Mobile: Page 12

  • The Apple logo is displayed on the exterior of an Apple Store.
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    Justin Sullivan / Staff via Getty Images
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    Deep Dive

    What Apple’s adoption of RCS for iPhones could mean for marketers

    Apple confirmed this week that RCS is coming, opening the door for marketers to include high-quality photos and videos in messages.

    By • Jan. 25, 2024
  • Detroit Lions players Calvin Johnson and Jahmyr Gibbs for Team Whistle and Finish detergent.
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    Permission granted by Team Whistle
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    Finish brings football rivalries to the kitchen with Team Whistle

    An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.”

    By • Jan. 22, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Snapchat x FAMSF
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    Courtesy of Snapchat
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    Snap brings AR try-on experience to San Francisco art exhibit

    Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.  

    By Aaron Baar • Jan. 18, 2024
  • Dan Levy is seen on his phone outdoors in an ad for Norton.
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    Retrieved from YouTube on January 17, 2024
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    Norton combats online scams with Dan Levy, Instagram game

    Ads featuring Levy and an interactive Scam Scan game promote the public rollout of Norton’s new scam-detection app.

    By • Jan. 18, 2024
  • A person wearing athletic clothing and running shoes runs throughs a phone screen as glass and emoji's burst out.
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    Courtesy of Saucony
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    Saucony outpaces doom scrolling with new running challenge

    The shoemaker is hoping to turn the distance the average consumer scrolls — the equivalent of three marathons a year — into real movement.

    By • Jan. 17, 2024
  • Comedian Desus Nice holds Tums and a smartphone with food on the table and football on the TV
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    Courtesy of Tums
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    DraftKings, Tums team for food-focused Super Bowl picks game

    Tums Prop Bites allows consumers to place free picks on the details of the big game’s most popular foods for the chance to win part of a $10,000 prize. 

    By Aaron Baar • Jan. 17, 2024
  • A picture of a person looking at a mobile phone
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    elmaine Donson via Getty Images
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    Global mobile ad spend to reach $402B in 2024 fueled by social, creators

    The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.

    By Aaron Baar • Jan. 11, 2024
  • Bubly's "press for bubly" button.
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    Courtesy of PepsiCo
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    Bubly hydrates Dry January participants with ‘press for bubly’ button

    Leveraging LTE and GPS technology, winners of the novelty button can press it to have Bubly sparkling water delivered to their doorstep.

    By • Jan. 11, 2024
  • An influencer on a mobile phone having a live stream while receiving positive interactions from followers.
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    simplehappyart via Getty Images
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    Deep Dive

    Inside the creator marketing trends expected to go viral in 2024

    Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential.

    By • Jan. 11, 2024
  • A hand holds a smartphone with a Google ad that is also on a computer screen
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    Courtesy of Instacart
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    Instacart seeks off-site retail media scale with Google Shopping ads pact

    The partnership targeting high-intent grocery shoppers already has sign on from marketers like Danone and Kraft Heinz.

    By • Jan. 9, 2024
  • A person pushes an Instacart Caper Cart
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    Courtesy of Instacart
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    General Mills, Del Monte pilot ads on Instacart’s AI-powered smart carts

    Ads on the grocery platform’s Caper Carts include personalized recommendations based on real-time shopping behaviors.

    By • Jan. 8, 2024
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snap names Samba TV measurement partner in pitch to entertainment advertisers

    The move will offer marketers new insights around the success of their campaigns in driving viewers to linear and streaming programs.

    By • Jan. 4, 2024
  • Imagery for Tinder's expanded "It Starts with a Swipe" global brand platform ahead of Dating Sunday shows a couple dancing together in the aisle of a grocery store.
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    Courtesy of Tinder
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    Tinder expands global brand platform ahead of Dating Sunday

    The expanded “It Starts With A Swipe” creative comes ahead of online dating’s busiest day of the year and was developed with Gen Z in mind.

    By Aaron Baar • Jan. 4, 2024
  • Chipotle logo recreated in Strava app
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    Courtesy of Chipotle
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    Chipotle curates workouts on Strava to support New Year’s resolutions

    Fitness enthusiasts can run or walk various route segments on Strava that end at Chipotle restaurants for a chance to win free Lifestyle Bowls.

