Creative: Page 4

  • Firehouse Subs hot sauce bar
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    Courtesy of Firehouse Subs
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    Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign

    The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year.

    By Aaron Baar • Sept. 25, 2024
  • Mazda campaign art
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    Courtesy of Mazda
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    Q&A

    Mazda’s CMO on how a new brand platform helps it punch above its weight

    WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.

    By • Sept. 25, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Two people embrace wearing jewelry for a Kay Jewelers campaign
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    Courtesy of Kay Jewelers
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    Kay Jewelers refreshes brand to better reach Gen Z, millennials

    “Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.

    By • Sept. 24, 2024
  • Person in suit holds Qdoba queso
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    Courtesy of Qdoba
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    Qdoba looks to own National Queso Day on its way to national expansion

    New menu item Queso Apocalypto reflects the popularity of spicy foods and arrives as the chain ramps up marketing to Gen Z and adds locations.

    By Aaron Baar • Updated Sept. 26, 2024
  • Doja Cat appears in a claymated Brisk Iced Tea ad
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    Courtesy of PepsiCo Beverages North America
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    Column

    Campaign Trail: Brisk Iced Tea brings back classic claymation with Doja Cat

    A campaign that rebooted the brand’s iconic ads for Gen Z will run until Dec. 15 on streaming video and social channels like TikTok, Meta and Snapchat.

    By • Sept. 20, 2024
  • A goat responds to social media criticism of a Doritos ad
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    Permission granted by Frito-Lay North America
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    Doritos revives ‘Crash the Super Bowl’ contest focused on fan-created ads

    Past fan-submitted winners have ranked highly on USA Today’s Ad Meter while Doritos’ own output in recent years has not performed as well. 

    By • Sept. 19, 2024
  • A man in a suit poses for a Bonobos campaign
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    Courtesy of Bonobos
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    Bonobos goes back to basics in first campaign since bankruptcy buyout

    “Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.

    By • Sept. 18, 2024
  • A mock-up of a factory in an ad for Suntory's -196 beverage
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    Courtesy of Suntory
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    Suntory juices up US canned cocktail launch with Japanese-style ad

    The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.

    By • Sept. 18, 2024
  • Gabby Windey appears in Flamin' Hot's “Cheat on Flamin’ Hot Cheetos" campaign
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    Courtesy of Frito-Lay North America
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    Frito-Lay’s burner phones encourage fans to cheat on Flamin’ Hot Cheetos

    A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings.

    By • Sept. 17, 2024
  • A Pizza Hut box next to stacks of resumes
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    Courtesy of Pizza Hut
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    Pizza Hut puts resumes on boxes to help job seekers get noticed

    The “ResZAmes” promotion is the second in recent weeks that leverages the brand’s pizza box as a means for supporting consumers with a difficult task.

    By Aaron Baar • Sept. 17, 2024
  • A red Captain Morgan Boat pulls a glass behind it.
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    Courtesy of Diageo
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    Captain Morgan raises anchor with expanded NFL-themed scavenger hunt

    “Follow the Captain” encourages consumers to look for QR codes at various locations, such as stadiums and liquor stores.

    By • Sept. 16, 2024
  • Megan Stalter is the 'Sinfluencer' for E.l.f. Skin's latest campaign
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    Courtesy of E.l.f. Skin
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    E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet

    “Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers.

    By • Sept. 16, 2024
  • A boy playing the new Mikey for Life Cereal
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    Courtesy of Life Cereal
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    Life cereal brings back Mikey to ride wave of nostalgic marketing

    The picky eater kid spokesperson returns in musical ads that will appear on streaming and retail media and also include a new tagline.

    By • Sept. 13, 2024
  • F1 driver Max Verstappen plays Heineken 0.0’s 'Player 0.0' game
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    Courtesy of Heineken
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    Heineken 0.0 brings mobile safe-driving game competition to US

    The non-alcoholic beer has enlisted F1 champion Max Verstappen to promote a mobile game competition and larger safe-driving campaign.

    By Aaron Baar • Sept. 12, 2024
  • Shopify President Harley Finkelstein appears as a digital avatar to promote the e-commerce company's partnership with Roblox.
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    Courtesy of Shopify
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    Roblox blurs lines between gaming, commerce with Shopify integration

    The e-commerce company will begin piloting its Checkout solution within Roblox to allow for the sale of physical items directly within games.

    By • Sept. 12, 2024
  • Two food delivery cars and their drivers parked outside of a suburban home
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    Permission granted by PepsiCo Beverages North America
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    Pepsi chases pizza deliveries in a sports car to push pairing power

    A stunt campaign boosts the brand's partnership with DoorDash that will dole out free pizza from Little Caesars, Papa Johns, Pizza Hut and Marco’s Pizza.

    By • Sept. 12, 2024
  • People in a diner in a Wrangler ad
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    Courtesy of Wrangler
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    How Wrangler is riding its Western heritage to build brand momentum

    After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.

    By • Sept. 12, 2024
  • Martha Stewart holds a football in a baking dish in a JCPenney ad
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    Courtesy of JCPenney
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    JCPenney’s Prime Video football blitz ties celebrities to weekly deals

    A campaign running throughout the NFL season sees partners like Shaquille O’Neal and Martha Stewart promoting limited-time offers.

    By • Updated Sept. 11, 2024
  • A young woman holds a phone in front of a space launch for a TD Bank ad
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    Courtesy of TD Bank
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    How TD Bank makes banking accessible to younger, diverse consumers

    Global CMO Tyrrell Schmidt explains how a campaign crafted by Ogilvy Canada reaches Gen Z and millennial consumers who are new to investing.

    By • Sept. 11, 2024
  • Will Ferrell stars in PayPal's largest-ever advertising campaign and is seen using his phone for tap-to-pay at a store.
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    Courtesy of PayPal
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    PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign

    The comedic play is set to a reimagined version of the Fleetwood Mac tune and highlights the ability to use PayPal for both in-store and online transactions. 

    By • Sept. 10, 2024
  • Five people in Old Navy clothing
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    Courtesy of Old Navy
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    Q&A

    Why Old Navy is throwing back to the ‘90s to burnish its iconic brand

    CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.

    By • Sept. 10, 2024
  • WPP shakes up creative process with new AI-powered content engine by Nvidia
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    Courtesy of WPP
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    Q&A

    VML Global CEO Jon Cook on agency merger, AI bets and optimism

    Nearing a year since the merger’s announcement, the executive dished on what’s working for VML, including surprising client demand for CRM. 

    By • Sept. 9, 2024
  • Target mascot Bullseye, the bull terrier, pushes a shopping car in one of the store's aisles.
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    Permission granted by Target
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    How Target is courting pet owners with a collection designed by ‘fur-fluencers’

    A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.

    By • Updated Sept. 9, 2024
  • A person running in the rain for a Nike ad
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    Courtesy of Nike
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    Nike depicts drudgery of running in latest leg of comeback campaign

    Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.

    By • Sept. 6, 2024
  • Megan Thee Stallion appears in a Pepsi ad
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    Courtesy of PepsiCo
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    ‘Are you not entertained?’ How brands are kicking off the NFL season

    Nationwide, Applebee’s and a handful of PepsiCo brands have doubled down on famous faces and pop culture to engage with key audiences.

    By • Sept. 6, 2024