Social commerce to grow 3 times as fast as e-commerce, Accenture predicts

Driven by Gen Z and millennials, shopping on social media platforms is forecast to grow from $492 billion in 2021 to $1.2 trillion by 2025.

By Chris Kelly • Jan. 6, 2022

Cameo poised for bigger role in brands' 2022 social strategy

Gaining momentum last year among brands like Coca-Cola and Infiniti, the platform may help to create a "halo effect" around online content.

By Robert Williams • Jan. 6, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Yahoo builds out shoppable ad tech with MikMak deal

Along with providing access to first-party data, the deal lets CPG advertisers offer a multi-retailer checkout experience directly from ads on Yahoo sites.

By Natalie Black (Koltun) • Jan. 6, 2022

TikTok brings viral videos to TVs in gyms, restaurants through OOH deal

Partnering with the startup Atmosphere, the app is tapping into a streaming network that now reaches 20 million unique monthly visitors.

By Peter Adams • Jan. 6, 2022

Frito-Lay and Rick Astley renounce New Year's deprivations

Focused on leaning into what brings joy, "New Year, New You" gives TikTok users an opportunity to duet on the singer's hit "Never Gonna Give You Up."

By Nina Lentini • Jan. 5, 2022

Lexus offers spin on hustle culture with digital-heavy campaign

Promoting its NX line, the automaker is emphasizing channels like esports and streaming that cater to a busy, more diverse audience. 

By Peter Adams • Jan. 4, 2022

Can livestream shopping in the US catch up to China's soaring growth?

As people spend more time online or limit their shopping trips during the pandemic, many are seeking digital experiences that bridge the gap with the real world.

By Robert Williams • Dec. 23, 2021

TikTok dethrones Google as most-visited website

The social video app hit the 1 billion user mark in September and is forecast to reach 1.5 billion monthly active users toward the end of 2022.

By Natalie Black (Koltun) • Dec. 23, 2021

Triller merges with SeaChange to extend reach into OTT media

Set to close in Q1, the deal takes the social media platform public and positions it to build a TikTok competitor.

By Nina Lentini • Dec. 23, 2021

Nike, Etsy's mobile apps were 'climbers' this holiday season: report

More than half of mobile shoppers downloaded at least one new shopping app ahead of the holiday season, Digital Turbine found.

By Tatiana Walk-Morris • Dec. 16, 2021

Jif, Gap highlighted in TikTok's review of 2021

The year-end review can help marketers understand what resonates with users and potentially attract more activity on the app as they prepare 2022 plans.

By Natalie Black (Koltun) • Dec. 16, 2021

LinkedIn spices up out-of-office messages with Cameo carolers

The activation is informed by LinkedIn research that found some workers feel anxious about turning on their out-of-office message over the holidays.

By Chris Kelly • Dec. 16, 2021

Social commerce to drive influencer marketing evolution in 2022

Previously geared toward building awareness, social influencers may begin to play a bigger role in brands' e-commerce strategies as new tools crop up.

By Robert Williams • Dec. 16, 2021

E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok

Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe.

By Peter Adams • Dec. 15, 2021

Walmart teams with TalkShopLive as social commerce ramp up continues

Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce.

By Chris Kelly • Dec. 14, 2021

5 campaigns that leveled up mobile tech in 2021

With interest in the metaverse growing, brands from Reebok to Reese's Puffs ventured into virtual worlds.

By Robert Williams • Dec. 9, 2021

Denny's enters 'The Matrix' and serves up free mobile delivery

As part of a promotion for the upcoming film "The Matrix Resurrections," the restaurant chain is delivering deals as "glitches" via digital wallets.

By Chris Kelly • Dec. 9, 2021

Coca-Cola spotlights BIPOC creators with TikTok debut

Teaming with singer Khalid and dancer Jalaiah Harmon, the beverage giant is using a "bottoms-up approach" to highlight what young consumers say is cool.

By Nina Lentini • Dec. 9, 2021

9 campaigns that struck a chord in 2021

Despite the year's unfulfilled promises, efforts by the likes of Coke, Burger King and Tide delivered boldness and resonated with consumers.

By Peter Adams , Chris Kelly , Natalie Black (Koltun) , Asa Hiken • Dec. 7, 2021

Walmart and Yahoo tailor holiday content for social, AR shopping

After last year's collaboration spurred a 239% lift in gross merchandise value, the duo adds a tweet countdown and TikTok series to a wide-ranging effort.

By Natalie Black (Koltun) • Dec. 2, 2021

'Consumers crave experiences': How AR has evolved beyond mere try-ons

Dynamic activations are increasingly vital during the pandemic as people connect with brands on mobile — and they're likely key to future metaverse environments.

By Robert Williams • Dec. 2, 2021

Afterpay taps Furby to dish out holiday gift ideas on TikTok

The effort blends late-'90s nostalgia with social commerce to help shoppers struggling to buy for "impossible" people.

By Asa Hiken • Dec. 2, 2021

Spotify places listeners in '2021: The Movie' for data-driven Wrapped campaign

Focusing on individuality, the annual effort weaves in a tighter narrative that references trends like NFTs and the "Good Soup" meme.

By Peter Adams • Dec. 2, 2021

Chipotle turns cilantro-soap meme into stocking stuffer

The fast casual chain also teamed with video game Halo Infinite Multiplayer as it looks to engage with consumers around culture.

By Chris Kelly • Dec. 2, 2021

Will Twitter's CEO succession speed up a needed wave of innovation?

Parag Agrawal's focus on product could play an important role as the platform tries to court audiences like Gen Z and the advertisers that covet them.

By Peter Adams • Dec. 1, 2021