Social Media: Page 19

  • Blue infinity sign Meta logo on a billboard.
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    Justin Sullivan / Staff via Getty Images
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    Meta implements new system for addressing algorithmic ads bias

    VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads.

    By • Jan. 10, 2023
  • A Chipotle restaurant branded with the name Freepotle
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    Courtesy of Chipotle Mexican Grill
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    Chipotle rolls out ‘Freepotle’ rewards with TikTok, Instagram prize wheel

    The promise of free food offers throughout 2023 is positioned as an alternative to subscription programs that have proliferated at competitors like Taco Bell.

    By • Jan. 9, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • A trio of animated anthropomorphic characters -- from left to right, a bear, a dog and a rabbit -- pose in front of a Mercedes-Benz vehicle.
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    Permission granted by Mercedes-Benz
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    Mercedes-Benz reimagines iconic nodding dog ornament as virtual character

    A partnership with Superplastic announced at CES centers on a digital creation called Superdackel, an attempt to crack into Web3 interests.

    By • Jan. 6, 2023
  • Meta's new corporate logo outside its headquarters building at 1 Hacker Way.
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    Justin Sullivan via Getty Images
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    Meta, IRI team up to integrate in-store data with social ads

    IRI’s Ansa tool will allow marketers using Facebook and Instagram to better understand product-level sales so they can optimize campaigns.

    By • Jan. 5, 2023
  • A package of peanut butter M&M's features the brand's three female mascots flipped upside down.
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    Permission granted by Mars, Incorporated
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    M&M’s unites female spokescandies to celebrate women bucking convention

    Special packaging is meant to better familiarize consumers with Purple, a new mascot that will also appear in the brand’s Super Bowl commercial.

    By • Jan. 5, 2023
  • A bottle of Nature Made vitamins with text reading "Cheers to happy, healthy starts" as part of Nature Made's "The Start of Something Great" campaign.
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    Courtesy of Nature Made
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    Nature Made rejects age-old wellness ploys for New Year’s push

    The vitamin brand opts for positive messaging following research that indicates “scare-based” wellness advertising doesn’t connect with consumers. 

    By • Jan. 4, 2023
  • A picture of a Chipotle with a pickup lane.
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    Courtesy of Chipotle
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    Chipotle targets Gen Z with wellness Snapchat Lens, menu items

    To address how Gen Z and millennials approach wellness, the chain is focused on convenience and mobile gamification.

    By Aaron Baar • Jan. 3, 2023
  • An attendee holds a new Apple iPhone 14 Pro during an Apple special event on September 07, 2022 in Cupertino, California.
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    Justin Sullivan / Staff via Getty Images
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    App installs continue to grow despite digital slowdown, report finds

    In spite of the headwinds from Apple’s privacy changes and looming economic pressures, installs grew 10% year-over-year in 2022.

    By Aaron Baar • Dec. 22, 2022
  • Gordon Ramsay in chef's attire sitting behind a box of Triscuit crackers.
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    Permission granted by Triscuit
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    Triscuit embraces its unapologetic side with Gordon Ramsay

    The Mondelez brand shared exclusive details on a repositioning campaign rolling out next year that leans on the chef’s “crunchy but wholesome” persona.

    By • Dec. 22, 2022
  • Money moving through cyberspace.
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    Viorika via Getty Images
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    Social media top beneficiary as economy forces ad budgets to shift

    Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions. 

    By Aaron Baar • Dec. 22, 2022
  • A football stadium with lights on the field.
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    FotografieLink via Getty Images
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    YouTube secures NFL Sunday Ticket to shore up streaming position

    The deal, now confirmed and reportedly valued at $2 billion per year, promises to bring new features in the package’s shift to streaming.

    By • Updated Dec. 22, 2022
  • A bright projection of the Tumblr on a dark floor.
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    Rob Kim via Getty Images
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    Tumblr launches livestreaming to capture bigger share of creator market

    Video integration and monetization capabilities are enabled by Livebox, which also promises content moderation and talent recruitment tools. 

