Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign

An immersive AR Lens, Cameo stickers and video ads will direct users to a site where they can purchase tickets for the upcoming release.

By Aaron Baar • Feb. 22, 2024

Pepsi teams with Shaq, Reebok for sneakers that carry mini cans

Consumers can score the Pepsi ‘Sneak’er — Reebok Pump Shaq Attaqs made to hold a Pepsi Mini Can — via a social media sweepstakes.

By Jessica Deyo • Feb. 22, 2024

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Lay’s uses ‘Chip Cam’ to film ad during live match with soccer legends

A commercial starring David Beckham and Thierry Henry is being supported by a partnership with Meta for a Lay’s Detector digital experience.

By Chris Kelly • Feb. 22, 2024

McDonald’s brings anime fandom to life for immersive global campaign

The chain is paying tribute to how it is often depicted in anime and manga — as “WcDonald's” — with a new sauce, packaging, episodic content and more.

By Chris Kelly • Feb. 21, 2024

Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up

The Pixel will serve as the official mobile phone of the league, and the phone’s AI-powered camera will be used to capture exclusive social content.

By Aaron Baar • Feb. 15, 2024

Android says green text bubbles are costing iPhone users love

Comedian Ziwe Fumudoh stars in a video that highlights the stigma of green text bubbles in dating.

By Jessica Deyo • Feb. 15, 2024

NHL renders All-Star Game in 3D on Roblox

The league claims to be first professional sports organization to recreate an entire game in 3D on Roblox.

By Sara Karlovitch • Feb. 15, 2024

By the numbers: Super Bowl LVIII

Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.

By Sara Karlovitch • Feb. 12, 2024

BetMGM banks on X as official live sports betting partner

The partnership comes as online sports betting grows in popularity and as X seeks to rebuild its reputation as an advertising platform.

By Sara Karlovitch • Feb. 12, 2024

Meta spotlights how AI investments are paying off for advertisers

Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said.

By Chris Kelly • Feb. 9, 2024

Pizza Hut delivers ‘Goodbye Pies’ for Valentine’s Day breakups

In the first output from new social AOR Mischief @ No Fixed Address, the chain is offering to send a breakup text or free pizza to a consumer’s future ex.

By Aaron Baar • Feb. 8, 2024

Wayfair introduces Decorify app to Apple Vision Pro

The company is adding new digital tools for customers in the midst of a turnaround.

By Tatiana Walk-Morris • Feb. 8, 2024

How Burger King’s AI-generated Whoppers reflect the brand’s heritage

CMO Pat O'Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an experience created by Media.Monks.

By Chris Kelly • Feb. 8, 2024

Alo Yoga debuts immersive shopping app for Apple Vision Pro

“Alo Sanctuary” offers different immersive environments and spatial audio and allows users to shop featured collections of products.

By Xanayra Marin-Lopez • Feb. 7, 2024

How Super Bowl advertisers are upping their game on Snapchat

Pringles, Doritos and Dove have extended their big game campaigns via a platform that can increase awareness and intent in consumers.

By Aaron Baar • Feb. 7, 2024

Avocados From Mexico generates guacamole recipes with new AI tool

The GuacAImole generator leverages images uploaded by users to generate unique recipes.

By Sara Karlovitch • Feb. 6, 2024

E.l.f. Cosmetics launches ‘your best e.l.f’ experience on Apple Vision Pro

The shoppable app encourages users to unwind through relaxing activities like guided meditations and includes three environments to explore.

By Jessica Deyo • Feb. 5, 2024

Sociable: Meta posts solid increases in revenue and usage for Q4 2023

With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.

By Andrew Hutchinson • Feb. 2, 2024

DoorDash offers to deliver every product advertised during Super Bowl

The promotion asks consumers to pay close attention in order to crack a secret code contained in a spot airing during the big game.

By Aaron Baar • Feb. 1, 2024

Jif tackles ‘celery neglect’ on game day with free peanut butter

“Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”

By Jessica Deyo • Feb. 1, 2024

YouTube revenue tops $9B in sign ad-spending appetites are recovering

A strong quarter for Google’s video platform suggests marketers are again loosening their purse strings for more premium ad formats.

By Peter Adams • Jan. 31, 2024

Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro

In the days following the mixed-reality headset's launch, users will be able to hear from Pittsburgh Steelers “misfortune teller” T.J. Watt.

By Jessica Deyo • Jan. 30, 2024

Marketing playbook: Breaking down industry trends to follow in 2024

Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

By Marketing Dive staff • Jan. 26, 2024

Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game

Consumers on Instagram can showcase their basketball skills for the chance to shoot the pregame shots at the Ruffles NBA All-Star Celebrity Game.

By Aaron Baar • Jan. 25, 2024

What Apple’s adoption of RCS for iPhones could mean for marketers

Apple confirmed this week that RCS is coming, opening the door for marketers to include high-quality photos and videos in messages.

By Jessica Deyo • Jan. 25, 2024