The Latest
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Permission granted by Peter Adams/Marketing Dive
OpinionAI is accelerating the accountability gap. Here’s how CMOs can close it.
InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the pilot phase to production at wider scale.
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Permission granted by Liquid I.V.
Liquid I.V., Samsung swing into ‘Spider-Man’ to spotlight new products
The Unilever hydration brand’s largest entertainment partnership yet includes ads, a pair of co-branded flavors and experiential marketing.
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Courtesy of Dollar Shave Club
How Dollar Shave Club uses generative AI to unlock advertising creativity
Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing to reassert its brand voice.
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Consumers say rewards matter, but many aren’t actually using them
In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ shopping behavior.
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Courtesy of Pizza Hut
Pizza Hut serves up nostalgia with latest rewards program push
The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand’s classic uniforms and a mobile experience.
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Courtesy of Farmers Insurance
Why Farmers Insurance flipped its jingle as part of all-pink rebrand
The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, head of creative at the brand.
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Courtesy of Rockstar Energy
Rockstar Energy’s CMO on turning latent brand value into market share
The brand is activating around sports and music to connect with consumers who prefer traditional energy drinks to sister beverages Celsius and Alani Nu.
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Advertisers don’t trust CTV inventory despite climbing spend: IAB
Just 41% of buyers are confident in commerce and retail media networks for CTV buying amid a convergence between the channels.
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Courtesy of Expedia
Deep DiveThe best brand campaigns of H1 2026 sold honesty. Are consumers buying?
As fake news, fake feeds and fake AI proliferate, Coca-Cola, Dove, Anthropic and other brands tried to leave a real mark in the first half.
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M+C Saatchi NA launches entertainment arm as branded content booms
Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.
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Measurement investments haven’t simplified advertising decisions: report
Despite a wider set of tools available to the marketing industry, many still struggle to leverage insights to influence budgetary decisions.
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Courtesy of Aeropostale
How Aéropostale entertains Gen Alpha with a creator-led mini-series
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with JCPenney.
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Michael M. Santiago via Getty Images
In customer service, third-party gen AI tools are beating brand chatbots
While use of third-party generative AI tools has doubled in the past year, company-provided chatbot usage hasn’t statistically increased since 2022.
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Courtesy of Heinz
Heinz calls foul on small condiment packets in social World Cup effort
Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.
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Permission granted by Vitaminwater
Vitaminwater doubles down on content series celebrating local art
Neighborhue is developed in partnership with My Code, a multicultural media and marketing agency that owns properties including Remezcla Media Group.
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Retrieved from Colleen E Hayes/Netflix © 2026 on July 09, 2026
Mike’s Hard, Genesis take creative swings with custom Netflix campaigns
A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand partnerships.
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OpinionWhy unpaid media is now essential to AI visibility
Earned media and community discussion generate the authority signals that determine whether a brand gets recommended by AI, writes Abigail Niziankiewicz of Mediassociates.
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Courtesy of Doritos
How Doritos gets global, year-round scale with Formula 1 partnership
The PepsiCo brand’s focus on home-based viewers comes to life in “The Crunch Prix,” a campaign created by Goodby Silverstein & Partners.
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Retrieved from Meta on July 08, 2026
ColumnSociable: Meta adds updated disclosure tags for AI-generated ads
The updated tags will provide more info on which promotions include AI-generated elements, whether from Meta or via external AI tools.
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Courtesy of Marc Jacobs
Deep DiveBrands see content gold in microdramas. Will they muck up the moment?
Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in the water.
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Courtesy of Chipotle
Chipotle drives rewards program with ‘PGA Tour 2K25’ integration
The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a multiyear deal announced in January.
Updated July 8, 2026 -
Shaun Lucas/Marketing Dive
Marketing’s data breakdown: H1 by the numbers
Artificial intelligence continues to demand significant investments this year, but the payoff for marketers is still unclear.
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Courtesy of State Farm
State Farm enlists IShowSpeed to keep season five of gaming series fresh
Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with consumers.
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Courtesy of Unilever
Why Febreze is taking on soccer stink via podcasts, experiences
The P&G brand’s “Can’t Wash This” campaign comes as World Cup fever gives way to the beginning of the MLS season.
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Getty Images
How fandoms are different and why Havas is doubling down on them
Creating and tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and experiential activation agency.
