Pinterest credits shoppability, AI investments for ‘milestone’ Q1

The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021.

By Jessica Deyo • May 2, 2024

TikTok makes bigger bet on publishers with ads tied to buzzy content, events

The threat of a U.S. ban hasn’t thrown cold water on the app’s NewFronts showcase, which is focused on contextual advertising.

By Peter Adams • May 2, 2024

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Fanta reimagines nostalgic ‘Wanta Fanta’ platform to reach Gen Z

Created with WPP Open X and led by Majority, the campaign encourages younger consumers to indulge in what they want amid the daily hustle.

By Jessica Deyo • April 30, 2024

Gopuff strategizes ‘next chapter’ with largest-ever national campaign

“Bring The Magic” positions the delivery service as able to transform everyday moments and includes playful nods to pop-culture staples like “The Bear.”

By Sara Karlovitch • April 29, 2024

Why Meta’s costly AI vision looks more compelling than the metaverse

Advertising fundamentals were strong in Q1, with revenue up 27%, but much of Meta’s focus is centered on future-facing bets that will take time to realize.

By Peter Adams • April 25, 2024

Sociable: What comes next for TikTok following approval of US sell-off bill?

TikTok has vowed to fight the bill in the courts, but that might not be a pathway to maintaining its Chinese ownership.

By Andrew Hutchinson • April 24, 2024

Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day

Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer’s “Mother of All Savings Memberships” campaign.

By Chris Kelly • April 22, 2024

Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee

The channel leverages Amazon’s “shop the show” technology to enable viewers to easily purchase content seen on their TV screen via a mobile device.

By Aaron Baar • April 18, 2024

Heineken throws back to early 2000s with ‘The Boring Phone’

Created with LePub, the campaign includes an app which turns any phone into a “dumb phone” with no internet access that will be made available in June.

By Sara Karlovitch • April 18, 2024

Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z

The Coca-Cola brand dropped a new spot that features its iconic slogan and Sha’Carri Richardson, its first woman athlete partner.

By Chris Kelly • Updated May 8, 2024

Applebee’s taps NFL star as undercover server to promote new burger

To promote the menu item, the chain partnered with Team Whistle on an episode of “Undercover Athlete” that features wide receiver Brandon Aiyuk.

By Jessica Deyo • April 11, 2024

L’Oréal Paris celebrates setbacks with celebrity resumes on LinkedIn

Eva Longoria, Helen Mirren, Jane Fonda and others created “Worth It Resumes” that highlight both their setbacks and greatest achievements.

By Chris Kelly • April 11, 2024

Oreo reimagines ubiquitous internet menu icon to dole out discounts

A commerce activation exclusively with Kroger offers deals to those who reimagine what is often dubbed the “hamburger menu” as “The Oreo Menu.” 

By Aaron Baar • April 11, 2024

Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign

The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.

By Noelle Mateer • April 11, 2024

How Christian Dior made virtual try-ons a luxury experience

A virtual activation made with Perfect Corp. and Teads led to a 17% rise in consumers who recognize Christian Dior as a premium brand. 

By Aaron Baar • April 10, 2024

Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign

“Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more. 

By Jessica Deyo • April 8, 2024

Snap expands perks for ‘leaned in’ agency partners with new program

VaynerMedia, Horizon Media and Gale were among the shops that piloted the features, while Snap is seeking large global agencies to sign on.

By Peter Adams • April 8, 2024

Coca-Cola heads to Marvel universe for new spot, packaging campaign

Scannable Coca-Cola and Coca-Cola Zero Sugar packaging will feature more than 30 Marvel characters who come to life via augmented reality.

By Chris Kelly • April 8, 2024

Chipotle dishes out $1M in free burritos with Burrito Vault mobile game

Timed to National Burrito Day, the interactive web game tasked consumers to correctly guess two exact order combinations to score a promotional code.

By Aaron Baar • April 4, 2024

Kraft cooks up brand refresh, creative platform for unified sauce line

Handled by Wieden+Kennedy, the creative platform debuts on Instagram, TikTok and YouTube with content poking fun at “serious chef culture.”

By Jessica Deyo • April 3, 2024

West Elm launches mobile app

The app allows users to filter by need, and comes amid declining revenues for the home retailer.

By Tatiana Walk-Morris • April 2, 2024

Frito-Lay teams with Hasbro to bring classic games to life

A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4.

By Sara Karlovitch • April 2, 2024

Sociable: TikTok launches new ad campaign to oppose sell-off bill

The ByteDance-owned platform continues to leverage its reach in an attempt to alleviate concerns regarding its influence. 

By Andrew Hutchinson • March 31, 2024

Snap teams with IAS for AI-driven brand safety solution

The solution will offer advertisers transparency into the percentage of suitable content their ads appear against and will arrive in the coming months.

By Aaron Baar • March 28, 2024

Instacart powers third-party integrations with developer platform

Launch partners WeightWatchers, GE Appliances and New York Times Cooking are using the platform to bring Instacart to their apps and websites. 

By Jessica Deyo • March 27, 2024