The Latest
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Courtesy of Ulta Beauty
Q&AUlta’s CMO on blending brand building and omnichannel marketing
Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok Shop, retail media and more.
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Adobe Stock / bernardbodo
Sponsored by TubiFrom foot traffic to sales: streaming ads are more than a reach play
New performance benchmarks from Tubi demonstrate how streaming can drive lower-funnel results across industries – from Auto to CPG.
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Getty Images
OpinionPatriotism is no longer a campaign — it’s a branding strategy
Consumers define patriotic brands through a wider lens than marketers, writes Robert Passikoff, founder and president of Brand Keys.
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Permission granted by Peter Adams/Marketing Dive
A cure for Cannes Lions FOMO: What marketers might have missed
From OpenAI laying out its ads plan to Expedia’s creator-driven strategy, Marketing Dive has packaged together noteworthy coverage from the festival.
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Permission granted by Instacart
How Instacart is cultivating full-funnel marketing with video, AI
Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant.
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Courtesy of Vizio
What Walmart’s Vibe.co deal means for CTV, retail media convergence
The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the evolution of streaming TV advertising.
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Courtesy of E.l.f.
E.l.f. taps into soccer fandom with NWSL, World Cup activations
The marketer will have a presence at FootballCo’s House of Goal, a cultural soccer fan fest in New York, helping it engage with the sport’s broad fandom.
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Courtesy of Blue Chip agency
How challenger brands can stand out with fewer marketing swings
Dan Eisenberg, CMO at Chicago-based agency Blue Chip, discusses how brands such as Emerald Nuts compete against corporate giants.
Updated June 29, 2026 -
Permission granted by Peter Adams/Marketing Dive
5 Cannes Lions takeaways as marketers wrestle with an industry in flux
Marketing Dive caught up with attendees to ask them about their biggest surprises and frustrations, plus what they want to see more of at the festival.
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Courtesy of The Honest Company
ColumnCampaign Trail: The Honest Company delivers women’s bathroom truths
The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the flushable wipes space.
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Permission granted by Amazon
As agentic advertising floods Cannes, Amazon touts its Alexa advantage
Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.
Updated June 25, 2026 -
Courtesy of Taco Bell
Taco Bell gives away emotional-support tacos as World Cup nerves run high
“Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its loyalty program.
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Courtesy of Sprite
Sprite unites tastemakers and fans to debate hip-hop’s greatest hits
New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a digital experience.
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Courtesy of Expedia
Q&AHow Expedia Group drives brand impact with creators — and Barbie’s Ken
Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an IShowSpeed partnership.
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Courtesy of Starbucks
Starbucks pilots TikTok program for boosting employee-generated content
With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the social media platform.
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XiXinXing via Getty Images
OpinionMarketing’s next target audience? Co-workers
When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise Dahlhoff.
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Retrieved from Meta on June 25, 2026
ColumnSociable: Meta launches integrated booking for lead ads
The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process.
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Courtesy of Albertsons Companies
Albertsons integrates branded product placement into AI-search tool
The grocery company’s retail media arm now lets ads appear in conversational search product carousels.
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Permission granted by Peter Adams/Marketing Dive
LiveRamp CEO dishes on OpenAI partnership, looming Publicis acquisition
Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s committed to neutrality.
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Justin Sullivan via Getty Images
What defines ChatGPT ads? ‘Super intentional’ users, OpenAI tells Cannes
The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries carry a direct commercial intent.
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Drew Angerer via Getty Images
Gap brings AI to owned marketing channels across brand portfolio
The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced transformation effort.
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Courtesy of Lowe's
Q&AWhy Lowe’s wants content creators in its network to pitch product ideas
CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast.
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Courtesy of NBPA
How NBA players will deal directly with brands through a new union arm
Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business opportunities.
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Getty Images
CMOs prioritize organizational influence over long-term brand growth
Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term results, a Lippincott study said.
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Mario Tama via Getty Images
Target, DirecTV team to track premium video advertising’s sales impact
Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target.
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Courtesy of MLS
How the World Cup fuels US soccer leagues and their brand partners
The CMOs at Major League Soccer and the National Women’s Soccer League explain how they’re marketing around the tournament.
