Elon Musk resurrects $44B Twitter offer, envisions ‘everything app’

A proposal letter to acquire the company for the initial agreed-upon price asks Twitter drop a lawsuit set to be battled out later this month.

By Peter Adams • Oct. 5, 2022

‘Black Panther’ sequel inspires Sprite, Lexus to champion women warriors

Separate tie-in campaigns spotlight female talent behind the scenes and on-screen, with a focus on the blockbuster’s Dora Milaje elite guard.

By Peter Adams • Oct. 4, 2022

Explore the Trendline➔

Top 5 stories from Marketing Dive

From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.  

By Marketing Dive staff

Gen Z and CTV: Is a creative renaissance for TV ads in view?

The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's tools to reach them.

By Chris Kelly • Oct. 4, 2022

My Little Pony gallops into Roblox to promote Netflix series

The Visit Maretime Bay game includes protocols to create a safe environment for kids, while a Tripadvisor tie-in could help engage parents.

By Sara Karlovitch • Sept. 30, 2022

NBA takes a page from TikTok for app refresh

Built with Microsoft, the app features a personalized “For You” page and vertical video and will be home to a plethora of exclusive game content. 

By Aaron Baar • Sept. 29, 2022

Google search expansion could be wake-up call for marketers

A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit. 

By Peter Adams • Sept. 29, 2022

McDonald’s repackages Happy Meals for adults with cult streetwear label

Meant to invoke nostalgia, the menu bundles come with unique art and collectible figurines as the chain tries to align with pop culture tastemakers.

By Peter Adams • Sept. 27, 2022

As gaming attracts mixed-age audiences, advertising gets complicated

A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising.

By Aaron Baar • Sept. 26, 2022

Drizly offers another round of ad solutions for brands

With the launch of Drizly Ads, the alcohol delivery service looks to expand an ad business that counts Diageo and Molson Coors among its clients.

By Sara Karlovitch • Sept. 23, 2022

E-commerce apps lose pandemic luster

New research shows downloads and marketing spending is declining amid shifts in consumer behaviors, data privacy changes and recession fears.

By Aaron Baar • Sept. 22, 2022

Duracell calls on tech geeks to energize new TikTok page

A paid program will see self-proclaimed nerds collaborate in a workshop space on battery-powered products and life hack content. 

By Peter Adams • Sept. 22, 2022

Dunkin’ promotes architect behind next-gen push to CMO

Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded several menu offerings targeted at the “next generation of guests.”

By Peter Adams • Sept. 22, 2022

Hpnotiq liqueur appeals to Gen Z with blue-hued metaverse push

Virtually hosted by rapper Guapdad 4000, #Hpnoverse includes an augmented reality camera, a scavenger hunt and 4,000 NFTs up for grabs.

By Jessica Deyo • Sept. 22, 2022

YouTube brings revenue sharing to Shorts as battle for creator talent intensifies

Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok.

By Peter Adams • Sept. 20, 2022

Crown Royal teams up with Uber Eats to reward delivery drivers

While parent Diageo is a new official NFL sponsor, Crown Royal has been building a relationship with the league for years.

By Sara Karlovitch • Sept. 20, 2022

Walmart weds data to popular apps like TikTok in latest ad play

A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

By Peter Adams • Sept. 20, 2022

How an empowered creator economy is challenging marketers

Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop.

By Jessica Deyo • Sept. 20, 2022

ESPN launches creator network to attract Gen Z

While creators will not be compensated, they will be provided with travel, tickets, access, equipment and a series of learning courses.

By Chris Kelly • Sept. 19, 2022

Little Caesars opens Instagram gallery selling pepperoni-themed art

A framed oil painting offering a pizza-inspired spin on van Gogh is among the “fanceroni” items available on a first-come, first-served basis for $9.99. 

By Peter Adams • Sept. 19, 2022

Apple tees up bigger search ads push ahead of holidays

New media placements in the App Store follow a report indicating the iPhone maker’s privacy changes have boosted adoption of its search ad products.

By Peter Adams • Sept. 15, 2022

NYT subway ads unlock Spelling Bee in purpose-driven campaign

As commuters return to the rails, the company is promoting its games offering with QR code-enabled placements and donations to a charitable cause. 

By Aaron Baar • Sept. 15, 2022

Why brands are creating original songs for TikTok

McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.

By Chris Kelly • Sept. 15, 2022

Budweiser focuses on positive change in global World Cup campaign

Soccer stars Lionel Messi, Neymar Jr. and Raheem Sterling run with fans of different ages, nationalities, ethnicities and abilities in a hero ad.

By Sara Karlovitch • Sept. 15, 2022

UFC taps IRL as its official group messaging platform

A new campaign promotes live conversations between athletes and the mixed martial arts organization’s global fan base of 690 million. 

By Aaron Baar • Sept. 8, 2022

Apple promotes bigger iPhone screen to accommodate streaming, gaming

While the marketer was mum about any advertising plans at its “Far Out” showcase, the spotlight on screen real estate could still appeal to brands.

By Peter Adams • Sept. 8, 2022