Creative: Page 43
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Courtesy of Anheuser Busch
Bud Light picks 2 new creative agencies as marketing strategy shifts
A split approach sees Anomaly handle its core light beer business while The Martin Agency takes on brand extensions such as hard seltzer.
By Peter Adams • Aug. 23, 2022 -
Courtesy of Afterpay
Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week
The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC.
By Dani James • Aug. 23, 2022 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Theo Wargo/Getty Images for 2018 Tribeca Film Festival via Getty Images
Don Julio goes back to its roots in cinematic ads honoring founder
A new global campaign comes as the tequila brand rides the wave of interest in agave-based spirits, which saw sales up over 30% last year.
By Sara Karlovitch • Aug. 23, 2022 -
Courtesy of Dentsu International
Dentsu designs virtual brand characters for metaverse and beyond
A new Dentsu VI service uses motion-capture techniques to create fully customizable virtual identities as brands invest more in CGI influencers.
By Chris Kelly • Aug. 22, 2022 -
Courtesy of Anheuser-Busch InBev
Busch Light passes out flameless cookers to curb wildfires
The AB InBev brand is distributing the solar-powered devices for free through fire stations in Colorado as part of its “For The Forest” initiative.
By Sara Karlovitch • Aug. 22, 2022 -
Courtesy of Pepsi
Pepsi prepares for NFL season with fridge-TV combo, new commercials
To promote its Zero Sugar beverage, the brand is giving away a novelty product that pokes fun at the dilemma fans face when leaving the couch for a drink.
By Jessica Deyo • Aug. 18, 2022 -
Courtesy of Hot Pocket
Hot Pockets leans into gaming community with creator contest
To integrate itself into gaming culture, the brand has promised more than $100,000 worth of prizes to support winners of its One20 Contest.
By Jessica Deyo • Aug. 17, 2022 -
Courtesy of Molson Coors
Miller High Life serves up dive bar-inspired ice cream
The latest in a string of Molson Coors novelty products is a beer-infused ice cream bar created with Tipsy Scoop.
By Sara Karlovitch • Aug. 16, 2022 -
Retrieved from Hilton on July 25, 2022
Hospitality brands reclaim lost mojo with ambitious ad campaigns
The heaviest media plays from the category since the start of the pandemic focus on product versus price as consumers have yet to trade down.
By Peter Adams • Aug. 15, 2022 -
Courtesy of Denny's
Denny’s boosts esports equity with ‘pancake drops’ on Twitch
The diner chain has partnered with Complexity Gaming to promote female creators with a series of sponsored livestreams.
By Sara Karlovitch • Aug. 12, 2022 -
gradyreese via Getty Images
Wish rebrands in attempt to stay afloat against competition
The e-commerce platform debuted a new global brand campaign with a 30-second ad that highlights its short-form shoppable video feature.
By Jessica Deyo • Updated Aug. 15, 2022 -
Courtesy of Liquid I.V.
ColumnCampaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes
The Unilever-owned wellness company keyed into everyday hobbies and West Coast vibes as part of its first national campaign.
By Chris Kelly • Aug. 12, 2022 -
Courtesy of Pabst Blue Ribbon
Pabst Blue Ribbon takes vacations back in time with ‘80s motel
Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms.
By Sara Karlovitch • Aug. 11, 2022 -
Courtesy of The Coca-Cola Company
Coke bottles taste of dreams for latest experimental flavor
To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.
By Chris Kelly • Aug. 10, 2022 -
diane39 via Getty Images
Deep DiveBack-to-school challenges marketers as shoppers focus on savings
Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.
By Jessica Deyo • Aug. 10, 2022 -
Courtesy of FuboTV
Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV
The sports-first live TV streamer seeks to leverage the production company’s ad experience to underwrite programming.
By Chris Kelly • Aug. 8, 2022 -
Courtesy of Bumble
Bumble celebrates Black dating experiences in YouTube series
The push comes as a survey found 45% of Black or African American respondents believe they would feel worthy of love if better represented.
By Jessica Deyo • Aug. 8, 2022 -
Courtesy of Molson Coors
Coors Banquet supports firefighters with special packaging, capsule collection
In line with Molson Coors’ sustainability efforts, the program connects climate change with spreading wildfires and the strain on firefighters.
By Chris Kelly • Updated Aug. 5, 2022 -
Courtesy of Anheuser-Busch InBev
Busch Light turns 30-pack into DIY acoustic guitar
The beer brand has taken steps to integrate itself into the country music scene as a means to stay relevant against Midwestern favorites like Miller Lite.
By Sara Karlovitch • Aug. 4, 2022 -
Retrieved from PRNewsfoto/PATRÓN Tequila on August 03, 2022
Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse
Virtual pop-ups hosted on Decentraland task users with assembling seasonal drinks, with a grand prize of a real-world trip to Mexico.
By Peter Adams • Aug. 3, 2022 -
Courtesy of Pure Lea Iced Tea
Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet
“Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.
By Peter Adams • Aug. 2, 2022 -
Courtesy of French's
French’s slings mustard-flavored donuts in experiential push
The well-known mustard brand brings a tangy twist to a beloved breakfast treat in honor of National Mustard Day.
By Jessica Deyo • Aug. 2, 2022 -
Courtesy of Tito's Handmade Vodka
Tito’s vodka spoofs hard seltzer craze by selling empty can
Rather than enter a crowded market, the Tito’s in a Can novelty product lets consumers make canned cocktails with the brand’s “vodka-flavored vodka.”
By Chris Kelly • Aug. 2, 2022 -
Courtesy of Jack in the Box
Jack in the Box welcomes back most famous employee Mark Hamill
Created in collaboration with TBWA\Chiat\Day Los Angeles, the campaign revisits the playful antics that once got the Star Wars icon fired from the chain.
By Chris Kelly • Aug. 1, 2022 -
Retrieved from Frida Baby on July 28, 2022
ColumnCampaign Trail: Frida Baby animates user reviews of messy parenthood realities
For its first TV spots, the baby brand partnered with World Famous to create a campaign reflective of the same colorful, no-nonsense approach of its products.
By Chris Kelly • July 29, 2022
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