TikTok hints at US product fulfillment centers — here’s what it means for marketers

If the ByteDance-owned app can successfully restrict the entire customer journey to its platform, it may be time for marketers to embrace social commerce.

By Jessica Deyo • Oct. 13, 2022

Mentos sustainability campaign ‘proves’ racoons are better at recycling

Only 32% of Americans recycle compared to 75% of the Mentos Raccoon Recycling Force, the company found.

By Jessica Deyo • Oct. 12, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Chipotle’s ‘Boorito’ promo returns with BeReal, Cash App twist

The 22-year-old Halloween promotion is back in-person following two pandemic years, with perks ranging from a $6 entree to a $10,000 Cash App prize.

By Jessica Deyo • Oct. 11, 2022

Campaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito

In its first work as creative AOR, Highdive keyed in on insights about what sets the QSR chain apart from competitors.

By Chris Kelly • Oct. 7, 2022

Let’s get real: What TikTok’s BeReal lookalike means for marketers

Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal.

By Jessica Deyo • Oct. 6, 2022

Reese’s NIL blitz focuses on football players with last name Reese

 A dozen new collegiate partners promote a Reese’s University concept launched last year, as well as limited football-shaped candies. 

By Peter Adams • Oct. 6, 2022

What Twitch’s revenue share shift means for streamers and marketers

By moving all streamers to a 50/50 revenue split for subscriptions, Twitch is putting pressure on them to run more ads, which could undermine the user experience.

By Sara Karlovitch • Oct. 6, 2022

How marketers can connect with Gen Z in emerging virtual worlds

Rather than pushing commerce, metaverse-minded brands can cater to Gen Z’s preference for self-expression and community to foster loyalty.

By Peter Adams • Oct. 6, 2022

Elon Musk resurrects $44B Twitter offer, envisions ‘everything app’

A proposal letter to acquire the company for the initial agreed-upon price asks Twitter drop a lawsuit set to be battled out later this month.

By Peter Adams • Oct. 5, 2022

Jack in the Box seeks full-time Twitch streamer

A first for the QSR, Gamer Jack will earn an annual salary to bolster the brand’s recognition and credibility with gamers. 

By Jessica Deyo • Oct. 3, 2022

How Gen Z breaks marketing’s cultural mold

In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction. 

By Aaron Baar • Oct. 3, 2022

Disney, Netflix push into streaming ads could raise all AVOD ships

Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections. 

By Peter Adams • Sept. 30, 2022

My Little Pony gallops into Roblox to promote Netflix series

The Visit Maretime Bay game includes protocols to create a safe environment for kids, while a Tripadvisor tie-in could help engage parents.

By Sara Karlovitch • Sept. 30, 2022

State Farm CMO who brought back the Jake spokes-character retires

Following a 12-year run, Rand Harbert will be replaced by Kristyn Cook, who has focused on emergent media channels like TikTok and gaming.

By Peter Adams • Sept. 29, 2022

Starburst’s biometric safe is filled exclusively with coveted pink flavor

The “un-sharable” safe has the brand leaning heavily into meme and internet culture, playing off of the viral “You are a pink Starburst” consumer mantra. 

By Sara Karlovitch • Sept. 29, 2022

Mtn Dew fuels next generation of Black gamers with esports tournament

The beverage brand is partnering with the HBCU Esports League to put on a Call of Duty tournament that will stream live on Twitch.

By Sara Karlovitch • Sept. 28, 2022

M&M’s introduces Purple candy mascot to celebrate acceptance, inclusivity

The Mars brand extended its crew of characters for the first time in a decade as part of a controversial refresh that drove impressions and consumer sentiment.

By Chris Kelly • Sept. 28, 2022

Peloton’s head of marketing is latest exec to bow out

Dara Treseder heads to software company Autodesk where her experience in transformation and digital marketing will be key in her new role as CMO.

By Sara Karlovitch • Sept. 27, 2022

Walmart aims to shift Gen Z perceptions with expansive Roblox play

Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section among the first.

By Peter Adams • Sept. 26, 2022

Clorox wipes the slate clean in new brand platform

“Start Clean,” spearheaded by agencies FCB Chicago, Optimum Media Direction and Ketchum, emphasizes the role cleanliness plays in wellbeing. 

By Sara Karlovitch • Sept. 23, 2022

Duracell calls on tech geeks to energize new TikTok page

A paid program will see self-proclaimed nerds collaborate in a workshop space on battery-powered products and life hack content. 

By Peter Adams • Sept. 22, 2022

Mike’s Hard Lemonade pays consumers to take PTO

Consumers who “request” a day off on the promotion’s landing page might be chosen to receive $200 via Venmo or Zelle. 

By Sara Karlovitch • Sept. 21, 2022

YouTube brings revenue sharing to Shorts as battle for creator talent intensifies

Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok.

By Peter Adams • Sept. 20, 2022

Walmart weds data to popular apps like TikTok in latest ad play

A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

By Peter Adams • Sept. 20, 2022

How an empowered creator economy is challenging marketers

Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop.

By Jessica Deyo • Sept. 20, 2022