Mobile: Page 10

  • Person looking at Lyft app on mobile sees an ad for "Wonka"
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    Courtesy of Lyft
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    Lyft deepens ad-targeting, measurement bench as in-app video launches

    Along with a new CMO, the company has enlisted Oracle and Nielsen to provide brands more precise insights amid the rollout of richer ad formats.

    By • March 22, 2024
  • Individuals hold signs in support of TikTok outside the U.S. Capitol Building on March 13, 2024 in Washington, DC.
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    Anna Moneymaker / Staff via Getty Images
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    Deep Dive

    Why the latest TikTok ban attempt is different — and what it means for marketers

    A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.

    By • March 21, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • A generative AI asset made by creator agency Billion Dollar Boy's in-house design team.
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    Courtesy of Billion Dollar Boy
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    Marketers bullish on generative AI’s potential to boost the creator economy

    Three quarters of marketers plan to increase their investment in generative AI creator content this year, according to a report from Billion Dollar Boy. 

    By Aaron Baar • March 21, 2024
  • Lowe's storefront
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    Courtesy of Lowe's
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    Q&A

    How Lowe’s loyalty program is the ‘spine’ for personalization efforts

    Head of marketing Jen Wilson detailed the insights behind the retailer’s latest campaign and partnerships with Google and Meta around retail media.

    By • March 21, 2024
  • A sample of Peacock’s Olympics hub
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    Courtesy of Peacock/NBCUniversal
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    Inside NBCUniversal’s plans to turn TV into a performance marketing channel

    In advance of the upfronts and Summer Olympics, NBCU announced measurement integrations with VideoAmp, EDO and Kochava at One24.

    By • March 20, 2024
  • A TV displays Honda's new AI activation.
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    Courtesy of Honda
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    Honda leverages AI for Dream Generator film experience with Amazon Ads

    The experience, accessible on Amazon, allows consumers to conjure up fantastical scenarios featuring the new all-electric Prologue SUV.

    By • March 18, 2024
  • Manscaped wedding
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    Courtesy of Manscaped
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    Column

    Campaign Trail: Manscaped envisions ‘the boys’ as mini-mes in branding push

    The male grooming brand known for raunchy innuendo leans on Pereira O’Dell and a striking visual metaphor as it reaches beyond performance marketing.

    By • March 15, 2024
  • Don Julio's Apple Vision Pro experience
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    Courtesy of Diageo
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    How brands have activated on the Apple Vision Pro so far

    Despite mixed reviews from consumers, the headset has attracted a number of brands, including Don Julio tequila and E.l.f. Cosmetics.

    By • March 14, 2024
  • Multiracial friends with face masks using tracking app with mobile smart phones.
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    ViewApart via Getty Images
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    Google loses in local search to Instagram, TikTok among Gen Z

    Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi found.

    By Aaron Baar • March 14, 2024
  • A mall entrance to a clothing store named "Pacsun."
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    Daphne Howland/Marketing Dive
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    Pacsun unites commerce channels with first-party data solution

    The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization.

    By • March 14, 2024
  • Heinz Gravy campaign
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    Courtesy of Heinz
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    Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays

    Part of the “It Has to be Heinz” platform, the campaign features creator content and a “Gravy Hot Takes” series on TikTok and Instagram.

    By • March 12, 2024
  • Meta ShopTalk update
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    Retrieved from Meta on March 13, 2024
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    Column

    Sociable: Meta announces range of updates to Advantage+ and shopping ads

    Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign measurement.

    By Andrew Hutchinson • March 12, 2024
  • Armando Bacot for Team Whistle, GNC
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    Permission granted by Team Whistle
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    GNC fuels everyday workout routines for March Madness tie-up

    Snackable social segments spanning TikTok, Instagram and Facebook Reels, Snapchat and YouTube Shorts help promote Team Whistle content.

