Creative: Page 42

  • Several passengers in silhouette walk through a concourse at Ronald Reagan National Airport.
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    Drew Angerer via Getty Images
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    Tripadvisor pushes beyond banner ads with data-driven content studio

    San Diego Tourism Authority is the first external client for the shop that leverages the platform’s first-party insights to reach high-intent travelers.

    By • Sept. 21, 2022
  • A view of Rockerfeller Center in the "Tonight at the Rock - Powered by Samsung Galaxy" Fortnite experience
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    Courtesy of NBCUniversal
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    Samsung, NBCUniversal bring Rockefeller Center to the metaverse

    "Tonight at the Rock - Powered by Samsung Galaxy" demonstrates how brands and publishers are collaborating in emerging channels like Fortnite.

    By • Sept. 20, 2022
  • Explore the Trendline➔
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    Pinterest Business
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    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Lil Nas X sits in a gold room wearing a black suit.
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    Courtesy of Riot Games
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    League of Legends enlists Lil Nas X for championship anthem

    The artist will release the song “Star Walkin’” ahead of the championship event and will also create an in-game cosmetic skin.

    By • Sept. 19, 2022
  • Singer Chloë Bailey blows a gum bubble as part of a Trident campaign
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    Courtesy of Mondelēz International, Inc.
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    Why brands are creating original songs for TikTok

    McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.

    By • Sept. 15, 2022
  • Chipotle Garlic Guajillo Steak metaverse
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    Courtesy of Chipotle
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    Chipotle launches its Garlic Guajillo Steak in the metaverse

    The chain says the menu item, which will debut in the Chipotle Grill Simulator on Roblox, is the first from a restaurant brand to launch in the metaverse.

    By Alicia Kelso • Sept. 13, 2022
  • Five people hold glasses of SodaStream sparkling water
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    Courtesy of SodaStream Canada
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    SodaStream shakes up brand to better recognize interests like mixology

    Creative and design agency Pearl Fisher assisted on the revamp that includes a new S-shaped logo, color palette and premium product line.

    By • Sept. 13, 2022
  • A hand holds a can of Harpoon Rec. League beer while a person plays golf in the background
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    Courtesy of Copper Giants
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    Why Liberty Mutual’s in-house agency takes external clients

    Internal shop Copper Giants demonstrates how projects from outside the company, like one for Harpoon Brewery, give creative talent a way to stretch.

    By Aaron Baar • Sept. 12, 2022
  • Pinterest "Don't Don't Yourself" campaign image
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    Courtesy of Pinterest
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    Pinterest takes up social media negatives like doomscrolling in campaign

    “Don’t Don’t Yourself” arrives on the heels of research showing 33% of Americans rank fear of failure as their main roadblock to trying new things.

    By • Sept. 12, 2022
  • Reality TV star Teresa Giudice wears football gear in a DirecTV commercial
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    Courtesy of DirecTV
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    Column

    Campaign Trail: DirecTV tackles football, ‘Real Housewives’ fandoms

    Created with TBWA\Chiat\Day LA, the latest iteration of the brand’s "Get Your TV Together" campaign unites live sports and reality TV.

    By • Sept. 9, 2022
  • Morgan Freeman and Tom Brady sit together as part of an Under Armour campaign
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    Courtesy of Under Armour
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    Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads

    A star-studded campaign subverts “Be Like Mike” sports marketing tropes to instead encourage up-and-comers to focus squarely on themselves.

    By • Sept. 8, 2022
  • A black tiny home parked in a driveway displays a can of Pepsi Zero Sugar, accompanied by copy reading, "Introducing the Pepsi 18 Week Pack. A Pepsi pack you can live in all football season long."
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    Permission granted by Pepsi
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    Pepsi’s branded tiny home delivers tricked-out NFL fan cave

    The Pepsi 18 Week Pack is part of a sweepstakes run through Instacart, an increasingly important e-commerce partner for the longtime league sponsor.

    By • Sept. 7, 2022
  • Illustration of a robot as part of Starburst campaign
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    Courtesy of Starburst
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    Starburst beams TikToks into space to engage Gen Z

    A hashtag challenge around the question “How do they make Starburst taste so juicy?” follows the brand's first TV spot for its core product since 2015.

    By • Sept. 6, 2022
  • A graphic that features Maybelline's new playable ad mini-game
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    Courtesy of Zynga
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    Maybelline partners with Zynga for playable ad integration

    The branded mini-game requires players to pair together icons to reveal a shoppable mascara with a customer review.

