Creative: Page 41
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Courtesy of Heineken
How to leverage sports communities for brand engagement
As the fan experience becomes a focus, a Heineken exec discussed the role of players and subcultures during an Advertising Week panel.
By Sara Karlovitch • Oct. 17, 2022 -
Courtesy of Ritz
Ritz holiday campaign celebrates diverse cultural traditions
“Our Holidays” features a 15-second spot, video content series and cookbook highlighting the foods and traditions of various cultures.
By Aaron Baar • Oct. 17, 2022 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Anchiy via Getty Images
Bumble recreates “Ted Lasso” fictitious dating app
The tie-up focuses on personality-first matches and offers a free two-month trial to Apple TV+.
By Aaron Baar • Oct. 13, 2022 -
Courtesy of Diageo
Diageo’s Lagavulin sends Nick Offerman on a dangerous mission
The “Parks and Recreation” star “almost died 50 times,” but it proved to be worth it when he got his hands on the new single malt scotch whisky.
By Sara Karlovitch • Oct. 13, 2022 -
Retrieved from Business Wire on October 11, 2022
Burger King caters to paranormal sleuths with in-app ghost detector
A promotion rewards loyalty members who try out the tool with an exclusive offer for a Halloween-themed Ghost Pepper Whopper.
By Peter Adams • Oct. 12, 2022 -
Courtesy of Perfetti Van Melle
Mentos sustainability campaign ‘proves’ racoons are better at recycling
Only 32% of Americans recycle compared to 75% of the Mentos Raccoon Recycling Force, the company found.
By Jessica Deyo • Oct. 12, 2022 -
Courtesy of Netflix
Netflix mixes immersion with commerce in multi-title pop-up store
Open for the holidays, the space features merchandise and immersive experiences based on popular series like “Squid Game” and “Stranger Things.”
By Sara Karlovitch • Oct. 12, 2022 -
Courtesy of Chipotle Mexican Grill
Chipotle’s ‘Boorito’ promo returns with BeReal, Cash App twist
The 22-year-old Halloween promotion is back in-person following two pandemic years, with perks ranging from a $6 entree to a $10,000 Cash App prize.
By Jessica Deyo • Oct. 11, 2022 -
Courtesy of Molson Coors
Vizzy serves up pickleball sponsorship as niche sport grows
The first-ever official hard seltzer sponsor of the Professional Pickleball Association will be joined at tournaments by other Molson Coors offerings.
By Sara Karlovitch • Oct. 10, 2022 -
Courtesy of DoorDash
Marvel, DoorDash partner to highlight multi-skilled ‘Dashers’ in comic series
“The Dashers” debuted at New York Comic Con and positions DoorDash drivers as everyday heroes.
By Aaron Baar • Oct. 10, 2022 -
Permission granted by McDonald's USA
Deja vu? McDonald’s adult Happy Meals raise specter of past promos run awry
Kotaku pointed to posts from overwhelmed employees on Reddit and TikTok, while a resale market underpins demand for the nostalgia-themed meals.
By Peter Adams • Updated Oct. 10, 2022 -
Courtesy of Jersey Mike's Subs
ColumnCampaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito
In its first work as creative AOR, Highdive keyed in on insights about what sets the QSR chain apart from competitors.
By Chris Kelly • Oct. 7, 2022 -
Retrieved from Walmart on September 26, 2022
How marketers can connect with Gen Z in emerging virtual worlds
Rather than pushing commerce, metaverse-minded brands can cater to Gen Z’s preference for self-expression and community to foster loyalty.
By Peter Adams • Oct. 6, 2022 -
Courtesy of Burger King
Burger King crowns the consumer king with new ‘You Rule’ tagline
The customization-focused campaign was created in partnership with OKRP and is part of a larger brand revitalization.
By Sara Karlovitch • Oct. 6, 2022 -
Courtesy of Molson Coors
Coors Light, Tide Cleaners offer to do laundry for college football fans
Agreeing that laundry on game days is a buzzkill, the brands are raffling off free cleaning for the season and providing drop-off service in select locations.
By Sara Karlovitch • Oct. 5, 2022 -
Retrieved from Lexus on October 04, 2022
‘Black Panther’ sequel inspires Sprite, Lexus to champion women warriors
Separate tie-in campaigns spotlight female talent behind the scenes and on-screen, with a focus on the blockbuster’s Dora Milaje elite guard.
By Peter Adams • Oct. 4, 2022 -
Courtesy of Heinz
Heinz recruits vegetarian vampire for return of Tomato Blood ketchup
The brand tapped popular TikTok creator E.J. Marcus to play Toby, the 280-year-old vampire influencer that believes “humans are people too.”
By Jessica Deyo • Sept. 29, 2022 -
Courtesy of Mars Wrigley
Starburst’s biometric safe is filled exclusively with coveted pink flavor
The “un-sharable” safe has the brand leaning heavily into meme and internet culture, playing off of the viral “You are a pink Starburst” consumer mantra.
By Sara Karlovitch • Sept. 29, 2022 -
Courtesy of Mars
M&M’s introduces Purple candy mascot to celebrate acceptance, inclusivity
The Mars brand extended its crew of characters for the first time in a decade as part of a controversial refresh that drove impressions and consumer sentiment.
By Chris Kelly • Sept. 28, 2022 -
Permission granted by McDonald's USA
McDonald’s repackages Happy Meals for adults with cult streetwear label
Meant to invoke nostalgia, the menu bundles come with unique art and collectible figurines as the chain tries to align with pop culture tastemakers.
By Peter Adams • Sept. 27, 2022 -
Retrieved from Walmart on September 26, 2022
Walmart aims to shift Gen Z perceptions with expansive Roblox play
Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section among the first.
By Peter Adams • Sept. 26, 2022 -
Courtesy of Sonic
Why Sonic drove away from in-car commercials for its latest campaign
CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis.
By Chris Kelly • Sept. 26, 2022 -
Courtesy of Kraft Heinz
ColumnCampaign Trail: Kraft wants mayo lovers to let their freak flags fly
Kraft Heinz partnered with Wieden+Kennedy in its latest bid to be the "Mayo of Mayonnaise," celebrating the rituals some have with the divisive condiment.
By Chris Kelly • Sept. 23, 2022 -
Justin Sullivan via Getty Images
Clorox wipes the slate clean in new brand platform
“Start Clean,” spearheaded by agencies FCB Chicago, Optimum Media Direction and Ketchum, emphasizes the role cleanliness plays in wellbeing.
By Sara Karlovitch • Sept. 23, 2022 -
Permission granted by Dunkin'
Dunkin’ promotes architect behind next-gen push to CMO
Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded several menu offerings targeted at the “next generation of guests.”
By Peter Adams • Sept. 22, 2022
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