Creative: Page 5
-
Courtesy of Athletic Brewing
Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer
CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more "big guys" into the nonalcoholic category.
By Chris Kelly • Jan. 6, 2025 -
Retrieved from Dove on January 03, 2025
Dove shreds toxic New Year’s resolutions in latest body confidence push
The Unilever brand is launching its first body confidence program for women and asking them to rip up sticky notes on TikTok.
By Peter Adams • Jan. 3, 2025 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Kellanova
RXBar combats ‘New Year, New You’ ads with B.S. Blocker Truck
The truck will tour New York City on Jan. 3 and literally block “toxic” ads reported to the brand by consumers who text a designated phone number.
By Aaron Baar • Jan. 2, 2025 -
Retrieved from Dunkin on January 02, 2025
Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign
The celebrity-led effort promoting a new limited-time iced espresso beverage is part of the chain’s strategy of building a “cinematic universe” with Artists Equity.
By Peter Adams • Jan. 2, 2025 -
Courtesy of Intuit TurboTax
TurboTax showcases how AI streamlines tax preparation in new campaign
With the rise of AI and the computing power of smartphones, the Intuit brand claims that doing taxes in person with a tax professional is outdated.
By Aaron Baar • Jan. 2, 2025 -
Courtesy of Domino's Pizza
Q&ADomino’s CMO on how Emergency Pizzas meet consumers where they are
Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.
By Chris Kelly • Jan. 2, 2025 -
Daphne Howland/Marketing Dive
Nike shifts more performance dollars to brand building as part of reset
The company will also reduce its reliance on promotional activity and paid traffic as it seeks to reclaim a premium positioning with sports as its North Star.
By Peter Adams • Dec. 20, 2024 -
Courtesy of Olipop
ColumnCampaign Trail: Olipop gets in on holiday cheer with stop-motion yetis
CMO Matt Bruhn explained how the better-for-you brand disrupted Big Soda holiday advertising alongside indie agency Callen.
By Chris Kelly • Dec. 20, 2024 -
Duane Prokop via Getty Images
NFL teams with Betches Media to grow viewership among women
The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including social and digital campaigns.
By Aaron Baar • Dec. 19, 2024 -
Courtesy of Lucid Motors
EV maker Lucid asks drivers to ‘Compromise Nothing’ in first ad campaign
Founded in 2016, the auto brand combats “a legacy of unfortunate trade-offs” among EVs in ads spanning digital, social, print, CTV and OOH.
By Jessica Deyo • Dec. 19, 2024 -
Courtesy of General Mills
General Mills brings Kelce, Watt families together over football traditions
A new sitcom-style campaign features a variety of the company’s top brands, such as Lucky Charms and Old El Paso, and limited-edition products.
By Sara Karlovitch • Dec. 18, 2024 -
Courtesy of Sony Corporation
Sony, Disney put Mickey on the court for Christmas Day NBA broadcast
The first animated alternate presentation of an NBA game will feature a cadre of cartoon icons, potentially reaching a wider audience.
By Peter Adams • Dec. 18, 2024 -
Courtesy of Campari
Grand Marnier celebrates fusion in multiyear pact with musician Future
The tie-up aligns with the 10th anniversary of the musician’s “Dirty Sprite 2” album and comes as parent Campari heavily targets U.S. consumers.
By Sara Karlovitch • Dec. 18, 2024 -
Courtesy of Toys R Us
Consumers call AI-generated video ads annoying, confusing, per NIQ
Even AI-generated ads perceived as high quality and polished-looking did not leave as memorable an impression as conventional advertising.
By Peter Adams • Dec. 17, 2024 -
Courtesy of Wonderful Halos
Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines
“Hands Off My Halos” highlights the lengths children will go to keep mandarins from their parents and will span social media, streaming and more.
By Jessica Deyo • Dec. 17, 2024 -
Courtesy of PepsiCo
Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke
The Christmas icon, who has a long-standing association with Coca-Cola, proves a fickle soda fan in Pepsi’s holiday social content push.
By Peter Adams • Dec. 16, 2024 -
Courtesy of Orangetheory
Orangetheory introduces brand revamp with ‘Every Reason is the Right Reason’
The new campaign and platform focus on the diversity of Orangetheory members and tie into a brand strategy centered around encouragement.
By Jessica Deyo • Dec. 16, 2024 -
Courtesy of Pull-Ups
Pull-Ups animates potty training reality to reach millennial, Gen Z parents
Led by Leo Burnett, a marketing relaunch for the Kimberly-Clark brand features animated characters Terd and Yureen alongside its iconic jingle.
By Chris Kelly • Dec. 16, 2024 -
Courtesy of The J.M. Smucker Co.
Hostess refreshes packaging, logo as part of modernization drive
A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its acquisition by J.M. Smucker.
By Peter Adams • Updated Dec. 12, 2024 -
Courtesy of Abby Hogue for Oatly
Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition
The brand had professional Santas taste test oatmilk and a fancy dessert as part of a push running on streaming, social, out-of-home and more.
By Chris Kelly • Dec. 11, 2024 -
Courtesy of Kleenex
Kleenex’s breakup calculator relieves heartbreak with Amazon ‘ex-tras’
The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie recommendations.
By Jessica Deyo • Dec. 11, 2024 -
Courtesy of Roku
Roku will cover the cost to turn branded social content into CTV ads
The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025.
By Chris Kelly • Dec. 11, 2024 -
ArLawKa AungTun via Getty Images
How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland
Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall dealmaking may spike.
By Peter Adams • Dec. 10, 2024 -
Courtesy of Levi's
Deep DiveNostalgia-washing: How brands can look back without getting hung up to dry
As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections.
By Chris Kelly • Dec. 10, 2024 -
Courtesy of Lavazza
ColumnCampaign Trail: Lavazza’s coffee-serving robot dreams of la dolce vita
To establish itself as a global brand with Italian DNA, Lavazza enlisted a cute robot — and former “Office” mates Steve Carell and John Krasinski.
By Chris Kelly • Dec. 6, 2024
Previous
