Michelob Ultra gets in on ‘90s nostalgia with NBA Jam team-up

During NBA All-Star weekend, the AB InBev brand turned a bar into "Boom Shaka Lakas," an arcade bar inspired by the video game's iconic catchphrase.

By Chris Kelly • Feb. 16, 2022

Super Bowl LVI ads stick to old scripts as digital innovations prove divisive

Celebrities and nostalgia tactics only succeeded when in line with brand identity, while marketers mostly missed an opportunity around purpose.

By Peter Adams , Chris Kelly • Feb. 14, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Kia puts 10K Robo Dog NFTs up for adoption

The character, who appeared in the brand's Super Bowl ad for its all-electric EV6, also has an NBA All-Star weekend tie-in.

By Sara Karlovitch • Feb. 14, 2022

Applebee's CMO on embracing everything from '80s nostalgia to metaverse buzz

Joel Yashinsky details how authenticity is at the heart of a new campaign that was created with Grey and is set to the theme from "Cheers."

By Chris Kelly • Feb. 14, 2022

Campaign Trail: Lay's Super Bowl return kicks off years-long creative roadmap

Nodding to its 90-year history, the chip brand attempts to bring its purpose of delivering joy closer to the center of its marketing.

By Natalie Black (Koltun) • Feb. 11, 2022

'We're back': Humor, optimism make a big return in Super Bowl LVI ads

Celeb-studded campaigns and newcomer categories like cryptocurrency represent an eye on a future less bogged down by today's doom-and-gloom.

By Peter Adams • Feb. 10, 2022

Stella Artois emphasizes hope for the future in Super Bowl spot

With nearly 40% of the beer brand's business occurring on-premise, a new campaign urges diners to return to restaurants.

By Sara Karlovitch • Feb. 9, 2022

Michelob Ultra's 'Superior Bowl' ad promotes gender equality in sports

Developed with Wieden + Kennedy, the Anheuser-Busch brand's big game spots were set in a fictional bowling alley that attracts a diverse cast of stars.

By Peter Adams • Feb. 8, 2022

Weee taps filmmaker to amplify storytelling, social commerce

The ethnic e-grocer has named Jon M. Chu, director of movies including "Crazy Rich Asians" and "In the Heights," as its chief creative officer.

By Catherine Douglas Moran • Feb. 8, 2022

Inside Folgers' plan to swap its fusty reputation for punk-rock rebelliousness

PSOne, the bespoke Publicis unit serving J.M. Smucker, is drawing out Folgers' unsung New Orleans roots and focusing on a craft story millennials care about.

By Peter Adams • Feb. 7, 2022

Pringles pops open refresh with new campaign

The chip brand is the latest legacy CPG marketer to spruce itself up as a post-pandemic market starts to emerge.

By Sara Karlovitch • Feb. 7, 2022

What marketers can expect in 2022 amid continued uncertainty

As they make plans for this year and beyond, marketers can rely on the lessons of the past two years as they look forward.

Feb. 3, 2022

Captain Morgan unveils smart punch bowl in time for Super Bowl

Dubbed the "Most Unnecessary, Necessary Invention in the History of Sports," the container displays the score of the game in real time.

By Sara Karlovitch • Feb. 1, 2022

Frito-Lay reimagines Salt-N-Pepa's 'Push It' in Super Bowl ad for Flamin' Hot brands

Megan Thee Stallion and Charlie Puth feature on the remix, while Frito-Lay asks fans to embrace their spicy side and rate other brands' big game spots.

By Peter Adams • Feb. 1, 2022

Folgers tunes in classic rock to try to perk up brand

In addition to replacing a widely recognized jingle with Joan Jett's "Bad Reputation," the 170-year-old brand is also playing up its ties to New Orleans.

By Nina Lentini • Feb. 1, 2022

McDonald's enlists fashion designer for Lunar New Year celebration in metaverse

An interactive virtual space displays towering zodiac sculptures by Humberto Leon in the latest sign the chain is committed to exploring the tech frontier.

By Peter Adams • Jan. 31, 2022

Michelob Ultra unveils streetwear line to reflect growing wellness strategy

The brand teamed with artists to design the shirts while positioning itself as a better-for-you brew to reach younger, more wellness-focused generations.

By Sara Karlovitch • Jan. 31, 2022

Dove highlights hair discrimination in latest purpose-driven effort

A short film comes on the heels of a reorganization of parent company Unilever that arrived amid mounting investor criticism about the marketer's priorities.

By Nina Lentini • Jan. 27, 2022

Why 2022 shouldn't be '2020, too' for the events industry

The year ahead offers event marketers a chance to flex the muscle they've built for finding creative solutions to unforeseeable obstacles, writes Media.Monks' Rachel Polin.

By Rachel Polin • Jan. 27, 2022

M&M's celebrates iconic albums in packaging play following controversial rebrand

Artists recognized range from David Bowie to Rosalía in a bid to represent fan bases of different cultural backgrounds and generations. 

By Peter Adams • Jan. 26, 2022

What a raft of CPG rebrands portend for marketer priorities in 2022

M&M's, Anheuser-Busch and Coca-Cola refreshes serve as a reminder that marketers can connect purpose to brand identity — if it's authentic.

By Chris Kelly • Jan. 26, 2022

Olympic athletes encounter dinosaurs in crossover spots for 'Jurassic World Dominion'

Using cinematic-style ads, Comcast brings together its NBC Sports and Universal Pictures divisions for an effort around a tentpole event.

By Nina Lentini • Jan. 24, 2022

Acura's racing anime series aims to draw young premium drivers

"Chiaki's Journey" spans four episodes that appear on YouTube and partner platforms such as Crunchyroll, a dedicated anime streamer.  

By Peter Adams • Jan. 21, 2022

Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad

The latest promotion for the limited-run menu item takes a unique approach in tapping Twitter to steer the spot's creative direction.

By Natalie Black (Koltun) • Jan. 20, 2022

M&M's updates branding — including mascots — to put inclusivity front and center

In partnership with BBDO New York, the marketer will foreground messages of unity and welcoming while preserving the brand's "jester wit and humor."

By Peter Adams • Jan. 20, 2022