Social Media: Page 27
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Courtesy of Sour Patch Kids
Sour Patch Kids taps Twitch streamers for flavor competition
Each creator will host a livestream and debut custom packaging that bears their likeness as part of efforts to engage with gamers.
By Chris Kelly • June 13, 2022 -
Courtesy of Twitter
Twitter tests product drop alerts with Home Depot, Dior and others
The shopping feature notifies consumers when brands offer merchandise for a limited time, part of the platform’s growing social commerce push.
By Robert Williams • June 9, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Glossier
YouTube brings shopping to Shorts with Glossier Challenge
Glossier is the first brand to sell products through YouTube’s TikTok-like video format, an increasingly central part of the platform’s growth strategy.
By Robert Williams • June 9, 2022 -
Courtesy of Wonderful Pistachios
Wonderful Pistachios deploys baby Groot for plant-based protein push
A campaign features custom packaging exclusive to Walmart in the U.S. and lines up with a new Disney+ series centered on the cutesy, tree-like character.
By Peter Adams • June 6, 2022 -
Original image by Drobot Dean / Adobe Stock, edited by HootSuite
Sponsored by HootsuiteStruggling to measure your social advertising ROI? Shut everything off
Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy.
June 6, 2022 -
Mario Tama via Getty Images
TikTok helps brands manage cross-platform campaigns with new partners
Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners.
By Robert Williams • June 2, 2022 -
Joe Raedle via Getty Images
Sheryl Sandberg resigns from Meta as ad behemoth reaches crossroads
It’s hard to overstate the impact the executive had on building one of the most formidable digital platforms, but also difficult to separate that role from Facebook's struggles.
By Peter Adams • June 2, 2022 -
Courtesy of Tostitos
Tostitos teams with Dan Levy to help people avoid summer FOMO
The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards.
By Chris Kelly • June 2, 2022 -
Courtesy of NYX Professional Makeup
NYX hosts metaverse Pride parade to celebrate all shades of LGBTQ community
A virtual celebration in The Sandbox is complemented by real-world activations, including a public drag show and mural painting in Los Angeles.
By Peter Adams • May 31, 2022 -
Courtesy of Chevrolet Brazil
Chevrolet's WhatsApp game drives awareness of texting and driving dangers
Players can dodge obstacles by responding to chat commands, but will inevitably lose as the automaker tries to send a clear message.
By Natalie Black (Koltun) • May 26, 2022 -
Drew Angerer via Getty Images
TikTok takes page from Twitch as battle for creators intensifies
A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.
By Peter Adams • May 26, 2022 -
Courtesy of CKE Restaurants
Q&ACarl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms
Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.
By Chris Kelly • May 26, 2022 -
Courtesy of Minute Maid
Minute Maid offers heat relief with Aguas Frescas waterslide delivery
The Coca-Cola brand's “Refreshing AF” tagline and summer push play on the drink's "AF" initials and cheekily tie into the phrase that’s popular online.
By Natalie Black (Koltun) • May 25, 2022 -
Courtesy of PepsiCo
Pepsi steps away from Super Bowl Halftime Show amid strategic pivot
While it’s not re-upping ownership over the event, PepsiCo is extending a larger deal with the NFL to launch a new Gatorade product later in 2022.
By Peter Adams • May 25, 2022 -
Courtesy of ATTN:
Candle Media extends content deal-making run with Attn: acquisition
The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.
By Peter Adams • May 23, 2022 -
Courtesy of Pizza Hut
Pizza Hut, Jimmy John's tie first metaverse experiments to real-world rewards
The sandwich chain teamed with agency Anomaly to create a restaurant in Decentraland where users can build a custom “Metasandwich.”
By Peter Adams • May 20, 2022 -
Courtesy of TikTok
TikTok's new ad product lets brands crowdsource content
Branded Mission creates a channel between brands and creators, potentially removing the need for agencies that offer influencer marketing services.
By Natalie Black (Koltun) • May 19, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Deep DiveBurger wars: How Burger King's rivalry with McDonald's reverberates through adland
Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.
By Chris Kelly • May 17, 2022 -
Permission granted by Snap
Snap taps Wieden + Kennedy vet as chief creative officer
Colleen DeCourcy, who built a reputation during a decade with the decorated agency, helped develop the Snapchat owner’s first Oscars campaign this year.
By Peter Adams • May 16, 2022 -
Pepsi released a video as part of the campaign that features soccer player Paul Pogba and a Rube Goldberg machine. The image was retrieved from its video on May 11, 2022.
Pepsi, Pizza Hut put soccer fans in Paul Pogba's shoes with AR game
Activations with Yum Brands restaurants attempt to capture the excitement ahead of the UEFA Champions League final with help from the star midfielder.
By Peter Adams • May 11, 2022 -
Courtesy of Taco Bell
Taco Bell asks diners to swap out mundane meals via TikTok dance challenge
"Taco Swap" builds on an effort that helped to drive the highest sales week in the chain's history and represents another bid to be closer to youth culture.
By Chris Kelly • May 9, 2022 -
Ferran Traite via Getty Images
Sponsored by Emplifi5 brands that get social commerce right
These top brands are getting ahead with social commerce to deliver innovative, personalized experiences to their customers.
May 9, 2022 -
Courtesy of Meta
Metaverse goes mainstream, but most consumers still don't understand it
Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising.
By Peter Adams • May 6, 2022 -
Courtesy of Xbox
Xbox levels up mobile app through stories feature
Following Microsoft's announcement that it may bring ads to its gaming platform, Xbox is taking a TikTok-like approach to user content.
By Sara Karlovitch • May 5, 2022 -
Snap released a video promoting its new AR features and partner brands, including Goodr, Puma and Ralph Lauren. The image was retrieved from its video on May 4, 2022.
Snap expands e-commerce reach for brands with new AR tech
Puma, American Eagle and Zenni Optical tested the upgraded tools to offer virtual product try-ons via Snapchat and within their own apps.
By Robert Williams • May 5, 2022
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