Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience

Brands will be able to leverage their Amazon AR assets to showcase styles to Snapchat users.

By Aaron Baar • Nov. 3, 2022

Musk takeover leads Mediabrands to recommend pause on Twitter ads

The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits.

By Peter Adams • Nov. 2, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Kohl’s deals-focused holiday blitz features bevy of mobile tactics

The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount. 

By Peter Adams • Nov. 1, 2022

Kraft Real Mayo channels nostalgia with Juicy Couture tracksuit tie-up

The deep blue velour tracksuit sells for $150 with mayo-inspired features, like a “Mayo Couture” white tube top and bottoms that read “smooth.”

By Sara Karlovitch • Nov. 1, 2022

McCain Foods envisions the future of farming on Roblox

To support its new Regen Fries and a commitment to regenerative agriculture, the brand is also partnering with a real-world NFT-themed restaurant.

By Aaron Baar • Oct. 31, 2022

Inside American Eagle’s holiday social media strategy

The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.” 

By Jessica Deyo • Oct. 31, 2022

Elon Musk takes control of Twitter, cuts several execs

The Musk era at Twitter has begun...

By Andrew Hutchinson • Oct. 28, 2022

Mastercard celebrates Black women business owners with ‘Black Panther’ tie-in

The campaign includes a Black women-owned small business marketplace on Instagram and a metaverse activation.

By Aaron Baar • Oct. 27, 2022

Meta revenue declines again while metaverse skeptics sound alarm

Investors and analysts alike are growing more vocal in questioning the costly technology pivot, viewing it as distracting from business fundamentals.

By Peter Adams • Oct. 27, 2022

Apple draws Meta’s ire again with new policy around boosted posts

New guidelines require iOS-compatible social platforms to register paid “boosts” to posts as in-app purchases, giving the iPhone maker a 30% cut.

By Jessica Deyo • Oct. 27, 2022

YouTube revenue shrinks as Google feels pinch of ad slowdown

The short-form format remains a focus, but is still in the early days of monetization and facing stiff competition from rival TikTok.

By Peter Adams • Oct. 26, 2022

Snapchat owner braces for cold winter as ad revenue slows

Snap grew revenue by just 6% in Q3 and indicated brand-oriented advertising headwinds will continue into the holidays.

By Peter Adams • Oct. 21, 2022

Campaign Trail: Dietz & Watson summons ‘SandWitch Sisters’ in riff on Halloween classic

Drag queens bring a trio referencing “Hocus Pocus” to life for the brand’s largest paid TikTok effort to date and latest collaboration with agency RTO+P.

By Peter Adams • Oct. 21, 2022

TikTok replaces Netflix as second most-popular app for those under 35

New research underscores how TikTik’s influence is spreading beyond social media to impact streamers and traditional broadcasters. 

By Aaron Baar • Oct. 20, 2022

Leveling up success: Inside Best Buy’s efforts to reform a long-standing campaign

At Advertising Week, executives discussed how taking a more inclusive approach to an annual esports program resulted in higher completion and viewing rates. 

By Sara Karlovitch • Oct. 20, 2022

Pepsi CMO on state of media fragmentation: ‘A double-edged sword’

At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a “fat word.”

By Peter Adams • Oct. 19, 2022

American Eagle CMO says now’s the time for marketers to take risks

At Advertising Week, the exec cited evidence that stepping outside the box has reaped major benefits, like becoming Roblox’s second most visited virtual brand.

By Jessica Deyo • Oct. 19, 2022

Walmart launches beta version of content creator platform

The retailer is strengthening its reach into social commerce by allowing creators to set up affiliate links and access performance data.

By Dani James • Oct. 18, 2022

Why Liquid Death doesn’t chase viral social media trends

An Advertising Week panel featuring Liquid Death, Xbox and Hot Pocket showcased how each takes a different approach to chasing virality.

By Jessica Deyo • Oct. 18, 2022

Gen Z in 2022: How to meet the cohort where they are

Gen Z’s preferences evolve quickly. Here’s how to connect with this tough-to-reach demographic across CTV, the metaverse, esports and social media.

By Sara Karlovitch • Oct. 17, 2022

Social media makes progress in brand, consumer safety

Snap outperformed all platforms in its efforts to protect users and combat misinformation, per a new IPG Mediabrands and Magna report. 

By Aaron Baar • Oct. 17, 2022

Toyota shifts advertising into a new gear with expansive campaign

“Never Settle” puts stories in the foreground, a change from the brand’s traditionally car-centered marketing.

By Sara Karlovitch • Oct. 14, 2022

TikTok shoots for movie studio budgets with new Showtimes ad format

For its TikTok World summit, the app also showcased a feature where brands only pay if their ad is viewed or interacted with within 6 seconds.

By Peter Adams • Oct. 13, 2022

Kraft begins beef with McDonald’s in ‘Where’s the Mac?’ push

On WheresTheMac.com, consumers can tweet the burger chain to ask for the comfort food to be added to its Big Mac. 

By Aaron Baar • Oct. 13, 2022

Caught in the funnel: How to make social media Gen Z’s one-stop-shop

Platforms are increasingly placing bets on social commerce, but marketers first need a trusted connection with Gen Z to earn their dollars.

By Jessica Deyo • Oct. 13, 2022