Ikea gives a peek into college life with TikTok anime series

The campaign features a series of “slice of life” anime clips showing college students finding joy in simple moments with the help of tools from the retailer.

By Sara Karlovitch • July 18, 2023

Bear Naked helps identify nudity-friendly hiking trails with GPS app

Hikers are encouraged to review over 300 trails on the Gaia app to see which can be trekked naked while chronicling their experiences on social media.

By Aaron Baar • July 13, 2023

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

TikTok comes to Redbox kiosks as part of OOH push

Brands can advertise alongside TikTok content through the partnership with Chicken Soup for the Soul Entertainment ad platform Crackle Connex.

By Chris Kelly • July 13, 2023

7-Eleven debuts digital collectibles

Customers can mix their favorite Slurpee flavors in a virtual Vibe Check Machine to get the collectible, which can be minted as an NFT.

By Jessica Loder • July 12, 2023

Marketing in 2023: H1 by the numbers

Measurement uncertainty, budget changes and platform shifts were top of mind.

By Jasmine Ye Han • July 11, 2023

6 campaigns that broke through the creative rut of H1 2023

Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.

By Peter Adams , Jessica Deyo • July 11, 2023

Taco Bell revives coin drop game from aughts to boost mobile app

The chain is again tapping into nostalgia and a retro style as part of its latest rewards program push.

By Chris Kelly • July 11, 2023

Threads reaches 100 million members in record time

The new, Twitter-like app from Meta is now the fastest-growing app of all time.

By Andrew Hutchinson • July 10, 2023

T-Mobile gears up for MLB All-Star game with AR and drones

In a first for the baseball league, a drone camera over the field will transmit live video over 5G to programming on MLB.com, Facebook and Twitter.

By Aaron Baar • July 10, 2023

Premier League throws in AR trophy hunt for US soccer tournament

Fans can use a map to search for 20 trophies hidden within the tournament’s five U.S. host cities for the chance to win a variety of prizes.

By Aaron Baar • July 6, 2023

NYT’s Wordle debuts new mobile ad format with DoorDash

The delivery service is the first to use new placements, which include interstitial video and display ads that appear once a user presses “play.”

By Jessica Deyo • July 6, 2023

Meta launches Threads, provides insights into coming elements

It looks clean, functional, and it could be a viable Twitter alternative.

By Andrew Hutchinson • July 5, 2023

Jack in the Box, Corona kick back for summer with help from Snoop Dogg

The ubiquitous brand ambassador serves as guide for an experience consumers can access by scanning QR codes on Corona products.

By Peter Adams • June 30, 2023

Denny’s gamifies loyalty program with monthly challenges

Customers are rewarded based on completing certain tasks, such as eating at the chain four times in July to receive a free Grand Slam breakfast. 

By Aneurin Canham-Clyne • June 29, 2023

7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’

The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix.

By Aaron Baar • June 29, 2023

TikTok launches ‘Creative Challenge’ to provide more opportunities for creators

Creators will be able to pitch brands with their clips in the hopes of earning money via ad partnerships.

By Andrew Hutchinson • June 28, 2023

DoorDash launches biggest app update in its history

New consumer features include a universal search bar, multiple carts, bottom navigation tabs and the ability to use SNAP/EBT online payments for groceries.

By Julie Littman • June 28, 2023

Booking.com launches ChatGPT trip planning feature

The company's app integrates the generative AI tool directly into its accommodation booking experience.

By Jenna Graber • June 27, 2023

Pepsi fuses ketchup and cola to strengthen link to hot dogs for July Fourth

The sweet-but-tangy offering, which will be sampled at baseball stadiums, builds on a seasonal #BetterWithPepsi brand platform.

By Peter Adams • June 27, 2023

Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game

The game, which is centered around sabotaging the chain’s fictitious “burger-slinging nemesis,” will dish out 2.5 million food rewards on a weekly basis.

By Jessica Deyo • June 27, 2023

Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return

The chain will promote the spicy menu with a pre-recorded advice “Hot Line” featuring a celeb who made “that's hot” her catchphrase in the 2000s.

By Chris Kelly • Updated June 27, 2023

Vanessa Pappas steps down as TikTok COO

The former YouTube exec has been a public face of TikTok, providing a sense of stability via her various appearances on behalf of the app.

By Andrew Hutchinson • June 23, 2023

Rockstar presses play with immersive Spotify concert series

The PepsiCo brand’s in-app experience will include performances from musicians like Stormzy alongside five digital worlds that can be explored.

By Aaron Baar • June 22, 2023

Circle K pilots new Rewarded AR ads in Pokémon Go

Developer Niantic is positioning the ad format as a way to deliver relevant offers within a gaming environment to drive brand awareness and loyalty.

By Jessica Deyo • June 22, 2023

Unilever taps into #CleanTok craze with global TikTok partnership

The tie-up will yield collaborations with over 100 content creators to promote Unilever’s home care brands under the hashtag’s massive following.

By Sara Karlovitch • June 21, 2023