Roblox scales rewarded video ad offering via Google partnership

Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate of over 80%.

By Sara Karlovitch • April 1, 2025

Hellmann’s turns ketchup into currency to push mayo, fries combo

Consumers can use the cameras on their mobile devices to scan spare ketchup packets and generate a coupon for Hellmann’s Mayonnaise.

By Jessica Deyo • March 31, 2025

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Ben & Jerry’s, Red Bull lift sales with new DoorDash advertiser solution

A new Banner on DoubleDash format delivered over 95% new-to-brand impressions for beta advertisers in Q4 2024, according to an internal analysis.

By Aaron Baar • March 27, 2025

Coors Light taps AI to turn baseball fans’ obstructed views into brews

“Obstructed Brews” invites consumers to share a photo of their obstructed view at a baseball game for the chance to win a cash prize via Venmo.

By Jessica Deyo • March 27, 2025

Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

By Chris Kelly • March 26, 2025

How TikTok’s new search ad format helps Eventbrite inspire eventgoers

The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and millennial audience.

By Jessica Deyo • March 20, 2025

Pizza Hut introduces second-screen mobile companion for March Madness

The digital experience can be accessed via Instagram and leverages Meta AI to dish out real-time game reactions, hot takes and exclusive offers.

By Aaron Baar • March 20, 2025

Sociable: Longer clips are gaining traction on TikTok, data shows

Consumers are now more willing to engage with 3-minute-long videos, as opposed to 30-second uploads.

By Andrew Hutchinson • March 17, 2025

Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches

The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app.

By Aaron Baar • March 13, 2025

Buffalo Wild Wings riffs on infomercial tropes for March Madness

The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.

By Jessica Deyo • March 13, 2025

Clorox tests emotional response to cleaning for new brand platform

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

By Jessica Deyo • March 11, 2025

Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads

Handled by the Martin Agency, the chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members.

By Jessica Deyo • March 6, 2025

Twitch simplifies sponsorship, revenue opportunities for streamers

A Creator Profile feature and partnership with StreamElements enables creators to make professional connections directly from their dashboards.

By Aaron Baar • March 6, 2025

Sociable: How to maximize Reels success, according to Instagram

Some tips for your Reels, including why you should be posting longer content.

By Andrew Hutchinson • March 5, 2025

Portillo’s launches loyalty without an app

The hot dog chain hopes its loyalty program, based in digital wallets, can offer personalized options for guests and businesses without causing app fatigue.

By Aneurin Canham-Clyne • March 4, 2025

WeWard lines up Venus Williams to stand out in fitness app crowd

Venus Williams has signed on as an investor and brand ambassador for the app, which incentivizes walking by offering rewards.

By Aaron Baar • Feb. 27, 2025

Gap and Parker Posey celebrate self-expression in spring campaign

“Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels. 

By Jessica Deyo • Feb. 27, 2025

Apple boosts MLS Season Pass with expanded content, programming

Android users can now download the Apple TV app from the Google Play app store and subscribe to MLS Season Pass using their Google Play account.

By Aaron Baar • Feb. 20, 2025

E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series

"Descubre e.l.f.ecto" — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows. 

By Jessica Deyo • Feb. 20, 2025

Etsy refines search experience for ‘people that don’t speak merch’

The retailer wants to draw more customers to its app, which accounts for more than 40% of gross merchandise sales but just 25% of visits.

By Bryan Wassel • Feb. 19, 2025

Sociable: TikTok reinstated in US app stores after assurance from attorney general

Amid ongoing discussions about its future in the U.S., the app has now been reinstated for download in both the Google Play and Apple app stores.

By Andrew Hutchinson • Feb. 14, 2025

Just did it: Women-focused Super Bowl LIX ads score as other marketers falter

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

By Peter Adams , Chris Kelly • Feb. 10, 2025

Super Bowl LIX: Analyzing the game’s advertising and engagement data

The big game's ads, broken down by key stats reflecting cost, reach, performance and more.

By Sara Karlovitch • Feb. 10, 2025

NYX teams with DraftKings for Super Bowl LIX predictions game

Consumers can predict which pop-culture moments may happen during the game for the chance to win a share of $60,000 in prizes.

By Jessica Deyo • Feb. 6, 2025

Kia counterprograms Super Bowl with mobile game

Promoted on Instagram and TikTok, the automaker’s Kia Squares effort looks to engage big game viewers beyond the duration of a traditional ad.

By Aaron Baar • Feb. 6, 2025