Creative: Page 40
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Courtesy of Anheuser-Busch InBev
Budweiser, Zed Run race into new partnership with Clydesdale NFTs
The tie-up also makes the brand the official beer of the digital horse racing platform, another sign of parent AB InBev’s growing metaverse investments.
By Sara Karlovitch • June 9, 2022 -
Courtesy of Forever 21
Forever 21, Barbie launch summer collection available in the metaverse
The limited-edition Barbie Summer 2022 Collection will be available online, in stores and at the Forever 21 Shop City on Roblox.
By Tatiana Walk-Morris • June 9, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of PepsiCo
PepsiCo's Bubly illustrates importance of LGBTQ chosen families for Pride
A video short calls attention to how safe spaces form bonds in the community, while the brand is issuing financial grants to struggling venues.
By Peter Adams • June 7, 2022 -
Courtesy of Wonderful Pistachios
Wonderful Pistachios deploys baby Groot for plant-based protein push
A campaign features custom packaging exclusive to Walmart in the U.S. and lines up with a new Disney+ series centered on the cutesy, tree-like character.
By Peter Adams • June 6, 2022 -
Courtesy of Absolut
ColumnAbsolut mixes cocktail personalities in biggest campaign in over a decade
Pam Forbus, CMO of parent company Pernod Ricard North America, explains how the multiyear effort serves as a metaphor for a fraught global moment.
By Chris Kelly • June 6, 2022 -
Permission granted by Quontic Bank
Deep DiveBanks eye first-mover advantage to embracing the metaverse
Banks are carving out their own spaces in the metaverse, a virtual world estimated to represent a $1 trillion market opportunity.
By Anna Hrushka • June 3, 2022 -
Courtesy of Beats by Dre
ColumnCampaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads
Translation tapped NBA All Star Ja Morant and rapper Lil Baby to reimagine 20-year-old Reebok spots masterminded by agency founder Steve Stoute.
By Chris Kelly • June 3, 2022 -
Courtesy of KitKat
KitKat challenges mobile users to AI-powered staring contest
The game urges players to compete against other Instagram users and share their results using the #blinkchallenge hashtag.
By Robert Williams • June 2, 2022 -
Courtesy of Tostitos
Tostitos teams with Dan Levy to help people avoid summer FOMO
The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards.
By Chris Kelly • June 2, 2022 -
Courtesy of Heineken
Heineken devises bottle opener that shuts down work apps
A bid at addressing the pandemic's work-life imbalance, the functional gizmo complements a new brand platform tackling tired cliches.
By Peter Adams • June 1, 2022 -
Courtesy of The Coca-Cola Company
Sprite taps international musicians for first global brand platform
Rising artists will interpret music by James Blake in support of "Heat Happens," the first output from the bespoke team created by WPP for Coca-Cola.
By Chris Kelly • June 1, 2022 -
Courtesy of NYX Professional Makeup
NYX hosts metaverse Pride parade to celebrate all shades of LGBTQ community
A virtual celebration in The Sandbox is complemented by real-world activations, including a public drag show and mural painting in Los Angeles.
By Peter Adams • May 31, 2022 -
Courtesy of CKE Restaurants
Q&ACarl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms
Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.
By Chris Kelly • May 26, 2022 -
Courtesy of PepsiCo
Pepsi steps away from Super Bowl Halftime Show amid strategic pivot
While it’s not re-upping ownership over the event, PepsiCo is extending a larger deal with the NFL to launch a new Gatorade product later in 2022.
By Peter Adams • May 25, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Deep DiveHow Miller Lite and Bud Light's epic clash shook the marketing world
It’s a feud as old as light beer itself, filled with lawsuits and smear campaigns. However, waning interest in beer has heightened the stakes for both brands.
By Sara Karlovitch • May 24, 2022 -
Courtesy of Molson Coors
Keystone Light decks out fans in camo to connect with rural customers
The summer campaign includes fresh creative and a line of clothing to integrate the brand in the communities that make up a majority of its buyers.
By Sara Karlovitch • May 20, 2022 -
Courtesy of Pizza Hut
Pizza Hut, Jimmy John's tie first metaverse experiments to real-world rewards
The sandwich chain teamed with agency Anomaly to create a restaurant in Decentraland where users can build a custom “Metasandwich.”
By Peter Adams • May 20, 2022 -
Courtesy of Nutrabolt
ColumnCampaign Trail: C4 Energy taps into Kevin Hart's versatility
The multihyphenate star's ability to multitask is central to a campaign that fully aligns a celebrity ambassador, brand proposition and creative approach.
By Chris Kelly • May 20, 2022 -
Courtesy of PepsiCo Beverages North America
Pepsi spins cola-infused pepperoni pizza in latest 'Better with Pepsi' push
Building on a messaging platform from last year, the soda giant will dish out free slices of Pepsi-Roni Pizza on Friday and a fresh ad campaign this summer.
By Natalie Black (Koltun) • May 19, 2022 -
Courtesy of Kellogg Company
Cheez-It taps Pandora to produce 'sonically-aged' cheddar crackers
Drawing on an obscure study that suggests sound can strengthen the taste and smell of cheese, the brand developed a product that embraces hip-hop culture.
By Peter Adams • May 17, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Deep DiveBurger wars: How Burger King's rivalry with McDonald's reverberates through adland
Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.
By Chris Kelly • May 17, 2022 -
Courtesy of Anheuser-Busch
Budweiser provides Twitch streamers with free tunes
The new Royalty Free Bot, which will be hosted on Discord, provides music from BudxRecord’s lineup that streamers can use in their videos.
By Sara Karlovitch • May 16, 2022 -
Retrieved from Domino's Pizza, Inc. on May 16, 2022
Domino's grants 'Stranger Things' fans 'mind-ordering' powers through new app
An immersive mobile experience tied to the Netflix show’s return uses facial recognition and eye-tracking technology to help users order pizza.
By Peter Adams • Updated May 17, 2022 -
iStock/SamuelBrownNG
Sponsored by CventTips for ticketing and pricing your virtual, hybrid and in-person events
Understand the benefits and limitations of virtual, hybrid and in-person events while learning how to structure tickets and prices to deliver the value that attendees and sponsors want.
May 16, 2022 -
Courtesy of Mondelez
Oreo turns cookie packs into canvases for expressing LGBT support
The brand’s first Pride-themed retail packs arrive as the anti-LGBT movement sees renewed energy through legislation like a Florida law dubbed the “Don’t Say Gay” bill.
By Peter Adams • May 12, 2022
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