Mobile: Page 3

  • Gabby Windey appears in Flamin' Hot's “Cheat on Flamin’ Hot Cheetos" campaign
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    Courtesy of Frito-Lay North America
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    Frito-Lay’s burner phones encourage fans to cheat on Flamin’ Hot Cheetos

    A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings.

    By • Sept. 17, 2024
  • A red Captain Morgan Boat pulls a glass behind it.
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    Courtesy of Diageo
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    Captain Morgan raises anchor with expanded NFL-themed scavenger hunt

    “Follow the Captain” encourages consumers to look for QR codes at various locations, such as stadiums and liquor stores.

    By • Sept. 16, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • TV screen mounted at a checkout aisle of a grocery store advertising Quaker Oats products
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    Courtesy of Grocery TV
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    Deep Dive

    What will it take to unlock in-store retail media?

    The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.

    By Peyton Bigora • Sept. 13, 2024
  • Shopify President Harley Finkelstein appears as a digital avatar to promote the e-commerce company's partnership with Roblox.
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    Courtesy of Shopify
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    Roblox blurs lines between gaming, commerce with Shopify integration

    The e-commerce company will begin piloting its Checkout solution within Roblox to allow for the sale of physical items directly within games.

    By • Sept. 12, 2024
  • F1 driver Max Verstappen plays Heineken 0.0’s 'Player 0.0' game
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    Courtesy of Heineken
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    Heineken 0.0 brings mobile safe-driving game competition to US

    The non-alcoholic beer has enlisted F1 champion Max Verstappen to promote a mobile game competition and larger safe-driving campaign.

    By Aaron Baar • Sept. 12, 2024
  • A human hand holding a black block displaying the letter "x"
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    Dan Kitwood via Getty Images
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    Former Hyundai CMO named X’s global head of marketing

    Angela Zepeda joins the platform at a challenging time and is tasked with growing the brand globally and helping to accelerate innovation.

    By • Sept. 10, 2024
  • Will Ferrell stars in PayPal's largest-ever advertising campaign and is seen using his phone for tap-to-pay at a store.
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    Courtesy of PayPal
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    PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign

    The comedic play is set to a reimagined version of the Fleetwood Mac tune and highlights the ability to use PayPal for both in-store and online transactions. 

    By • Sept. 10, 2024
  • Walmart uses Fubo's Triple Play ad unit
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    Retrieved from Fubo on September 06, 2024
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    Walmart leverages Fubo’s takeover ad format to connect content, commerce

    The Triple Play lets advertisers feature branded video content alongside curated programming, creative assets and QR codes in a CTV environment.

    By • Sept. 9, 2024
  • Apple WWDC 2024 attendees sit in chairs in front of a dias and two screens showing the words "Apple Intelligence."
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    Courtesy of Apple
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    Deep Dive

    ‘The year of implementation’: How marketers are leveraging AI on mobile

    While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remains around regulation and brand safety.

    By • Sept. 5, 2024
  • A person holds a smartphone in a Pizza Hut
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    Courtesy of Pizza Hut
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    Pizza Hut turns TikTok content into real-world currency for My Box promo

    Focused in the UAE, the “Pay With Your Trend” effort asks consumers to post a trendy video on TikTok featuring the customizable meal to earn free food. 

    By Aaron Baar • Sept. 5, 2024
  • Megan Thee Stallion and NFL stars appear in a Pepsi ad inspired by "Gladiator II"
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    Courtesy of PepsiCo
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    Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’

    Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more.

    By • Sept. 5, 2024
  • Musician Charlotte Rose Benjamin applies makeup in an E.l.f. video
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. Cosmetics bows entertainment brand with original album release

    The album is the first product to come from the cosmetic marketer’s new entertainment arm and was developed with agency Madwell.

    By • Sept. 4, 2024
  • Maybelline cosmetics on display
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    Roy Rochlin/Getty Images via Getty Images
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    ‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing

    The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z.

