American Eagle debuts on Roblox with inclusive club showcasing spring apparel

Rather than build a game from scratch, the retailer partnered with a popular role-playing offering that's drawn 1.5 billion visits on the metaverse platform.

By Peter Adams • March 3, 2022

Jack in the Box trolls McDonald's over broken ice cream machines

The first effort from the QSR's new public relations and integrated campaigns AOR uses competitive sparring tactics to tap into culture.

By Chris Kelly • March 3, 2022

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Can brands stay safe in the metaverse?

As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.

By Sara Karlovitch • March 1, 2022

Denny's refreshes 24/7 heritage with help of diverse TikTok stars

A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.

By Peter Adams • Feb. 28, 2022

Twitch unveils guaranteed ad income for select creators

The streaming service is encouraging select creators to run advertisements on their channels for a flat rate.

By Sara Karlovitch • Feb. 24, 2022

Volvo's EV push around Super Bowl rolls away with 20M Twitter impressions

The second-screening effort, which positions kids as electric vehicle experts, has garnered more than 7,000 minutes of viewing time.

By Robert Williams • Feb. 24, 2022

Peloton ads track journey of converted skeptics as business challenges mount

A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty. 

By Peter Adams • Updated Feb. 22, 2022

Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star

Remi Bader will serve as brand ambassador and size consultant in a yearlong partnership with the brand.

By Daphne Howland • Feb. 18, 2022

Mtn Dew takes aim at tired advertising tropes with 'Always Sunny' star

Puppy Monkey Baby returns as part of a year-long satirical effort meant to cut through an ad market that's "more crowded than ever before."

By Peter Adams • Feb. 17, 2022

Michelob Ultra gets in on ‘90s nostalgia with NBA Jam team-up

During NBA All-Star weekend, the AB InBev brand turned a bar into "Boom Shaka Lakas," an arcade bar inspired by the video game's iconic catchphrase.

By Chris Kelly • Feb. 16, 2022

By the numbers: Super Bowl LVI

The big game's ads, broken down by sentiment, social engagement and more.

By Annie Fu • Feb. 14, 2022

Gartner: A quarter of consumers will use the metaverse daily by 2026

The research firm predicts 25% of people will spend at least one hour a day in the metaverse to work, shop, learn, socialize or consume entertainment.

By Tatiana Walk-Morris • Feb. 11, 2022

Chewy asks pet lovers on TikTok Live date with rescue animals

The Valentine's Day livestream will show attendees "eligible cuties" they can adopt via pet profiles that nod to mobile dating apps.

By Natalie Black (Koltun) • Feb. 10, 2022

How the producer economy is changing influencer marketing

Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.

By Robert Williams • Feb. 10, 2022

NFL opens Snapchat playbook for Super Bowl Sunday

Along with the league's activations, brands including Verizon, Frito-Lay and Uber are using the app's AR functionality on gameday.

By Chris Kelly • Feb. 10, 2022

Walmart, NYX partner with Triller to boost Black creators

The social video app has pledged 50 million guaranteed views to Black creators this month in honor of Black History Month.

By Chris Kelly • Feb. 10, 2022

TikTok and Instagram: Using both platforms for ultimate success

As TikTok grows in popularity, brands must know how to integrate the platform into their marketing strategy while recognizing what makes it unique, writes Link Agency's Francisco Schmidberger.

By Francisco Schmidberger • Feb. 8, 2022

Lifewtr commissions NFTs, debuts TikTok for Black History Month

The PepsiCo brand's expanded Black Art Rising initiative demonstrates its ongoing support of Black creativity in the art world.

By Nina Lentini • Feb. 7, 2022

Snapchat's AR shopping upgrade points to social commerce future

Tests of a "catalog-powered" shopping lens generated $6 million in sales for Ulta Beauty and a 17-time lift in purchases among women for MAC Cosmetics.

By Robert Williams • Feb. 3, 2022

Universal, Snap host virtual concert to promote J-Lo's 'Marry Me'

Snapchat users were able to see their Bitmoji in the crowd as film stars Jennifer Lopez and Maluma performed as avatars.

By Chris Kelly • Feb. 3, 2022

Facebook user growth stagnates while commerce bets see 'meaningful slowdown'

Few short-term solutions are apparent as Meta wrestles with Apple's privacy changes, while its hopes for a larger metaverse remain a long way off.

By Peter Adams • Feb. 3, 2022

Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site

The brands are linking to help spicy food lovers "eat cute" in time for Valentine's Day with an effort that could generate valuable first-party data.

By Chris Kelly • Feb. 3, 2022

Google's retail bets pay off during topsy-turvy holidays, ad revenue tops $61B

The tech giant is eyeing more shoppable opportunities in livestreaming, while its TikTok clone YouTube Shorts enters the "super early" testing phase. 

By Peter Adams • Feb. 2, 2022

Frito-Lay reimagines Salt-N-Pepa's 'Push It' in Super Bowl ad for Flamin' Hot brands

Megan Thee Stallion and Charlie Puth feature on the remix, while Frito-Lay asks fans to embrace their spicy side and rate other brands' big game spots.

By Peter Adams • Feb. 1, 2022

Bush's Beans enlists TikTok, Reels creators for Can Film Festival

The brand is tapping into interest around user-generated content with a livestreamed event that riffs on the Cannes Film Festival.

By Chris Kelly • Jan. 27, 2022