Creative: Page 42

  • 'Fortnite' sees record 12.3M attendees for virtual rap concert
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    Retrieved from Travis Scott on April 27, 2020
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    Brands ramp up gaming marketing but still lag consumers

    At the IAB's first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences.

    By • April 6, 2022
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    Courtesy of Chipotle Mexican Grill
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    Chipotle lets Roblox players roll virtual burritos into real food

    The chain claims the activation is the first time a brand has let users of the metaverse platform exchange in-experience currency for real-world items.

    By • April 5, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Miller Lite drops the competition with new beer flavoring
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    Courtesy of Molson Coors
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    Miller Lite emphasizes taste with beer flavor drops

    Beer-enhancing drops and a supporting ad campaign take a jab at competitors like Bud Light and Michelob Ultra, both owned by Anheuser-Busch InBev.

    By • April 4, 2022
  • Coca-Cola's new Byte flavor on Fortnite
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    Retrieved from Coca-Cola on April 04, 2022
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    Coke promotes new pixel-flavored cola with Fortnite island

    Zero Sugar Byte is the second offering out of the brand's Creations innovation platform that previously tried to capture the taste of space.

    By • April 4, 2022
  • Lay's Potadomes at the 2022 Coachella music festival. Retrieved by Marketing Dive on March 31, 2022
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    Retrieved from Frito-Lay North America on March 31, 2022
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    Lay's serves 4-course tasting meal on Coachella grounds

    A seated dining experience is just one of several activations from Lay's at the festival, which is returning after a two-year hiatus. 

    By • March 31, 2022
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    Courtesy of Meta
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    Wendy's opens metaverse restaurant in Horizon Worlds

    Teaming with the QSR chain is a major play by Meta to achieve its vision for connecting brands and consumers on a platform it sees as a top priority.

    By • March 31, 2022
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    Courtesy of McDonald's
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    McDonald's Norway displays 'iconic trash' in bid to reduce littering

    Developed with NORD DDB, WergelandApenes and OMD, warts-and-all ads depict the chain's packaging as street rubbish.

    By • March 29, 2022
  • Dunkin' Digital storefront
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    Permission granted by Dunkin'
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    Dunkin' CMO departs after 9 months

    While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact.

    By • March 28, 2022
  • Lululemon's March 2022 ad for first shoe line
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    Lululemon released a video as part of its campaign that features women running. The image was retrieved from the video on March 23, 2022.

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    Column

    Campaign Trail: Lululemon's poetic ode to women's feet

    A new ad celebrates the nuances of designing a shoe specifically for female runners, depicting the imperfect and "messy" experience of running.

    By • March 25, 2022
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    Courtesy of Burger King
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    Burger King serves up poop emoji ice cream to highlight clean ingredients

    From the agency that made waves — and upset stomachs — with the Moldy Whopper comes another controversial campaign around the QSR's removal of artificial ingredients.

    By • March 23, 2022
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    Courtesy of Oscar Mayer
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    Oscar Mayer takes Oscars to task for awards gender disparity

    Strategically placed ads and Wienermobiles call out the advantages for "directors with wieners" while kick-starting a new gender parity pledge.

    By • March 23, 2022
  • Louis XIII Cognac celebrates the Earth with new campaign
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    Courtesy of Remy Martin
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    Louis XIII Cognac celebrates the Earth with Solange Knowles

    The luxury liquor brand leans heavily into creative imagery in a new short film that subtly nods to Women's History Month.

    By • March 23, 2022
  • Pepsi Nitro campaign
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    Courtesy of Pepsi
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    Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola

    Lame, who's accrued more than 135 million followers, wordlessly showcases the proper way to serve Nitro Pepsi in print ads, billboards and social videos.

    By • March 22, 2022
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    Courtesy of Arby's
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    Arby's CMO dishes on Pusha T diss track

    To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish.

    By • March 22, 2022
  • Instacart reaches out to retail partners in fresh rebrand
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    Courtesy of Instacart
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    Instacart's rebrand reflects speedy evolution of grocery delivery

    Alongside a modernized look, Instacart is placing a greater emphasis on retail partnerships, with fresh creative calling attention to brands like CVS and Publix.

    By • March 21, 2022
  • Coors Light March Madness lollipops
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    Courtesy of Coors Light
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    Coors Light calms March Madness stress with beer-flavored lollipop

    As the annual basketball tournament heats up, the Molson Coors brew wants to help ease fan tensions with nonalcoholic candies.

    By • March 21, 2022
  • Heineken serves up virtual brew in new metaverse space
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    Courtesy of Heineken
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    Heineken parodies metaverse with virtual brew

    Developed with Publicis Italy and Le Pub, the activation leans into metaverse hype and boasts "no calories, no hidden ingredients, and no beer."

    By • March 18, 2022
  • Ally and DC team up to increase diverse storytelling in comic industry
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    Courtesy of DC Comics
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    Ally and DC leverage AR at SXSW to boost diverse storytelling in comics

    As comic books see a resurgence, the financial services company seeks to ingrain itself into pop culture with a tech-driven activation and broader effort.

    By • March 17, 2022
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    Courtesy of NBCUniversal
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    M&M's, T-Mobile, Wells Fargo integrate with NBC's 'American Song Contest'

    The partnerships are NBCU's latest attempt to flex its suite of ad offerings following last month's simultaneous Super Bowl-Winter Olympics push.

    By • March 17, 2022
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    Courtesy of Tanqueray
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    Tanqueray serves up 'T-time' partnership with Netflix hit 'Bridgerton'

    The deal between the Diageo gin brand and streaming giant aims to connect with millennial women ahead of the series' second season.

    By • March 17, 2022
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    Leon Neal / Staff via Getty Images
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    Deep Dive

    Brands face another test as emotions run high around Ukraine war

    There's clear consumer demand to cut ties with Russia, presenting a moral quandary for companies wanting to support employees or provide vital products.

    By • March 16, 2022
  • As Peroni looks for foothold in America, the brand targets the millennial consumer
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    Courtesy of Molson Coors
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    Peroni appeals to millennials' wanderlust as it looks for US foothold

    As the imported beer market grows, the Italian brand is betting on millennials to help it build on recent momentum.

    By • March 15, 2022
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    Courtesy of Edgewell Personal Care
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    Schick ditches the script for rebrand targeted at everyday men

    Black-and-white videos profile real people sharing what facial hair means to them, while the marketer is refreshing its logo, website and packaging.

    By • March 11, 2022
  • Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership
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    Courtesy of Miller Lite
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    Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership

    As the esports industry grows, the beer brand deepens its partnership with an established esports team.

    By • March 11, 2022
  • Ruggable's "Take the Floor" marketing campaign
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    Courtesy of Ruggable
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    Column

    Campaign Trail: Ruggable rejects restrictions in debut brand effort

    "Take the Floor" marks the DTC brand's first national campaign and emphasizes the freedom of being at home.

    By • March 11, 2022