Northwestern Mutual, Pinterest team to give free financial advice to Gen Z

“From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice. 

By Aaron Baar • March 16, 2023

Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs

The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.

By Jessica Deyo • March 16, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.  

By Marketing Dive staff

Denny’s serves up AR experience with new menu overhaul

Guests can take a virtual tour of Denny’s new menu and get exclusive deals, as part of a brand update that includes new kitchen equipment and food offerings. 

By Julie Littman • March 15, 2023

Sephora, TikTok launch content creator program

The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program.

By Nate Delesline III • March 13, 2023

Rémy Martin integrates QR codes into murals celebrating hip-hop

As the genre celebrates its 50th anniversary in 2023, the cognac brand is back with a more expansive campaign built around well-known DJs.

By Sara Karlovitch • March 9, 2023

Audi tests personalized QR codes in streaming ads

The carmaker is the first to test Kerv’s Dynamic Destination ad product, which uses triggers like location and time of day to generate unique landing pages.

By Aaron Baar • March 9, 2023

QuickBooks caters to film tourists by highlighting small business cameos

An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars. 

By Jessica Deyo • March 7, 2023

Mars launches store-hailing mobile ice cream markets

The new partnership between the treats maker and tech firm Conjure can whisk frozen goodies to consumers in as little as two minutes.

By Peyton Bigora • March 7, 2023

Nissan brings TikTok’s BeReal lookalike to March Madness

The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four.

By Sara Karlovitch • March 6, 2023

E.l.f. Cosmetics pens new song in big bet on O Face lipstick

For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only “dance” challenge.

By Jessica Deyo • March 6, 2023

Home Depot takes Kids Workshops to the metaverse on Roblox

Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.

By Sara Karlovitch • March 3, 2023

Toyota, Yahoo partner for AR-powered car shopping experience

The tie-up, part of Toyota’s “Says So Much” campaign, allows users to virtually tour and test drive the 2023 Toyota Crown. 

By Aaron Baar • March 2, 2023

Do Meta, Snap’s new AI bets signal a social media shift?

Meta announced a new AI-focused product team and Snap released its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve.

By Jessica Deyo • March 2, 2023

Maybelline enlists its first-ever digital avatar for mascara launch

The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

By Jessica Deyo • Feb. 28, 2023

Chipotle embraces viral TikTok trend with new menu item

The addition of the viral “hack” to its digital-only menu demonstrates the power of the brand-consumer dialogue on the platform.

By Chris Kelly • Feb. 27, 2023

Mercedes soups up in-car experience with TikTok, Google partnerships

Both drivers and passengers can browse their TikTok feeds as part of an E-Class upgrade supporting more intuitive third-party app integrations.

By Peter Adams • Feb. 24, 2023

TikTok’s engagement rate soars above the competition

Though the ByteDance platform drew the highest engagement rate per post, the app had the lowest weekly post frequency, according to Rival IQ. 

By Aaron Baar • Feb. 23, 2023

81% of consumers embraced influencer marketing in the past year, study finds

Top performing influencer categories include food and beverage, health and wellness and beauty and personal care, according to Matter Communications.

By Jessica Deyo • Feb. 23, 2023

Espolòn Tequila mixes ‘Scream’-themed cocktails for horror franchise tie-up

Special drinks will be served at participating theaters, while consumers can order their own for home consumption through a Drizly partnership.

By Sara Karlovitch • Feb. 22, 2023

How Molson Coors tackles the cost and clutter of football marketing

Heavy activity around DraftKings and podcasts like Barstool Sports’ “Pardon My Take” have helped the beer marketer connect with young fans of the sport.

By Peter Adams • Feb. 21, 2023

What a podcasting industry slowdown means for advertisers

Podcasts still represent a viable space for advertisers despite layoffs, budget cuts and fewer acquisitions by major players in the arena.

By Chris Kelly • Feb. 21, 2023

Olay offers Galentine Hotline for the brokenhearted

Working with a popular TikTok influencer, the effort uses text messaging to offer advice on relationships, being single and overcoming breakups.

By Aaron Baar • Feb. 16, 2023

How social media marketing for Super Bowl LVII performed against traditional ads

The hashtag #SuperBowlLVII on TikTok collected 225 million views, more than double the game’s TV viewership, according to new findings from Captiv8.

By Jessica Deyo • Feb. 15, 2023

Instagram sunsets live shopping as commerce retreat continues

The move, which goes into effect March 16, follows the removal of the Shop tab this month and arrives amid a period of revenue declines. 

By Peter Adams • Feb. 15, 2023

Coke promotes Fanta shakeup with mobile game, Gen Z creators

A reformulation and visual overhaul for the soda is also supported by murals that disperse an orange scent and multi-sensory experiences.

By Peter Adams • Feb. 14, 2023