Snap outlines 3 strategic priorities amid plans to cut 20% of staff

Mini-games, original shows and some hardware areas are getting axed as the Snapchat owner doubles down on proven products like AR.

By Peter Adams • Sept. 1, 2022

What Starbucks’ bet on NFTs says about the future of loyalty

The chain's renowned rewards program adds a buzzy new value-grab, potentially laying a course for other marketers to follow.

By Aaron Baar • Sept. 1, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Netflix secures 2 Snap execs to spearhead advertising push

Jeremi Gorman and Peter Naylor bring experience, with the former previously leading global ad sales at Amazon and the latter a key architect at Hulu.

By Peter Adams • Aug. 31, 2022

McDonald’s plays off Sprite virality with hip-hop anthem

The tune alludes to numerous social media posts comparing the taste of the beverage dispensed by the chain’s fountain machines to the sound of static. 

By Jessica Deyo • Aug. 31, 2022

Bud Light helps football fans cover beer costs to celebrate NFL’s return

A new “Kickoff Beers” campaign mixes the sound of a can cracking open into the league’s theme and features weekly Cash App sweepstakes.

By Peter Adams • Aug. 30, 2022

Uber e-commerce partnership supports budding ads business

Rokt uses machine-learning technology to serve relevant messages with additional products and offers to consumers as they complete transactions.  

By Aaron Baar • Aug. 25, 2022

TikTok mini-game pilot alludes to resurgence in social gaming

While the video-sharing app is just dipping its toes in, brands like Duracell have recently run in-game experiments on other platforms like Instagram.

By Aaron Baar • Aug. 25, 2022

Doritos sets consumers on hunt for triangles in ode to chip’s shape

Among other activations, the brand is issuing weekly TikTok bounties for fans who find iconic triangle locations, like a pyramid-shaped Bass Pro Shop.

By Peter Adams • Aug. 24, 2022

Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week

The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC.

By Dani James • Aug. 23, 2022

How to achieve success on iOS 14.5+? The complete guide by Adjust and TikTok

Adjust partners with TikTok to provide everything you need to know to succeed on iOS 14.5+.

Aug. 22, 2022

TikTok streamlines social commerce with 3 new ad formats

A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.

By Peter Adams • Aug. 18, 2022

Shopify adds collaboration tool to connect brands with content creators

The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants.

By Aaron Baar • Aug. 18, 2022

American Eagle tunes into TikTok’s SoundOn for back-to-school campaign

The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.  

By Peter Adams • Aug. 18, 2022

How brands like Niantic are drawing attention to wellness through immersive experiences

As people found themselves sheltering in place and trying to work through lockdowns, many turned to immersive experiences such as gaming to socialize and reduce stress.

Aug. 15, 2022

Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more.

By Peter Adams • Aug. 12, 2022

Kargo expands video capabilities with Ziggeo acquisition

The company will focus on building a next-generation, ad-supported video player.

By Aaron Baar • Aug. 11, 2022

Heineken, Nike, Mondelēz run ads on cause-driven social platform

WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i. 

By Peter Adams • Aug. 11, 2022

Coke bottles taste of dreams for latest experimental flavor

To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.

By Chris Kelly • Aug. 10, 2022

Lyft rides into media network race as ride-hailing rebounds

Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets.

By Peter Adams • Aug. 9, 2022

Instagram strongholds influencer marketing despite growing competition

Broadly, spending on nano-influencers is up 220.5% this year, outpacing the overall influencer marketing segment’s growth of 28%. 

By Robert Williams • Aug. 4, 2022

Pinterest foresees lackluster ad growth amid economic uncertainties

Retailers and CPG marketers that want consumers to discover their brands remain important advertisers on Pinterest.

By Robert Williams • Aug. 4, 2022

Rent-A-Center adds tools for localized online-to-offline marketing

The rent-to-own brand helps franchisees manage their presence in internet search and social media as enhancing localized marketing becomes a priority.

By Robert Williams • Aug. 4, 2022

Facebook to shut down live shopping feature

The social media company said the functionality will end on Oct. 1, and suggested experimenting with short-form Reels videos instead.

By Dani James • Aug. 4, 2022

Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet

“Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.

By Peter Adams • Aug. 2, 2022

David’s Bridal weds TikTok videos with commerce to drive click-throughs

The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers.

By Robert Williams • July 28, 2022