TikTok set to surpass combined ad revenues of Twitter, Snapchat

Despite the app's impressive growth, it's still relatively small in terms of global digital ad share, with Google boasting a nearly 30% share and Meta at 21%.

By Natalie Black (Koltun) • April 14, 2022

Betches parlays social media acumen into canned cocktail line

As the ready-to-drink cocktail space continues to boom, companies of all stripes are vying for a slice of the market.

By Sara Karlovitch • April 13, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Skullcandy keys into music, self-expression in yearlong social push

"Find Your Frequency" will feature one theme each month, spotlighting ambassador tie-ins that illustrate how music can inspire living authentically.

By Natalie Black (Koltun) • April 7, 2022

New Balance among brands trying on Twitter's first 3D product ads

Three new formats seek to make brand experiences more interactive on the platform, with a focus on driving actions like a purchase. 

By Peter Adams • April 1, 2022

How Express drove revenue gains, 20% traffic bump with digital experiences

After adding more modern shopping features and functionalities in its app, the retail brand saw average order value rise 27% from a year earlier.

By Robert Williams • March 31, 2022

McDonald's Norway displays 'iconic trash' in bid to reduce littering

Developed with NORD DDB, WergelandApenes and OMD, warts-and-all ads depict the chain's packaging as street rubbish.

By Peter Adams • March 29, 2022

Tommy Hilfiger, DKNY and other brands to participate in Metaverse Fashion Week

Brands are staking their territory in the metaverse, but the concept and tech underpinning it have yet to fully take shape.

By Tatiana Walk-Morris • March 24, 2022

Meta tops TikTok in mobile ad performance after Apple's ATT changes

Meta's move to the top spot suggests its system for measuring ad activity improved between July and December, AppsFlyer found.

By Natalie Black (Koltun) • March 24, 2022

Skittles apologizes to sour lime fans with Twitch press conference

Livestreams, billboards and NASCAR tie-ins act as a mea culpa to the more than 130,000 people who have complained about the lack of lime since 2013.

By Peter Adams • Updated March 24, 2022

Oscar Mayer takes Oscars to task for awards gender disparity

Strategically placed ads and Wienermobiles call out the advantages for "directors with wieners" while kick-starting a new gender parity pledge.

By Peter Adams • March 23, 2022

Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola

Lame, who's accrued more than 135 million followers, wordlessly showcases the proper way to serve Nitro Pepsi in print ads, billboards and social videos.

By Peter Adams • March 22, 2022

Sailor Jerry inks up tattoo grant for Women's History Month

The rum brand draws on the legacy of its tattoo artist namesake for a new social media contest.

By Sara Karlovitch • March 22, 2022

Arby's CMO dishes on Pusha T diss track

To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish.

By Chris Kelly • March 22, 2022

McDonald's brings back Szechuan Sauce as mobile app exclusive

Promotions behind the cult-favorite condiment focus on mobile, including via SMS conversations with "the person who runs the McDonald's account."

By Peter Adams • March 21, 2022

Honda tunes up Twitch strategy beyond gaming with DreamLab

The lifestyle-focused page hosts weekly content like DJ competitions and pop culture discussions in the race to win over younger drivers.

By Peter Adams • March 18, 2022

To further its turnaround, Macy's unveils new Own Your Style brand platform

The online platform will feature a curated fashion hub while associates will serve as microinfluencers, advising customers via social media.

By Daphne Howland • March 17, 2022

Schick ditches the script for rebrand targeted at everyday men

Black-and-white videos profile real people sharing what facial hair means to them, while the marketer is refreshing its logo, website and packaging.

By Peter Adams • March 11, 2022

Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership

As the esports industry grows, the beer brand deepens its partnership with an established esports team.

By Sara Karlovitch • March 11, 2022

Twitter tests Shops feature

Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform.

By Tatiana Walk-Morris • March 10, 2022

Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness

The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.

By Chris Kelly • March 10, 2022

Tullamore Irish whiskey aims to correct common misspelling of St. Paddy's Day

A partnership with popular American butcher Pat LaFrieda reminds customers it's not St. Patty's Day.

By Sara Karlovitch • March 9, 2022

Pepsi scouts next pop star in new show spanning TikTok, TV

"Becoming a Popstar" airs on MTV and features eight TikTok stars competing to create original songs and music videos that play on the app's features.

By Sara Karlovitch • March 7, 2022

66% of brands spent more on creator marketing in past year

Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.

By Natalie Black (Koltun) • March 3, 2022

Walmart moves further into livestream shopping

The big-box retailer expanded its partnership with Talkshoplive as it further delves into scalable social shopping.

By Kaarin Vembar • March 3, 2022

Crypto.com transports Snapchat users to LeBron James' childhood bedroom

Extending the reach of its Super Bowl ad, the cryptocurrency platform looks to connect with mobile-savvy viewers through an immersive AR portal.

By Sara Karlovitch • March 3, 2022