Creative: Page 6

  • Alanis Morisette recreates Ironic video for USCellular
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    Courtesy of USCellular
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    Column

    Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette

    In a campaign from AOR The Martin Agency, the fourth-largest wireless network continues its efforts to get consumers to turn off their phones.

    By • Aug. 23, 2024
  • A billboard a green car wrap showcases Wonderful Pistachios' on-the-go campaign promoting its No Shells product.
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    Courtesy of Wonderful Pistachios
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    Wonderful Pistachios promotes on-the-go snacking with Uber, Lyft car wraps

    An out-of-home campaign highlights the brand’s No Shells product and also includes influencer tie-ups and Wi-Fi sponsorships.

    By Aaron Baar • Aug. 22, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • An E.l.f banner featuring Billie Jean King.
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    Courtesy of E.l.f.
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    E.l.f. serves sports equity with Billie Jean King Cup sponsorship

    The cosmetics brand is also a founding partner of iHeart Women’s Sports Audio Network, an audio platform dedicated exclusively to women’s sports.

    By • Aug. 22, 2024
  • Totino's campaign imagery for its "Start the Day the Totino's Way" effort promoting its new breakfast bites.
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    Courtesy of General Mills
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    Totino’s enters breakfast category with retro ads targeting Gen Z

    “Start the Day the Totino’s Way” taps into the younger generation’s appetite for nostalgia to introduce Breakfast Snack Bites.

    By • Aug. 22, 2024
  • Singer Troye Sivan, wearing a white tee and loose-cut jeans, stands in front of beige background in an ad for Gap
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    Permission granted by Gap
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    Gap gets loose with pop star Troye Sivan in latest dance-heavy ads

    Social media-viral song “Funny Thing” by Thundercat soundtracks a seasonal push spotlighting baggy denim clothing.

    By • Aug. 21, 2024
  • Hinge's No Ordinary Love zine
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    Courtesy of Hinge
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    Q&A

    Why Hinge turned real love stories into a zine written by literary stars

    CMO Jackie Jantos explains how “No Ordinary Love” was inspired by #BookTok and helps the “dating app designed to be deleted” reach Gen Z.

    By • Aug. 21, 2024
  • Snoop Dogg and Warren G. sit around a Solo Stove at night.
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    Courtesy of Solo Stove
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    Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads

    The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. 

    By • Aug. 20, 2024
  • A diverse group of young people pose together on a rooftop.
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    Courtesy of Ugg
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    Ugg supports resurgence with AKQA-led ‘Feels Like Ugg’ global campaign

    The brand is trying to make the most of a broad renewed interest in 2000s fashions with younger consumers that includes its signature chunky boots.

    By Aaron Baar • Aug. 19, 2024
  • TV personality Simon Cowell, wearing a black T-shirt, sits behind a metal kitchen counter with Domino's branding
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    Permission granted by Domino's Pizza
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    Simon Cowell judges Domino’s Pizza alongside new quality captains

    The TV personality dons the cap of quality captain, a new staff role that ensures all aspects of an order are correct down to topping portions.

    By • Aug. 19, 2024
  • Campaign imagery for Lee Kum Kee's campaign centered around music showcases individuals in a recording studio with the marketer's sauces on display.
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    Courtesy of Lee Kum Kee
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    Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign

    The 135-year-old Asian sauce brand is promoting its Sriracha Chili and Mayo products with a Spotify playlist, 24/7 Twitch livestream and more.

    By • Aug. 15, 2024
  • Vitaminwater collage
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    Courtesy of Vitaminwater
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    Vitaminwater offers free rent to consumers who use its flavors as design inspiration

    Consumers can submit a photo of a Vitaminwater flavor in a room that needs a makeover and review AI-generated mood boards on a landing page. 

    By Aaron Baar • Aug. 15, 2024
  • LeBron James playing cards in a Lobos 1707 Tequila & Mezcal ad
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    Courtesy of Lobos 1707 Tequila & Mezcal
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    James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads

    A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value.

