Social Media: Page 20

  • Meghan Trainor poses with E.l.f. Cosmetics' Halo Glow Liquid Filter for a campaign co-branded by The Weather Channel.
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. forecasts ‘glow storm’ with The Weather Channel, Meghan Trainor

    The pop star takes to TikTok for a special weather report timed to the restocking of the beauty brand’s popular Halo Glow Liquid Filter. 

    By • Dec. 8, 2022
  • An image showcasing the limited-edition Bitmoji Fashion Drop on Snapchat featuring Adidas
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    Courtesy of Snap Inc.
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    Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

    Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens. 

    By • Dec. 7, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Several screenshots of the New Balance Snapchat lens on a mobile phone.
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    Courtesy of Snap
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    New Balance unites Snap’s AR, voice tech to offer gifting advice

    The gifting concierge lens lets users verbally answer questions about gift recipients and watch an unboxing experience to see recommendations. 

    By Aaron Baar • Dec. 1, 2022
  • Actor Lindsay Lohan pours milk into a glass of Pepsi while wearing a red Christmas-themed outfit on a living room couch.
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    Retrieved from PepsiCo Beverages North America on December 01, 2022
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    Pepsi brings ‘Pilk’ to the masses with Lindsay Lohan holiday ad

    The concoction, which mixes the soft drink with milk, is part of a “dirty soda” trend that’s recently taken off thanks to TikTok.

    By • Dec. 1, 2022
  • Diverse teenage students using digital smart phones mobile at college campus.
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    Kar Tr via Getty Images
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    An industry in motion: the greatest forces shaping marketing in 2022

    After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone.

    By • Dec. 1, 2022
  • Hasbro livestreaming holiday event
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    Courtesy of Hasbro
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    Nerf launches into NIL marketing, AI imaging with social content

    Videos across social media will feature top college athletes in friendly competitions for the chance to douse someone with a Super Soaker.

    By Aaron Baar • Nov. 30, 2022
  • A screenshot of the Kids Foot Locker virtual Roblox experience.
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    Courtesy of Kids Foot Locker
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    Kids Foot Locker opens House of Play Roblox experience

    The game, which is based on a real store concept, allows users to play mini games and collect tokens to exchange for super-powered sneakers.

    By Tatiana Walk-Morris • Nov. 29, 2022
  • A Christmas tree with red and gold ornaments and decorative lights in the background is pictured.
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    Liliboas via Getty Images
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    Duracell’s holiday ad draws on nostalgic power of home movies

    A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament.

    By • Nov. 28, 2022
  • Person lounging on couch, looking at phone
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    iStock.com/LaylaBird

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    Sponsored by Vericast

    Leverage the power and reach of TikTok for your brand

    The power of TikTok for growing brands is elusive to some. How can you use it to extend your reach?

    By Alexis Whitner, Vericast • Nov. 28, 2022
  • Frito-Lay and PepsiCo Beverages partner on “Share More Joy” campaign and debut their first national holiday commercial collaboration on Thanksgiving Day.
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    Courtesy of PepsiCo
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    PepsiCo bridges snacks and beverages for shared holiday ad

    The tie-up is the first time Frito-Lay and PepsiCo’s beverages division have collaborated on a national holiday commercial.

    By • Nov. 22, 2022
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    Courtesy of Oreo
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    Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

    Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year.

    By • Nov. 21, 2022
  • Twitch's holiday livestream shopping event "Pog Picks" logo.
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    Courtesy of Twitch
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    Twitch bets on livestream shopping with expanded holiday programming

    While long-form live shopping contracts elsewhere, Twitch has added more Pog Picks shopping events and nearly tripled sponsorship revenue.

    By • Nov. 21, 2022
  • Lionel Messi, Neymar Jr. and Raheem Sterling stand together with a crowd of people behind them in the players tunnel.
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    Courtesy of Anheuser-Busch InBev
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    World Cup organizers reverse alcohol policy, throwing wrench in AB InBev’s plans

    FIFA said all sales on stadium perimeters are now banned, meaning some planned Budweiser activations “cannot move forward” just two days before kick-off.

    By • Nov. 18, 2022
  • Lifestyle creators Sofia Bella @iamsofiabella (left) and Anna Sitar @annaxsitar (center), along with small business owner Brandon Blackwood @brandonblackwoodnyc (right).
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    Courtesy of American Express
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    American Express partners with TikTok for small business accelerator

    The tie-up arrives ahead of Small Business Saturday and includes an offer for a $100 TikTok advertising credit. 

    By Aaron Baar • Nov. 17, 2022
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    David Paul Morris via Getty Images
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    Google enhances AR search tools to help harried holiday shoppers

    Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store.

    By • Nov. 17, 2022
  • Allstate and Jordan Andino's holiday mocktails campaign images.
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    Courtesy of Allstate
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    Allstate sparks mocktail inspiration on Instagram in safe driving push

    The insurance company teamed up with TV personality Jordan Andino to launch Allstate Good Sips as demand for nonalcoholic beverages grows.

    By • Nov. 17, 2022
  • Pete Davidson confidently spreads his arms above a message that announces the comedian's partnership with male grooming brand Manscaped.
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    Retrieved from Willie Petersen on July 11, 2022
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    Santa pulls a fast one on Pete Davidson in Manscaped’s raunchy holiday ad

    New creative takes advantage of commerce features on platforms like YouTube and builds on a multiyear pact with the “SNL” alum.

    By • Nov. 15, 2022
  • A person on a video call/filming/taking photos of a family toasting for a holiday dinner at home.
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    FG Trade via Getty Images
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    Deep Dive

    Gift giving meets revenge living: Why experiences are so important this holiday season

    Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.

    By • Nov. 14, 2022
  • A Christmas card with a gingerbread house printed on it.
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    Courtesy of Kellogg Company
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    Pop-Tarts lists gingerbread house on Zillow

    Those in the market to buy or sell — or just dreaming of moving — can enter their gingerbread creations for a chance to win money toward their mortgage.

    By Aaron Baar • Nov. 11, 2022
  • E.l.f. Cosmetics returns to TikTok with original song, dance challenge
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    Courtesy of e.l.f. cosmetics
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    The value of blending: Inside E.l.f’s post-cookie mobile strategy

    As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.

    By • Nov. 10, 2022
  • Twitter's bird logo is seen on an office building.
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    Justin Sullivan / Staff via Getty Images
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    Twitter growth prospects flatten, but few are spared from pummeling digital downturn

    Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle.

    By • Nov. 9, 2022
  • Pacsun campaign image for its "PacVerse" holiday push
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    Courtesy of Pacsun
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    Pacsun expands metaverse presence for the holidays

    The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.

    By • Nov. 7, 2022
  • Times Square Advertising, Crowds and Traffic
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    iStock/Matthew Roberge

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    Sponsored by Broadsign

    The growing role of digital-out-of-home in a dynamic ad landscape

    Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention.

    By Christian Dion, Marketing Director - Programmatic Solutions, Broadsign • Nov. 7, 2022
  • Image of Twitter feed on computer showing Elon Musk's face and a headline about this purchase of the the company.
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    Scott Olson via Getty Images
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    Twitter’s advertiser pool began draining months before Musk takeover, analysis finds

    The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.

    By • Nov. 4, 2022
  • A women is pulled over by a cop at night.
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    Courtesy of P&G
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    P&G’s Native leans into naughty and nice this holiday season

    The personal hygiene company promotes new Naughty and Nice scent ranges through a series of playful ad spots.

    By • Nov. 3, 2022