Creative: Page 43
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Stephen Chernin/Getty Images via Getty Images
Brands invest less in promoting ads with women in professional roles, study finds
Despite efforts to produce progressive creative, spots showing men in professional settings receive almost double the ad spend.
By Sara Karlovitch • March 10, 2022 -
Retrieved from Bushmills Irish Whiskey on March 10, 2022
Bushmills picks up the tab for 'Peaky Blinders' fans for St. Patrick's Day
A tie-up with the gritty period drama, now in its final season, includes redemption offers at local bars when visitors order a "Shelby Sour" cocktail.
By Peter Adams • March 10, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Degree
Degree looks to close gender 'bracket gap' during March Madness
The Unilever brand's purpose-driven effort is informed by research that found only 12% of people filled out an NCAA Women's tournament bracket last year.
By Chris Kelly • March 9, 2022 -
Courtesy of William Grant & Sons
Tullamore Irish whiskey aims to correct common misspelling of St. Paddy's Day
A partnership with popular American butcher Pat LaFrieda reminds customers it's not St. Patty's Day.
By Sara Karlovitch • March 9, 2022 -
Courtesy of Gap Inc.
Gap champions individuality, self-expression for spring push
Extending the campaign's reach offline, designer Dapper Dan will debut a special "Dap Gap" hoodie, nodding to the classic sweatshirt from the '90s.
By Natalie Black (Koltun) • March 8, 2022 -
Courtesy of Burger King
Deep DiveHow QSR marketers are riding the plant-based food wave
Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands.
By Chris Kelly • March 8, 2022 -
Courtesy of Kraft Heinz Company
Kraft Mac & Cheese teams with Netflix for star-studded film deal
Ryan Reynolds' "The Adam Project" will feature the brand, further integrating the food marketer into pop culture.
By Sara Karlovitch • March 7, 2022 -
Courtesy of Anheuser-Busch
AB InBev's Estrella Jalisco will pay someone to quit their job
In a nod to the "Great Resignation," a new campaign urges young people to live life authentically by pursuing their passion.
By Sara Karlovitch • March 7, 2022 -
Courtesy of American Eagle
American Eagle debuts on Roblox with inclusive club showcasing spring apparel
Rather than build a game from scratch, the retailer partnered with a popular role-playing offering that's drawn 1.5 billion visits on the metaverse platform.
By Peter Adams • March 3, 2022 -
Courtesy of Jack in the Box
Jack in the Box trolls McDonald's over broken ice cream machines
The first effort from the QSR's new public relations and integrated campaigns AOR uses competitive sparring tactics to tap into culture.
By Chris Kelly • March 3, 2022 -
Courtesy of Molson Coors
Coors Light opens sustainable Future Mart to promote removal of plastic rings
A retro-styled pop-up tees up larger changes that will see parent Molson Coors shift its North American portfolio to more recyclable packaging.
By Peter Adams • March 1, 2022 -
Courtesy of Merrell
Merrell favors fresh air over gimmicky self-care gadgets in new ad
Ahead of International Women's Day, "More Less" emphasizes simplicity and points out how unrealistic the wellness world has become.
By Natalie Black (Koltun) • March 1, 2022 -
Courtesy of 7-Eleven
7-Eleven deepens Rocket League partnership with in-game customization
As video games and esports become increasingly popular, the deal lets the chain connect with a younger generation on a more personal level.
By Sara Karlovitch • Feb. 28, 2022 -
Anthony Kwan via Getty Images
Agencies' metaverse practices ramp up in preparation for new digital age
The Metaverse Foundry from WPP's Hogarth is the latest example of how agencies of all sizes are orienting teams around the buzzy technology.
By Chris Kelly • Feb. 28, 2022 -
Denny's refreshes 24/7 heritage with help of diverse TikTok stars
A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.
By Peter Adams • Feb. 28, 2022 -
Retrieved from Old Spice on February 24, 2022
ColumnCampaign Trail: Old Spice spoofs '80s action movies with deepfake ad
Dolph Lundgren races around in sweat-inducing scenarios in several spots showcasing the Procter & Gamble brand's new antiperspirant.
By Natalie Black (Koltun) • Feb. 25, 2022 -
Courtesy of Kraft Heinz
Kraft Singles squares up with Kelis on culture play
The first cheese-inspired "Singles Single" follows buzzy Kraft Heinz campaigns like the Oscar Mayer bologna face mask.
By Chris Kelly • Feb. 25, 2022 -
Retrieved from Innovid on February 24, 2022
Mondelez personalization tie-up with Innovid prioritizes CTV
A previous partnership around the marketer's Philadelphia Cream Cheese saw ad recall rise by 29% and view-through rates on YouTube increase by 38%.
By Chris Kelly • Feb. 24, 2022 -
Courtesy of TX Whiskey
TX Whiskey serves Texas cool on ice with new ad campaign
As the American whiskey industry grows, the Pernod Ricard brand reaches for the millennial market.
By Sara Karlovitch • Feb. 24, 2022 -
Courtesy of Wrangler
Wrangler enters Wild West of NFTs with Leon Bridges
The marketer will release 75 pieces that access real-world perks like a private concert, as well as a one-of-a-kind NFT inspired by a custom outfit for the artist.
By Peter Adams • Feb. 23, 2022 -
Permission granted by Peloton
Peloton ads track journey of converted skeptics as business challenges mount
A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty.
By Peter Adams • Updated Feb. 22, 2022 -
Permission granted by The Coca-Cola Company
Coke lifts off new innovation platform with 'space-flavored' Starlight cola
Coca-Cola Creations acts as a launchpad for a series of limited-edition products accompanied by custom digital and physical experiences, including ones in the metaverse.
By Peter Adams • Feb. 17, 2022 -
Retrieved from PepsiCo on February 17, 2022
Mtn Dew takes aim at tired advertising tropes with 'Always Sunny' star
Puppy Monkey Baby returns as part of a year-long satirical effort meant to cut through an ad market that's "more crowded than ever before."
By Peter Adams • Feb. 17, 2022 -
Courtesy of Virtual Brand Group
Deep DiveShould more retailers be on Roblox?
The platform is used by millions of tweens daily, and ignoring it may cost brands loyalty, revenue and a future audience.
By Kaarin Moore • Feb. 17, 2022 -
Jeff Mauro via Getty Images
Guinness serves up comradery in new St. Patrick's Day ad
As some COVID-19 restrictions ease ahead of the holiday, the beer brand encourages gatherings in pubs for old-fashioned togetherness.
By Sara Karlovitch • Feb. 16, 2022
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