Mobile: Page 18

  • Pizza Hut heads underground for "Teenage Mutant Ninja Turtles" movie tie-up
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    Courtesy of Pizza Hut
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    Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up

    Along with delivering pizzas to subway stations, the chain’s campaign includes an AR game, a co-branded TV spot and in-movie integrations.

    By • June 21, 2023
  • Domino's Pinpoint Delivery
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    Courtesy of Domino's Pizza
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    Domino’s delivers anywhere on the map with latest tech innovation

    Pinpoint Delivery leverages Google Maps to evolve the chain's groundbreaking Hotspots feature and will be promoted via an integrated campaign.

    By • June 19, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Bodybuilders shaking Airheads bars
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    Courtesy of Perfetti Van Melle
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    Airheads puts TikTok trend to the test with muscle-fueled Shake Factory

    A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process.

    By Aaron Baar • June 15, 2023
  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images
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    Pinterest doubles down on vertical video for seasonal ad strategy

    A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons. 

    By • June 15, 2023
  • A paper rocket ship craft made as part of Crayola's tie-up with TheSoul Publishing, 5-MinuteCrafts
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    Permission granted by TheSoul Publishing
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    Crayola extends content strategy to Pinterest, TikTok following strong YouTube results

    A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours.

    By • June 14, 2023
  • TikTok content on a GSTV screen
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    Courtesy of GSTV
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    TikTok parks on gas station screens around US as part of GSTV deal

    Ignite, the video network’s creative studio, will produce weekly TikTok segments with QR codes that link out to the embattled app.

    By • June 9, 2023
  • Ikea's 19-foot statue of its FRAKTA bag, which it connected to an augmented reality experience.
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    Permission granted by Ikea
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    Ikea plans 19-foot bag statue in New York tied to AR experience

    The behemoth replica of its blue Frakta bag will be embedded with QR codes that link to an AR experience to dole out exclusive offers. 

    By Aaron Baar • Updated June 12, 2023
  • An image of Ariana Madix of "Vanderpump Rules" promoting BIC's EasyRinse razors for its "All Shave. No Clog." campaign.
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    Permission granted by BIC
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    Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’

    A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years.

    By • June 8, 2023
  • Grimace Celebrating Birthday with McDonaldland Friends
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    Courtesy of McDonald's
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    McDonald’s brings back Grimace for birthday party nostalgia

    The chain says it's meeting fans at the "intersection of nostalgia and culture" with an 8-bit video game, Snapchat AR experience and Instagram tie-up.

    By • June 6, 2023
  • iOS 17 upgrades the communications experience with Contact Posters, a new stickers experience, Live Voicemail, and much more.
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    Courtesy of Apple
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    Apple focuses on personal experiences for iOS 17 at WWDC reveal

    At its annual event, the tech giant revealed several upgrades for its core communication apps and showed off a long-awaited mixed-reality headset.

    By • June 6, 2023
  • Music artist Rakim seen holding a can of Sprite as part of the soft-drink brand's summer campaign celebrating the 50th anniversary of hip-hop.
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    Permission granted by The Coca-Cola Company
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    Sprite remixes ‘Rapper’s Delight’ for summer-long hip-hop celebration

    The salute to hip-hop’s 50 years includes a new flavor, new packaging, a tie-up with Drake’s tour and an ad starring Latto, Nas, Rakim and GloRilla.

    By • June 5, 2023
  • Skittles 2023 Pride packaging
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    Courtesy of Mars, Incorporated
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    Skittles links Pride Month packaging to LGBTQ+ stories on Audible

    The brand is also working with Cameron Esposito’s Queery podcast to highlight its partner artists’ stories during a fraught period for LGBTQ+ rights.

    By • June 2, 2023
  • The Old Gays gear up for more cheers on new game show “No Straight Answers” presented by Visible Wireless.
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    Courtesy of Visible Wireless
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    Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’

    The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.”

    By Aaron Baar • June 1, 2023
  • Christopher Briney, Gavin Casalegno and Lola Tung of Amazon Prime Video’s hit show "The Summer I Turned Pretty" for American Eagle.
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    Permission granted by American Eagle
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    Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

    CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.

    By • June 1, 2023
  • Instacart
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    Retrieved from Instacart on March 02, 2021
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    Instacart begins nationwide rollout of ChatGPT search tool

    The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches. 

    By Catherine Douglas Moran • May 31, 2023
  • LinkedIn ad campaign
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    Retrieved from LinkedIn on May 27, 2023
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    LinkedIn emphasizes the power of networking in global push

    Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company.

    By • May 30, 2023
  • A campaign image promoting a tie-up between Bacardi Rum and Stadium Goods
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    Courtesy of Bacardi Rum
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    Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs

    A speakeasy pop-up event in New York and music festival experiences are also part of the brand’s latest iteration of its “Do What Moves You” platform.

    By • May 25, 2023
  • Invisalign's Roblox Livetopia storefront
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    Courtesy of Invisalign
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    Invisalign rejects the hassle of braces for creator-led social media push

    “Stay Clear of Drama” enlists popular TikTok creators to share the perks of Invisalign compared to braces, like the ability to eat gummy candy.

    By Aaron Baar • May 25, 2023
  • Smoothe King romance novel created by ChatGPT
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    Courtesy of Smoothie King
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    Smoothie King pens paperback romance novel with aid of ChatGPT

    The 250-page “A Summer Fling to the X-Treme” is laced with secret codes readers can crack for the chance to win a free smoothie via the brand’s app.

    By • May 25, 2023
  • A muscular video game avatar with a red boxing glove and blue vest stands next to a red chili.
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    Courtesy of Chipotle
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    Chipotle gears up for a fight with Street Fighter 6 activation

    The chain is rewarding consumers who place orders on the web or via app with in-game currency and will trade free food for viewing time on Twitch.

    By • May 25, 2023
  • Meta logo sign outside California headquarters
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    Kelly Sullivan via Getty Images
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    Meta makes it easier to apply deals in-feed for Facebook

    The new promotional ads format enables users to click an ad to automatically claim an offer and be notified before the deal ends.

    By • May 22, 2023
  • college student on phone
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    SDI Productions via Getty Images
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    Ads represent more than two-thirds of $500B mobile app economy, report finds

    Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures.

    By Aaron Baar • May 18, 2023
  • An image of people gathered around a campfire tied to L.L.Bean's "off the grid" announcement surrounding Mental Health Awareness Month.
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    Courtesy of L.L.Bean
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    L.L. Bean ditched social media for May — here’s how it’s going so far

    For Mental Health Awareness Month, the retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same.

    By • May 18, 2023
  • NFL commissioner Roger Goodell takes center stage at YouTube's 2023 Brandcast presentation.
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    Permission granted by Getty Images for YouTube
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    At Brandcast, YouTube weds power of NFL to creators like MrBeast

    Convergence was a major theme at the 2023 presentation as the platform takes over NFL Sunday Ticket and contends with advertising headwinds.

    By • May 18, 2023
  • Pepsi Bad Bunny
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    Courtesy of Pepsi
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    Pepsi presses play on summer with Bad Bunny, Apple Music

    The brand revealed a 90-second spot featuring the pop star as a lifeguard who can control pool-goers’ choreography with a bottle of cola.

    By • Updated June 1, 2023