Social Media: Page 23

  • ESPN webpages collaged together
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    Courtesy of ESPN
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    ESPN launches creator network to attract Gen Z

    While creators will not be compensated, they will be provided with travel, tickets, access, equipment and a series of learning courses.

    By • Sept. 19, 2022
  • A painting in a elaborate gold frame shows a pizza-inspired spin on van Gogh's "The Starry Night," with a pepperoni pizza replacing the moon and pepperoni slices the stars.
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    Retrieved from Little Caesars Pizza on September 19, 2022
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    Little Caesars opens Instagram gallery selling pepperoni-themed art

    A framed oil painting offering a pizza-inspired spin on van Gogh is among the “fanceroni” items available on a first-come, first-served basis for $9.99. 

    By • Sept. 19, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • OOH campaigns promoting NYT's Spelling Bee mobile game
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    Courtesy of New York Times
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    NYT subway ads unlock Spelling Bee in purpose-driven campaign

    As commuters return to the rails, the company is promoting its games offering with QR code-enabled placements and donations to a charitable cause. 

    By Aaron Baar • Sept. 15, 2022
  • Chipotle Garlic Guajillo Steak metaverse
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    Courtesy of Chipotle
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    Chipotle launches its Garlic Guajillo Steak in the metaverse

    The chain says the menu item, which will debut in the Chipotle Grill Simulator on Roblox, is the first from a restaurant brand to launch in the metaverse.

    By Alicia Kelso • Sept. 13, 2022
  • A dram of Jameson whiskey sits on a table in a branded cup.
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    Anna Webber/Getty Images for Vulture Festival via Getty Images
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    Jameson serves comradery on the rocks in new global campaign

    In its largest U.S. campaign in over a decade, the distiller focuses on spontaneity and personal relationships as Irish whiskey sales grow. 

    By • Sept. 13, 2022
  • Gucci opens persistent digital space on Roblox
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    Courtesy of Gucci
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    Roblox’s ad expansion plans include 3D portals to branded experiences

    An Immersive Ads format teased during the company’s developer conference helps brands promote their custom worlds to users more seamlessly. 

    By • Sept. 12, 2022
  • Pinterest "Don't Don't Yourself" campaign image
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    Courtesy of Pinterest
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    Pinterest takes up social media negatives like doomscrolling in campaign

    “Don’t Don’t Yourself” arrives on the heels of research showing 33% of Americans rank fear of failure as their main roadblock to trying new things.

    By • Sept. 12, 2022
  • A row of oversized NFL helmets.
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    Duane Prokop/Getty Images via Getty Images
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    As the NFL season kicks off, advertisers draw from a new playbook

    Fans are front and center in the latest football-related campaigns, with players taking a backseat as marketers try to address a fragmented audience. 

    Sept. 9, 2022
  • Morgan Freeman and Tom Brady sit together as part of an Under Armour campaign
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    Courtesy of Under Armour
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    Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads

    A star-studded campaign subverts “Be Like Mike” sports marketing tropes to instead encourage up-and-comers to focus squarely on themselves.

    By • Sept. 8, 2022
  • A hand types on a laptop that is browsing Amazon's website
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    Quinn Rooney via Getty Images
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    Amazon ads top engagement ranking, but TikTok holds innovation crown

    Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital.

    By • Sept. 7, 2022
  • A black tiny home parked in a driveway displays a can of Pepsi Zero Sugar, accompanied by copy reading, "Introducing the Pepsi 18 Week Pack. A Pepsi pack you can live in all football season long."
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    Permission granted by Pepsi
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    Pepsi’s branded tiny home delivers tricked-out NFL fan cave

    The Pepsi 18 Week Pack is part of a sweepstakes run through Instacart, an increasingly important e-commerce partner for the longtime league sponsor.

    By • Sept. 7, 2022
  • Gap materials for its fall 2022 campaign, "Icons."
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    Courtesy of Gap
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    Gap highlights culture shapers with ‘Icons’ campaign, NFT contest

    Gap Logo Remix invites artists to design a logo that could become an NFT and be printed on the brand’s signature hoodie.

    By • Sept. 7, 2022
  • A consumer reaches for a Snickers bar in a store.
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    Ian Waldie/Getty Images via Getty Images
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    Snickers kicks off NFL season with a hunt for ‘rookie mistakes’

    In the campaign’s second year, fans can submit funny missteps for a chance to have players like Stefon Diggs recreate them in a video. 

