Doritos hosts virtual concert from the Upside Down for 'Stranger Things'

Fans can secure tickets to the event featuring ‘80s acts like the The Go-Go’s, Soft Cell and Corey Hart through specially marked packaging and a website.

By Peter Adams • May 10, 2022

Sneaker supremacy: Nike and Adidas battle for brand love

Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges.

By Natalie Black (Koltun) • May 10, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Peloton races to revitalize brand with help from star instructors

A refresh campaign places the fitness company’s talent in cinematic scenarios, while Wall Street remains unimpressed by larger turnaround efforts.

By Peter Adams • May 9, 2022

Campaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world

The Pernod Ricard brand teamed with Wieden+Kennedy for a neon-drenched spot that looks to make the summer mindset permanent.

By Chris Kelly • May 6, 2022

Heineken raises a glass to female soccer fans in new campaign

To help correct gender bias evident in inaccurate stats online, the brand will buy AdWords around popular football questions and provide accurate info. 

By Sara Karlovitch • May 5, 2022

WPP partners with Epic Games to boost metaverse offering

A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine.

By Chris Kelly • May 5, 2022

How Coke and Pepsi's rivalry shaped marketing — and where it goes next

As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.

By Peter Adams • May 3, 2022

H&M hands mic to Pete Davidson in ads courting male shoppers

The comedian known for his "scumbro" style stars in an effort that isn't tied to a specific collection, but aims to grow H&M's overall market share with men.

By Peter Adams • May 2, 2022

Sweetgreen's ambassador team adds NBA's Devin Booker with TikTok-inspired spot

A celebrity-backed "Create Your Own" campaign looks to boost the chain's digital orders, which made up 65% of sales last quarter.

By Chris Kelly • May 2, 2022

Topo Chico Hard Seltzer wants consumers to ditch Cinco De Mayo frills

A fresh video ad and pop-up shop promote the brand’s new margarita-flavored seltzer ahead of the holiday.

By Sara Karlovitch • April 29, 2022

Budweiser seeks millennial attention with new creator-focused campaign

As the brewer seeks to gain younger drinkers, it enlists the help of Grammy award-winning rapper Anderson.Paak.

By Sara Karlovitch • April 28, 2022

KFC preps chicken bouquets alongside new 'Finger Lickin' Good' creative

Eyeing younger audiences, the Mother's Day promotion follows its first campaign under new AOR MullenLowe.

By Chris Kelly • April 27, 2022

Taco Bell takes drag brunch on tour at Cantina locations

The experiential concept came from Live Más Pride, an LGBT employee resource group, and caters to the brand's most loyal rewards members.

By Peter Adams • April 25, 2022

What is your better in the "people + data = better" marketing equation?

These marketers combine human experience with impartial data to define their "better" marketing performance.

April 25, 2022

Campaign Trail: Veuve Clicquot savors small moments and 250 years

"Good Day Sunshine" builds on the high-end brand's legacy while marking an attempt to bring its lux image somewhat down to earth.

By Natalie Black (Koltun) • April 22, 2022

Tide's 'Doctor Strange' ads connect MCU to past marketing

The P&G label links the storied superhero franchise to its own universe with teasers drawing on the "It's a Tide Ad" Super Bowl campaign.

By Peter Adams • April 20, 2022

Burger King ponders confusing times as plant-based push continues

Created by David Madrid, the effort promotes plant-based chicken nuggets by highlighting daily paradoxes and comes amid the chain's creative review.

By Chris Kelly • April 18, 2022

Restaurants leverage delivery boom to reach 4/20 enthusiasts

Promotions from Jack in the Box, Wingstop and others cater to stoners at home as weed experiences wider legalization and mainstream acceptance.

By Peter Adams • April 18, 2022

Fresh off Super Bowl victory, LA Rams open virtual fan house

The Virtual Rams House, which operates year-round, was developed with sponsor 6Connex and will carry unique opportunities for corporate brand partners.

By Peter Adams • April 14, 2022

Blue Apron highlights personalization in fresh marketing campaign

The meal kit maker plans to change its sign-up experience, offer a "tailored menu option and preference selection" and roll out more creative assets.

By Catherine Douglas Moran • April 12, 2022

IHOP opens International Bank of Pancakes with sunny influencer push

The brand's first loyalty program — which doles out crypto-inspired PanCoins — is supported by creators known for their sense of joy.

By Peter Adams • April 11, 2022

Baskin-Robbins scoops up brand refresh

The 77-year-old chain encourages people to appreciate life's moments through the new tagline "Seize the Yay," an ad campaign, special flavors and merch.

By Natalie Black (Koltun) • April 11, 2022

Campaign Trail: Logitech for Creators fosters community in debut brand platform

"Together We Create" conveys how the brand envisions the future of online content creation and how it's attempting to nurture a niche community.

By Natalie Black (Koltun) • April 8, 2022

Lego and Epic Games team up to build child-friendly metaverse space

The marketers are seeking to expand their digital footprints in a way that is safe both for their brands and for children.

By Sara Karlovitch • April 7, 2022

Skullcandy keys into music, self-expression in yearlong social push

"Find Your Frequency" will feature one theme each month, spotlighting ambassador tie-ins that illustrate how music can inspire living authentically.

By Natalie Black (Koltun) • April 7, 2022