Meow Mix embraces ‘90s boy bands in latest spin on jingle

A cat boy band known as the Tabby 5 and NSYNC member JC Chasez feature in a campaign that includes a 30-second spot and a TikTok duet.

By Sara Karlovitch • July 20, 2023

Sociable: Meta releases advanced Llama 2 large language model to power new AI experiences

Also, a newly expanded partnership will enable developers using Microsoft tools to choose between Meta’s Llama and OpenAI’s GPT models when building AI experiences.

By Andrew Hutchinson • July 19, 2023

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Taco John’s abandons Taco Tuesday trademark, issues charity challenge

Taco Bell CEO Mark King called the move a “shared victory for taco allies everywhere” but stopped short of taking up Taco John’s challenge.

By Chris Kelly • Updated July 19, 2023

Ikea gives a peek into college life with TikTok anime series

The campaign features a series of “slice of life” anime clips showing college students finding joy in simple moments with the help of tools from the retailer.

By Sara Karlovitch • July 18, 2023

Amazon resurfaces ‘spend less’ messaging for back-to-school ads

Actor Randall Park and financially astute kids star in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.

By Jessica Deyo • July 17, 2023

Sociable: Early data for brands on Threads shows good engagement

McDonald’s and other brands already active on Threads are generating more likes per post in the app than they’re seeing on Twitter, new data shows. 

By Andrew Hutchinson • July 14, 2023

Bumble matches with ‘Barbie’ to help singles strike up conversations

Users of the dating app can match with a variety of Barbies and Kens to receive uplifting messages in the days leading up to the film’s debut.

By Jessica Deyo • July 13, 2023

TikTok comes to Redbox kiosks as part of OOH push

Brands can advertise alongside TikTok content through the partnership with Chicken Soup for the Soul Entertainment ad platform Crackle Connex.

By Chris Kelly • July 13, 2023

Albertsons reinventing digital circulars with Meta pilot

For the trial, the grocer’s retail media arm is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram.

By Catherine Douglas Moran • July 12, 2023

Marketing in 2023: H1 by the numbers

Measurement uncertainty, budget changes and platform shifts were top of mind.

By Jasmine Ye Han • July 11, 2023

6 campaigns that broke through the creative rut of H1 2023

Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.

By Peter Adams , Jessica Deyo • July 11, 2023

Amazon launches TikTok game show for Prime Day

During the one-day event, TikTokers will participate in a game show while viewers work together in the comments to unlock special deals.

By Sara Karlovitch • July 11, 2023

Threads reaches 100 million members in record time

The new, Twitter-like app from Meta is now the fastest-growing app of all time.

By Andrew Hutchinson • July 10, 2023

Meta’s Threads app quickly reaches over 30M users

With the Twitter-like app on track to become the fastest-growing platform of all time, a host of big brands like Pepsi quickly jumped on board. 

By Andrew Hutchinson • July 7, 2023

Meta launches Threads, provides insights into coming elements

It looks clean, functional, and it could be a viable Twitter alternative.

By Andrew Hutchinson • July 5, 2023

Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’

The Kimberly-Clark brand will give four consumers $10,000 each and a pair of Cottonelle joggers in exchange for generating social content.

By Chris Kelly • July 5, 2023

7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’

The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix.

By Aaron Baar • June 29, 2023

Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration

The social-first Hennessy AI.bum Covers tool uses artificial intelligence to transform selfies into album covers that nod to various hip-hop eras.

By Sara Karlovitch • June 29, 2023

5 reasons CPG food and beverage brands are choosing Snapchat

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.

June 26, 2023

Campaign Trail: U by Kotex unapologetically normalizes periods

A bold, multichannel approach by the Kimberly-Clark brand ditches euphemisms as part of ongoing efforts to reduce stigmas around menstruation.

By Chris Kelly • June 23, 2023

Chips Ahoy! updates marketing recipe to stay relevant with Gen Z

Placing animated cookie spokesperson Chip on different digital platforms and planning a themed yacht party are two of the ways the brand is staying fresh.

By Aaron Baar • June 20, 2023

Airheads puts TikTok trend to the test with muscle-fueled Shake Factory

A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process.

By Aaron Baar • June 15, 2023

Pinterest doubles down on vertical video for seasonal ad strategy

A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons. 

By Jessica Deyo • June 15, 2023

Hoka’s new high-flying ads look to build on $1B sales momentum

Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.

By Peter Adams • June 15, 2023

Nike broadens focus to holistic fitness with ‘Well Collective’

The athletics giant will expand content and programming to cover nutrition, mindfulness and more as it embraces a broader definition of sport.

By Cara Salpini • June 14, 2023