Triscuit embraces its unapologetic side with Gordon Ramsay

The Mondelez brand shared exclusive details on a repositioning campaign rolling out next year that leans on the chef’s “crunchy but wholesome” persona.

By Peter Adams • Dec. 22, 2022

Social media top beneficiary as economy forces ad budgets to shift

Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions. 

By Aaron Baar • Dec. 22, 2022

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

YouTube secures NFL Sunday Ticket to shore up streaming position

The deal, now confirmed and reportedly valued at $2 billion per year, promises to bring new features in the package’s shift to streaming.

By Peter Adams • Updated Dec. 22, 2022

Tumblr launches livestreaming to capture bigger share of creator market

Video integration and monetization capabilities are enabled by Livebox, which also promises content moderation and talent recruitment tools. 

By Peter Adams • Dec. 20, 2022

Social media ad spend vulnerable as trust declines further, survey finds

Two-thirds of media executives cite transparency issues as a reason to cut back on spend, per an IAS report.

By Aaron Baar • Dec. 19, 2022

NYX launches new makeup collection on Roblox

The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products. 

By Sara Karlovitch • Dec. 19, 2022

What this year’s World Cup says about marketing amid political strife

The FIFA World Cup proved challenging for sponsors this year as the event was surrounded by controversy.

By Sara Karlovitch • Dec. 16, 2022

Vans creates traveling 10-foot replicas of its shoes

The two “Vans vans” drove in tandem through New York and gathered over 1 million video views on Instagram.

By Aaron Baar • Dec. 16, 2022

Why Logitech added BeReal to its holiday marketing plans

Surprise deals and offers arrive on the growing social media app during what the brand’s vice president of global marketing calls a “transformational period.”

By Jessica Deyo • Dec. 15, 2022

Skyy Vodka finances nuptials to celebrate same-sex marriage bill

An Instagram sweepstakes will see the spirits marketer fund 100 weddings in a show of support for marriage equality.

By Peter Adams • Dec. 15, 2022

Hyundai sponsors live celebrity game show on Twitch

The star-studded “Celebrity Yard Sale” program invites audience participation, with a grand prize of a Hyundai Tucson Limited.

By Sara Karlovitch • Dec. 15, 2022

White Claw partners with Netflix for murder mystery game

Inspired by the upcoming “Glass Onion: A Knives Out Mystery,” the game will be given away to the first 100 consumers who solve seven riddles.

By Sara Karlovitch • Dec. 14, 2022

Downy Unstopables recruits masked celebrity for build up to Super Bowl

The P&G brand is teasing what’s to come for its game day commercial through a series of ad spots and social media activations.

By Jessica Deyo • Dec. 13, 2022

9 campaigns that boosted the mood in 2022

Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.

By Peter Adams , Jessica Deyo , Sara Karlovitch • Dec. 12, 2022

Doritos launches #NameThatTriangle social media contest

Consumers can submit a photo of their triangle-inspired haircut on Instagram or Twitter for the chance to win tickets to the Super Bowl LVII.

By Aaron Baar • Dec. 12, 2022

Amazon rolls out TikTok-like shopping feature

The new shoppable content function will allow consumers to buy from videos or photos directly within the app.

By Dani James • Dec. 9, 2022

Campaign Trail: Duracell swaps product focus for emotionally led holiday ads

Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program.

By Peter Adams • Dec. 9, 2022

E.l.f. forecasts ‘glow storm’ with The Weather Channel, Meghan Trainor

The pop star takes to TikTok for a special weather report timed to the restocking of the beauty brand’s popular Halo Glow Liquid Filter. 

By Jessica Deyo • Dec. 8, 2022

Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens. 

By Jessica Deyo • Dec. 7, 2022

New Balance unites Snap’s AR, voice tech to offer gifting advice

The gifting concierge lens lets users verbally answer questions about gift recipients and watch an unboxing experience to see recommendations. 

By Aaron Baar • Dec. 1, 2022

Pepsi brings ‘Pilk’ to the masses with Lindsay Lohan holiday ad

The concoction, which mixes the soft drink with milk, is part of a “dirty soda” trend that’s recently taken off thanks to TikTok.

By Peter Adams • Dec. 1, 2022

An industry in motion: the greatest forces shaping marketing in 2022

After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone.

By Sara Karlovitch • Dec. 1, 2022

Nerf launches into NIL marketing, AI imaging with social content

Videos across social media will feature top college athletes in friendly competitions for the chance to douse someone with a Super Soaker.

By Aaron Baar • Nov. 30, 2022

Kids Foot Locker opens House of Play Roblox experience

The game, which is based on a real store concept, allows users to play mini games and collect tokens to exchange for super-powered sneakers.

By Tatiana Walk-Morris • Nov. 29, 2022

Duracell’s holiday ad draws on nostalgic power of home movies

A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament.

By Peter Adams • Nov. 28, 2022