Social Media: Page 22
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Drew Angerer via Getty Images
Meta revenue declines again while metaverse skeptics sound alarm
Investors and analysts alike are growing more vocal in questioning the costly technology pivot, viewing it as distracting from business fundamentals.
By Peter Adams • Oct. 27, 2022 -
Drew Angerer/Getty via Getty Images
Apple draws Meta’s ire again with new policy around boosted posts
New guidelines require iOS-compatible social platforms to register paid “boosts” to posts as in-app purchases, giving the iPhone maker a 30% cut.
By Jessica Deyo • Oct. 27, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Drew Angerer via Getty Images
YouTube revenue shrinks as Google feels pinch of ad slowdown
The short-form format remains a focus, but is still in the early days of monetization and facing stiff competition from rival TikTok.
By Peter Adams • Oct. 26, 2022 -
Justin Sullivan/Staff via Getty Images
Snapchat owner braces for cold winter as ad revenue slows
Snap grew revenue by just 6% in Q3 and indicated brand-oriented advertising headwinds will continue into the holidays.
By Peter Adams • Oct. 21, 2022 -
Permission granted by Dietz & Watson
ColumnCampaign Trail: Dietz & Watson summons ‘SandWitch Sisters’ in riff on Halloween classic
Drag queens bring a trio referencing “Hocus Pocus” to life for the brand’s largest paid TikTok effort to date and latest collaboration with agency RTO+P.
By Peter Adams • Oct. 21, 2022 -
Delmaine Donson via Getty Images
TikTok replaces Netflix as second most-popular app for those under 35
New research underscores how TikTik’s influence is spreading beyond social media to impact streamers and traditional broadcasters.
By Aaron Baar • Oct. 20, 2022 -
Courtesy of Best Buy
Leveling up success: Inside Best Buy’s efforts to reform a long-standing campaign
At Advertising Week, executives discussed how taking a more inclusive approach to an annual esports program resulted in higher completion and viewing rates.
By Sara Karlovitch • Oct. 20, 2022 -
Retrieved from PepsiCo Beverages North America on October 18, 2022
Pepsi CMO on state of media fragmentation: ‘A double-edged sword’
At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a “fat word.”
By Peter Adams • Oct. 19, 2022 -
Courtesy of American Eagle
American Eagle CMO says now’s the time for marketers to take risks
At Advertising Week, the exec cited evidence that stepping outside the box has reaped major benefits, like becoming Roblox’s second most visited virtual brand.
By Jessica Deyo • Oct. 19, 2022 -
Courtesy of Walmart
Walmart launches beta version of content creator platform
The retailer is strengthening its reach into social commerce by allowing creators to set up affiliate links and access performance data.
By Dani James • Oct. 18, 2022 -
Courtesy of Liquid Death
Why Liquid Death doesn’t chase viral social media trends
An Advertising Week panel featuring Liquid Death, Xbox and Hot Pocket showcased how each takes a different approach to chasing virality.
By Jessica Deyo • Oct. 18, 2022 -
Kar Tr via Getty Images
Gen Z in 2022: How to meet the cohort where they are
Gen Z’s preferences evolve quickly. Here’s how to connect with this tough-to-reach demographic across CTV, the metaverse, esports and social media.
By Sara Karlovitch • Oct. 17, 2022 -
Farknot_Architect via Getty Images
Social media makes progress in brand, consumer safety
Snap outperformed all platforms in its efforts to protect users and combat misinformation, per a new IPG Mediabrands and Magna report.
By Aaron Baar • Oct. 17, 2022 -
Courtesy of Toyota
Toyota shifts advertising into a new gear with expansive campaign
“Never Settle” puts stories in the foreground, a change from the brand’s traditionally car-centered marketing.
By Sara Karlovitch • Oct. 14, 2022 -
Drew Angerer / Staff via Getty Images
TikTok shoots for movie studio budgets with new Showtimes ad format
For its TikTok World summit, the app also showcased a feature where brands only pay if their ad is viewed or interacted with within 6 seconds.
By Peter Adams • Oct. 13, 2022 -
Courtesy of Kraft Heinz
Kraft begins beef with McDonald’s in ‘Where’s the Mac?’ push
On WheresTheMac.com, consumers can tweet the burger chain to ask for the comfort food to be added to its Big Mac.
By Aaron Baar • Oct. 13, 2022 -
martin-dm via Getty Images
Caught in the funnel: How to make social media Gen Z’s one-stop-shop
Platforms are increasingly placing bets on social commerce, but marketers first need a trusted connection with Gen Z to earn their dollars.
By Jessica Deyo • Oct. 13, 2022 -
Drew Angerer / Staff via Getty Images
TikTok hints at US product fulfillment centers — here’s what it means for marketers
If the ByteDance-owned app can successfully restrict the entire customer journey to its platform, it may be time for marketers to embrace social commerce.
By Jessica Deyo • Oct. 13, 2022 -
Courtesy of Perfetti Van Melle
Mentos sustainability campaign ‘proves’ racoons are better at recycling
Only 32% of Americans recycle compared to 75% of the Mentos Raccoon Recycling Force, the company found.
By Jessica Deyo • Oct. 12, 2022 -
Courtesy of Chipotle Mexican Grill
Chipotle’s ‘Boorito’ promo returns with BeReal, Cash App twist
The 22-year-old Halloween promotion is back in-person following two pandemic years, with perks ranging from a $6 entree to a $10,000 Cash App prize.
By Jessica Deyo • Oct. 11, 2022 -
Courtesy of Jersey Mike's Subs
ColumnCampaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito
In its first work as creative AOR, Highdive keyed in on insights about what sets the QSR chain apart from competitors.
By Chris Kelly • Oct. 7, 2022 -
mixetto via Getty Images
Let’s get real: What TikTok’s BeReal lookalike means for marketers
Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal.
By Jessica Deyo • Oct. 6, 2022 -
Retrieved from Reese’s University; The Hershey Company on October 06, 2022
Reese’s NIL blitz focuses on football players with last name Reese
A dozen new collegiate partners promote a Reese’s University concept launched last year, as well as limited football-shaped candies.
By Peter Adams • Oct. 6, 2022 -
Smederevac via Getty Images
What Twitch’s revenue share shift means for streamers and marketers
By moving all streamers to a 50/50 revenue split for subscriptions, Twitch is putting pressure on them to run more ads, which could undermine the user experience.
By Sara Karlovitch • Oct. 6, 2022 -
Retrieved from Walmart on September 26, 2022
How marketers can connect with Gen Z in emerging virtual worlds
Rather than pushing commerce, metaverse-minded brands can cater to Gen Z’s preference for self-expression and community to foster loyalty.
By Peter Adams • Oct. 6, 2022
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