Mobile: Page 15

  • Meta AI chatbots
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    Retrieved from Meta on September 28, 2023
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    Column

    Sociable: Meta’s vision for AI includes celebrity-influenced chatbots, Bing partnership

    A partnership with Microsoft will see Bing’s real-time search information integrated across Meta AI, WhatsApp, Messenger and Instagram.

    By Andrew Hutchinson • Sept. 28, 2023
  • A row of students standing and leaning against a brick wall. In their hands are cellphones
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    Wavebreakmedia via Getty Images
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    Brand interactions evolve on social media: Here’s what the numbers say

    If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report.

    By • Sept. 22, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Two Meta avatars posing for the DressX x Diesel collection.
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    Courtesy of DressX, Diesel
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    Diesel partners with DressX on collection for Meta Avatars

    Digital wearables of sneakers, denim jackets, jeans and more are available through Instagram, Facebook, Messenger and Quest VR online stores.

    By Xanayra Marin-Lopez • Sept. 21, 2023
  • Allegra app
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    Courtesy of Allegra
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    Allegra incorporates air-quality data into new mobile mapping app

    The Allegra Airways app charts the intersection of air pollution and pollen with real-time data to find clean-air routes that can be integrated into Google Maps.

    By Aaron Baar • Sept. 21, 2023
  • A Halloween themed Bacardi bottle on a table with Halloween decorations and bats.
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    Courtesy of Bacardi
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    Bacardí mixes up scares in new Halloween campaign

    New spots nod to classic horror films such as “Poltergeist” and “The Shining” as part of a campaign that includes Spotify and Snapchat elements.

    By • Sept. 21, 2023
  • A person is in a car and is in the process of ordering Panera using a phone
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    Courtesy of Panera Bread
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    Panera loyalty members can pre-program meals on app, order with swipe

    To promote the new feature, the chain is tying the launch to a different kind of swiping: the motion done on dating apps during “cuffing season.”

    By Julie Littman • Sept. 20, 2023
  • A phone with the App Store download page for TikTok open.
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    Drew Angerer via Getty Images
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    TikTok looks past last-click as part of measurement suite expansion

    A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.

    By • Sept. 19, 2023
  • An illustration of the Captain Morgan character standing on a QR code
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    Retrieved from Captain Morgan on September 19, 2023
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    Captain Morgan leads NFL fans on season-long scavenger hunt

    The star-studded “Follow the Captain” effort has fans searching for QR codes in its advertisements over the course of the football season.

    By • Sept. 19, 2023
  • Young people sitting on the stairs and using smartphones.
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    Stock via Getty Images
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    Why creator influence is primed to grow on heels of Hollywood strikes

    As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly.

    By Aaron Baar • Sept. 14, 2023
  • American Eagle's OOH billboard on New York’s High Line displaying a variety of its jeans.
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    Courtesy of American Eagle
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    American Eagle bets on QR codes for OMJeans NYC takeover

    A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z.

    By • Sept. 14, 2023
  • Lysol debuts 'Air-aoke' experience to showcase sanitizer power
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    Courtesy of Lysol
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    Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power

    Music Midtown attendees can sign up for the pop-up via QR code, with artistic depictions of viruses and bacteria appearing on LED screens as they sing.

    By • Sept. 14, 2023
  • TikTok sign outside of office building.
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    Mario Tama / Staff via Getty Images
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    TikTok Shop launches in US

    Brands, merchants and creators can sell products directly through shoppable videos and livestream features.

    By Nate Delesline III • Sept. 12, 2023
  • Travis Kelce of the Kansas City Chiefs seen blowing a blue whistle as part of a "Sack the Sunday Scaries" audio collection of "calming" tracks made for DirecTV around football season.
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    Courtesy of DirecTV
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    DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’

    The Spotify-based campaign extension comes as DirecTV faces flak from the NFL over recent ads the league believes are deceptive.

    By • Sept. 11, 2023
  • Meta logo sign outside California headquarters
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    Kelly Sullivan via Getty Images
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    Meta to deprecate Facebook News tab in 3 European countries

    The company will begin phasing out the feature in the U.K., Germany and France in early December as it focuses more on priorities like short-form video.

    By Aaron Baar • Sept. 7, 2023
  • Candy Crush Soda Saga
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    Courtesy of Candy Crush Soda Saga
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    World Surfing League promotes finals with Candy Crush tournament

    The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.

    By • Sept. 7, 2023
  • Three Oscar Mayer Scramblers against a yellow background.
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    Courtesy of Kraft Heinz
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    Oscar Mayer launches ‘Scramble Your Morning’ for new product debut

    The campaign promotes the marketer’s new Scramblers kit through brain-teasing puzzles and activations across social media, TV and out-of-home.

    By • Sept. 6, 2023
  • A person doing a squat while holding weights and following an instructional Peloton video, with the exercise brand's Peloton Bike also in view.
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    Permission granted by Peloton
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    Could Peloton’s brand refresh mark the start of its comeback?

    Vice President of Consumer Marketing Oli Snoddy details how the exercise brand is leveraging real users to broaden its reach and grow its app. 

    By • Sept. 6, 2023
  • A side-by-side of two people streaming demonstrating DirecTV's social media takeover with Team Whistle around the college and NFL football seasons.
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    Permission granted by Team Whistle
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    DirecTV Stream plans social media takeover to score football fans

    The streamer teamed with sports media company Team Whistle to share NFL-related segments across Instagram, TikTok, YouTube and Facebook.

    By Aaron Baar • Aug. 31, 2023
  • Coca-Cola Coke Studio QR codes
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    Courtesy of Coca-Cola
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    Coke transforms QR codes into art to drive OOH engagement

    The illustrative AI-powered codes are part of the Coke Studio global music platform, which the marketer has cited as a highlight of its work with WPP.

    By • Aug. 31, 2023
  • A Chipotle Mexican Grill employee.
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    Courtesy of Chipotle
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    Chipotle takes Gen Z behind the scenes to recruit new employees

    The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation.

    By • Aug. 31, 2023
  • Two characters in multiplayer game PUBG: Battlegrounds wear Trolli-themed outfits as part of a promotion
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    Retrieved from Ferrara on August 30, 2023
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    Trolli brings multiplayer game PUBG to life with scavenger hunt experience

     A tie-up with the popular battle royale game includes custom character skins and a major presence at the PAX West convention.

    By • Aug. 30, 2023
  • Two employees from different hotels hold up keys in a side-by-side comparison for a Hotels.com ad
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    Permission granted by Hotels.com
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    Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk

    Splashy creative helmed by the “Hot Fuzz” director shows off a side-by-side comparison feature that the brand claims is an industry-first. 

    By • Aug. 25, 2023
  • TikTok app
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    Drew Angerer / Staff via Getty Images
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    TikTok enables new search ad functionality for marketers

    The new Search Ads Toggle allows brands to display ads within organic search and has already seen success among early testers like Clinique UK. 

    By Aaron Baar • Aug. 24, 2023
  • Threads web app
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    Courtesy of Meta
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    Marketers trialing Threads say it comes at the expense of Instagram, Facebook

    Most marketers are likely to try the X alternative, though they ultimately believe it adds to an already fragmented landscape, a Capterra study found.

    By • Aug. 24, 2023
  • An out-of-home ad placed on the side of a truck promoting Heinz' spicy ketchup as part of its "Stupid Good, Not Stupid Spicy" ad campaign.
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    Courtesy of Heinz
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    Heinz takes a stand against ‘stupid spicy’ foods in latest campaign

    The effort promotes the brand’s line of spicy ketchup products through digital video ads spread across a variety of social media platforms.

    By • Aug. 23, 2023