Sociable: Snapchat rises to 397M users, sees more active advertisers in Q2

Despite overall revenue decreasing 4% year-over-year, an 8% quarter-over-quarter increase suggests Snap’s ad business is recovering.

By Andrew Hutchinson • July 26, 2023

Pizza Hut mutates Twitch streamer into ‘Ninja Turtle’

As part of a tie-up with the film franchise’s latest entry, a VTuber will transform into Donatello during the chain's ongoing "Friday Night Bites" livestream.

By Chris Kelly • July 26, 2023

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Is Twitter’s rebrand to X a nail in the coffin or a necessary change?

The pivot could wipe out billions in brand value and further alienate advertisers during a period of heightened competition from apps like Threads.

By Peter Adams • July 25, 2023

Gatorade teams with Meta, The Weather Channel for summer PSA

The PepsiCo brand also announced that it has named Laundry Service as its new agency of record across social media and digital.

By Jessica Deyo • July 25, 2023

Dwayne ‘The Rock’ Johnson’s Zoa brand signs college athletes for NIL marketing

Coming off a recent rebrand, the energy drink has teamed up with top athletes to create “The Rock’s Warriors” to raise awareness in the collegiate space.

By Sara Karlovitch • July 25, 2023

Natural Light, Sperry turn boat shoes into sea-ready beer holders

Consumers can comment on the beer brand’s Instagram for the chance to have their old shoes upcycled into the “Brewzie.”

By Sara Karlovitch • July 21, 2023

TikTok, FIFA strike creator-driven content partnership for Women’s World Cup

The pair will collaborate with creators from 16 countries to help generate public and behind-the-scenes content for fans during the tournament.

By Aaron Baar • July 20, 2023

Pop-Tarts brings back ‘Crazy Good’ characters with a modern twist

Tapping into nostalgia for the 2000s continues to be a major marketing trend as the Kellogg brand resurrects its animated toaster pastries.

By Peter Adams • Updated July 20, 2023

Meow Mix embraces ‘90s boy bands in latest spin on jingle

A cat boy band known as the Tabby 5 and NSYNC member JC Chasez feature in a campaign that includes a 30-second spot and a TikTok duet.

By Sara Karlovitch • July 20, 2023

Sociable: Meta releases advanced Llama 2 large language model to power new AI experiences

Also, a newly expanded partnership will enable developers using Microsoft tools to choose between Meta’s Llama and OpenAI’s GPT models when building AI experiences.

By Andrew Hutchinson • July 19, 2023

Taco John’s abandons Taco Tuesday trademark, issues charity challenge

Taco Bell CEO Mark King called the move a “shared victory for taco allies everywhere” but stopped short of taking up Taco John’s challenge.

By Chris Kelly • Updated July 19, 2023

Ikea gives a peek into college life with TikTok anime series

The campaign features a series of “slice of life” anime clips showing college students finding joy in simple moments with the help of tools from the retailer.

By Sara Karlovitch • July 18, 2023

Amazon resurfaces ‘spend less’ messaging for back-to-school ads

Actor Randall Park and financially astute kids star in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.

By Jessica Deyo • July 17, 2023

Sociable: Early data for brands on Threads shows good engagement

McDonald’s and other brands already active on Threads are generating more likes per post in the app than they’re seeing on Twitter, new data shows. 

By Andrew Hutchinson • July 14, 2023

Bumble matches with ‘Barbie’ to help singles strike up conversations

Users of the dating app can match with a variety of Barbies and Kens to receive uplifting messages in the days leading up to the film’s debut.

By Jessica Deyo • July 13, 2023

TikTok comes to Redbox kiosks as part of OOH push

Brands can advertise alongside TikTok content through the partnership with Chicken Soup for the Soul Entertainment ad platform Crackle Connex.

By Chris Kelly • July 13, 2023

Albertsons reinventing digital circulars with Meta pilot

For the trial, the grocer’s retail media arm is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram.

By Catherine Douglas Moran • July 12, 2023

6 campaigns that broke through the creative rut of H1 2023

Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.

By Peter Adams , Jessica Deyo • July 11, 2023

Marketing in 2023: H1 by the numbers

Measurement uncertainty, budget changes and platform shifts were top of mind.

By Jasmine Ye Han • July 11, 2023

Amazon launches TikTok game show for Prime Day

During the one-day event, TikTokers will participate in a game show while viewers work together in the comments to unlock special deals.

By Sara Karlovitch • July 11, 2023

Threads reaches 100 million members in record time

The new, Twitter-like app from Meta is now the fastest-growing app of all time.

By Andrew Hutchinson • July 10, 2023

Meta’s Threads app quickly reaches over 30M users

With the Twitter-like app on track to become the fastest-growing platform of all time, a host of big brands like Pepsi quickly jumped on board. 

By Andrew Hutchinson • July 7, 2023

Meta launches Threads, provides insights into coming elements

It looks clean, functional, and it could be a viable Twitter alternative.

By Andrew Hutchinson • July 5, 2023

Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’

The Kimberly-Clark brand will give four consumers $10,000 each and a pair of Cottonelle joggers in exchange for generating social content.

By Chris Kelly • July 5, 2023

7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’

The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix.

By Aaron Baar • June 29, 2023