    By • Sept. 3, 2024
  • Comedians Andrew Santino and Stavros Halkias appear side-by-side in a humorous ad promoting Fireball Cinnamon Whisky.
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    Courtesy of Fireball Cinnamon Whisky
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    Fireball fuels football rivalries with first-ever paid TikTok campaign

    New ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games.

    By • Aug. 29, 2024
  • Mountain Dew's Mountain Dude
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    Retrieved from Mountain Dew on August 28, 2024
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    Mountain Dew claims its own time zone with geofenced offer, TikTok push

    A TikTok sweepstakes coined “Mountain Dew Hauls” will reimburse five winners’ moving fees to relocate to the Mountain time zone.

    By Aaron Baar • Aug. 29, 2024
  • Frances Tiafoe, wearing all white, holds a cocktail against a blue sky background.
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    Courtesy of Grey Goose
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    Grey Goose links with tennis star for fashion-forward US Open campaign

    The vodka brand and Frances Tiafoe are going all-in on style for a social media content series and a giveaway offering premium seats at the tournament. 

    By • Aug. 26, 2024
  • A billboard a green car wrap showcases Wonderful Pistachios' on-the-go campaign promoting its No Shells product.
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    Courtesy of Wonderful Pistachios
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    Wonderful Pistachios promotes on-the-go snacking with Uber, Lyft car wraps

    An out-of-home campaign highlights the brand’s No Shells product and also includes influencer tie-ups and Wi-Fi sponsorships.

    By Aaron Baar • Aug. 22, 2024
  • Imagery promoting Netflix and Google's shoppable integration around "Emily in Paris" season four.
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    Courtesy of Netflix
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    Netflix, Google team to bring shoppable integration to ‘Emily in Paris’

    Custom features within Netflix’s ad-supported plan round out the effort, which leverages Google’s Lens technology to allow viewers to shop the show.

    By Aaron Baar • Aug. 19, 2024
  • Vitaminwater collage
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    Courtesy of Vitaminwater
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    Vitaminwater offers free rent to consumers who use its flavors as design inspiration

    Consumers can submit a photo of a Vitaminwater flavor in a room that needs a makeover and review AI-generated mood boards on a landing page. 

    By Aaron Baar • Aug. 15, 2024
  • Campaign imagery for Lee Kum Kee's campaign centered around music showcases individuals in a recording studio with the marketer's sauces on display.
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    Courtesy of Lee Kum Kee
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    Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign

    The 135-year-old Asian sauce brand is promoting its Sriracha Chili and Mayo products with a Spotify playlist, 24/7 Twitch livestream and more.

    By • Aug. 15, 2024
  • Imagery for Liquid I.V.'s "Indulge in Hydration" campaign
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    Courtesy of Liquid I.V.
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    Liquid I.V. helps consumers beat the summer heat with multichannel campaign

    “Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more. 

    By Aaron Baar • Updated Aug. 14, 2024
  • Fanta's limited-edition packaging promoting Warner Bros. "Beetlejuice Beetlejuice."
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    Courtesy of The Coca-Cola Company
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    Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in

    The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets.

    By • Aug. 12, 2024
  • Sydney Leroux, professional soccer forward for Angel City FC, for Team Whistle and Serta.
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    Courtesy of Team Whistle
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    Serta links with Olympic gold medalist to promote iComfort Pro mattress

    The bedding company has partnered with Team Whistle on an episode of its “No Days Off” YouTube series that features soccer star Sydney Leroux.

    By • Aug. 8, 2024
  • A special pack of 5 gum that features an image of Zedd.
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    Courtesy of Mars, Inc.
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    5 Gum, Zedd tease hidden bodega rave with social media scavenger hunt

    Those who find the secret party spot using clues doled out on social will be offered a glow-in-the-dark 5 Gum x Zedd pack as their ticket.

    By Aaron Baar • Aug. 8, 2024
  • Three teens sit together while looking at a phone.
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    SolStock via Getty Images
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    NFL, GameSquare tap into football fandom for traveling creator series

    “NFL 4 The Fans Live” blends football hype with gaming and creator content and will launch with a multi-city series timed to the NFL calendar.

    By Aaron Baar • Aug. 8, 2024