    By Aaron Baar • Sept. 1, 2022
  • A case of assorted Twisted Tea flavors in a limited edition box.
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    Courtesy of Boston Beer Company
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    Boston Beer buoys Twisted Tea investment as hard seltzer demand shrinks

    A new multichannel effort centers around college football and includes an emphasis on sports betting with a FanDuel partnership.

    By • Sept. 1, 2022
  • Two people in a screenshot from a Coca-Cola TV ad for the 2022 FIFA World Cup
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    Courtesy of The Coca-Cola Company
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    Coca-Cola kicks off digitally driven World Cup campaign

    "Believing is Magic" is the latest iteration of the brand's "Real Magic" platform and focuses on authentic moments of connection between FIFA fans.

    By • Sept. 1, 2022
  • Track art cover for ‘Static’ by Tisakorean ft. Sprite from McDonald’s
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    Courtesy of McDonald's
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    McDonald’s plays off Sprite virality with hip-hop anthem

    The tune alludes to numerous social media posts comparing the taste of the beverage dispensed by the chain’s fountain machines to the sound of static. 

    By • Aug. 31, 2022
  • A woman wears a shirt with a Heinz ketchup stain as part of a new vintage clothing collection
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    Courtesy of CNW Group/Kraft Heinz Canada
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    Heinz drops ketchup-stained vintage collection to celebrate sustainability

    Clothes are sourced from and available exclusively on ThredUp and come as younger consumers embrace thrifting as a part of sustainability efforts.

    By • Aug. 30, 2022
  • Several Hyundai models from the 1980s as featured in new film "Seoul Vibe"
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    Courtesy of Hyundai Motor Company
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    Hyundai targets millennials, Gen Z with retro Netflix tie-up

    Along with providing models from the 1980s for “Seoul Vibe,” the automaker launched a cinematic ad and metaverse experience that tie into the film.

    By • Aug. 30, 2022
  • NFL quarterback Matthew Stafford stands and holds a Little Caesars pizza box
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    Courtesy of Little Caesars Pizza
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    Little Caesars deepens new NFL deal with TV spot, promotion

    Amid its first moves as official pizza of the league, the chain partnered with quarterback Matthew Stafford for a TV spot created with AOR McKinney.

    By • Aug. 29, 2022
  • Bottles of Johnnie Walker next to plastic cups filled with a cocktail.
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    Monica Schipper/Getty Images via Getty Images
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    Johnnie Walker drafts Lilly Singh to fight for women’s leadership

    An extension of the “First Strides” program includes a partnership encouraging more women to take steps toward public leadership in the U.S. 

    By • Aug. 26, 2022
  • A woman drags her feet through a picnic in a commercial for NerdWallet
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    Courtesy of NerdWallet
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    Column

    Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters

    In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life.

    By • Aug. 26, 2022
  • An Instacart campaign image promoting Lizzo's new Instacart Cart.
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    Courtesy of Instacart
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    Instacart partners with Lizzo for most extensive campaign to date

    “The World is Your Cart,” created with agencies Droga5 and Mayflower Entertainment, is paired with a 60-second spot and Snapchat mini-game.

    By • Aug. 25, 2022
  • Blue and purple Taco Bell sauce packets are inscribed with messages against a metaverse-themed backdrop.
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    Retrieved from Taco Bell Corp. on August 25, 2022
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    Modern love: Taco Bell takes wedding services to the metaverse

    After hosting nearly 800 legal marriages in real life, the brand is porting the concept to Decentraland with a contest.

    By • Aug. 25, 2022
  • Comedian Ziwe Fumudoh holds a can of Loyal 9 wearing a yellow dress.
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    Courtesy of Diageo
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    Diageo’s Loyal 9 highlights no-fizz qualities in first national campaign

    Ads starring Ziwe deploy the late-night host’s typically pointed questioning style to probe beachgoers about their drink preferences.

    By • Aug. 25, 2022
  • A building in New York City bears the Doritos branding as part of campaign inspired by the chip's shape.
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    Retrieved from Frito-Lay North America on August 24, 2022
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    Doritos sets consumers on hunt for triangles in ode to chip’s shape

    Among other activations, the brand is issuing weekly TikTok bounties for fans who find iconic triangle locations, like a pyramid-shaped Bass Pro Shop.

    By • Aug. 24, 2022