Social Media: Page 15

  • Pepsi
    Image attribution tooltip
    Courtesy of Pepsi
    Image attribution tooltip

    Pepsi, Burger King reclaim brand value with smart advertising, report finds

    While the tech category remained at the top of Kantar’s latest BrandZ rankings, some of the biggest success stories came from legacy companies.

    By • June 14, 2023
  • A paper rocket ship craft made as part of Crayola's tie-up with TheSoul Publishing, 5-MinuteCrafts
    Image attribution tooltip
    Permission granted by TheSoul Publishing
    Image attribution tooltip

    Crayola extends content strategy to Pinterest, TikTok following strong YouTube results

    A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours.

    By • June 14, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
    Image attribution tooltip
    FreshSplash via Getty Images
    Image attribution tooltip
    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Young people sitting on the stairs and using smartphones.
    Image attribution tooltip
    Stock via Getty Images
    Image attribution tooltip

    Over 7K Reddit communities go dark in protest over API pricing increase

    The protest action highlights a key flaw in the platform’s volunteer-led moderation approach as the affected subreddits have a combined subscriber count of 2.7 billion.

    By Andrew Hutchinson • June 13, 2023
  • Heinz 15 Minutes of Flavor art featuring Rebecca Black, William Hung and Kyle Craven
    Image attribution tooltip
    Courtesy of Heinz
    Image attribution tooltip

    Heinz connects with past viral stars for new sauce drops

    To promote limited-time sauces, the brand enlisted internet celebs like Rebecca Black and William Hung for assets across TikTok and Instagram.

    By • June 13, 2023
  • TikTok content on a GSTV screen
    Image attribution tooltip
    Courtesy of GSTV
    Image attribution tooltip

    TikTok parks on gas station screens around US as part of GSTV deal

    Ignite, the video network’s creative studio, will produce weekly TikTok segments with QR codes that link out to the embattled app.

    By • June 9, 2023
  • An individual using a green wheelchair attempts a flip above Degree branded crash pads.
    Image attribution tooltip
    Courtesy of Unilever
    Image attribution tooltip

    Degree crashes onto social media to encourage testing limits

    A new campaign stars influencers like wheelchair athlete Aaron “Wheelz” Fotheringham and features safety equipment emblazoned with branding.

    By • June 9, 2023
  • An image of Ariana Madix of "Vanderpump Rules" promoting BIC's EasyRinse razors for its "All Shave. No Clog." campaign.
    Image attribution tooltip
    Permission granted by BIC
    Image attribution tooltip

    Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’

    A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years.

    By • June 8, 2023
  • Wayfair furniture
    Image attribution tooltip
    The image by Scott Lewis / Flickr is licensed under CC BY 2.0
    Image attribution tooltip

    Pinterest launches next stage of data clean rooms trial with Wayfair

    A clean room partnership with LiveRamp is a means to counter the loss of insights as a result of Apple’s iOS 14 update and other privacy measures.

    By Andrew Hutchinson • June 8, 2023
  • Coca-Cola
    Image attribution tooltip
    Courtesy of Coca-Cola
    Image attribution tooltip

    Coke links with League of Legends developer on latest flavor experiment

    A new Creations variant is meant to taste like experience points from the game and is complemented by custom missions and emotes. 

    By • June 7, 2023
  • Grimace Celebrating Birthday with McDonaldland Friends
    Image attribution tooltip
    Courtesy of McDonald's
    Image attribution tooltip

    McDonald’s brings back Grimace for birthday party nostalgia

    The chain says it's meeting fans at the "intersection of nostalgia and culture" with an 8-bit video game, Snapchat AR experience and Instagram tie-up.

    By • June 6, 2023
  • Twitter sign
    Image attribution tooltip
    "Twitter headquarters" by Tobias Kleinlercher is licensed under CC BY-SA 3.0
    Image attribution tooltip

    Twitter’s ad revenue continues decline under Musk

    A new internal report shows that Twitter's ad intake has continued to slide since March, the New York Times reported.

    By Andrew Hutchinson • June 5, 2023
  • Burberry store
    Image attribution tooltip
    "Burberry Oslo" by Ssu is licensed under CC BY-SA 4.0
    Image attribution tooltip

    How luxury brands can drive results for paid ads on LinkedIn

    New research from VidMob shows how brands in a growing luxury goods market are driving results with paid ads targeting business professionals.

