Leverage the power and reach of TikTok for your brand

The power of TikTok for growing brands is elusive to some. How can you use it to extend your reach?

By Alexis Whitner, Vericast • Nov. 28, 2022

PepsiCo bridges snacks and beverages for shared holiday ad

The tie-up is the first time Frito-Lay and PepsiCo’s beverages division have collaborated on a national holiday commercial.

By Jessica Deyo • Nov. 22, 2022

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year.

By Peter Adams • Nov. 21, 2022

Twitch bets on livestream shopping with expanded holiday programming

While long-form live shopping contracts elsewhere, Twitch has added more Pog Picks shopping events and nearly tripled sponsorship revenue.

By Jessica Deyo • Nov. 21, 2022

World Cup organizers reverse alcohol policy, throwing wrench in AB InBev’s plans

FIFA said all sales on stadium perimeters are now banned, meaning some planned Budweiser activations “cannot move forward” just two days before kick-off.

By Peter Adams • Nov. 18, 2022

American Express partners with TikTok for small business accelerator

The tie-up arrives ahead of Small Business Saturday and includes an offer for a $100 TikTok advertising credit. 

By Aaron Baar • Nov. 17, 2022

Google enhances AR search tools to help harried holiday shoppers

Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store.

By Peter Adams • Nov. 17, 2022

Allstate sparks mocktail inspiration on Instagram in safe driving push

The insurance company teamed up with TV personality Jordan Andino to launch Allstate Good Sips as demand for nonalcoholic beverages grows.

By Jessica Deyo • Nov. 17, 2022

Santa pulls a fast one on Pete Davidson in Manscaped’s raunchy holiday ad

New creative takes advantage of commerce features on platforms like YouTube and builds on a multiyear pact with the “SNL” alum.

By Peter Adams • Nov. 15, 2022

Gift giving meets revenge living: Why experiences are so important this holiday season

Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.

By Jessica Deyo • Nov. 14, 2022

Pop-Tarts lists gingerbread house on Zillow

Those in the market to buy or sell — or just dreaming of moving — can enter their gingerbread creations for a chance to win money toward their mortgage.

By Aaron Baar • Nov. 11, 2022

The value of blending: Inside E.l.f’s post-cookie mobile strategy

As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.

By Jessica Deyo • Nov. 10, 2022

Twitter growth prospects flatten, but few are spared from pummeling digital downturn

Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle.

By Peter Adams • Nov. 9, 2022

Pacsun expands metaverse presence for the holidays

The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.

By Jessica Deyo • Nov. 7, 2022

The growing role of digital-out-of-home in a dynamic ad landscape

Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention.

By Christian Dion, Marketing Director - Programmatic Solutions, Broadsign • Nov. 7, 2022

Twitter’s advertiser pool began draining months before Musk takeover, analysis finds

The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.

By Peter Adams • Nov. 4, 2022

P&G’s Native leans into naughty and nice this holiday season

The personal hygiene company promotes new Naughty and Nice scent ranges through a series of playful ad spots.

By Sara Karlovitch • Nov. 3, 2022

Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience

Brands will be able to leverage their Amazon AR assets to showcase styles to Snapchat users.

By Aaron Baar • Nov. 3, 2022

Musk takeover leads Mediabrands to recommend pause on Twitter ads

The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits.

By Peter Adams • Nov. 2, 2022

Kohl’s deals-focused holiday blitz features bevy of mobile tactics

The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount. 

By Peter Adams • Nov. 1, 2022

Kraft Real Mayo channels nostalgia with Juicy Couture tracksuit tie-up

The deep blue velour tracksuit sells for $150 with mayo-inspired features, like a “Mayo Couture” white tube top and bottoms that read “smooth.”

By Sara Karlovitch • Nov. 1, 2022

McCain Foods envisions the future of farming on Roblox

To support its new Regen Fries and a commitment to regenerative agriculture, the brand is also partnering with a real-world NFT-themed restaurant.

By Aaron Baar • Oct. 31, 2022

Inside American Eagle’s holiday social media strategy

The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.” 

By Jessica Deyo • Oct. 31, 2022

Elon Musk takes control of Twitter, cuts several execs

The Musk era at Twitter has begun...

By Andrew Hutchinson • Oct. 28, 2022

Mastercard celebrates Black women business owners with ‘Black Panther’ tie-in

The campaign includes a Black women-owned small business marketplace on Instagram and a metaverse activation.

By Aaron Baar • Oct. 27, 2022