    By • Sept. 7, 2022
  • A green co-branded Wendy's and 'Rick and Morty' logo and Uber Eats bag flank cartoon versions of new sandwiches and drinks from the restaurant chain.
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    Permission granted by Wendy's
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    Wendy’s latest ‘Rick and Morty’ crossover opens portal to Uber Eats

    Delivery continues to be a focus of the partnership as the reference-heavy Adult Swim series enshrines its place in the pop culture conversation.

    By • Sept. 6, 2022
  • Illustration of a robot as part of Starburst campaign
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    Courtesy of Starburst
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    Starburst beams TikToks into space to engage Gen Z

    A hashtag challenge around the question “How do they make Starburst taste so juicy?” follows the brand's first TV spot for its core product since 2015.

    By • Sept. 6, 2022
  • The Snapchat app is displayed on the home screen of an iPhone.
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    Justin Sullivan via Getty Images
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    Snap outlines 3 strategic priorities amid plans to cut 20% of staff

    Mini-games, original shows and some hardware areas are getting axed as the Snapchat owner doubles down on proven products like AR.

    By • Sept. 1, 2022
  • A case of assorted Twisted Tea flavors in a limited edition box.
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    Courtesy of Boston Beer Company
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    Boston Beer buoys Twisted Tea investment as hard seltzer demand shrinks

    A new multichannel effort centers around college football and includes an emphasis on sports betting with a FanDuel partnership.

    By • Sept. 1, 2022
  • Several Nissan cars in front of the 2022 Heisman House
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    Courtesy of Nissan
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    Nissan’s long-running Heisman program features college athlete for first time

    Bryce Young, the most recent Heisman Trophy winner, stars as a fish out of water in a campaign that also includes metaverse tactics.

    By • Sept. 1, 2022
  • Netflix streaming logo
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    Pascal Le Segretain via Getty Images
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    Netflix secures 2 Snap execs to spearhead advertising push

    Jeremi Gorman and Peter Naylor bring experience, with the former previously leading global ad sales at Amazon and the latter a key architect at Hulu.

    By • Aug. 31, 2022
  • Keystone Light cameo products.
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    Courtesy of Molson Coors
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    Keystone Light strengthens media presence, rural ties to battle rivals

    The brewer doubles down on its budget-friendly positioning with a new national TV campaign and a custom camouflage pattern.

    By • Aug. 30, 2022
  • A large digital screen in the game Fortnite bears the signage State Farm Park while fireworks go off in the background.
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    Retrieved from iHeartMedia on August 29, 2022
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    State Farm sponsors iHeartMedia’s persistent metaverse space in Fortnite

    Host to concerts and more, the virtual venue kicks off a year of planned programming with a two-part performance from Charlie Puth.

    By • Aug. 29, 2022
  • An Instacart campaign image promoting Lizzo's new Instacart Cart.
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    Courtesy of Instacart
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    Instacart partners with Lizzo for most extensive campaign to date

    “The World is Your Cart,” created with agencies Droga5 and Mayflower Entertainment, is paired with a 60-second spot and Snapchat mini-game.

    By • Aug. 25, 2022
  • A person laying on a couch while scrolling on their phone
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    pixdeluxe via Getty Images
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    TikTok mini-game pilot alludes to resurgence in social gaming

    While the video-sharing app is just dipping its toes in, brands like Duracell have recently run in-game experiments on other platforms like Instagram.

    By Aaron Baar • Aug. 25, 2022
  • Blue and purple Taco Bell sauce packets are inscribed with messages against a metaverse-themed backdrop.
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    Retrieved from Taco Bell Corp. on August 25, 2022
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    Modern love: Taco Bell takes wedding services to the metaverse

    After hosting nearly 800 legal marriages in real life, the brand is porting the concept to Decentraland with a contest.

    By • Aug. 25, 2022
  • A building in New York City bears the Doritos branding as part of campaign inspired by the chip's shape.
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    Retrieved from Frito-Lay North America on August 24, 2022
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    Doritos sets consumers on hunt for triangles in ode to chip’s shape

    Among other activations, the brand is issuing weekly TikTok bounties for fans who find iconic triangle locations, like a pyramid-shaped Bass Pro Shop.

    By • Aug. 24, 2022