    By • June 5, 2023
  • Medium shot of Twitter headquarters' @twitter sign; a person, blurred, passes in front of the camera
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Twitter loses two executives in charge of trust and safety

    The departure of the execs, who worked to assure marketers that Twitter is a safe place for brands, highlights the platform’s ongoing internal challenges.

    By Andrew Hutchinson • June 2, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
    Image attribution tooltip
    Courtesy of Maybelline
    Image attribution tooltip
    Deep Dive

    How legacy beauty brands are aging down to reach Gen Z

    Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

    By • June 2, 2023
  • The Old Gays gear up for more cheers on new game show “No Straight Answers” presented by Visible Wireless.
    Image attribution tooltip
    Courtesy of Visible Wireless
    Image attribution tooltip

    Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’

    The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.”

    By Aaron Baar • June 1, 2023
  • Christopher Briney, Gavin Casalegno and Lola Tung of Amazon Prime Video’s hit show "The Summer I Turned Pretty" for American Eagle.
    Image attribution tooltip
    Permission granted by American Eagle
    Image attribution tooltip

    Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

    CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.

    By • June 1, 2023
  • A collage of shots from Heinz new global brand platform celebrating stories of fan love.
    Image attribution tooltip
    Permission granted by The Kraft Heinz Company
    Image attribution tooltip

    Heinz honors ‘irrational’ fan love in first unified global brand platform

    Representing Kraft Heinz’s biggest media investment to date, the effort celebrates tales of brand passion, such as ketchup bottle tattoos. 

    By • June 1, 2023
  • T-Pain stands in front of a Wendy's
    Image attribution tooltip
    Courtesy of Wendy's
    Image attribution tooltip

    Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push

    "Buy U a Frosty" is available on the fast-food chain’s YouTube channel and will soon be available for consumers to duet on TikTok.

    By • June 1, 2023
  • LinkedIn ad campaign
    Image attribution tooltip
    Retrieved from LinkedIn on May 27, 2023
    Image attribution tooltip

    LinkedIn emphasizes the power of networking in global push

    Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company.

    By • May 30, 2023
  • A collage of headshots of executives from the Cashmere ad agency
    Image attribution tooltip
    Permission granted by Cashmere
    Image attribution tooltip

    How Cashmere’s blend of culture and data is winning clients

    Recent AOR appointments from Marriott Bonvoy and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging.

    By • Updated May 26, 2023
  • Invisalign's Roblox Livetopia storefront
    Image attribution tooltip
    Courtesy of Invisalign
    Image attribution tooltip

    Invisalign rejects the hassle of braces for creator-led social media push

    “Stay Clear of Drama” enlists popular TikTok creators to share the perks of Invisalign compared to braces, like the ability to eat gummy candy.

    By Aaron Baar • May 25, 2023
  • Meta logo sign outside California headquarters
    Image attribution tooltip
    Kelly Sullivan via Getty Images
    Image attribution tooltip

    Meta makes it easier to apply deals in-feed for Facebook

    The new promotional ads format enables users to click an ad to automatically claim an offer and be notified before the deal ends.

    By • May 22, 2023
  • college student on phone
    Image attribution tooltip
    SDI Productions via Getty Images
    Image attribution tooltip

    Ads represent more than two-thirds of $500B mobile app economy, report finds

    Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures.

    By Aaron Baar • May 18, 2023
  • An image of people gathered around a campfire tied to L.L.Bean's "off the grid" announcement surrounding Mental Health Awareness Month.
    Image attribution tooltip
    Courtesy of L.L.Bean
    Image attribution tooltip

    L.L. Bean ditched social media for May — here’s how it’s going so far

    For Mental Health Awareness Month, the retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same.

    By • May 18, 2023
  • An envelope and document related to Taco Bell's petition to eliminate trademarks over Taco Tuesday sit on a desk next to a purple pencil and pen.
    Image attribution tooltip
    Permission granted by Taco Bell Corp.
    Image attribution tooltip

    LeBron James joins Taco Bell’s fight to liberate ‘Taco Tuesday’

    The basketball star is featured in a new 30-second ad, "Taco Bleep," that censors him every time he tries to say the trademarked phrase.

    By • Updated May 22, 2023