Mobile: Page 2
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Kraft Heinz’s Delimex amplifies loud chewing in quesadilla campaign
The brand is leaning into “sound-driven” marketing for the first time with Snapchat AR filters, TikTok content and a Unity mobile game.
By Peter Adams • Oct. 15, 2024 -
Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell
Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.
By Aaron Baar • Oct. 10, 2024 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Domino’s brings back Emergency Pizza promo with Twitch’s The Glitch
After last year’s success, the program is back for a more expansive effort that includes a gaming integration and partnership with nail brand Olive & June.
By Jessica Deyo • Oct. 8, 2024 -
McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push
The burger chain has revealed two spots featuring the limited-time offering starring “Fresh Off The Boat” castmates Randall Park and Hudson Yang.
By Chris Kelly • Updated Oct. 15, 2024 -
5 ways marketers can master RCS for mobile messaging
Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.
By Jessica Deyo • Oct. 3, 2024 -
Snapchat brings back Phantom House series with Maybelline, State Farm
The Halloween content series, now in its second year, will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”
By Aaron Baar • Oct. 3, 2024 -
Chipotle, Sweetgreen leverage DoorDash’s new ad platform for restaurants
The delivery platform also added offsite capabilities and sponsored brand placements for CPG brands as delivery platforms race to improve ad offerings.
By Chris Kelly • Oct. 3, 2024 -
How Corona found success with YouTube Shorts
The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.
By Sara Karlovitch • Oct. 3, 2024 -
5 ways grocers can master shoppable video, connected TV
Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.
By Peyton Bigora • Oct. 2, 2024 -
Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads
Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability.
By Jessica Deyo • Oct. 1, 2024 -
Gatorade, Chips Ahoy among brands testing Gopuff’s new ad features
The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.
By Chris Kelly • Sept. 26, 2024 -
Volkswagen integrates Google’s generative AI to enhance app experience
Through a Google collaboration, car owners will be able to search their owners’ manuals by posing questions like “How do I change a tire?”
By Aaron Baar • Sept. 26, 2024 -
Forrester: Online ad tolerance rises while trust remains low
Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.
By Peter Adams • Sept. 26, 2024 -
Virtual influencers gain traction
The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.
By Tatiana Walk-Morris • Sept. 26, 2024 -
Sour Patch Kids translates corporate lingo as Gen Z enters the workforce
A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads.
By Peter Adams • Sept. 25, 2024 -
Chili’s challenges Joey Chestnut to an eating contest on X
The restaurant chain is leaning into the embattled platform to debut the 3 For Lunch Combo meal and assert its value proposition over fast-food competitors.
By Aaron Baar • Sept. 19, 2024 -
Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas
As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.
By Jessica Deyo • Sept. 19, 2024 -
Frito-Lay’s burner phones encourage fans to cheat on Flamin’ Hot Cheetos
A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings.
By Peter Adams • Sept. 17, 2024 -
Captain Morgan raises anchor with expanded NFL-themed scavenger hunt
“Follow the Captain” encourages consumers to look for QR codes at various locations, such as stadiums and liquor stores.
By Sara Karlovitch • Sept. 16, 2024 -
Deep Dive
What will it take to unlock in-store retail media?
The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.
By Peyton Bigora • Sept. 13, 2024 -
Roblox blurs lines between gaming, commerce with Shopify integration
The e-commerce company will begin piloting its Checkout solution within Roblox to allow for the sale of physical items directly within games.
By Jessica Deyo • Sept. 12, 2024 -
Heineken 0.0 brings mobile safe-driving game competition to US
The non-alcoholic beer has enlisted F1 champion Max Verstappen to promote a mobile game competition and larger safe-driving campaign.
By Aaron Baar • Sept. 12, 2024 -
Former Hyundai CMO named X’s global head of marketing
Angela Zepeda joins the platform at a challenging time and is tasked with growing the brand globally and helping to accelerate innovation.
By Peter Adams • Sept. 10, 2024 -
PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign
The comedic play is set to a reimagined version of the Fleetwood Mac tune and highlights the ability to use PayPal for both in-store and online transactions.
By Jessica Deyo • Sept. 10, 2024 -
Walmart leverages Fubo’s takeover ad format to connect content, commerce
The Triple Play lets advertisers feature branded video content alongside curated programming, creative assets and QR codes in a CTV environment.
By Chris Kelly • Sept. 9, 2024