Mobile: Page 13

  • An image promoting Zynga's mobile gaming tie-up with Warner Bros. Pictures around the "Wonka" film.
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    Courtesy of Warner Bros. Pictures
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    Warner Bros. levels up ‘Wonka’ with Zynga mobile gaming play

    Integrations with four of the game publisher’s titles, including Words With Friends 2, tout in-game challenges and film content.

    By Aaron Baar • Dec. 14, 2023
  • A person with a smartphone walks past a billboard advertisement for YouTube.
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    Sean Gallup via Getty Images
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    YouTube reinforces brand safety for growing Shorts format

    New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content.

    By • Dec. 14, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Oscar Mayer and Mint Mobile's campaign imagery for the "Side of Bacon" campaign.
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    Courtesy of Oscar Mayer
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    Oscar Mayer, Mint Mobile dole out free bacon for national campaign

    “A Side of Bacon” will offer free bacon to consumers who purchase a three-month wireless plan and also includes tie-ups with businesses nationwide.

    By • Dec. 12, 2023
  • A person stands in front of a camera recording themselves
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    Phynart Studio via Getty Images
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    Advertisers will ramp up spend on creators in 2024, IAB forecasts

    Growth in digital video consumption is being driven by consumer interest in creator content, per a new report from the IAB and TalkShoppe.

    By • Dec. 7, 2023
  • Hinge's "One More Hour" program includes a $1M fund dedicated to tackling the loneliness epidemic among Gen Z.
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    Courtesy of Hinge
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    Hinge dating app launches $1M initiative combatting Gen Z loneliness

    “One More Hour” will support Gen Z-focused social groups and organizations in New York City, Los Angeles and Atlanta with grants up to $25,000. 

    By Aaron Baar • Dec. 7, 2023
  • Verizon's new CMO Leslie Berland leans against a white wall
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    Permission granted by Verizon Communications
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    Peloton CMO jumps to Verizon after less than a year in role

    As top marketer, Leslie Berland will have a wide remit and “usher in a new chapter” for the telecom’s brand, CEO Hans Vestberg said.

    By • Dec. 7, 2023
  • Team Whistle and State Farm launch football focused episodes of "Home Team."
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    Courtesy of Team Whistle
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    State Farm takes inside look at NFL players and ‘at-home teammates’

    Made with sports media company Team Whistle and agency Optimum Sports, “Home Team” blends brand messaging with football fandom.

    By • Dec. 6, 2023
  • Peyton Manning and Emmitt Smith stand together holding cans of Bud Light.
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    Courtesy of Anheuser-Busch InBev
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    Bud Light teams with NFL legends on ad for Super Bowl LVIII giveaway

    A new ad starring Peyton Manning and Emmitt Smith timed to the NFL playoffs kicks off the brand’s biggest Super Bowl ticket giveaway to date.

    By • Dec. 4, 2023
  • Members of the 2023 Gillette Gaming Alliance.
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    Courtesy of Gillette
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    Gillette encourages gamers to ‘hit reset’ for global campaign

    The marketer’s long-running Gillette Gaming Alliance will be active on Twitch, YouTube and social media to share gaming content and grooming tips.

    By • Nov. 30, 2023
  • Three images showing The Cargo Cram Game
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    Courtesy of Uber
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    Toyota stresses shared moments, utility in ads across Uber Eats, ride apps

    The 2024 Toyota Grand Highlander has a branded storefront on Uber Eats while a playable ad in Uber’s ride app lets users fill up the car’s trunk.

    By • Nov. 29, 2023
  • Honda Wall of Dreams
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    Courtesy of Honda
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    Honda’s interactive AR murals showcase EVs for holiday shoppers

    OOH activations at two outdoor shopping centers use “sky segmentation” technology to integrate digital content with the sky.

    By Aaron Baar • Nov. 27, 2023
  • Macy's Thanksgiving Day Parade
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    Courtesy of NBCUniversal
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    Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade

    A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone.

