Mobile: Page 28

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    Courtesy of Twitter
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    Twitter expands e-commerce features with Shopify partnership

    Online retailers that use Shopify’s e-commerce software can show as many as 50 items for sale in automatically updated listings on their profile.

    By • June 23, 2022
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    Courtesy of YouTube
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    How YouTube's brewing TikTok rivalry could impact mobile video strategies

    Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account. 

    By • June 23, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • A big red sign says that Macy's is "the world's largest store."
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    Daphne Howland/Marketing Dive
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    Macy's takes July Fourth bonanza to Web3 with free NFT drop

    The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.

    By • June 22, 2022
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    Courtesy of Lexus
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    Lexus brings marketing to 'Next Level' on Twitch

    As the Twitch audience expands, the luxury car brand exceeded engagement goals for its first game show on the livestreaming platform.

    By • June 16, 2022
  • Close-up photo of female hands with smartphone. Young woman typing on a mobile phone on a sunny street.
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    Kirill Smyslov via Getty Images
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    Social media ad growth slows, per Magna

    The reach and time spent with social media apps are nearing their limits in several major markets worldwide, according to a revised forecast.

    By • June 16, 2022
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    Courtesy of Spotify
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    Spotify teams with IAS to improve podcast brand safety

    The initiative comes the same week that the audio streaming platform created a Safety Advisory Council to make recommendations on content policies.

    By • June 16, 2022
  • Chobani oatmilk race track
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    Courtesy of Chobani
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    Chobani launches intergalactic oat milk race on Roblox

    The brand is promoting its line of oat milk products with a metaverse race benefiting Hunger Free America.

    By • June 14, 2022
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    Courtesy of Timberland
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    Timberland brings boot innovation to the metaverse with Fortnite island

    The custom space features a virtual iteration of its real-world design lab and varied biomes for visitors to explore wearing experimental “Metaboots.”

    By • June 10, 2022
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    Courtesy of Apple
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    Apple's iOS 16 offers mixed blessings for marketers

    Changes to the iPhone’s lock screen, new services for Apple Pay, more privacy restrictions and tweaks to ad breaks in SharePlay are scheduled for the fall. 

    By • June 9, 2022
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    Courtesy of Twitter
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    Twitter tests product drop alerts with Home Depot, Dior and others

    The shopping feature notifies consumers when brands offer merchandise for a limited time, part of the platform’s growing social commerce push. 

    By • June 9, 2022
  • A Budweiser Pass NFT
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    Courtesy of Anheuser-Busch InBev
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    Budweiser, Zed Run race into new partnership with Clydesdale NFTs

    The tie-up also makes the brand the official beer of the digital horse racing platform, another sign of parent AB InBev’s growing metaverse investments. 

    By • June 9, 2022
  • YouTube Shopping Beauty Festival
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    Courtesy of Glossier
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    YouTube brings shopping to Shorts with Glossier Challenge

    Glossier is the first brand to sell products through YouTube’s TikTok-like video format, an increasingly central part of the platform’s growth strategy. 

    By • June 9, 2022
  • Rockstar Energy and esports organization NRG have struck a new multiyear agreement
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    Retrieved from PepsiCo on June 02, 2022
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    Q&A

    PepsiCo's head of esports on leveling up an 'always-on' strategy

    A tie-up between Rockstar Energy and esports organization NRG reflects how the marketer is deepening ties to stakeholders as gaming grows in popularity.

    By • June 6, 2022
  • woman shops on mobile phone
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    roshinio via Getty Images
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    Google aims for more immersive ads and better AI optimization

    The expansion of visual search for mobile shopping comes as smartphones drive e-commerce growth and TikTok influences the space. 

    By • June 2, 2022
  • KitKat launches world’s first AI-powered staring contest
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    Courtesy of KitKat
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    KitKat challenges mobile users to AI-powered staring contest

    The game urges players to compete against other Instagram users and share their results using the #blinkchallenge hashtag.

    By • June 2, 2022
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    Mario Tama via Getty Images
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    TikTok helps brands manage cross-platform campaigns with new partners

    Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners.

    By • June 2, 2022
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    Joe Raedle via Getty Images
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    Sheryl Sandberg resigns from Meta as ad behemoth reaches crossroads

    It’s hard to overstate the impact the executive had on building one of the most formidable digital platforms, but also difficult to separate that role from Facebook's struggles.

    By • June 2, 2022
  • Tostitos No Mo FOMO kit
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    Courtesy of Tostitos
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    Tostitos teams with Dan Levy to help people avoid summer FOMO

    The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards.

    By • June 2, 2022
  • Gucci opens persistent digital space on Roblox
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    Courtesy of Gucci
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    Gucci opens persistent digital space on Roblox

    With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time.

    By • May 31, 2022
  • Instacart Announces New Shoppable Video and Display Advertising Products
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    Courtesy of Instacart
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    Unilever, Mondelēz, PepsiCo sign up for Instacart's new shoppable ad units

    Commerce-enabled video and display offerings speak to how retail media formats are getting more sophisticated as platforms chase larger budgets.

    By • May 27, 2022
  • Chevrolet's mobile game on WhatsApp
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    Courtesy of Chevrolet Brazil
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    Chevrolet's WhatsApp game drives awareness of texting and driving dangers

    Players can dodge obstacles by responding to chat commands, but will inevitably lose as the automaker tries to send a clear message. 

    By • May 26, 2022
  • American Girl Podcast Network
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    Courtesy of American Girl
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    American Girl unveils podcast network rooted in the brand's characters

    The network is the latest example of how the doll line is extending its reach into buzzy digital media as brands vie for young fans.

    By • May 26, 2022
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    Drew Angerer via Getty Images
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    TikTok takes page from Twitch as battle for creators intensifies

    A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.

    By • May 26, 2022
  • Carl's Jr. Hardees Jurassic World promotion
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    Courtesy of CKE Restaurants
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    Q&A

    Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms

    Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.

    By • May 26, 2022
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    Courtesy of ATTN:
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    Candle Media extends content deal-making run with Attn: acquisition

    The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.

    By • May 23, 2022