Mobile: Page 19

  • A Roblox avatar wears H&M's Stranger Things collection
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    Courtesy of H&M
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    H&M brings ‘Stranger Things’ to Roblox for summer clothing experience

    The retailer is continuing its experiments in the metaverse around a collection inspired by the Netflix hit.

    By • May 17, 2023
  • An image of NYX's Roblox house.
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    Courtesy of NYX Professional Makeup
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    NYX celebrates LGBTQIA+ gaming communities in new Pride campaign

    The makeup company partnered with five different creators for “Game Out Loud” which spans several digital platforms, including Roblox and Twitch.

    By • May 16, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
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    Juja Han / Unsplash
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    IAB: Podcasting ad revenue growth outpaces total digital market

    Despite some recent category pressures, the trade group projected podcasting revenue to more than double by 2025 to reach $4 billion.

    By Aaron Baar • May 15, 2023
  • Makeup ads from DTC brand Jones Road Beauty use Meta's AI Sandbox tool to automatically generate different backgrounds
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    Permission granted by Meta Platforms
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    Meta broadens access to generative AI tools, seeking to save marketers time

    Early testers of the features, which include automated background generation, expect the technology will save them at least five hours per week.

    By • Updated Oct. 5, 2023
  • The Jonas Brothers gathered around a phone playing Candy Crush Saga as part of a gaming partnership.
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    Courtesy of Candy Crush Saga
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    Candy Crush ‘candifies’ the Jonas Brothers for gaming tie-up

    Players will have access to two unreleased songs by the pop trio in addition to an in-game exclusive remix of new single “Waffle House.”

    By Aaron Baar • May 11, 2023
  • The Google logo is displayed at Google headquarters
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    Justin Sullivan/Getty Images via Getty Images
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    Google boosts AI chatbot Bard with visual search, third-party plug-ins

    The chatbot will soon have third-party partners including Adobe, OpenTable and Instacart and is now accessible in over 180 countries.

    By • May 11, 2023
  • Several avatars attend a concert in Claire's virtual destination.
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    Courtesy of Claire's
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    Roblox grows revenue, users despite flagging metaverse buzz

    The platform popular with young consumers saw revenue grow 22% year-over-year, while average daily active users reached an all-time high of 66.1 million.

    By • May 11, 2023
  • A hand holds a mobile phone displaying merchandise inside a game.
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    Courtesy of Amazon
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    Amazon pursues in-game shopping with Amazon Anywhere

    Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment.

    By Tatiana Walk-Morris • May 10, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands center frame in front of a Dunkin' cash register.
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    Permission granted by Dunkin'
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    Q&A

    Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads

    Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.

    By • May 10, 2023
  • A phone with the App Store download page for TikTok open.
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    Drew Angerer via Getty Images
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    TikTok expands overture to publishers with contextual ad program

    Pulse Premiere partners include embattled organizations like Buzzfeed and Vox, which will receive a cut of ad revenue. 

    By • May 5, 2023
  • An image depicting Snapchat's new First Story ad placement for advertisers.
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    Permission granted by Snap Inc.
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    Snap tests My AI sponsored links amid expansion of ad formats

    The company also said Warner Bros. is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories.

    By Aaron Baar • May 4, 2023
  • A photograph of a standalone Chipotle around dusk.
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    Courtesy of Chipotle
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    Inside Chipotle’s record-breaking Twitter promotion

    A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

    By • May 4, 2023
  • An image of a Chick-fil-A customer scanning her rewards program at the drive-thru
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    Retrieved from Chick-fil-A on March 17, 2023
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    Chick-fil-A’s geofencing pilot reduced wait times

    The chain found that 100 restaurants trimmed average wait times by one to two minutes using this technology. 

    By Emma Liem Beckett • May 3, 2023
  • BERLIN, GERMANY - OCTOBER 05: A Billboard advertisements for YouTube hang on a wall on October 5, 2018 in Berlin, Germany.
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    Sean Gallup / Staff via Getty Images
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    YouTube embellishes Shorts ads as monetization struggles endure

    New tools will allow advertisers to optimize reach through artificial intelligence and position ads to appear first in users’ Shorts feeds.

    By • May 2, 2023
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snap credits first quarterly revenue drop to shifting ad biz

    Slowing ad demand stemming from platform changes was partially to blame for a 7% year-over-year drop, with a gloomy outlook extending to Q2.

    By • May 1, 2023
  • models poise for Pacsun Summer 2023
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    Courtesy of Pacsun
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    Pacsun turns to TikTok for livestream shopping

    A digital and social push timed to summer continues the retailer's use of emerging channels like the metaverse to engage with young consumers.

    By • April 27, 2023
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
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    Drew Angerer via Getty Images
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    Meta says AI is improving ad efficiency as revenue growth returns

    AI helped better monetize Reels in Q1, though the company may not be out of the woods yet with continued challenges from TikTok, Apple and Amazon.

    By • April 27, 2023
  • A hero image tied to Klarna's mobile app redesign showcasing its new features
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    Courtesy of Klarna
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    Klarna overhauls mobile app with AI-powered shopping feed

    Other new features include tools for creators, a personal shopping assistant, new resell capabilities and a self-service advertising platform.

    By Aaron Baar • April 27, 2023
  • Haribo's "Good News Hotline" campaign image, including the call number, for its National Gummi Bear Day activation.
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    Courtesy of Haribo
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    Haribo fills social feeds with only happy news

    “Good News Goldbears” will dish out positive videos on Instagram and Facebook to help insulate readers from the effects of negative news.

    By • April 27, 2023
  • A store display showcasing the game-inspired limited-edition Heineken packaging.
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    Courtesy of Heineken
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    Heineken plays matchmaker for gamers on new platform

    Beer Matchmaking, a new digital platform, is part of a broader global campaign designed to break down the stereotype that gaming is antisocial. 

    By • April 27, 2023
  • An avatar of Angus Cloud appears to promote Rockstar Energy's collaboration with PUBG Mobile
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    Courtesy of PepsiCo
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    Rockstar drops ‘Euphoria’ star Angus Cloud into PUBG Mobile

    The PepsiCo energy drink’s latest tie-up points to the multifaceted ways brands can engage with young consumers around pop culture and gaming.

    By • April 25, 2023
  • A Kraft Real Mayo presentation shows two dating profiles for a red-haired man and the stat graphic stating that dating profiles showing mayonnaise can increase first messages by 16%
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    Permission granted by Kraft Real Mayo
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    Kraft Real Mayo claims mayo love can lead to more dating app matches

    The brand conducted an experiment that found expressing mayo enthusiasm resulted in a 74% increase in matches and smoother pick-up lines.

    By • April 21, 2023
  • Josh Ostrovsky, known as the Fat Jewish, for Gopuff's "I Puffed Today" 4/20 campaign.
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    Courtesy of Gopuff
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    Gopuff positions itself as go-to munchies delivery app for 4/20

    An “I Puffed Today” campaign features election-style messaging, a partnership with creator The Fat Jewish and a pop-up “Puffing Place” van.

    By • April 20, 2023
  • Impossible Foods boxes
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    Courtesy of Impossible Foods
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    Impossible Foods goes small for Earth Day

    The meat alternative brand is taking part in the tiny food trend on social media to showcase its low carbon footprint.

    By • April 20, 2023
  • The Apple logo is displayed on the exterior of an Apple Store.
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    Justin Sullivan / Staff via Getty Images
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    Apple boosts services pitch with savings account, AR/VR headset perks

    The tech giant now offers additional incentives to use its Apple Card and is building a slew of apps and services for its forthcoming mixed-reality device.

    By Aaron Baar • April 20, 2023