Creative: Page 40
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FG Trade via Getty Images
Deep DiveGift giving meets revenge living: Why experiences are so important this holiday season
Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.
By Jessica Deyo • Nov. 14, 2022 -
Permission granted by Reese's Puffs
Reese’s Puffs envisions futuristic ‘Breakfastverse’ with high-end designer
Along with the brand’s first metaverse activation, a new Ambush collaboration includes a “breakfast bowl-turned-purse” accessory retailing for $150.
By Peter Adams • Nov. 11, 2022 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Timex
Timex challenges players to race against the clock in Fortnite
The metaverse experience includes six obstacle-filled mini-games and marks what the brand says is its most interactive virtual effort to date.
By Sara Karlovitch • Nov. 11, 2022 -
Permission granted by Belvedere Vodka
Daniel Craig cuts loose in Paris for dancy new Belvedere ads
Spots directed by Taika Waititi reveal a more rebellious, fun side of the actor following the end of his run as James Bond.
By Peter Adams • Nov. 10, 2022 -
Courtesy of Southern Comfort
Southern Comfort creates shot glass pants for Thanksgiving
The black drawstring pants debut in time for holiday gatherings and boast a pocket tailored to hold a shot glass for drinking whiskey.
By Sara Karlovitch • Nov. 8, 2022 -
Courtesy of Peloton
Peloton goes beyond the workout for holiday push
New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.
By Jessica Deyo • Nov. 8, 2022 -
Courtesy of Molson Coors
Miller Lite taps into the holidays with Tree Keg Stand
The light beer is looking to maintain the momentum from a strong third quarter with a slew of holiday novelty products.
By Sara Karlovitch • Nov. 7, 2022 -
iStock/Matthew Roberge
Sponsored by BroadsignThe growing role of digital-out-of-home in a dynamic ad landscape
Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention.
By Christian Dion, Marketing Director - Programmatic Solutions, Broadsign • Nov. 7, 2022 -
Courtesy of TCO London
ColumnCampaign Trail: Why Ardbeg released a comic anthology
The scotch whisky distiller teamed up with TCO London to create a 40-page graphic novel titled “Planet Ardbeg.”
By Sara Karlovitch • Nov. 4, 2022 -
Courtesy of P&G
P&G’s Native leans into naughty and nice this holiday season
The personal hygiene company promotes new Naughty and Nice scent ranges through a series of playful ad spots.
By Sara Karlovitch • Nov. 3, 2022 -
Courtesy of Michelob Ultra
Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign
The effort is timed to this year’s New York City Marathon and features Kathrine Switzer, who faced significant pushback against her ground-breaking run.
By Jessica Deyo • Nov. 2, 2022 -
Courtesy of Ralph Lauren
Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection
The clothing brand has redesigned its iconic Polo Pony logo for the first time in its history as part of the collaboration.
By Tatiana Walk-Morris • Nov. 2, 2022 -
Permission granted by Walmart
Walmart invokes ‘Office Space’ to promote holiday deals on Mondays
The retailer revives a cult classic to make the case for its Monday deals as an alternative to the traditional Black Friday shopping frenzy.
By Sara Karlovitch • Nov. 2, 2022 -
Courtesy of Kraft
Kraft Real Mayo channels nostalgia with Juicy Couture tracksuit tie-up
The deep blue velour tracksuit sells for $150 with mayo-inspired features, like a “Mayo Couture” white tube top and bottoms that read “smooth.”
By Sara Karlovitch • Nov. 1, 2022 -
Courtesy of Molson Coors
Coors Light contest offers pay out for local recreations of its logo
A new program shifts advertising budget so consumers can win money by carving the “Chill Harder” logo into a pumpkin or otherwise recreating it.
By Sara Karlovitch • Oct. 28, 2022 -
Retrieved from Bushmills Irish Whiskey on March 10, 2022
How Bushmills bottled a successful ‘Peaky Blinders’ partnership
Though prohibited from paying to integrate into the show, the distiller created a themed special-edition bottle during a period of growth for Irish whiskeys.
By Sara Karlovitch • Oct. 26, 2022 -
Permission granted by McDonald's USA
McDonald’s double dips on nostalgia with ‘Farewell Tour’ for McRib
Following the success of adult Happy Meals, the brand is dropping a throwback merchandise line celebrating the history of the boneless pork sandwich.
By Peter Adams • Oct. 25, 2022 -
Courtesy of Gillette
Gillette kicks off first NFL live broadcast mixed-reality commercial
The stadium activation features a razor being built before viewers, with participation from mascot Pat the Patriot.
By Sara Karlovitch • Oct. 24, 2022 -
Courtesy of Oreo
Oreo Thins, Microsoft 365 encourage workers to take a snack break
The tie-up will see three 15-minute snack breaks added to consumers’ schedules, with a Microsoft Teams invite linking to a video of playful puppies.
By Aaron Baar • Oct. 24, 2022 -
Courtesy of iHeartMedia
Why brands should go beyond a metaverse cameo
During an Advertising Week panel Thursday, panelists from iHeartMedia, Vatom and Procter & Gamble discussed the shift to an always-on metaverse strategy.
By Jessica Deyo • Oct. 21, 2022 -
Courtesy of Diageo
Captain Morgan adds some spice to its ads
A new brand platform positions “spice” as an element of fun, including with a spot that debuted on the NFL Network which depicts fans of rival teams.
By Aaron Baar • Oct. 20, 2022 -
Courtesy of Frito-Lay
More than a crunch: How a 1.5 second tune changed the Tostitos brand
The Frito-Lay brand revealed at Advertising Week that its recent introduction of a sonic identity upped brand recall by 38%.
By Jessica Deyo • Oct. 20, 2022 -
Retrieved from PepsiCo Beverages North America on October 18, 2022
Pepsi CMO on state of media fragmentation: ‘A double-edged sword’
At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a “fat word.”
By Peter Adams • Oct. 19, 2022 -
skynesher via Getty Images
How AB InBev evolves inclusive marketing from good intentions to long-term strategy
Industry research discussed at Advertising Week found that ads scoring higher on a gender-equality index led to 24% higher short-term purchase intent.
By Sara Karlovitch • Oct. 19, 2022 -
Courtesy of Domino's
Inside Domino’s recipe for success with ‘Stranger Things’ fanatics
At Advertising Week, executives laid out how a campaign centered on a “mind ordering” app paid off despite an average response from a general audience.
By Peter Adams • Oct. 18, 2022
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