Mobile: Page 27
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Jason Davis via Getty Images
Spotify’s revenue bucks broader slowdown in digital ad growth
The streaming company’s total monthly active users grew 19% to 433 million, partly driven by a 22% gain in ad-supported listeners to 256 million worldwide.
By Robert Williams • July 28, 2022 -
Kirill Smyslov via Getty Images
How federal scrutiny of mobile location data might affect marketers
Mobile privacy has become a hot-button issue as a consequence of the Supreme Court’s decision to overturn Roe v. Wade.
By Robert Williams • July 28, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Justin Sullivan/Getty Images via Getty Images
Meta revenue declines for first time amid complex bid to monetize Reels
Though the TikTok lookalike passed a $1 billion revenue run rate, it represents a “headwind” in drawing attention away from more mature offerings.
By Peter Adams • July 28, 2022 -
Justin Sullivan/Staff via Getty Images
Social apps struggle as sour economy affects advertiser demand
Snap and Twitter both whiffed on revenue as cooling demand compounded on challenges related to Apple’s IDFA and imbroglios like the Musk acquisition.
By Peter Adams • July 22, 2022 -
Justin Sullivan/Getty Images via Getty Images
T-Mobile refreshes ad business with new name and app-based insights
Advertisers can target groups of consumers based on how they use apps, including mobile browsers.
By Robert Williams • July 21, 2022 -
Courtesy of Honda
Honda Civic Tour expands beyond live shows with TikTok videos from Future X
The carmaker’s yearly summer music tour for the first time features a heavier presence on TikTok with exclusive videos from pop group The Future X.
By Robert Williams • July 21, 2022 -
Justin Sullivan/Staff via Getty Images
Snapchat lands on web to drive engagement via chats and video calls
More than 100 million users of the Snap app make video or voice calls through it every month.
By Robert Williams • July 21, 2022 -
Mario Tama via Getty Images
Toyota drives chatter for TikTok debut with creator-led dance challenge
Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos.
By Peter Adams • July 18, 2022 -
Courtesy of Kia
Kia spot offers NFTs to viewers who scan QR code
Mobile users who respond to the offer receive a non-fungible token partly inspired by the Dead Army Skeleton Klub.
By Robert Williams • July 15, 2022 -
Retrieved from Marriott International on July 14, 2022
Marriott's Moxy Hotels gamifies hospitality with AR experience
"Moxy Universe, Play Beyond" gives travelers a chance to win prizes by exploring their hotel room and facilities using a smartphone camera.
By Robert Williams • July 14, 2022 -
Courtesy of Domino's
Deep Dive7 campaigns that transcended the turmoil of H1 2022
Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.
By Chris Kelly , Sara Karlovitch , Jessica Deyo • July 12, 2022 -
Justin Sullivan via Getty Images
WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts
A separate investigation by EU officials could lead to changes on YouTube where Google will allow rival firms to sell ads directly on the video platform.
By Peter Adams • July 8, 2022 -
Maja Hitij via Getty Images
Elon Musk officially moves to back out of Twitter deal, company prepares to sue
The news sets up a legal battle that will likely focus on the platform's disclosure of bot activity, which Musk referenced in a tweet batting back at the company's intentions to sue.
By Peter Adams • Updated July 11, 2022 -
anyaberkut via Getty Images
EU lawmakers approve regulations on big tech companies
Among the restrictions in the new laws, marketers must seek people’s consent to use personal data for ad targeting.
By Robert Williams • July 7, 2022 -
Retrieved from Piqsels.
Can biometric data deliver more nuanced mass marketing?
Remembering passwords may be a thing of the past as Apple rolls out passkeys, but interest in biometrics reaches beyond authentication.
By Robert Williams • July 7, 2022 -
Retrieved from Brett Jordan from Pexels.
Pinterest releases new shopping, seller features
The feature rollouts follow the appointment of a new CEO and the acquisition of an AI shopping platform.
By Tatiana Walk-Morris • July 7, 2022 -
Courtesy of Snap
Coke celebrates summer with AR music experience on Snapchat
The AR content in the photo-messaging app features Australian rapper The Kid Laroi performing a new song.
By Robert Williams • June 30, 2022 -
Nike attributes digital revenue growth to demand across mobile apps
The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.
By Robert Williams • June 30, 2022 -
Courtesy of Chipotle Mexican Grill
Chipotle rolls up texting, sports and loyalty to drive results
Despite not being an official sponsor of the NBA, the chain hid a code in its TV ads during the Finals that loyalty members could text to unlock a special offer.
By Robert Williams • June 30, 2022 -
Permission granted by McDonald's USA
McDonald's stakes out virtual summer camp in mobile app
Featuring merchandise, menu hacks and music performances, the 27-day effort offers another sign the chain views its app as a linchpin to winning Gen Z.
By Peter Adams • June 30, 2022 -
Courtesy of Honda
Honda invites gamers to Hondaverse in Fortnite on Twitch
Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.
By Chris Kelly • June 30, 2022 -
Courtesy of Reddit
Reddit ramps up advertising with first US TV campaign
“Find your people” pushes the platform’s community-centered message by meeting consumers where they are — on the couch.
By Jessica Deyo • June 29, 2022 -
Retrieved from Alka-Seltzer on June 28, 2022
Alka-Seltzer drops new hangover-relief product with help from T-Pain
A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.
By Peter Adams • June 28, 2022 -
Courtesy of Bacardi
Bacardi unveils line of wearable QR codes to promote up-and-coming artists
The rum brand partnered with a streetwear label and a Grammy Award-winning record producer to create a clothing line that links to a new album.
By Sara Karlovitch • June 24, 2022 -
Courtesy of HelloFresh
HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'
The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.
By Robert Williams • June 23, 2022
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