Mobile: Page 31
-
Courtesy of Acura
Acura rolls into metaverse with NFT, first virtual showroom
Fans can explore the Integra's features in Acura of Decentraland, play a racing game and browse a new wearable collection designed by an NFT artist.
By Natalie Black (Koltun) • March 10, 2022 -
Retrieved from Perfect Corp. on March 10, 2022
Perfect seeks SPAC financing to drive AR growth in beauty and beyond
Virtual demonstrations, metaverse shops and livestreamed shopping are key areas for growth as brands try to engage people outside of physical stores.
By Robert Williams • March 10, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
66% of brands spent more on creator marketing in past year
Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.
By Natalie Black (Koltun) • March 3, 2022 -
Courtesy of Talkshoplive
Walmart moves further into livestream shopping
The big-box retailer expanded its partnership with Talkshoplive as it further delves into scalable social shopping.
By Kaarin Moore • March 3, 2022 -
Courtesy of Crypto.com
Crypto.com transports Snapchat users to LeBron James' childhood bedroom
Extending the reach of its Super Bowl ad, the cryptocurrency platform looks to connect with mobile-savvy viewers through an immersive AR portal.
By Sara Karlovitch • March 3, 2022 -
Spencer Platt via Getty Images
How publisher pushback on Google's AMP impacts marketers
Amid conflicting claims about the search giant's technology, marketers who buy digital ad space are left to sort out how their brands appear to mobile users.
By Robert Williams • March 3, 2022 -
Denny's refreshes 24/7 heritage with help of diverse TikTok stars
A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.
By Peter Adams • Feb. 28, 2022 -
Ian Gavan via Getty Images
Gaming in-app purchases drop 35% globally after Apple's ATT changes
In response to the tech giant's privacy updates, marketers appear to be shifting focus to Android, a new AppsFlyer report suggests.
By Natalie Black (Koltun) • Feb. 24, 2022 -
Retrieved from Twitch on January 20, 2021
Twitch unveils guaranteed ad income for select creators
The streaming service is encouraging select creators to run advertisements on their channels for a flat rate.
By Sara Karlovitch • Feb. 24, 2022 -
Courtesy of Volvo Cars USA
Volvo's EV push around Super Bowl rolls away with 20M Twitter impressions
The second-screening effort, which positions kids as electric vehicle experts, has garnered more than 7,000 minutes of viewing time.
By Robert Williams • Feb. 24, 2022 -
Courtesy of Wrangler
Wrangler enters Wild West of NFTs with Leon Bridges
The marketer will release 75 pieces that access real-world perks like a private concert, as well as a one-of-a-kind NFT inspired by a custom outfit for the artist.
By Peter Adams • Feb. 23, 2022 -
Permission granted by Taco Bell
Taco Bell's subscription service boosted rewards members 20%
Taco Lover's Pass subscribers visit three times more often than non-members, and close to half of transactions included more than one taco.
By Alicia Kelso • Feb. 23, 2022 -
Permission granted by The Coca-Cola Company
Coke lifts off new innovation platform with 'space-flavored' Starlight cola
Coca-Cola Creations acts as a launchpad for a series of limited-edition products accompanied by custom digital and physical experiences, including ones in the metaverse.
By Peter Adams • Feb. 17, 2022 -
Courtesy of PepsiCo
Pepsi's Super Bowl halftime show app reflects interest in second-screen experiences
The soda brand loaded its specialized mobile app with features that gave users more control, plus exclusive content to build excitement in the game's lead-up.
By Robert Williams • Feb. 17, 2022 -
Spencer Platt via Getty Images
Google's end to cross-app tracking on Android marks latest advertiser hurdle
As tech giants respond to privacy concerns, how do mobile advertisers keep up?
By Sara Karlovitch , Natalie Black (Koltun) • Feb. 17, 2022 -
Courtesy of Sally Hansen
Sally Hansen debuts AR try-on tech for nail polish
Beauty brands have increasingly relied on augmented reality tools during the pandemic as shoppers prioritize safety.
By Tatiana Walk-Morris • Feb. 17, 2022 -
Permission granted by Wish
Wish debuts shoppable video tool for merchants
The e-commerce platform this month named a new CEO and has been building up its C-suite over the past year.
By Tatiana Walk-Morris • Feb. 17, 2022 -
Cody Boteler/Marketing Dive
Google sets its own shakeup to mobile ad IDs, promising less 'blunt' approach
Attempting to reassure platforms roiled by a similar move from Apple, the search giant said existing features won't wind down for at least two years.
By Peter Adams • Feb. 16, 2022 -
Courtesy of Amazon
Amazon previews NFL's shift to streaming with Super Bowl spot
"Thursday Night Football" will air exclusively on Prime Video this fall in the first year of an 11-year agreement.
By Chris Kelly • Feb. 11, 2022 -
Courtesy of Chewy
Chewy asks pet lovers on TikTok Live date with rescue animals
The Valentine's Day livestream will show attendees "eligible cuties" they can adopt via pet profiles that nod to mobile dating apps.
By Natalie Black (Koltun) • Feb. 10, 2022 -
How the producer economy is changing influencer marketing
Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.
By Robert Williams • Feb. 10, 2022 -
Courtesy of Snapchat
NFL opens Snapchat playbook for Super Bowl Sunday
Along with the league's activations, brands including Verizon, Frito-Lay and Uber are using the app's AR functionality on gameday.
By Chris Kelly • Feb. 10, 2022 -
Retrieved from Triller on February 10, 2022
Walmart, NYX partner with Triller to boost Black creators
The social video app has pledged 50 million guaranteed views to Black creators this month in honor of Black History Month.
By Chris Kelly • Feb. 10, 2022 -
Courtesy of PepsiCo
Lifewtr commissions NFTs, debuts TikTok for Black History Month
The PepsiCo brand's expanded Black Art Rising initiative demonstrates its ongoing support of Black creativity in the art world.
By Nina Lentini • Feb. 7, 2022 -
Courtesy of Snap, Inc.
Snapchat's AR shopping upgrade points to social commerce future
Tests of a "catalog-powered" shopping lens generated $6 million in sales for Ulta Beauty and a 17-time lift in purchases among women for MAC Cosmetics.
By Robert Williams • Feb. 3, 2022
Previous