    By • Dec. 20, 2022
  • Three people socializing over their phones.
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    Anchiy via Getty Images
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    Social media ad spend vulnerable as trust declines further, survey finds

    Two-thirds of media executives cite transparency issues as a reason to cut back on spend, per an IAS report.

    By Aaron Baar • Dec. 19, 2022
  • A collection of makeup products displayed on Roblox.
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    Courtesy of NYX Professional Makeup
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    NYX launches new makeup collection on Roblox

    The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products. 

    By • Dec. 19, 2022
  • Protesters, including one with a #BoycottQatar banner, gather in front of an Adidas store to protest against the 2022 FIFA World Cup.
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    Sean Gallup/Getty Images via Getty Images
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    What this year’s World Cup says about marketing amid political strife

    The FIFA World Cup proved challenging for sponsors this year as the event was surrounded by controversy.

    By • Dec. 16, 2022
  • Vans 10-foot "Vans vans" replicas of its Sk8-Hi MTE-3 shoes.
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    Courtesy of Vans
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    Vans creates traveling 10-foot replicas of its shoes

    The two “Vans vans” drove in tandem through New York and gathered over 1 million video views on Instagram.

    By Aaron Baar • Dec. 16, 2022
  • An image taken from Logitech's BeReal account promoting its electronics.
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    Courtesy of Logitech
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    Why Logitech added BeReal to its holiday marketing plans

    Surprise deals and offers arrive on the growing social media app during what the brand’s vice president of global marketing calls a “transformational period.”

    By • Dec. 15, 2022
  • A person waves a large rainbow flag in a small crowd.
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    jacoblund via Getty Images
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    Skyy Vodka finances nuptials to celebrate same-sex marriage bill

    An Instagram sweepstakes will see the spirits marketer fund 100 weddings in a show of support for marriage equality.

    By • Dec. 15, 2022
  • The Hosts of Celebrity Yard Sale
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    Courtesy of Hyundai
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    Hyundai sponsors live celebrity game show on Twitch

    The star-studded “Celebrity Yard Sale” program invites audience participation, with a grand prize of a Hyundai Tucson Limited.

    By • Dec. 15, 2022
  • Crack The Claw against a white marble backdrop.
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    Courtesy of White Claw
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    White Claw partners with Netflix for murder mystery game

    Inspired by the upcoming “Glass Onion: A Knives Out Mystery,” the game will be given away to the first 100 consumers who solve seven riddles.

    By • Dec. 14, 2022
  • An image depicting Downy Unstoppables "I'm Not Doing It Yet" ad spot.
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    Courtesy of Downy Unstoppables
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    Downy Unstopables recruits masked celebrity for build up to Super Bowl

    The P&G brand is teasing what’s to come for its game day commercial through a series of ad spots and social media activations.

    By • Dec. 13, 2022
  • Old Spice's deepfake ad starring Dolph Lundgren
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    Retrieved from Old Spice on February 24, 2022
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    Deep Dive

    9 campaigns that boosted the mood in 2022

    Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.

    By , , • Dec. 12, 2022
  • Doritos launches new #NameThatTriangle social contest featuring football star Von Miller.
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    Courtesy of Frito-Lay North America
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    Doritos launches #NameThatTriangle social media contest

    Consumers can submit a photo of their triangle-inspired haircut on Instagram or Twitter for the chance to win tickets to the Super Bowl LVII.

    By Aaron Baar • Dec. 12, 2022
  • Screenshots of the Amazon Inspire app function
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    Courtesy of Amazon
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    Amazon rolls out TikTok-like shopping feature

    The new shoppable content function will allow consumers to buy from videos or photos directly within the app.

    By Dani James • Dec. 9, 2022
  • A child yells in excitement opening a present under a Christmas tree as captured on grainy home-video footage.
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    Permission granted by Duracell
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    Column

    Campaign Trail: Duracell swaps product focus for emotionally led holiday ads

    Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program.

    By • Dec. 9, 2022