    By Aaron Baar • Jan. 2, 2024
  • NBCU NFL on Peacock logo
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    Courtesy of NBCUniversal
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    Peacock’s first exclusive NFL game will go commercial-free for a quarter

    Instead of conventional ad breaks, sponsors Capital One, Hyundai and Walmart will run custom content, cutting the broadcast’s ad load by 40%. 

    By • Dec. 21, 2023
  • Instagram Reels image retrieved by Mobile Marketer on Aug. 6, 2020
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    Retrieved from Instagram on August 06, 2020
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    Instagram Reels outperforms TikTok, Facebook for branded video content, report says

    The findings from Emplifi reflect a shift in Instagram Reels performance rates, with longer videos outperforming short-form content.

    By Aaron Baar • Dec. 21, 2023
  • a Burger King burger and a person's face being scanned by facial recognition tech
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    Retrieved from Burger King Brazil on December 21, 2023
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    Burger King turns hangovers into discounts with facial recognition

    In the tradition of its “Whopper Detour” and “Burn that Ad” campaigns, the chain’s latest stunt uses mobile technology to drive engagement.

    By • Dec. 21, 2023
  • A can of Pringles and caviar on two chips
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    Courtesy of Kellogg Company
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    How the pairing of Pringles and caviar went viral on TikTok, Instagram

    The Kellanova potato chip teamed with The Caviar Co. and tapped into the cultural zeitgeist to create a “new snacking occasion.”

    By Christine Blank • Dec. 20, 2023
  • NBA stars Nikola Jokić and Peyton Watson are pictured walking together
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    Courtesy of Expedia
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    Hotels.com recruits NBA stars to promote mobile app, loyalty program

    A new “Hotel like a Pro” campaign highlights Nikola Jokić and Jimmy Butler’s “hotel hacks” and includes an integration with the NBA2K video game.

    By • Dec. 19, 2023
  • An image promoting Zynga's mobile gaming tie-up with Warner Bros. Pictures around the "Wonka" film.
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    Courtesy of Warner Bros. Pictures
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    Warner Bros. levels up ‘Wonka’ with Zynga mobile gaming play

    Integrations with four of the game publisher’s titles, including Words With Friends 2, tout in-game challenges and film content.

    By Aaron Baar • Dec. 14, 2023
  • A person with a smartphone walks past a billboard advertisement for YouTube.
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    Sean Gallup via Getty Images
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    YouTube reinforces brand safety for growing Shorts format

    New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content.

    By • Dec. 14, 2023
  • Oscar Mayer and Mint Mobile's campaign imagery for the "Side of Bacon" campaign.
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    Courtesy of Oscar Mayer
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    Oscar Mayer, Mint Mobile dole out free bacon for national campaign

    “A Side of Bacon” will offer free bacon to consumers who purchase a three-month wireless plan and also includes tie-ups with businesses nationwide.

    By • Dec. 12, 2023
  • A person stands in front of a camera recording themselves
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    Phynart Studio via Getty Images
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    Advertisers will ramp up spend on creators in 2024, IAB forecasts

    Growth in digital video consumption is being driven by consumer interest in creator content, per a new report from the IAB and TalkShoppe.

    By • Dec. 7, 2023
  • Hinge's "One More Hour" program includes a $1M fund dedicated to tackling the loneliness epidemic among Gen Z.
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    Courtesy of Hinge
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    Hinge dating app launches $1M initiative combatting Gen Z loneliness

    “One More Hour” will support Gen Z-focused social groups and organizations in New York City, Los Angeles and Atlanta with grants up to $25,000. 

    By Aaron Baar • Dec. 7, 2023
  • Verizon's new CMO Leslie Berland leans against a white wall
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    Permission granted by Verizon Communications
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    Peloton CMO jumps to Verizon after less than a year in role

    As top marketer, Leslie Berland will have a wide remit and “usher in a new chapter” for the telecom’s brand, CEO Hans Vestberg said.

    By • Dec. 7, 2023