Social Media: Page 24
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Courtesy of Under Armour
Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads
A star-studded campaign subverts “Be Like Mike” sports marketing tropes to instead encourage up-and-comers to focus squarely on themselves.
By Peter Adams • Sept. 8, 2022 -
Quinn Rooney via Getty Images
Amazon ads top engagement ranking, but TikTok holds innovation crown
Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital.
By Peter Adams • Sept. 7, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Permission granted by Pepsi
Pepsi’s branded tiny home delivers tricked-out NFL fan cave
The Pepsi 18 Week Pack is part of a sweepstakes run through Instacart, an increasingly important e-commerce partner for the longtime league sponsor.
By Peter Adams • Sept. 7, 2022 -
Courtesy of Gap
Gap highlights culture shapers with ‘Icons’ campaign, NFT contest
Gap Logo Remix invites artists to design a logo that could become an NFT and be printed on the brand’s signature hoodie.
By Jessica Deyo • Sept. 7, 2022 -
Ian Waldie/Getty Images via Getty Images
Snickers kicks off NFL season with a hunt for ‘rookie mistakes’
In the campaign’s second year, fans can submit funny missteps for a chance to have players like Stefon Diggs recreate them in a video.
By Sara Karlovitch • Sept. 7, 2022 -
Permission granted by Wendy's
Wendy’s latest ‘Rick and Morty’ crossover opens portal to Uber Eats
Delivery continues to be a focus of the partnership as the reference-heavy Adult Swim series enshrines its place in the pop culture conversation.
By Peter Adams • Sept. 6, 2022 -
Courtesy of Starburst
Starburst beams TikToks into space to engage Gen Z
A hashtag challenge around the question “How do they make Starburst taste so juicy?” follows the brand's first TV spot for its core product since 2015.
By Chris Kelly • Sept. 6, 2022 -
Justin Sullivan via Getty Images
Snap outlines 3 strategic priorities amid plans to cut 20% of staff
Mini-games, original shows and some hardware areas are getting axed as the Snapchat owner doubles down on proven products like AR.
By Peter Adams • Sept. 1, 2022 -
Courtesy of Boston Beer Company
Boston Beer buoys Twisted Tea investment as hard seltzer demand shrinks
A new multichannel effort centers around college football and includes an emphasis on sports betting with a FanDuel partnership.
By Sara Karlovitch • Sept. 1, 2022 -
Courtesy of Nissan
Nissan’s long-running Heisman program features college athlete for first time
Bryce Young, the most recent Heisman Trophy winner, stars as a fish out of water in a campaign that also includes metaverse tactics.
By Peter Adams • Sept. 1, 2022 -
Pascal Le Segretain via Getty Images
Netflix secures 2 Snap execs to spearhead advertising push
Jeremi Gorman and Peter Naylor bring experience, with the former previously leading global ad sales at Amazon and the latter a key architect at Hulu.
By Peter Adams • Aug. 31, 2022 -
Courtesy of Molson Coors
Keystone Light strengthens media presence, rural ties to battle rivals
The brewer doubles down on its budget-friendly positioning with a new national TV campaign and a custom camouflage pattern.
By Sara Karlovitch • Aug. 30, 2022 -
Retrieved from iHeartMedia on August 29, 2022
State Farm sponsors iHeartMedia’s persistent metaverse space in Fortnite
Host to concerts and more, the virtual venue kicks off a year of planned programming with a two-part performance from Charlie Puth.
By Peter Adams • Aug. 29, 2022 -
Courtesy of Instacart
Instacart partners with Lizzo for most extensive campaign to date
“The World is Your Cart,” created with agencies Droga5 and Mayflower Entertainment, is paired with a 60-second spot and Snapchat mini-game.
By Jessica Deyo • Aug. 25, 2022 -
pixdeluxe via Getty Images
TikTok mini-game pilot alludes to resurgence in social gaming
While the video-sharing app is just dipping its toes in, brands like Duracell have recently run in-game experiments on other platforms like Instagram.
By Aaron Baar • Aug. 25, 2022 -
Retrieved from Taco Bell Corp. on August 25, 2022
Modern love: Taco Bell takes wedding services to the metaverse
After hosting nearly 800 legal marriages in real life, the brand is porting the concept to Decentraland with a contest.
By Peter Adams • Aug. 25, 2022 -
Retrieved from Frito-Lay North America on August 24, 2022
Doritos sets consumers on hunt for triangles in ode to chip’s shape
Among other activations, the brand is issuing weekly TikTok bounties for fans who find iconic triangle locations, like a pyramid-shaped Bass Pro Shop.
By Peter Adams • Aug. 24, 2022 -
Courtesy of CKE
Carl’s Jr., Hardee’s ask Twitch community to help build new menu item
After polling followers about their favorite ingredients, the brands are sponsoring creator livestreams where people can vote on their preferred meals.
By Peter Adams • Aug. 19, 2022 -
Drew Angerer/Getty Images via Getty Images
TikTok streamlines social commerce with 3 new ad formats
A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.
By Peter Adams • Aug. 18, 2022 -
Courtesy of Shopify
Shopify adds collaboration tool to connect brands with content creators
The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants.
By Aaron Baar • Aug. 18, 2022 -
Courtesy of American Eagle
American Eagle tunes into TikTok’s SoundOn for back-to-school campaign
The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.
By Peter Adams • Aug. 18, 2022 -
Courtesy of Kellogg Company
Tony the Tiger transforms into gr-r-eat Twitch streamer
The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.
By Chris Kelly • Aug. 15, 2022 -
Courtesy of Pacsun
Pacsun collaborates with virtual influencer Miquela for back-to-school ads
After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.
By Peter Adams • Aug. 15, 2022 -
Courtesy of Denny's
Denny’s boosts esports equity with ‘pancake drops’ on Twitch
The diner chain has partnered with Complexity Gaming to promote female creators with a series of sponsored livestreams.
By Sara Karlovitch • Aug. 12, 2022 -
brightstars via Getty Images
Heineken, Nike, Mondelēz run ads on cause-driven social platform
WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i.
By Peter Adams • Aug. 11, 2022
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