Skittles apologizes to sour lime fans with Twitch press conference

Livestreams, billboards and NASCAR tie-ins act as a mea culpa to the more than 130,000 people who have complained about the lack of lime since 2013.

By Peter Adams • Updated March 24, 2022

Oscar Mayer takes Oscars to task for awards gender disparity

Strategically placed ads and Wienermobiles call out the advantages for "directors with wieners" while kick-starting a new gender parity pledge.

By Peter Adams • March 23, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola

Lame, who's accrued more than 135 million followers, wordlessly showcases the proper way to serve Nitro Pepsi in print ads, billboards and social videos.

By Peter Adams • March 22, 2022

Sailor Jerry inks up tattoo grant for Women's History Month

The rum brand draws on the legacy of its tattoo artist namesake for a new social media contest.

By Sara Karlovitch • March 22, 2022

Arby's CMO dishes on Pusha T diss track

To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish.

By Chris Kelly • March 22, 2022

McDonald's brings back Szechuan Sauce as mobile app exclusive

Promotions behind the cult-favorite condiment focus on mobile, including via SMS conversations with "the person who runs the McDonald's account."

By Peter Adams • March 21, 2022

Honda tunes up Twitch strategy beyond gaming with DreamLab

The lifestyle-focused page hosts weekly content like DJ competitions and pop culture discussions in the race to win over younger drivers.

By Peter Adams • March 18, 2022

To further its turnaround, Macy's unveils new Own Your Style brand platform

The online platform will feature a curated fashion hub while associates will serve as microinfluencers, advising customers via social media.

By Daphne Howland • March 17, 2022

Schick ditches the script for rebrand targeted at everyday men

Black-and-white videos profile real people sharing what facial hair means to them, while the marketer is refreshing its logo, website and packaging.

By Peter Adams • March 11, 2022

Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership

As the esports industry grows, the beer brand deepens its partnership with an established esports team.

By Sara Karlovitch • March 11, 2022

Twitter tests Shops feature

Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform.

By Tatiana Walk-Morris • March 10, 2022

Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness

The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.

By Chris Kelly • March 10, 2022

Tullamore Irish whiskey aims to correct common misspelling of St. Paddy's Day

A partnership with popular American butcher Pat LaFrieda reminds customers it's not St. Patty's Day.

By Sara Karlovitch • March 9, 2022

Pepsi scouts next pop star in new show spanning TikTok, TV

"Becoming a Popstar" airs on MTV and features eight TikTok stars competing to create original songs and music videos that play on the app's features.

By Sara Karlovitch • March 7, 2022

66% of brands spent more on creator marketing in past year

Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.

By Natalie Black (Koltun) • March 3, 2022

Walmart moves further into livestream shopping

The big-box retailer expanded its partnership with Talkshoplive as it further delves into scalable social shopping.

By Kaarin Moore • March 3, 2022

Crypto.com transports Snapchat users to LeBron James' childhood bedroom

Extending the reach of its Super Bowl ad, the cryptocurrency platform looks to connect with mobile-savvy viewers through an immersive AR portal.

By Sara Karlovitch • March 3, 2022

American Eagle debuts on Roblox with inclusive club showcasing spring apparel

Rather than build a game from scratch, the retailer partnered with a popular role-playing offering that's drawn 1.5 billion visits on the metaverse platform.

By Peter Adams • March 3, 2022

Jack in the Box trolls McDonald's over broken ice cream machines

The first effort from the QSR's new public relations and integrated campaigns AOR uses competitive sparring tactics to tap into culture.

By Chris Kelly • March 3, 2022

Can brands stay safe in the metaverse?

As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.

By Sara Karlovitch • March 1, 2022

Denny's refreshes 24/7 heritage with help of diverse TikTok stars

A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.

By Peter Adams • Feb. 28, 2022

Twitch unveils guaranteed ad income for select creators

The streaming service is encouraging select creators to run advertisements on their channels for a flat rate.

By Sara Karlovitch • Feb. 24, 2022

Volvo's EV push around Super Bowl rolls away with 20M Twitter impressions

The second-screening effort, which positions kids as electric vehicle experts, has garnered more than 7,000 minutes of viewing time.

By Robert Williams • Feb. 24, 2022

Peloton ads track journey of converted skeptics as business challenges mount

A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty. 

By Peter Adams • Updated Feb. 22, 2022

Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star

Remi Bader will serve as brand ambassador and size consultant in a yearlong partnership with the brand.

By Daphne Howland • Feb. 18, 2022