Social Media: Page 26

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    Courtesy of The Kraft Heinz Company
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    Kraft rebrands macaroni and cheese to promote comfort food positioning

    Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care.

    By • June 23, 2022
  • A big red sign says that Macy's is "the world's largest store."
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    Daphne Howland/Marketing Dive
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    Macy's takes July Fourth bonanza to Web3 with free NFT drop

    The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.

    By • June 22, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
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    Courtesy of Hasbro
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    Nerf's first mascot Murph draws Gritty comparisons, sparks Twitter debate

    The amorphous being coated in thousands of toy darts made a splash over the weekend, kicking off the larger “Unleash the Play in You” platform.

    By • June 21, 2022
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    Courtesy of Wendy's
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    Wendy's streamlines national-to-local social advertising with Tiger Pistol

    The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.

    By • June 21, 2022
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    Courtesy of Liquid Death
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    Column

    Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages

    The edgy brand blindfolded real people and had them compare flavored water to high-priced liquids like squid ink and lobster Béarnaise sauce.

    By • June 17, 2022
  • Close-up photo of female hands with smartphone. Young woman typing on a mobile phone on a sunny street.
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    Kirill Smyslov via Getty Images
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    Social media ad growth slows, per Magna

    The reach and time spent with social media apps are nearing their limits in several major markets worldwide, according to a revised forecast.

    By • June 16, 2022
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    Courtesy of Frito-Lay North America
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    Ruffles teams with NBA star Jayson Tatum for sneaker collaboration

    The chip brand puts itself at the intersection of basketball and sneaker culture as Tatum’s Boston Celtics square off at the NBA Championship.

    By • June 16, 2022
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    Courtesy of Victoria's Secret
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    Victoria's Secret's Happy Nation brand launches Roblox hub

    The digital-only tween brand launched in April with plans to enter the metaverse — a first for Victoria's Secret.

    By Tatiana Walk-Morris • June 15, 2022
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    Courtesy of Sour Patch Kids
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    Sour Patch Kids taps Twitch streamers for flavor competition

    Each creator will host a livestream and debut custom packaging that bears their likeness as part of efforts to engage with gamers.

    By • June 13, 2022
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    Courtesy of Twitter
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    Twitter tests product drop alerts with Home Depot, Dior and others

    The shopping feature notifies consumers when brands offer merchandise for a limited time, part of the platform’s growing social commerce push. 

    By • June 9, 2022
  • YouTube Shopping Beauty Festival
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    Courtesy of Glossier
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    YouTube brings shopping to Shorts with Glossier Challenge

    Glossier is the first brand to sell products through YouTube’s TikTok-like video format, an increasingly central part of the platform’s growth strategy. 

    By • June 9, 2022
  • Wonderful Pistachios with Marvel's Groot
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    Courtesy of Wonderful Pistachios
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    Wonderful Pistachios deploys baby Groot for plant-based protein push

    A campaign features custom packaging exclusive to Walmart in the U.S. and lines up with a new Disney+ series centered on the cutesy, tree-like character.

    By • June 6, 2022
  • ROI Guide
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    Original image by Drobot Dean / Adobe Stock, edited by HootSuite

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    Sponsored by Hootsuite

    Struggling to measure your social advertising ROI? Shut everything off

    Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy. 

    June 6, 2022
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    Mario Tama via Getty Images
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    TikTok helps brands manage cross-platform campaigns with new partners

    Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners.

    By • June 2, 2022
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    Joe Raedle via Getty Images
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    Sheryl Sandberg resigns from Meta as ad behemoth reaches crossroads

    It’s hard to overstate the impact the executive had on building one of the most formidable digital platforms, but also difficult to separate that role from Facebook's struggles.

    By • June 2, 2022
  • Tostitos No Mo FOMO kit
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    Courtesy of Tostitos
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    Tostitos teams with Dan Levy to help people avoid summer FOMO

    The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards.

    By • June 2, 2022
  • NYX Professional Makeup celebrates Pride Month with parade in metaverse
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    Courtesy of NYX Professional Makeup
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    NYX hosts metaverse Pride parade to celebrate all shades of LGBTQ community

    A virtual celebration in The Sandbox is complemented by real-world activations, including a public drag show and mural painting in Los Angeles.

    By • May 31, 2022
  • Chevrolet's mobile game on WhatsApp
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    Courtesy of Chevrolet Brazil
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    Chevrolet's WhatsApp game drives awareness of texting and driving dangers

    Players can dodge obstacles by responding to chat commands, but will inevitably lose as the automaker tries to send a clear message. 

    By • May 26, 2022
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    Drew Angerer via Getty Images
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    TikTok takes page from Twitch as battle for creators intensifies

    A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.

    By • May 26, 2022
  • Carl's Jr. Hardees Jurassic World promotion
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    Courtesy of CKE Restaurants
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    Q&A

    Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms

    Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.

    By • May 26, 2022
  • Minute Maid's Aguas Frescas beverage
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    Courtesy of Minute Maid
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    Minute Maid offers heat relief with Aguas Frescas waterslide delivery

    The Coca-Cola brand's “Refreshing AF” tagline and summer push play on the drink's "AF" initials and cheekily tie into the phrase that’s popular online.

    By • May 25, 2022
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    Courtesy of PepsiCo
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    Pepsi steps away from Super Bowl Halftime Show amid strategic pivot

    While it’s not re-upping ownership over the event, PepsiCo is extending a larger deal with the NFL to launch a new Gatorade product later in 2022.

    By • May 25, 2022
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    Courtesy of ATTN:
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    Candle Media extends content deal-making run with Attn: acquisition

    The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.

    By • May 23, 2022
  • Pizza Hut metaverse
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    Courtesy of Pizza Hut
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    Pizza Hut, Jimmy John's tie first metaverse experiments to real-world rewards

    The sandwich chain teamed with agency Anomaly to create a restaurant in Decentraland where users can build a custom “Metasandwich.”

    By • May 20, 2022
  • TikTok's Branded Mission ad product
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    Courtesy of TikTok
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    TikTok's new ad product lets brands crowdsource content

    Branded Mission creates a channel between brands and creators, potentially removing the need for agencies that offer influencer marketing services.

    By • May 19, 2022