Spot Pet Insurance employs Cameo for star-studded campaign

The company is teaming with talent like Lindsay Lohan, Gabby Douglas and Erin Andrews to produce social media-friendly videos to promote its insurance.

By Sara Karlovitch • April 21, 2022

NBA and Google gamify playoffs with virtual app experience

The tie-in builds on the duo's multiyear partnership and aims to deepen fan interest around the tournament through avatars, trivia and 3D game highlights.

By Natalie Koltun • April 21, 2022

Explore the Trendline➔

Top 5 stories from Marketing Dive

From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.  

By Marketing Dive staff

Restaurants leverage delivery boom to reach 4/20 enthusiasts

Promotions from Jack in the Box, Wingstop and others cater to stoners at home as weed experiences wider legalization and mainstream acceptance.

By Peter Adams • April 18, 2022

Mobile app trends 2022: A global benchmark of app performance

See top trends and benchmarks from the top 2,500 fintech, e-commerce and gaming apps.

April 18, 2022

Why McDonald's leveraged buzzy Szechuan sauce to boost its app

Promotions like the recent mobile-only offer for Szechuan sauce can onboard more app users and deliver insights into consumer spending habits.

By Robert Williams • April 14, 2022

Meta leans into monetizing Horizon Worlds VR platform

The social media giant will reportedly take a 47.5% cut of virtual assets sold by creators on Horizon Worlds, which is a bet on the potential of the metaverse. 

By Sara Karlovitch • April 14, 2022

Epic Games raises $2B to develop its metaverse efforts

The funding brings its valuation to nearly $32 billion, and includes participation from Kirkbi, the investment firm behind The Lego Group.

By Tatiana Walk-Morris • April 13, 2022

Walmart preps mealtime inspiration with shoppable Snapchat lens

The retailer's collaboration on a new AR lens aims to help mobile users find recipes using ingredients they have at home or can order from Walmart.

By Robert Williams • April 7, 2022

Tito's Vodka distills AR packaging to mark 25th birthday

Scanning a QR code on in-store displays will activate a four-part story of the brand's history and give fans a chance to win a prize.

By Sara Karlovitch • April 7, 2022

Brands ramp up gaming marketing but still lag consumers

At the IAB's first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences.

By Peter Adams • April 6, 2022

How ethnic e-grocers are turning up the heat on shoppable recipes

Companies like Weee, Umamicart and Quicklly are promoting user-generated recipes, holding contests and even paying people for the dishes they develop.

By Catherine Douglas Moran • April 6, 2022

Adidas goes sci-fi with personality-based metaverse avatars

The integration with Ready Player Me lets users explore the metaverse with a consistent identity while boosting visibility for Ozworld shoes from Adidas.

By Natalie Koltun • April 5, 2022

Coke promotes new pixel-flavored cola with Fortnite island

Zero Sugar Byte is the second offering out of the brand's Creations innovation platform that previously tried to capture the taste of space.

By Peter Adams • April 4, 2022

New Balance among brands trying on Twitter's first 3D product ads

Three new formats seek to make brand experiences more interactive on the platform, with a focus on driving actions like a purchase. 

By Peter Adams • April 1, 2022

How Express drove revenue gains, 20% traffic bump with digital experiences

After adding more modern shopping features and functionalities in its app, the retail brand saw average order value rise 27% from a year earlier.

By Robert Williams • March 31, 2022

Colgate trials tech for real-time ad testing to drive mobile shopping

Eye Square's tool displays ads across Amazon, Facebook, Instagram and YouTube and blends users' explicit and implicit reactions to assess an ad's effectiveness.

By Natalie Koltun • March 31, 2022

Chipotle serves Cash App promotion for return of Guac Mode

The QSR and money transfer app are encouraging people to join Chipotle Rewards with the chance to win free guacamole and cash.

By Sara Karlovitch • March 31, 2022

Coke sets sights on mobile gaming with League of Legends developer deal

Custom experiences and rewards like a weekly content series carry themes from the soft drink brand's larger "Real Magic" platform.

By Peter Adams • March 25, 2022

Verizon, Live Nation sweeten 5G sales pitch with exclusive livestream concerts

The pair will give Verizon 5G customers early access to in-person concerts and more, marking Verizon's latest venture into marketing around music.

By Sara Karlovitch • March 24, 2022

Meta tops TikTok in mobile ad performance after Apple's ATT changes

Meta's move to the top spot suggests its system for measuring ad activity improved between July and December, AppsFlyer found.

By Natalie Koltun • March 24, 2022

McDonald's brings back Szechuan Sauce as mobile app exclusive

Promotions behind the cult-favorite condiment focus on mobile, including via SMS conversations with "the person who runs the McDonald's account."

By Peter Adams • March 21, 2022

How an uptick in gaming M&A could reshape the media landscape

Following acquisitions of Zynga and Activision Blizzard, game publishers are expected to court marketers more aggressively as they look to boost ad sales.

By Robert Williams • March 17, 2022

Instacart adds shoppable recipe tool to TikTok, Hearst sites

Integrating on popular mobile platforms where home cooks seek inspiration could help Instacart differentiate itself from rivals.

By Natalie Koltun • March 17, 2022

Twitter tests Shops feature

Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform.

By Tatiana Walk-Morris • March 10, 2022

Waze and Infiniti direct traffic to women-owned businesses

Debuting around Women's History Month, "Pave it Forward" also highlights historical landmarks on drivers' routes.

By Sara Karlovitch • March 10, 2022