    By • March 12, 2024
  • The logo on an Apple iPad
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    Peter Macdiarmid via Getty Images
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    Apple blocks Epic’s rival app store

    “Apple is trying to cynically kill off developers that stand up to them,” said Epic Director of Public Policy Leo Rees.

    By James Pothen • March 7, 2024
  • Apple imagery for its "Shot on iPhone" film "Midnight"
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    Courtesy of TBWA\Media Arts Lab Tokyo
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    Apple highlights iPhone 15 Pro in live-action manga film

    The tech giant’s latest “Shot on iPhone” campaign film, directed by Takashi Miike, is a live-action adaptation of manga series “Midnight.”

    By • March 7, 2024
  • TalkShopLive imagery for its shoppable simulcast.
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    Courtesy of TalkShopLive
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    Billboard brings shoppable livestream to Instagram using TalkShopLive

    TalkShopLive’s Shoppable Simulcast integration on Instagram notably follows the latter’s move to eliminate live shopping from its own offerings.

    By Aaron Baar • March 7, 2024
  • DiGiorno Pizza Rescue Program
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    Courtesy of DiGiorno
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    DiGiorno’s Rescue Program uses AI to turn pizza mishaps into coupons

    Starting on Pi Day, the Nestlé frozen pizza brand will assess delivery or carry-out pies for damage and dole out coupons corresponding to the level of harm.

    By • March 7, 2024
  • StockX app designed for Apple Vision Pro with 3D models of sneaker releases.
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    Courtesy of StockX
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    StockX releases immersive shopping experience for Apple Vision Pro

    With the new app, users can view 3D product models of sneakers that appear on shelves in their home environment.

    By Tatiana Walk-Morris • March 6, 2024
  • Don Julio's Apple Vision Pro experience
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    Courtesy of Diageo
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    Don Julio goes beyond the bottle for Apple Vision Pro experience

    The experience will immerse consumers in four key steps of the Diageo brand’s creation process as part of its “Por Amor” global campaign.

    By • March 5, 2024
  • A Target storefront with the company's signature red color scheme and bullseye logo
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    Courtesy of Target
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    Target to launch paid membership program to rival Amazon Prime, Walmart+

    Target Circle 360 will cost $99 a year and comes as the retailer plans 300 new stores in the coming decade.

    By Nate Delesline III • March 5, 2024
  • Dove #TheFaceof10 campaign
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    Courtesy of Dove
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    Dove tackles Gen Alpha anti-aging craze with Drew Barrymore

    #TheFaceof10 campaign addresses a worrying social media trend that has seen teen and tween girls flock to anti-aging brands like Drunk Elephant.

    By • March 5, 2024
  • Spanx's "We Live in Spanx" campaign featuring track athlete Allyson Felix.
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    Courtesy of Spanx
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    Spanx pushes into apparel with first-ever global campaign

    “We Live in Spanx” includes partnerships with Meta and YouTube, and the brand is the exclusive sponsor of a Women’s History Month hub on Hulu.

    By • March 4, 2024
  • A wooden Google logo hangs at a stand at the 2022 Re:publica digital society festival on June 09, 2022 in Berlin, Germany.
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    Sean Gallup via Getty Images
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    Google rolls out slate of AI-powered Android updates

    Revealed at Mobile World Congress, the new features include the ability to access Google’s Gemini AI platform within the Messages app.

    By Aaron Baar • Feb. 29, 2024
  • Olipop's imagery for its new "senior soda consultant" job posting.
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    Courtesy of Olipop
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    Olipop seeks best friend creator duo for expenses-paid national tour

    The better-for-you brand will pay its senior soda consultants up to $40,000 to join it at various stops in the U.S. and generate creative digital content.

    By • Feb. 29, 2024
  • A red emergency pizza box from Domino's
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    Courtesy of Domino's
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    Domino’s loyalty relaunch draws 2M new members

    Strengthened by its emergency pizza marketing stunt, Domino’s updated rewards program helped bolster traffic and comparable sales.

    By Aneurin Canham-Clyne • Feb. 26, 2024