Social Media: Page 26
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Retrieved from Dignitas on July 12, 2022
Mike and Ike sweetens esports brand's bid at winning over Fortnite fans
The candy sponsorship is the first for Dignitas’ dedicated Fortnite collective and will feature a TikTok series, competitive event and more.
By Peter Adams • July 12, 2022 -
Justin Sullivan via Getty Images
WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts
A separate investigation by EU officials could lead to changes on YouTube where Google will allow rival firms to sell ads directly on the video platform.
By Peter Adams • July 8, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Maja Hitij via Getty Images
Elon Musk officially moves to back out of Twitter deal, company prepares to sue
The news sets up a legal battle that will likely focus on the platform's disclosure of bot activity, which Musk referenced in a tweet batting back at the company's intentions to sue.
By Peter Adams • Updated July 11, 2022 -
Retrieved from Brett Jordan from Pexels.
Pinterest releases new shopping, seller features
The feature rollouts follow the appointment of a new CEO and the acquisition of an AI shopping platform.
By Tatiana Walk-Morris • July 7, 2022 -
Retrieved from E.l.f. Cosmetics on July 07, 2022
E.l.f. appeals to gamers with themed line of beauty, skincare products
A limited-run Game Up collection is being promoted through a live arcade bar event that will be streamed on E.l.f.’s official Twitch channel.
By Peter Adams • July 7, 2022 -
Courtesy of Modelo
Modelo, Takis dare consumers to keep their hands off a co-branded vending machine
The brands have teamed for a limited-edition, temperature-controlled vending machine that contestants can win at a sponsored block party.
By Chris Kelly • July 7, 2022 -
Retrieved from PRNewsfoto/McDonald's USA on July 06, 2022
McDonald's strengthens gaming creator ties with OfflineTV sponsorship
This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.
By Peter Adams • July 6, 2022 -
Courtesy of One Esports
Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia
The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region.
By Peter Adams • July 1, 2022 -
Courtesy of Snap
Coke celebrates summer with AR music experience on Snapchat
The AR content in the photo-messaging app features Australian rapper The Kid Laroi performing a new song.
By Robert Williams • June 30, 2022 -
Courtesy of The Coca-Cola Company
Coke teams up with Marshmello for limited-edition flavor
The brand’s first flavor co-created with an artist is the latest effort to come out of the Coca-Cola Creations platform that launched earlier this year.
By Sara Karlovitch • June 30, 2022 -
Courtesy of Honda
Honda invites gamers to Hondaverse in Fortnite on Twitch
Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.
By Chris Kelly • June 30, 2022 -
Courtesy of Reddit
Reddit ramps up advertising with first US TV campaign
“Find your people” pushes the platform’s community-centered message by meeting consumers where they are — on the couch.
By Jessica Deyo • June 29, 2022 -
Retrieved from Alka-Seltzer on June 28, 2022
Alka-Seltzer drops new hangover-relief product with help from T-Pain
A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.
By Peter Adams • June 28, 2022 -
Courtesy of Sweetgreen
Sweetgreen launches digital feature to reward customers for meeting goals
The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.
By Julie Littman • June 28, 2022 -
Courtesy of Twitter
Twitter expands e-commerce features with Shopify partnership
Online retailers that use Shopify’s e-commerce software can show as many as 50 items for sale in automatically updated listings on their profile.
By Robert Williams • June 23, 2022 -
Courtesy of HelloFresh
HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'
The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.
By Robert Williams • June 23, 2022 -
Courtesy of YouTube
How YouTube's brewing TikTok rivalry could impact mobile video strategies
Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account.
By Robert Williams • June 23, 2022 -
Courtesy of The Kraft Heinz Company
Kraft rebrands macaroni and cheese to promote comfort food positioning
Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care.
By Peter Adams • June 23, 2022 -
Daphne Howland/Marketing Dive
Macy's takes July Fourth bonanza to Web3 with free NFT drop
The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.
By Peter Adams • June 22, 2022 -
Courtesy of Hasbro
Nerf's first mascot Murph draws Gritty comparisons, sparks Twitter debate
The amorphous being coated in thousands of toy darts made a splash over the weekend, kicking off the larger “Unleash the Play in You” platform.
By Peter Adams • June 21, 2022 -
Courtesy of Wendy's
Wendy's streamlines national-to-local social advertising with Tiger Pistol
The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.
By Chris Kelly • June 21, 2022 -
Courtesy of Liquid Death
ColumnCampaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages
The edgy brand blindfolded real people and had them compare flavored water to high-priced liquids like squid ink and lobster Béarnaise sauce.
By Chris Kelly • June 17, 2022 -
Kirill Smyslov via Getty Images
Social media ad growth slows, per Magna
The reach and time spent with social media apps are nearing their limits in several major markets worldwide, according to a revised forecast.
By Robert Williams • June 16, 2022 -
Courtesy of Frito-Lay North America
Ruffles teams with NBA star Jayson Tatum for sneaker collaboration
The chip brand puts itself at the intersection of basketball and sneaker culture as Tatum’s Boston Celtics square off at the NBA Championship.
By Sara Karlovitch • June 16, 2022 -
Courtesy of Victoria's Secret
Victoria's Secret's Happy Nation brand launches Roblox hub
The digital-only tween brand launched in April with plans to enter the metaverse — a first for Victoria's Secret.
By Tatiana Walk-Morris • June 15, 2022
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