    By • Nov. 22, 2023
  • Person's hands holding a cellphone
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    Chainarong Prasertthai via Getty Images
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    Opinion

    3 steps to set your mobile app up for success

    Investing in strategy, design and optimization has helped brands like Nike and Chipotle to create effective apps, according to Merkle strategists Celia Hoag and Kelly Watson.

    By Celia Hoag & Kelly Watson • Nov. 21, 2023
  • Campaign imagery promoting Disney and Verizon's augmented reality "Wish on a StAR" experience supporting Toys for Tots.
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    Courtesy of Verizon
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    Disney, Verizon help bring children’s wishes to life with AR experience

    Arriving ahead of the debut of animated film “Wish,” the mobile effort enables consumers to support children by making a donation to Toys for Tots.

    By Aaron Baar • Nov. 16, 2023
  • A person outside a Lego store throwing a digitized snowball as part of Lego's AR-powered "Snow Throw" activation.
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    Courtesy of The Lego Group
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    Lego uses AR for transatlantic snowball throwing contest

    Shoppers at the brand’s New York and London flagship locations will go head-to-head to see which city can throw the most digitized snowballs this season.

    By • Nov. 14, 2023
  • Drizly's What's It Gonna Be? campaign art
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    Courtesy of Drizly
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    Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry

    Gina Hardy, chief customer officer for the Uber-owned alcohol e-commerce platform, explained how the brand is evolving to meet consumer habits.

    By • Nov. 13, 2023
  • WhatsApp
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    "WhatsApp" by Ahmetgemici2990 is licensed under CC BY 1.0
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    Meta rolls out lead generation ad tools, AI features across family of apps

    Advertisers will be able to apply AI across targeting, creative, placements and budget on the Meta Advantage suite of ad automation products.

    By • Nov. 9, 2023
  • Reality star Matt James for Lay's “Lay’s Potato Chip to Potato Dish with Matt James” cookbook kit.
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    Courtesy of Frito-Lay North America
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    Lay’s, reality star Matt James join viral TikTok trend with cookbook kit

    The brand and a veteran of “The Bachelor” are getting in on a viral cooking hack of turning chips into mashed potatoes with a social media sweepstakes.

    By Aaron Baar • Nov. 9, 2023
  • Animated versions of Unilever's cleaning products
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    Courtesy of Unilever
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    Unilever spins TikTok soap opera as part of #CleanTok sponsorship

    A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends.

    By • Nov. 9, 2023
  • Uber sign on office building in New York City.
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    Michael M. Santiago via Getty Images
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    How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics

    Phil Rosario, Uber’s global social media lead for TikTok, explains how he leveraged creators to grow the brand’s following to over 750,000 within a year.

    By • Nov. 9, 2023
  • Kraft Real Mayo seeks to make "moist" the word of the year
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    Courtesy of Kraft Heinz
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    Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking

    A Twitch “Search-A-Thon” livestream is part of the brand’s efforts to convince Merriam-Webster that the maligned term is the word of the moment.

    By • Nov. 8, 2023
  • Stagwell Movers+Shakers acquisition
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    Courtesy of Stagwell
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    Stagwell acquires social-first creative agency Movers+Shakers

    Stagwell’s fourth acquisition this year comes as it reports a 7% year-over-year revenue decline in Q3.

    By Aaron Baar • Nov. 6, 2023
  • Coca-Cola's 2023 holiday campaign
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    Courtesy of The Coca-Cola Company
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    Coke boosts Santa-heavy holiday campaign with AI, digital experiences

    The generative AI-fueled “Create Real Magic” platform will allow consumers to design digital holiday cards featuring Santa Claus and the brand’s polar bears.

    By • Updated Nov. 17, 2023
  • A group of people drink cocktails together.
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    Courtesy of Anheuser-Busch InBev
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    Cutwater comes to the aid of holiday hosts with cocktail helpline

    A holiday concierge from the AB InBev ready-to-drink cocktail brand is available by dialing 1-833-DRINK-CW and via its Instagram.

    By • Nov. 2, 2023
  • Vizio Home Depot campaign on TV
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    Courtesy of Vizio
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    Home Depot, Vizio create shoppable content for the holidays

    “Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.

    By Aaron Baar • Nov. 2, 2023