vision, with help from Cynthia Erivo

    The “Wicked” and “Dracula” star is featured in video ads and social content as part of a new campaign tied to her training for the London Marathon.