Musk takeover leads Mediabrands to recommend pause on Twitter ads

The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits.

By Peter Adams • Nov. 2, 2022

Kohl’s deals-focused holiday blitz features bevy of mobile tactics

The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount. 

By Peter Adams • Nov. 1, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Mastercard celebrates Black women business owners with ‘Black Panther’ tie-in

The campaign includes a Black women-owned small business marketplace on Instagram and a metaverse activation.

By Aaron Baar • Oct. 27, 2022

Meta revenue declines again while metaverse skeptics sound alarm

Investors and analysts alike are growing more vocal in questioning the costly technology pivot, viewing it as distracting from business fundamentals.

By Peter Adams • Oct. 27, 2022

Apple draws Meta’s ire again with new policy around boosted posts

New guidelines require iOS-compatible social platforms to register paid “boosts” to posts as in-app purchases, giving the iPhone maker a 30% cut.

By Jessica Deyo • Oct. 27, 2022

YouTube revenue shrinks as Google feels pinch of ad slowdown

The short-form format remains a focus, but is still in the early days of monetization and facing stiff competition from rival TikTok.

By Peter Adams • Oct. 26, 2022

Snapchat owner braces for cold winter as ad revenue slows

Snap grew revenue by just 6% in Q3 and indicated brand-oriented advertising headwinds will continue into the holidays.

By Peter Adams • Oct. 21, 2022

TikTok replaces Netflix as second most-popular app for those under 35

New research underscores how TikTik’s influence is spreading beyond social media to impact streamers and traditional broadcasters. 

By Aaron Baar • Oct. 20, 2022

American Eagle CMO says now’s the time for marketers to take risks

At Advertising Week, the exec cited evidence that stepping outside the box has reaped major benefits, like becoming Roblox’s second most visited virtual brand.

By Jessica Deyo • Oct. 19, 2022

Why Liquid Death doesn’t chase viral social media trends

An Advertising Week panel featuring Liquid Death, Xbox and Hot Pocket showcased how each takes a different approach to chasing virality.

By Jessica Deyo • Oct. 18, 2022

Invisalign’s Roblox activation sees over 2 million users

The company’s head of marketing shares what was considered when creating the virtual world and what he’s learned since its launch.

By Aaron Baar • Oct. 17, 2022

Bumble recreates “Ted Lasso” fictitious dating app

The tie-up focuses on personality-first matches and offers a free two-month trial to Apple TV+.

By Aaron Baar • Oct. 13, 2022

TikTok shoots for movie studio budgets with new Showtimes ad format

For its TikTok World summit, the app also showcased a feature where brands only pay if their ad is viewed or interacted with within 6 seconds.

By Peter Adams • Oct. 13, 2022

Caught in the funnel: How to make social media Gen Z’s one-stop-shop

Platforms are increasingly placing bets on social commerce, but marketers first need a trusted connection with Gen Z to earn their dollars.

By Jessica Deyo • Oct. 13, 2022

TikTok hints at US product fulfillment centers — here’s what it means for marketers

If the ByteDance-owned app can successfully restrict the entire customer journey to its platform, it may be time for marketers to embrace social commerce.

By Jessica Deyo • Oct. 13, 2022

Burger King caters to paranormal sleuths with in-app ghost detector

A promotion rewards loyalty members who try out the tool with an exclusive offer for a Halloween-themed Ghost Pepper Whopper. 

By Peter Adams • Oct. 12, 2022

Mentos sustainability campaign ‘proves’ racoons are better at recycling

Only 32% of Americans recycle compared to 75% of the Mentos Raccoon Recycling Force, the company found.

By Jessica Deyo • Oct. 12, 2022

Marvel, DoorDash partner to highlight multi-skilled ‘Dashers’ in comic series

“The Dashers” debuted at New York Comic Con and positions DoorDash drivers as everyday heroes.

By Aaron Baar • Oct. 10, 2022

Marketers ramp up promotions to curb expected holiday lows, survey says

During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found.

By Jessica Deyo • Oct. 10, 2022

Instagram follows TikTok with enhanced ad formats and tools

New features include multi-advertisement tools, augmented reality feeds and Stories and a free music library. 

By Aaron Baar • Oct. 7, 2022

Let’s get real: What TikTok’s BeReal lookalike means for marketers

Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal.

By Jessica Deyo • Oct. 6, 2022

Lucky Charms joins mobile gaming craze with AR gem hunt

Created with “Pokemon Go” developer Niantic, the experience ties into a limited-edition cereal that quickly sold out on store shelves earlier this year.

By Aaron Baar • Oct. 6, 2022

Elon Musk resurrects $44B Twitter offer, envisions ‘everything app’

A proposal letter to acquire the company for the initial agreed-upon price asks Twitter drop a lawsuit set to be battled out later this month.

By Peter Adams • Oct. 5, 2022

‘Black Panther’ sequel inspires Sprite, Lexus to champion women warriors

Separate tie-in campaigns spotlight female talent behind the scenes and on-screen, with a focus on the blockbuster’s Dora Milaje elite guard.

By Peter Adams • Oct. 4, 2022

Gen Z and CTV: Is a creative renaissance for TV ads in view?

The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's tools to reach them.

By Chris Kelly • Oct. 4, 2022