Burger wars: How Burger King's rivalry with McDonald's reverberates through adland

Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.

By Chris Kelly • May 17, 2022

Snap taps Wieden + Kennedy vet as chief creative officer

Colleen DeCourcy, who built a reputation during a decade with the decorated agency, helped develop the Snapchat owner’s first Oscars campaign this year.  

By Peter Adams • May 16, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Pepsi, Pizza Hut put soccer fans in Paul Pogba's shoes with AR game

Activations with Yum Brands restaurants attempt to capture the excitement ahead of the UEFA Champions League final with help from the star midfielder.

By Peter Adams • May 11, 2022

Taco Bell asks diners to swap out mundane meals via TikTok dance challenge

"Taco Swap" builds on an effort that helped to drive the highest sales week in the chain's history and represents another bid to be closer to youth culture.

By Chris Kelly • May 9, 2022

5 brands that get social commerce right

These top brands are getting ahead with social commerce to deliver innovative, personalized experiences to their customers.

May 9, 2022

Metaverse goes mainstream, but most consumers still don't understand it

Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising.

By Peter Adams • May 6, 2022

Xbox levels up mobile app through stories feature

Following Microsoft's announcement that it may bring ads to its gaming platform, Xbox is taking a TikTok-like approach to user content. 

By Sara Karlovitch • May 5, 2022

Snap expands e-commerce reach for brands with new AR tech

Puma, American Eagle and Zenni Optical tested the upgraded tools to offer virtual product try-ons via Snapchat and within their own apps.

By Robert Williams • May 5, 2022

TikTok's new premium ad unit aligns brands with top 4% of videos

TikTok Pulse is bought at a fixed CPM and on a reservation basis, speaking to the app’s efforts to cater to deeper-pocketed advertisers at the NewFronts.

By Peter Adams • May 5, 2022

Snapchat partners with Cameo to streamline brand-creator ad deals

Mattress Firm, Molson Coors and Kraft have been beta testing the program, letting them draw on over 45,000 personalities for custom video ads.

By Peter Adams • May 4, 2022

How Coke and Pepsi's rivalry shaped marketing — and where it goes next

As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.

By Peter Adams • May 3, 2022

TikTok deepens AR investment with Camera IQ tools

Estée Lauder’s Smashbox and Cartoon Network piloted the new tech, the latter of which notched 4 million views from an AR effect without paid promotion.

By Robert Williams • April 28, 2022

Facebook sees users grow again while metaverse bets gain traction

Wendy's recent activation in Horizon Worlds drew 52 million visitors, a promising development as Meta's broader ad business continues to slow.

By Peter Adams • April 28, 2022

YouTube drags down Google performance as challenges pile up

The video platform severely missed revenue expectations in the first quarter amid the war in Ukraine and ongoing Apple headwinds.

By Peter Adams • April 27, 2022

Malibu calls for eternal summer with new campaign

The social-heavy push attempts to extend the drink's popularity beyond the summer months and build on recent growth.

By Sara Karlovitch • April 26, 2022

What marketers should consider when it comes to metaverse brand safety

As the metaverse becomes a bigger part of strategy, marketers should be aware of the risks of emerging platforms, according to the Oasis Consortium's Tiffany Xingyu Wang.

By Sara Karlovitch • April 26, 2022

What Elon Musk's Twitter takeover means for advertisers

The Tesla CEO's stated mission around preserving "free speech" tees up looser content moderation policies on a platform already infamous for toxicity.

By Peter Adams • April 26, 2022

Degree boosts inclusivity in metaverse with virtual marathon

The Unilever deodorant brand is working with Decentraland to help create a standard of inclusivity and representation in the metaverse.

By Chris Kelly • April 25, 2022

Snap's ad business challenged as global chaos adds to Apple headwinds

While the Ukraine war and inflation are impacting revenue, the Snapchat owner has secured upfront commitments more than 60% higher than last year.

By Peter Adams • April 22, 2022

Spot Pet Insurance employs Cameo for star-studded campaign

The company is teaming with talent like Lindsay Lohan, Gabby Douglas and Erin Andrews to produce social media-friendly videos to promote its insurance.

By Sara Karlovitch • April 21, 2022

Unilever tightens restrictions on food marketing targeted at kids

A more stringent policy recognizes the power of social media and influencers, with the Ben & Jerry's marketer pledging it won't message to those under 16.

By Peter Adams • April 21, 2022

Tide's 'Doctor Strange' ads connect MCU to past marketing

The P&G label links the storied superhero franchise to its own universe with teasers drawing on the "It's a Tide Ad" Super Bowl campaign.

By Peter Adams • April 20, 2022

What Gen Z wants to see from brands as metaverse attachments grow

A new study finds a third of the group desires branded stores, while receptivity to in-game advertising ranked low.

By Peter Adams • April 19, 2022

Jameson takes over 'orange' on Pinterest to introduce new whiskey

As part of its collaboration, Jameson Orange content will appear when users search for "orange aesthetic" and "orange chicken," among other topics.

By Sara Karlovitch • April 19, 2022

Meta leans into monetizing Horizon Worlds VR platform

The social media giant will reportedly take a 47.5% cut of virtual assets sold by creators on Horizon Worlds, which is a bet on the potential of the metaverse. 

By Sara Karlovitch • April 14, 2022