    By • Aug. 15, 2024
  • Martha Stewart sits behind a desk surrounded by a film crew.
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    Courtesy of Fiverr
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    Martha Stewart is an underutilized intern in new Fiverr campaign

    The lifestyle mogul and frequent ad star will serve as a brand ambassador and consult with three users of the freelance services marketplace.

    By • Aug. 15, 2024
  • US Bank zine via T Brand Studio
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    Courtesy of US Bank
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    US Bank celebrates Black achievement with zines in The New York Times

    To commemorate the 100-year celebration of the Harlem Renaissance, the financial marketer is teaming with T Brand Studio for a Times first.

    By • Aug. 15, 2024
  • Collage of Choice Hotels properties
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    Courtesy of Choice Hotels International, Inc.
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    Choice Hotels names new creative, media agencies to drive brand awareness

    Adding 72andSunny and Dentsu X to the roster comes as Choice establishes more upscale offerings and ramps up marketing on platforms like TikTok. 

    By • Aug. 14, 2024
  • A person in midair for an Allbirds campaign
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    Courtesy of Allbirds
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    Q&A

    Allbirds CMO on why brand building is key to company’s turnaround plan

    CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.

    By • Updated Aug. 15, 2024
  • LG's Prime Video series "Estate of Survival"
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    Courtesy of LG Electronics USA
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    LG boosts home appliances with competition show on Prime Video

    “Estate of Survival” follows contestants as they battle in a variety of challenges to acquire home appliances and a grand prize of $100,000.

    By • Aug. 13, 2024
  • Imagery for Liquid I.V.'s "Indulge in Hydration" campaign
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    Courtesy of Liquid I.V.
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    Liquid I.V. helps consumers beat the summer heat with multichannel campaign

    “Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more. 

    By Aaron Baar • Updated Aug. 14, 2024
  • A bearded individual in a denim jacket gives testimony for Weight Watchers
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    Retrieved from Weight Watchers on August 12, 2024
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    WeightWatchers debuts new creative as it navigates weight-loss drug boom

    Ads featuring customer testimonials for WeightWatchers Clinic were handled by Ogilvy, the brand’s second AOR appointment in the past year.

    By • Aug. 12, 2024
  • Fanta's limited-edition packaging promoting Warner Bros. "Beetlejuice Beetlejuice."
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    Courtesy of The Coca-Cola Company
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    Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in

    The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets.

    By • Aug. 12, 2024
  • Illustrated scene in Cafe Bustelo ad
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    Courtesy of Cafe Bustelo
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    Column

    Campaign Trail: Café Bustelo gives its animated world an icy makeover

    As the J.M. Smucker brand brings iced coffee to the refrigerated aisle, new spots by BBH USA give a chilly remix to recent marketing.

    By • Aug. 9, 2024
  • A Nike billboard for the Summer Olympics in Paris
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    Permission granted by Nike
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    Opinion

    What brands can learn about emotion from Olympic ads by Nike and Coke

    How emotions are used often determines whether creative can do more than just connect, but actually predispose viewers to buy, says Kantar’s Jane Ostler.

    By Jane Ostler • Aug. 9, 2024
  • The exterior of a Panera Bread restaurant.
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    Justin Sullivan / Staff via Getty Images
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    Panera Bread nabs Papa Johns CMO following menu overhaul

    The sandwich and soup spot, which is plotting an IPO, is appointing an experienced QSR marketer known for a digital-first approach.

    By • Aug. 8, 2024
  • Three teens sit together while looking at a phone.
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    SolStock via Getty Images
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    NFL, GameSquare tap into football fandom for traveling creator series

    “NFL 4 The Fans Live” blends football hype with gaming and creator content and will launch with a multi-city series timed to the NFL calendar.

    By Aaron Baar • Aug. 8, 2024
  • A man stands in a room reminiscent of a college dorm wearing jeans and a red NYC t-shirt.
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    Courtesy of Urban Outfitters
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    Deep Dive

    Back-to-school 2024: How brands can win younger consumers as uncertainty endures

    The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.

    By • Aug. 8, 2024