Mobile: Page 21

  • A green co-branded Wendy's and 'Rick and Morty' logo and Uber Eats bag flank cartoon versions of new sandwiches and drinks from the restaurant chain.
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    Permission granted by Wendy's
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    Wendy’s latest ‘Rick and Morty’ crossover opens portal to Uber Eats

    Delivery continues to be a focus of the partnership as the reference-heavy Adult Swim series enshrines its place in the pop culture conversation.

    By • Sept. 6, 2022
  • Illustration of a robot as part of Starburst campaign
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    Courtesy of Starburst
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    Starburst beams TikToks into space to engage Gen Z

    A hashtag challenge around the question “How do they make Starburst taste so juicy?” follows the brand's first TV spot for its core product since 2015.

    By • Sept. 6, 2022
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.  

    By Marketing Dive staff
  • A graphic that features Maybelline's new playable ad mini-game
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    Courtesy of Zynga
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    Maybelline partners with Zynga for playable ad integration

    The branded mini-game requires players to pair together icons to reveal a shoppable mascara with a customer review.

    By Aaron Baar • Sept. 1, 2022
  • The Snapchat app is displayed on the home screen of an iPhone.
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    Justin Sullivan via Getty Images
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    Snap outlines 3 strategic priorities amid plans to cut 20% of staff

    Mini-games, original shows and some hardware areas are getting axed as the Snapchat owner doubles down on proven products like AR.

    By • Sept. 1, 2022
  • A person holds a smartphone showing the Starbucks app
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    Courtesy of Starbucks
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    What Starbucks’ bet on NFTs says about the future of loyalty

    The chain's renowned rewards program adds a buzzy new value-grab, potentially laying a course for other marketers to follow.

    By Aaron Baar • Sept. 1, 2022
  • Netflix streaming logo
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    Pascal Le Segretain via Getty Images
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    Netflix secures 2 Snap execs to spearhead advertising push

    Jeremi Gorman and Peter Naylor bring experience, with the former previously leading global ad sales at Amazon and the latter a key architect at Hulu.

    By • Aug. 31, 2022
  • Track art cover for ‘Static’ by Tisakorean ft. Sprite from McDonald’s
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    Courtesy of McDonald's
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    McDonald’s plays off Sprite virality with hip-hop anthem

    The tune alludes to numerous social media posts comparing the taste of the beverage dispensed by the chain’s fountain machines to the sound of static. 

    By • Aug. 31, 2022
  • Three rows of cans of Bud Light against a blue backdrop show off the brand's custom packaging tailored to 24 different NFL teams.
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    Retrieved from Bud Light on August 30, 2022
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    Bud Light helps football fans cover beer costs to celebrate NFL’s return

    A new “Kickoff Beers” campaign mixes the sound of a can cracking open into the league’s theme and features weekly Cash App sweepstakes.

    By • Aug. 30, 2022
  • Closeup of an Uber sign on the rear window of a car in the rain.
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    Justin Sullivan via Getty Images
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    Uber e-commerce partnership supports budding ads business

    Rokt uses machine-learning technology to serve relevant messages with additional products and offers to consumers as they complete transactions.  

    By Aaron Baar • Aug. 25, 2022
  • A person laying on a couch while scrolling on their phone
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    pixdeluxe via Getty Images
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    TikTok mini-game pilot alludes to resurgence in social gaming

    While the video-sharing app is just dipping its toes in, brands like Duracell have recently run in-game experiments on other platforms like Instagram.

    By Aaron Baar • Aug. 25, 2022
  • A building in New York City bears the Doritos branding as part of campaign inspired by the chip's shape.
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    Retrieved from Frito-Lay North America on August 24, 2022
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    Doritos sets consumers on hunt for triangles in ode to chip’s shape

    Among other activations, the brand is issuing weekly TikTok bounties for fans who find iconic triangle locations, like a pyramid-shaped Bass Pro Shop.

    By • Aug. 24, 2022
  • Afterpay logo on a phone screen
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    Courtesy of Afterpay
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    Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week

    The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC.

    By Dani James • Aug. 23, 2022
  • Person looking down at cellphone
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    Permission granted by Adjust
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    Sponsored by Adjust

    How to achieve success on iOS 14.5+? The complete guide by Adjust and TikTok

    Adjust partners with TikTok to provide everything you need to know to succeed on iOS 14.5+.

    Aug. 22, 2022
  • The TikTok logo on a phone.
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    Drew Angerer/Getty Images via Getty Images
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    TikTok streamlines social commerce with 3 new ad formats

    A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.

    By • Aug. 18, 2022
  • Shopify bag logo and name. in front of a brick wall.
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    Courtesy of Shopify
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    Shopify adds collaboration tool to connect brands with content creators

    The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants.

    By Aaron Baar • Aug. 18, 2022
  • A group of young people as part of American Eagle's 2022 back-to-school campaign
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    Courtesy of American Eagle
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    American Eagle tunes into TikTok’s SoundOn for back-to-school campaign

    The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.  

    By • Aug. 18, 2022
  • A child and an adult are looking at a smartphone on the street next to trees
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    Vertigo3d via Getty Images
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    Sponsored by Niantic

    How brands like Niantic are drawing attention to wellness through immersive experiences

    As people found themselves sheltering in place and trying to work through lockdowns, many turned to immersive experiences such as gaming to socialize and reduce stress.

    Aug. 15, 2022
  • A QR code appears outside Pacaembu Stadium in Brazil as part of a Budweiser campaign.
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    Retrieved from Anheuser-Busch InBev on August 12, 2022
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    Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

    Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more.

    By • Aug. 12, 2022
  • Mobile shopping.
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    Retrieved from Piqsels.
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    Kargo expands video capabilities with Ziggeo acquisition

    The company will focus on building a next-generation, ad-supported video player.

    By Aaron Baar • Aug. 11, 2022
  • A person looks at their smartphone screen in a room lit by colorful neon lights.
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    brightstars via Getty Images
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    Heineken, Nike, Mondelēz run ads on cause-driven social platform

    WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i. 

    By • Aug. 11, 2022
  • Surreal, dream-like promo art for Coca-Cola Creations Dreamworld
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    Courtesy of The Coca-Cola Company
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    Coke bottles taste of dreams for latest experimental flavor

    To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.

    By • Aug. 10, 2022
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    Justin Sullivan/Getty Images via Getty Images
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    Lyft rides into media network race as ride-hailing rebounds

    Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets.

    By • Aug. 9, 2022
  • The TikTok logo on a phone.
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    Drew Angerer/Getty Images via Getty Images
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    Instagram strongholds influencer marketing despite growing competition

    Broadly, spending on nano-influencers is up 220.5% this year, outpacing the overall influencer marketing segment’s growth of 28%. 

    By • Aug. 4, 2022
  • A person scrolls through Pinterest on an iPad.
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    Rich Polk/Getty Images for Pinterest via Getty Images
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    Pinterest foresees lackluster ad growth amid economic uncertainties

    Retailers and CPG marketers that want consumers to discover their brands remain important advertisers on Pinterest.

    By • Aug. 4, 2022
  • A downtown street corner in Topeka, Kansas.
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    LawrenceSawyer via Getty Images
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    Rent-A-Center adds tools for localized online-to-offline marketing

    The rent-to-own brand helps franchisees manage their presence in internet search and social media as enhancing localized marketing becomes a priority.

    By • Aug. 4, 2022