Mobile: Page 25

  • A horse avatar with wings fly's over a Roblox activation.
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    Courtesy of Hasbro
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    My Little Pony gallops into Roblox to promote Netflix series

    The Visit Maretime Bay game includes protocols to create a safe environment for kids, while a Tripadvisor tie-in could help engage parents.

    By • Sept. 30, 2022
  • NBA app
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    Courtesy of NBA
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    NBA takes a page from TikTok for app refresh

    Built with Microsoft, the app features a personalized “For You” page and vertical video and will be home to a plethora of exclusive game content. 

    By Aaron Baar • Sept. 29, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
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    David Paul Morris via Getty Images
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    Google search expansion could be wake-up call for marketers

    A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit. 

    By • Sept. 29, 2022
  • Four McDonald's figurines designed by Cactus Plant Flea Market encircle a Happy Meal placed on a red table against a sky-blue backdrop.
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    Permission granted by McDonald's USA
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    McDonald’s repackages Happy Meals for adults with cult streetwear label

    Meant to invoke nostalgia, the menu bundles come with unique art and collectible figurines as the chain tries to align with pop culture tastemakers.

    By • Sept. 27, 2022
  • A large balloon of cartoon character SpongeBob SquarePants floats over people on a street
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    Yana Paskova / Stringer via Getty Images
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    As gaming attracts mixed-age audiences, advertising gets complicated

    A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising.

    By Aaron Baar • Sept. 26, 2022
  • Numerous tablets showing the interface of Drizly Ads
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    Courtesy of Drizly
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    Drizly offers another round of ad solutions for brands

    With the launch of Drizly Ads, the alcohol delivery service looks to expand an ad business that counts Diageo and Molson Coors among its clients.

    By • Sept. 23, 2022
  • A women in a cardigan sweater and white shirt smiles while holding a phone in her right hand and two packages in her left.
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    AsiaVision via Getty Images
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    E-commerce apps lose pandemic luster

    New research shows downloads and marketing spending is declining amid shifts in consumer behaviors, data privacy changes and recession fears.

    By Aaron Baar • Sept. 22, 2022
  • The TikTok logo on a phone.
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    Drew Angerer/Getty Images via Getty Images
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    Duracell calls on tech geeks to energize new TikTok page

    A paid program will see self-proclaimed nerds collaborate in a workshop space on battery-powered products and life hack content. 

    By • Sept. 22, 2022
  • Dunkin's digital store
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    Permission granted by Dunkin'
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    Dunkin’ promotes architect behind next-gen push to CMO

    Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded several menu offerings targeted at the “next generation of guests.”

    By • Sept. 22, 2022
  • Hpnotiq metaverse activation signage
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    Courtesy of Hpnotiq
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    Hpnotiq liqueur appeals to Gen Z with blue-hued metaverse push

    Virtually hosted by rapper Guapdad 4000, #Hpnoverse includes an augmented reality camera, a scavenger hunt and 4,000 NFTs up for grabs.

    By • Sept. 22, 2022
  • A person with a smartphone walks past a billboard advertisement for YouTube.
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    Sean Gallup via Getty Images
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    YouTube brings revenue sharing to Shorts as battle for creator talent intensifies

    Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok.

    By • Sept. 20, 2022
  • Bottles of Crown Royal sit on shelves.
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    Tibrina Hobson/Getty Images for BET via Getty Images
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    Crown Royal teams up with Uber Eats to reward delivery drivers

    While parent Diageo is a new official NFL sponsor, Crown Royal has been building a relationship with the league for years.

    By • Sept. 20, 2022
  • A group of four young people gather around in a semi-circle to look at what's on one of their phones.
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    LeoPatrizi via Getty Images
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    Walmart weds data to popular apps like TikTok in latest ad play

    A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

    By • Sept. 20, 2022
  • A person stands in front of a camera recording themselves
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    Phynart Studio via Getty Images
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    Deep Dive

    How an empowered creator economy is challenging marketers

    Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop.

    By • Sept. 20, 2022
  • ESPN webpages collaged together
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    Courtesy of ESPN
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    ESPN launches creator network to attract Gen Z

    While creators will not be compensated, they will be provided with travel, tickets, access, equipment and a series of learning courses.

    By • Sept. 19, 2022
  • A painting in a elaborate gold frame shows a pizza-inspired spin on van Gogh's "The Starry Night," with a pepperoni pizza replacing the moon and pepperoni slices the stars.
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    Retrieved from Little Caesars Pizza on September 19, 2022
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    Little Caesars opens Instagram gallery selling pepperoni-themed art

    A framed oil painting offering a pizza-inspired spin on van Gogh is among the “fanceroni” items available on a first-come, first-served basis for $9.99. 

    By • Sept. 19, 2022
  • Two Apple iPhone 14 models
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    Courtesy of Apple
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    Apple tees up bigger search ads push ahead of holidays

    New media placements in the App Store follow a report indicating the iPhone maker’s privacy changes have boosted adoption of its search ad products.

    By • Sept. 15, 2022
  • OOH campaigns promoting NYT's Spelling Bee mobile game
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    Courtesy of New York Times
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    NYT subway ads unlock Spelling Bee in purpose-driven campaign

    As commuters return to the rails, the company is promoting its games offering with QR code-enabled placements and donations to a charitable cause. 

    By Aaron Baar • Sept. 15, 2022
  • Lionel Messi, Neymar Jr. and Raheem Sterling stand together with a crowd of people behind them in the players tunnel.
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    Courtesy of Anheuser-Busch InBev
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    Budweiser focuses on positive change in global World Cup campaign

    Soccer stars Lionel Messi, Neymar Jr. and Raheem Sterling run with fans of different ages, nationalities, ethnicities and abilities in a hero ad.

    By • Sept. 15, 2022
  • Singer Chloë Bailey blows a gum bubble as part of a Trident campaign
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    Courtesy of Mondelēz International, Inc.
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    Why brands are creating original songs for TikTok

    McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.

    By • Sept. 15, 2022
  • Mobile shopping.
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    Retrieved from Piqsels.
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    UFC taps IRL as its official group messaging platform

    A new campaign promotes live conversations between athletes and the mixed martial arts organization’s global fan base of 690 million. 

    By Aaron Baar • Sept. 8, 2022
  • Two Apple iPhone 14 models
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    Courtesy of Apple
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    Apple promotes bigger iPhone screen to accommodate streaming, gaming

    While the marketer was mum about any advertising plans at its “Far Out” showcase, the spotlight on screen real estate could still appeal to brands.

    By • Sept. 8, 2022
  • A green co-branded Wendy's and 'Rick and Morty' logo and Uber Eats bag flank cartoon versions of new sandwiches and drinks from the restaurant chain.
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    Permission granted by Wendy's
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    Wendy’s latest ‘Rick and Morty’ crossover opens portal to Uber Eats

    Delivery continues to be a focus of the partnership as the reference-heavy Adult Swim series enshrines its place in the pop culture conversation.

    By • Sept. 6, 2022
  • Illustration of a robot as part of Starburst campaign
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    Courtesy of Starburst
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    Starburst beams TikToks into space to engage Gen Z

    A hashtag challenge around the question “How do they make Starburst taste so juicy?” follows the brand's first TV spot for its core product since 2015.

    By • Sept. 6, 2022
  • A graphic that features Maybelline's new playable ad mini-game
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    Courtesy of Zynga
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    Maybelline partners with Zynga for playable ad integration

    The branded mini-game requires players to pair together icons to reveal a shoppable mascara with a customer review.

    By Aaron Baar • Sept. 1, 2022