Social Media: Page 15

  • T-Pain stands in front of a Wendy's
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    Courtesy of Wendy's
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    Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push

    "Buy U a Frosty" is available on the fast-food chain’s YouTube channel and will soon be available for consumers to duet on TikTok.

    By • June 1, 2023
  • LinkedIn ad campaign
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    Retrieved from LinkedIn on May 27, 2023
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    LinkedIn emphasizes the power of networking in global push

    Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company.

    By • May 30, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • A collage of headshots of executives from the Cashmere ad agency
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    Permission granted by Cashmere
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    How Cashmere’s blend of culture and data is winning clients

    Recent AOR appointments from Marriott Bonvoy and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging.

    By • Updated May 26, 2023
  • Invisalign's Roblox Livetopia storefront
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    Courtesy of Invisalign
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    Invisalign rejects the hassle of braces for creator-led social media push

    “Stay Clear of Drama” enlists popular TikTok creators to share the perks of Invisalign compared to braces, like the ability to eat gummy candy.

    By Aaron Baar • May 25, 2023
  • Meta logo sign outside California headquarters
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    Kelly Sullivan via Getty Images
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    Meta makes it easier to apply deals in-feed for Facebook

    The new promotional ads format enables users to click an ad to automatically claim an offer and be notified before the deal ends.

    By • May 22, 2023
  • college student on phone
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    SDI Productions via Getty Images
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    Ads represent more than two-thirds of $500B mobile app economy, report finds

    Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures.

    By Aaron Baar • May 18, 2023
  • An image of people gathered around a campfire tied to L.L.Bean's "off the grid" announcement surrounding Mental Health Awareness Month.
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    Courtesy of L.L.Bean
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    L.L. Bean ditched social media for May — here’s how it’s going so far

    For Mental Health Awareness Month, the retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same.

    By • May 18, 2023
  • An envelope and document related to Taco Bell's petition to eliminate trademarks over Taco Tuesday sit on a desk next to a purple pencil and pen.
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    Permission granted by Taco Bell Corp.
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    LeBron James joins Taco Bell’s fight to liberate ‘Taco Tuesday’

    The basketball star is featured in a new 30-second ad, "Taco Bleep," that censors him every time he tries to say the trademarked phrase.

    By • Updated May 22, 2023
  • Linda Yaccarino speaks onstage during Seat At The Table on March 23, 2022 in New York City.
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    Cindy Ord/Getty Images for The Female Quotient via Getty Images
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    NBCUniversal’s Linda Yaccarino resigns, named Twitter CEO

    The former NBCUniversal executive will focus primarily on business operations while Elon Musk focuses on product design and new technology.

    By • Updated May 12, 2023
  • Makeup ads from DTC brand Jones Road Beauty use Meta's AI Sandbox tool to automatically generate different backgrounds
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    Permission granted by Meta Platforms
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    Meta broadens access to generative AI tools, seeking to save marketers time

    Early testers of the features, which include automated background generation, expect the technology will save them at least five hours per week.

    By • Updated Oct. 5, 2023
  • Miller High Life next to peanuts against a wood background.
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    Courtesy of Molson Coors
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    Miller High Life, Planters nod to dive bars and ballparks in co-branded push

    The two brands are addressing their likely pairing in community spaces through a QR code giveaway and limited-edition merchandise.

    By • May 10, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands center frame in front of a Dunkin' cash register.
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    Permission granted by Dunkin'
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    Q&A

    Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads

    Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.

    By • May 10, 2023
  • Coca-Cola's Minute Maid brand rebrand packaging
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    Retrieved from Coca-Cola on May 08, 2023
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    Minute Maid’s first global campaign supports new unified visual identity

    The Coca-Cola juice line’s “Filled with Life” campaign looks to combat consumers’ “autopilot moments” while showcasing its first global brand design.

    By • May 9, 2023
  • A phone with the App Store download page for TikTok open.
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    Drew Angerer via Getty Images
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    TikTok expands overture to publishers with contextual ad program

    Pulse Premiere partners include embattled organizations like Buzzfeed and Vox, which will receive a cut of ad revenue. 

    By • May 5, 2023
  • An image depicting Snapchat's new First Story ad placement for advertisers.
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    Permission granted by Snap Inc.
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    Snap tests My AI sponsored links amid expansion of ad formats

    The company also said Warner Bros. is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories.

    By Aaron Baar • May 4, 2023
  • A photograph of a standalone Chipotle around dusk.
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    Courtesy of Chipotle
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    Inside Chipotle’s record-breaking Twitter promotion

    A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

    By • May 4, 2023
  • A person eats Taco Bell in a garbage band's practice space
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    Courtesy of Taco Bell
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    How Taco Bell feeds hungry musicians and helps them ‘Live Más’

    In partnership with entertainment marketing agency The Syndicate, Feed The Beat connects the culture-focused brand with diverse artists and their fans.

    By • May 4, 2023
  • BERLIN, GERMANY - OCTOBER 05: A Billboard advertisements for YouTube hang on a wall on October 5, 2018 in Berlin, Germany.
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    Sean Gallup / Staff via Getty Images
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    YouTube embellishes Shorts ads as monetization struggles endure

    New tools will allow advertisers to optimize reach through artificial intelligence and position ads to appear first in users’ Shorts feeds.

    By • May 2, 2023
  • Illustrations of Jim Beam's new packaging.
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    Courtesy of Jim Beam
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    Jim Beam encourages togetherness in ad set to ‘Sweet Caroline’

    The new global brand campaign “People Are Good For You” attempts to address an increase in loneliness and accompanies a brand refresh.

    By • May 2, 2023
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snap credits first quarterly revenue drop to shifting ad biz

    Slowing ad demand stemming from platform changes was partially to blame for a 7% year-over-year drop, with a gloomy outlook extending to Q2.

    By • May 1, 2023
  • E.l.f. Vanity Table Talk
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    Retrieved from E.l.f. on April 28, 2023
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    E.l.f. debuts ‘Vanity Table Talk’ series with Jennifer Coolidge

    The effort spans TikTok, YouTube and Instagram, with future episodes featuring actor Ashley Park and comedian Ziwe.

    By • April 28, 2023
  • models poise for Pacsun Summer 2023
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    Courtesy of Pacsun
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    Pacsun turns to TikTok for livestream shopping

    A digital and social push timed to summer continues the retailer's use of emerging channels like the metaverse to engage with young consumers.

    By • April 27, 2023
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
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    Drew Angerer via Getty Images
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    Meta says AI is improving ad efficiency as revenue growth returns

    AI helped better monetize Reels in Q1, though the company may not be out of the woods yet with continued challenges from TikTok, Apple and Amazon.

    By • April 27, 2023
  • Haribo's "Good News Hotline" campaign image, including the call number, for its National Gummi Bear Day activation.
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    Courtesy of Haribo
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    Haribo fills social feeds with only happy news

    “Good News Goldbears” will dish out positive videos on Instagram and Facebook to help insulate readers from the effects of negative news.

    By • April 27, 2023
  • deceptive ads
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    Stadtratte via Getty Images
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    FTC talks tough in false-ad notice but faces hard enforcement road

    Although the agency has put hundreds of companies on notice about marketing claims, its ability to penalize violators will be tested by resource constraints.

    By Robert Freedman • April 24, 2023