Mobile: Page 3
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Courtesy of Intuit TurboTax
TurboTax showcases how AI streamlines tax preparation in new campaign
With the rise of AI and the computing power of smartphones, the Intuit brand claims that doing taxes in person with a tax professional is outdated.
By Aaron Baar • Jan. 2, 2025 -
Courtesy of Domino's Pizza
Q&ADomino’s CMO on how Emergency Pizzas meet consumers where they are
Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.
By Chris Kelly • Jan. 2, 2025 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Justin Sullivan via Getty Images
Sociable: Meta’s plan to unleash AI bot profiles could actually work
The tech giant is planning to deploy millions of generative AI characters and have them pose as actual users on Facebook and Instagram.
By Andrew Hutchinson • Dec. 30, 2024 -
Permission granted by Uber
Uber hires Target, Albertsons retail media maven to lead ads business
Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the collapse of the proposed Kroger merger.
By Peter Adams • Dec. 19, 2024 -
Permission granted by American Express
Amex keeps focus on younger customers
The credit card company is sticking with a strategy to concentrate marketing on the millennial and Gen Z generations shaping shopping trends.
By Patrick Cooley • Dec. 16, 2024 -
Courtesy of Duolingo
Duolingo’s owl mascot plays ‘Squid Game’ with sprawling Netflix tie-up
“Learn Korean or Else” unites the language-learning app with the streamer for out-of-home stunts and social content, including an interactive TikTok filter.
By Aaron Baar • Dec. 12, 2024 -
Kelly Sullivan via Getty Images
Facebook global ad revenue to surpass $100B in 2024: WARC
Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad revenue milestone.
By Jessica Deyo • Dec. 12, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok Shop sales surpass $100M on Black Friday
The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.
By Tatiana Walk-Morris • Dec. 11, 2024 -
Courtesy of Kleenex
Kleenex’s breakup calculator relieves heartbreak with Amazon ‘ex-tras’
The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie recommendations.
By Jessica Deyo • Dec. 11, 2024 -
Courtesy of Smashburger
Smashburger’s CMO on righting the brand’s course with a new visual identity
A new app launch followed a recent rebrand as part of new chief marketer Thomas Prather’s work to get the chain’s digital ecosystem moving.
By Chris Kelly • Dec. 9, 2024 -
Retrieved from Cameo on December 04, 2024
Cameo welcomes over 31,000 self-enrolled creators with CameoX
The fan connection app is appealing to the masses with a new onboarding policy that has resulted in over 155,000 Cameos over the last 18 months.
By Aaron Baar • Dec. 5, 2024 -
Courtesy of E.l.f. Cosmetics
E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge
The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.
By Jessica Deyo • Dec. 5, 2024 -
Courtesy of Kellanova
Cheez-It adds absurd ‘fantaseez’ to college bowl game playbook
Fans of the Kellanova brand can detail their college football fantasies online for the chance to win an on-field wedding or a shot at broadcasting live.
By Jessica Deyo • Dec. 5, 2024 -
Scott Olson via Getty Images
Foot Locker’s loyalty revamp shows early signs of success
The footwear company’s overhauled loyalty program and mobile app contributed to more digital purchases even as overall sales declined.
By Bryan Wassel • Dec. 4, 2024 -
Courtesy of Gap
Deep Dive7 top campaigns from 2024 and the tactics that drove success
These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.
By Peter Adams , Jessica Deyo , Sara Karlovitch , Chris Kelly • Dec. 3, 2024 -
Courtesy of Kraft Heinz
Oscar Mayer reheats classic bologna ad with sing-to-pay campaign
The nostalgia-fueled effort, co-created with agencies Johannes Leonardo and The Kitchen, gives consumers a chance to win Instacart gift cards.
By Chris Kelly • Dec. 2, 2024 -
Marco_Piunti via Getty Images
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the post-Thanksgiving rush.
By Chris Kelly • Nov. 26, 2024 -
Courtesy of Macy's, Inc.
Q&AMacy’s CMO on why telling a cohesive marketing story is crucial
With its Thanksgiving Day parade days away, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign.
By Chris Kelly • Nov. 25, 2024 -
Courtesy of Apple
Apple begins selling News ads directly as its advertising ambitions grow
Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within the News feed and stories.
By Jessica Deyo • Nov. 21, 2024 -
Courtesy of Snapchat
ColumnSociable: Snapchat teams with ‘Wicked’ for first Sponsored Snaps
Following the reveal of the ad solution in September, Snapchat users in the U.S. will receive a direct video message promoting the new movie.
By Andrew Hutchinson • Nov. 21, 2024 -
Courtesy of Pinterest
Pinterest introduces celebrity gift guides, shoppable wishlists
The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this season.
By Tatiana Walk-Morris • Nov. 21, 2024 -
Courtesy of Monopoly Go
Monopoly Go! looks to stay on top with star-studded campaign
To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, streaming, social and digital platforms.
By Aaron Baar • Updated Nov. 26, 2024 -
Courtesy of Google
Google Lens can now tailor search results to the store you’re in
Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in stock.
By Bryan Wassel • Nov. 19, 2024 -
Courtesy of Knorr
Knorr targets zillennials in campaign celebrating holiday cooking blunders
“#EffortisEverything” includes tie-ups with everyday individuals to showcase images of their cooking fails across social media and out-of-home ads.
By Jessica Deyo • Nov. 18, 2024 -
Courtesy of PepsiCo
Pepsi swaps out burger chain soda orders in brand’s latest video stunt
“Undercover Cups” social content shows reps going into McDonald’s, Burger King and Wendy’s to replace soft drink orders with Pepsi.
By Peter Adams • Nov. 15, 2024
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