Mobile: Page 32
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Courtesy of Cameo
Cameo matures beyond celebrity videos with NFT membership
Cameo Pass will give customers access to limited-release art, events, celebrity Q&As and early tests of new app features.
By Natalie Black (Koltun) • Feb. 3, 2022 -
Courtesy of Snap
Universal, Snap host virtual concert to promote J-Lo's 'Marry Me'
Snapchat users were able to see their Bitmoji in the crowd as film stars Jennifer Lopez and Maluma performed as avatars.
By Chris Kelly • Feb. 3, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Pinterest
Pinterest adds augmented reality feature for home decor
The tech will allow users to virtually stage their homes with items from retailers including Walmart, West Elm, Wayfair and CB2.
By Tatiana Walk-Morris • Feb. 3, 2022 -
Drew Angerer via Getty Images
Facebook user growth stagnates while commerce bets see 'meaningful slowdown'
Few short-term solutions are apparent as Meta wrestles with Apple's privacy changes, while its hopes for a larger metaverse remain a long way off.
By Peter Adams • Feb. 3, 2022 -
Courtesy of Smirnoff
Smirnoff kicks off Super Bowl with watch party for remote Alaskan miners
The Diageo brand is also running a text-to-win promotion as it activates around the Super Bowl, during which it cannot advertise.
By Sara Karlovitch • Feb. 3, 2022 -
Courtesy of DoorDash
Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site
The brands are linking to help spicy food lovers "eat cute" in time for Valentine's Day with an effort that could generate valuable first-party data.
By Chris Kelly • Feb. 3, 2022 -
Justin Sullivan via Getty Images
Google's retail bets pay off during topsy-turvy holidays, ad revenue tops $61B
The tech giant is eyeing more shoppable opportunities in livestreaming, while its TikTok clone YouTube Shorts enters the "super early" testing phase.
By Peter Adams • Feb. 2, 2022 -
Eric Thayer via Getty Images
Apple's services segment hits record $19.5B as company shakes up mobile advertising
The category, which includes advertising, has potentially benefited from privacy changes enacted by the iPhone maker that have negatively impacted rivals.
By Peter Adams • Jan. 28, 2022 -
Courtesy of Instacart
Instacart rolls out shoppable brand pages for CPGs
The digital storefronts, which list the products that are in stock at users' most recently shopped store, deepens the e-commerce company's advertising push.
By Catherine Douglas Moran • Jan. 28, 2022 -
Courtesy of Michelin
Michelin gamifies teen driver safety with The Sims mobile app
In-game billboards encourage players to check their tire pressure in exchange for a chance to win gaming-related prizes or a Twitch gift card.
By Robert Williams • Jan. 27, 2022 -
Courtesy of Roti
Roti offers customers $10 credit to download loyalty app
The fast casual's promotion highlights the premium restaurants are placing on loyalty and digital engagement.
By Aneurin Canham-Clyne • Jan. 27, 2022 -
Courtesy of State Farm
More Super Bowl viewers poised to second-screen on mobile
A growing portion of game viewers are looking to connect online, pointing to opportunities for marketers to reach mobile users as they multitask.
By Natalie Black (Koltun) • Jan. 27, 2022 -
Courtesy of Bush's Beans
Bush's Beans enlists TikTok, Reels creators for Can Film Festival
The brand is tapping into interest around user-generated content with a livestreamed event that riffs on the Cannes Film Festival.
By Chris Kelly • Jan. 27, 2022 -
Kevin Frayer via Getty Images
NBCUniversal deepens TikTok ties around uncertain Winter Olympics
Brand partners will be able to pilot new ad experiences while the network will host livestreams with a creator from the app.
By Peter Adams • Jan. 24, 2022 -
Courtesy of Taco Bell
Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad
The latest promotion for the limited-run menu item takes a unique approach in tapping Twitter to steer the spot's creative direction.
By Natalie Black (Koltun) • Jan. 20, 2022 -
Retrieved from Burger King on April 27, 2020
QR codes promise ad interactivity boost with growth of connected TV
Leveraging the uptick in "second-screening," scannable codes on TV ads give marketers another data signal about consumers.
By Robert Williams • Jan. 20, 2022 -
Courtesy of PepsiCo
Pepsi gathers Super Bowl Halftime Show all-stars in cinematic trailer
A multiweek media push shows the brand throwing a spotlight on an impressive range of talent, including through tie-ins to its new mobile app.
By Peter Adams • Jan. 20, 2022 -
Courtesy of Walmart
Walmart signals metaverse plans with trademark applications around virtual goods, NFTs
While plenty of companies are eyeing the tech, a potentially large push from the retailer could go a long way in spurring mainstream consumer adoption.
By Peter Adams • Jan. 18, 2022 -
Courtesy of DoorDash
Deep DiveCan restaurant marketers get digital right while facing panoply of pressures?
Amid labor, supply chain and inflationary issues, 2022 will be a year of increased pressure to deliver on fronts that span media, ordering and loyalty.
By Chris Kelly • Jan. 18, 2022 -
Courtesy of Marriott International, Inc.
Marriott seeks TikTok creators to drive content around loyalty program
Marriott Bonvoy TikTok Correspondents will creatively document everything they encounter on social media, reinforcing how essential travel can be.
By Nina Lentini • Jan. 18, 2022 -
Courtesy of Ferrero North America
Tic Tac inspires kindness and connection via AR messaging
The activation is tied to limited-edition packs featuring positive messages like "Keep Your Day In Mint Condition" and "Up For An Adventure?"
By Chris Kelly • Jan. 13, 2022 -
Courtesy of SmileDirectClub
SmileDirectClub's strategy for TikTok blends tweaking TV ads and fresh content
The DTC brand of teeth aligners found that TikTok delivers the best results with a mix of programmatic ads and organic engagement.
By Robert Williams • Jan. 13, 2022 -
LeoPatrizi via Getty Images
Mobile ad spend leapt 23% in 2021, on track to hit $350B this year
Spurred by a continuation of pandemic-induced changes to consumers' habits, mobile usage continues to soar, App Annie found.
By Natalie Black (Koltun) • Jan. 13, 2022 -
Justin Sullivan via Getty Images
GroupM: Next-gen tech hype wanes while consumer data wariness rises
Missed expectations for tech like 5G and AR/VR suggest marketers will encounter obstacles amid lofty plans to build out the metaverse.
By Peter Adams • Jan. 10, 2022 -
Courtesy of Lyft
T-Mobile acquires ride-share ad network amid digital OOH rebound
With the deal for Octopus Interactive, T-Mobile wants to help advertisers reach urban cord-cutters and convert its data capabilities into a larger revenue driver.
By Peter Adams • Jan. 10, 2022
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